RATE CARD (Print) Effective on 1 January, 2018

Transcription

1 RATE CARD (Print) Effective on 1 January, 2018

2 Harper s BAZAAR Magazine 2018 Rate Card Harper s BAZAAR Frequency: Monthly Circulation: 32,000 -Newsstands 13,000 -Subscription 10,000 -Others 9,000 Back Cover Inside Front Cover Spread Inside Back Cover Full page (FP) Double page spread (DPS) Basic 157, , ,000 51, ,000 Advertising Rates (in HK$) 6x 12x 149, , , ,000 98,000 93,000 48,500 45,900 96,900 91, x 134, ,000 87,000 43,400 86,870 Production cost for standard advertorials: HK$6,000 per page; Standard advertorial production cost includes: 1 x copywriting, 1 x editing, 2 x artwork layouts, 1 x color separation Shooting cost: HK$2,000 per product shot. Production cost for special creative, styled features or pictorial advertising will be subject to separate quotations 15% Loading will be applied for consecutive pages, special size creative and fixed positional advertisement

3 BAZAAR Magazine Mechanical Specifications double page spread inside front spread full page Trimmed Size 300mm x 460mm Bleed Size 310mm x 470mm Trimmed Size 300mm x 446mm (no cutter request) Bleed Size 310mm x 456mm (no cutter request) Trimmed Size 300mm x 230mm Bleed Size 310mm x 240mm REMARKS The gutter position is applicable for inside front cover spread only Artwork files will only be accepted in digital format

4 BAZAAR Deluxe 2018 Rate Card Back Cover Inside Front Cover Spread Inside Back Cover Full page (FP) Double page spread (DPS) Advertising Rates (in HK$) 126, ,000 95,000 51, ,000 BAZAAR Deluxe Frequency:Jun (supplement), Dec (Spin-off) Circulation: 32,000 REMARKS Rates for special creative will be subject to separate quotations 15% Loading will be applied for consecutive pages Loading will be applied for any special size creative and fixed positional advertisement No cancellation is accepted for all special & prime position bookings No cancellation is accepted in less than 6 weeks prior to the relevant Hong Kong distribution date for all BAZAAR-produced advertorials No cancellation is accepted in less than 4 weeks prior to the relevant Hong Kong distribution date for all ROP position bookings

5 BAZAAR Bride 2018 Rate Card Back Cover Inside Front Cover Spread Inside Back Cover Full page (FP) Double page spread (DPS) Advertising Rates (in HK$) 126, ,000 95,000 51, ,000 BAZAAR Bride Frequency: Annual Circulation: 30,000 REMARKS Rates for special creative will be subject to separate quotations 15% Loading will be applied for consecutive pages Loading will be applied for any special size creative and fixed positional advertisement No cancellation is accepted for all special & prime position bookings No cancellation is accepted in less than 6 weeks prior to the relevant Hong Kong distribution date for all BAZAAR-produced advertorials No cancellation is accepted in less than 4 weeks prior to the relevant Hong Kong distribution date for all ROP position bookings

6 BAZAAR Art 2018 Rate Card Back Cover Inside Front Cover Spread Inside Back Cover Full page (FP) Double page spread (DPS) Advertising Rates (in HK$) 126, ,000 95,000 51, ,000 BAZAAR Art Frequency: Bi-Annual Circulation: 32,000 REMARKS Rates for special creative will be subject to separate quotations 15% Loading will be applied for consecutive pages Loading will be applied for any special size creative and fixed positional advertisement No cancellation is accepted for all special & prime position bookings No cancellation is accepted in less than 6 weeks prior to the relevant Hong Kong distribution date for all BAZAAR-produced advertorials No cancellation is accepted in less than 4 weeks prior to the relevant Hong Kong distribution date for all ROP position bookings

7 BAZAAR Magazine Booking & Material Deadline Issue Thematic Ads Bazaar produced Advertorials Booking Deadline PDF file Deadline Booking Deadline PDF file Deadline Jan-18 5 Dec Dec Nov Nov 2017 Feb-18 4 Jan Jan Dec Dec 2017 Mar-18 7 Feb Feb Jan Jan 2018 Apr-18 2 Mar Mar Feb Feb 2018 May-18 4 Apr Apr Mar Mar 2018 Jun-18 4 May May Apr Apr 2018 Jul-18 4 June June May May 2018 Aug-18 4 Jul Jul June Jun 2018 Sep-18 3 Aug Aug Jul Jul 2018 Oct-18 4 Sep Sep Aug Aug 2018 Nov-18 4 Oct Oct Sep Sep 2018 Dec-18 2 Nov Nov Oct Oct 2018 REMARKS Publishing date - 1st day of month Booking Deadline - 25 days before publishing date Material Deadline - 15 working days before publishing date BAZAAR Hong Kong is distributed in Hong Kong, Macau and South China region BAZAAR Hong Kong is on sale latest by 26th day of the month preceding the cover date, except March issue. BAZAAR Hong Kong is distributed in Hong Kong, Macau and South China region. BAZAAR Hong Kong is on sale on or before 1st day of each month No cancellation will be accepted for all special & prime position bookings No cancellation will be accepted in less than 6 weeks prior to the relevant Hong Kong on-sale date for all BAZAAR-produced advertorials No cancellation will be accepted in less than 4 weeks prior to the relevant Hong Kong on-sale date for all ROP bookings A pre-press cost of HK$500 per page will be charged if an advertiser fails to supply PDF (CMYK print ready) with digital proof (ISO 39L) on or before the material deadline as stipulated above.

8 RATE CARD (Digital) Effective on 1 August, 2018

9 BAZAAR website - Banners Rate Card 2018 Digital Rate All in Gross HKD including 15% agency commission. Channel Index Page & Article Page Desktop Billboard Canvas, MREC, Super Banner Mobile LREC, MREC, Interscroller CPM (HK$) Regular Months Peak Months (Jan-Feb, Jun-Aug) (Mar-May, Sep-Dec) FASHION Channel CELEBRITY Channel ROS Channel Home Page (100% SOV) Desktop Billboard Canvas, MREC, Super Banner Special Format Loading Daily Rate(HK$) Mobile LREC, MREC 14,000 Desktop: Skyscraper, Half Page, Crazy Ad 1 format 20% 2 formats 25% 3 formats 30% Special request TBC REMARKS For banner placements less than 1 week, 30% loading will be applied on top. Availability subject to inventory at the time of booking confirmation. Video format: MPEG4, maximum file size 2mb. Recommend 10 sec, maximum 30 sec. Open image with Play button and Ending image are required. No Looping is allowed. Mobile Companion Banners and Interscroller may not appear on the same page or session if bought in the same booking. For 100% SOV on CPM mobile inventory (i.e. all Companion Banners and Interscroller on pages other than Home Page and Channel Index Page), a 100% loading has to be added. Advertisers can buy up to 60% of Mobile Banners inventory without loading or 100% of inventory at 100% loading. ROS banners: no guarantee of appearance in key channels.

10 BAZAAR Website Advertorial, Social Media & EDM Rate Card 2018 Digital Rate All in Gross HKD including 15% agency commission. Advertorials Advertorials (Both Desktop and Mobile) 30,000 Social Media A. Facebook Newsfeeds (exclude minimum boosting fee of $3,000 & handling charge) 40,000 B. Instagram Ads (exclude minimum boosting fee of $3,000 and handling charge) - 1. Instagram Newsfeed - organic post - 2. Instagram Newsfeed - dark post - 3. Instagram Story - with 1 week highlight 30,000 30,000 30,000 Social Media Bundle buy (exclude minimum boosting fee of $6,000 & handling charge) - Facebook + Instagram (A + B1/B2/B3) 50,000 (net) EDM E-newsletter REMARKS A 20% loading will be applied for Video Advertorial, production if needed to be quoted separately Advertorial/Video Advertorial includes one week of thumbnail lead in at Home Page/Channel Index Page All materials for instagram must follow the required spec >> 16,500

11 BAZAAR Digital - Remarks - - Minimum booking value of $20,000 required per digital booking / contract, including both banners and other digital formats. The above advertising rates do not include production cost except for advertorial. Native Ad Text hyperlink: maximum of 26 Chinese characters with space. The position availability is on a first come, first served basis. Booking Deadline 14 working days prior to campaign launch. Material Deadline (client to provide files) - 7 working days prior to campaign launch. In case of late submission of materials, extension/ postponement of campaign period will not be allowed The advertiser and the advertising agency shall be fully liable to pay the publisher for all rates and charges in respect of the uncompleted portion of the advertising services under the contract. The turnaround time will be extended - subject to complexity of banners. Booking Cancellation Deadline: 8 weeks prior to campaign launch date. Reschedule of any campaign needs to be notified 4 weeks in advance of campaign launch date and subject to availability. Advertiser must ensure all text and images are legible, properly displayed and scaled proportionally within the website on all common browsers and display resolutions. The publisher reserves the right to withdraw any advertisements that are not displayed properly. System will pick the corresponding resolution based on user s mobile device. If no high resolution format is submitted, system will pick the low resolution format as default. Quotations are valid for 1 month from issue date and SCMP Magazine has the right to change prices after 1 month if bookings are not confirmed. Advertising Specs: INFORMATION FOR SUBMISSIONS - Name of advertiser Creative files Alternate text (if applicable) Linking URL

12 BAZAAR Digital - Banner Ad Formats

13 BAZAAR Digital - Banner Ad Formats

14 Thank you! For Enquiries, please contact Sales Department sales.hearst@scmp.com