Content. Our Audience. About IAAP

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1 IAAP MEDIA KIT

2 Content OfficePro Digital & Print Magazine 3 OfficePro Digital Extra Opportunities 6 eadvertising 7 OfficePro Express 8 IAAP Edge Blog Posts 10 Social Media Content Sharing 11 Membership Surveys 11 About IAAP IAAP (International Association of Administrative Professionals) is dedicated to helping office and administrative professionals advance their career in a demanding and ever-changing business environment. We have always focused on preparing admins for what matters now and what s ahead. Our purpose is to enhance the value office and administrative professionals bring to the table and advocate for the profession as it evolves to encompass the role of not just business partners but also leaders. From specialized online and offline training programs, to valuable networking and industry leading events, we provide the knowledge, skills, and insights that build toward job advancement, success, and recognition. Our Audience 98% Female 60% 55 and under 92% work full time 23% identify as Executive Assistant to the Owner/CEO/C-Suite Executive 21% are senior-level admins 73% support between 1-4 executives 20% work in companies with 1,000-4,999 employees 24% work in companies with 10,000 or more employees 76% recommend or directly purchase on behalf of their company 23% make over $25,000 worth of product/service purchases for their company in any given year Members work in a variety of fields, including education, government, healthcare, accounting, construction, utilities, finance, manufacturing, technology, and non-profit IAAP MEDIA KIT 2

3 OfficePro Digital & Print Magazine OfficePro is an award-winning digital and print publication whose aim is to educate, inform, connect, and capitalize. Those in the administrative profession rely on OfficePro for current information on products and services so they can work more efficiently. Our approximately 16,000 readers look for strategies to work effectively and news on the latest in technology. They turn to OfficePro for workplace trends as well as tips on industry best practices and on managing work/life balance. OfficePro readers cover a wide range of office professionals including office managers, administrative assistants, and executive secretaries. Most of our readers 77 percent have direct or indirect authority to purchase products, services, and equipment for the office.* Available in both digital and print versions, advertising in OfficePro will eliminate the waste of mass circulation publications and target the actual office decision makers. Plus Each new issue has a dedicated announcement when it s available digitally Advertisers receive a hyperlink and line of text in the Key numbers * 98% of readers agree that OfficePro helps them function more efficiently in the office 77% have direct or indirect authority to purchase products, services, and equipment for the office 63% read OfficePro for 30 minutes or more 93% find OfficePro useful 9K recipients get the digital OfficePro announcement Reach approximately 16,000 readers per issue with OfficePro ** Purchasing ad space in OfficePro gives you both a digital and print impression, adding instantaneous touchpoints and with a digital archive that goes back over four years more life to your ad. *Based on a 2015 OfficePro readership survey **9,000 subscribers x 1.8 readers per copy 2018 IAAP MEDIA KIT 3

4 Editorial Calendar Issue Editorial Focus Ad Close Ad Copy Due Delivered Jan/Feb Health/Wellness Issue 11/10/ /17/2017 Dec. 28-Jan. 2 March/April Celebrationing the Office and Administrative Professional (APW) Issue (Bonus Distribution for CAPSTONE) 1/13/2018 1/24/2018 March 1-5 May/June Tech Issue 3/10/2018 3/26/2018 April 30-May 5 July/August Professional Development Issue (Bonus Distribution for SUMMIT) 5/12/2018 5/28/2018 July 2-4 September Summit Recap 7/14/2018 7/23/2018 Aug. 30-Sept. 3 October Executive Edition (Target audience is the executive/management) 8/18/2018 8/27/2018 Oct. 1-3 Nov/Dec How To (instructional) Issue 9/15/2018 9/21/2018 Nov. 1-5 Jan/Feb 2019 Health/Wellness Issue 11/10/18 11/17/18 Dec. 29-Jan. 4 NEW THIS YEAR Sponsored Content Now you have the opportunity to showcase your product or service in an editorial way. We are offering limited spots for sponsored content that aligns to the themes listed in the editorial calendar. Only one sponsored content article per issue, so act fast. Content specifications: Editorial piece should be between 800-1,600 words, aligning with the editorial theme, and must be submitted no later than 3 weeks prior to ad copy due date. All content can be edited for tone, clarity, or length based on the editor s discretion. After editing, the advertiser will be provided a proof and have two days to make any further corrections. If any images accompany the submission, they must be print-ready. Rate: $4,000 Special Advertising Ad Inserts We can accommodate special requests for inserts (tips, belly bands, dot whack, post-it notes, etc.) on a case-by-case basis. Advertisers pay production costs plus an advertising rate to be determined based on the type of insert. There is a one month lead-time on inserts from the ad copy due date. Discount Packages Advertisers earn special discounts when they purchase multiple full page ads in certain months. Please contact Krista Markley for further details. Other Advertising Contact Krista Markley (Krista.Markley@iaap-hq.org or ) for information about our corporate sponsorships, conference sponsorships, and e-advertising. CLICK TO VIEW SPONSORED CONTENT EXAMPLES -> Advertising Rates BEST VALUE Ad 1x 3x 5x 7x Full Page Spread $ 5800 $ 5600 $ 5400 $ 5000 Inside Front Cover Inside Back Cover Back Cover Full Page Half Page Spread /3 Page Half Page Quarter Page With any purchased ad, you are also entitled to a significantly discounted digital ad via the OfficePro digital platform (pg 7) IAAP MEDIA KIT 4

5 Ad Sizes Full Page Ad Full Page Spread x x x document size (in order to ensure there is color all the way to the edge of the page, continue color to this point) trim size (final page size; anything outside this box will get trimmed) type safe area (any type outside this box may get trimmed) 8.5" x " 8.25" x " document size (in order to ensure there is color all the way to the edge of the page, continue color to this point) trim size (final page size; anything outside this box will get trimmed) 8" x " type safe area (any type outside this box may get trimmed) Half Page Spread 15.25" x 4.675" An OfficePro page measures 8.25" x ". When creating a full page ad, please allow a.125" bleed area on all sides (total size of ad will be 8.5" x ). All type should be placed at least.25" away from the edge of the page. The printer is not able to trim every magazine to exactly the same size. If you have any questions, please Krista Markley, sales manager, at krista.markley@iaap-hq.org or call /3 Page 4.675" x 9.35" Half Page Horizontal 7" x 4.675" Half Page Vertical 3.5" x 9.35" 1/3 Page Vertical 2.25" x 9.35" Quarter Page 3.5" x 4.675" Materials Please submit advertising artwork as a press-optimized pdf. The document and all images within it must be 300 dpi and in CMYK color mode. Advertisers will incur a fee for time required to make adjustments to files or to solicit any missing files or artwork. All artwork must be flattened before making a pdf (no layers). A color proof may be submitted at 100 percent of final size. OfficePro is not responsible for color accuracy if advertiser does not provide a color-accurate proof. Ad Submissions For ad submissions, we encourage you to Krista Markley at krista.markley@iaap-hq.org IAAP MEDIA KIT 5

6 OfficePro Digital Extra Opportunities Readers can access OfficePro anywhere, anytime with OfficePro digital. As well as formating for a desktop/laptop, we are fully mobile on most platforms including Web OS (Palm, TouchPad), ios (ipad, iphone), Android, and Blackberry. With the digital version comes additional marketing opportunities for your company. And don t forget, each issue has a dedicated eblast directing readers to the digital edition as soon as it's available. Plus, with the digital archives, ads have an almost indefinite lifespan. Advertising Opportunities & Rates Ad Type Description Size File Format With print ad YouTube Video NA Hyperlink to YouTube video $ 650 Rich Media Video (Native) The ads in these venues are usually embedded into the ad (a space is left for us to place the ad) or it is click-ondemand to access the rich media. 640 (w) pixels x 480 up to 3 minutes in length Native video in WMV or AVI formats Best quality: 24FPS (frames per second) or higher 475 Audio Content/Clips NA WMA, MP3 formats 425 Slideshows: Maximum 20 images in single slideshow 350 pixels (h) x 500 Standard slideshow player provided JPEG format 600 Banners/Logos Logo on Nav Bar Opposite Cover Ad The logo is placed on the navigation bar at the top of the page, next to the OfficePro logo. An ad that resides to the left of the front cover pixels (w) x 31 (h) White lettering on transparent background PSD, highres JPEG formats " x " Hi-res PDF format 650 Skyscraper Ads Vertical ad resides to the right of the cover and all subsequent pages. 160 pixels (w) x 600 (h) JPEG for viewer JPEG or GIF for landing page 850 iframed Dynamic Website Pulls in a live web page in the place of a static ad page. This placement does require the target website to have certain attributes so check with Krista Markley to see if this option would work for you Bellyband Positioned on front cover. 8.25" x 5" PDF format 900 Special Effects Split Cover Blow-in/Pop-up Equivalent to a tip-on in print magazine; a vertical half-page ad. Pop up on page and can reside on any page; disappears and then reappears on subsequent issues. 8.25" x " PDF format pixels (w) X 500 (h) JPEG or PDF format 500 Digital ad deadlines are the same as print ads (pg. 5) All images should be high resolution (300dpi or greater). For Ad Submissions, we encourage you to Krista Markley at krista.markley@iaap-hq.org IAAP MEDIA KIT 6

7 eadvertising IAAP s digital presence offers companies and organizations a unique opportunity to position your products and services to a targeted group of administrative professionals who play a key role in selecting products and services in the workplace. This year, we ve put a greater emphasis on providing advertisers the opportunity to engage our audience by using content in multiple ways. There are five primary e-channels that can be accessed to reach our members: OfficePro Express e-newsletter IAAP Edge blog posts Social media content sharing Web banner advertising Surveys Key numbers 4.8K Twitter followers 20K Twitter impressions per month 13.8K Facebook followers 47K Facebook reach per month 20K LinkedIn followers 43.5K LinkedIn Group members 7K views per month on IAAP Edge 17K OfficePro Express recipients 26% open rate average 8% click rate average 2018 IAAP MEDIA KIT 7

8 OfficePro Express IAAP s e-newsletter is published two times per month. OfficePro Express is usually published on the second and fourth Thursday of the month and sent to a mailing list of over 17,000 IAAP members & nonmembers. The e-newsletter, which has a 26 percent average open rate, contains information important to the profession. OfficePro Express provides you with a unique opportunity to market your brand and position your products and services with a link to your website through three different options. Title Banner Ad 500px x 100px Title Banner Ad Located at the top of the e-newsletter and provides maximum exposure for your ad. There is only one title banner ad per issue and it is designed as an image. $750/ea Display Ad 180px x 120px Display Ad 180px x 120px Display Ad 180px x 120px Sponsored Content The newest digital advertising option, you can now effectively market your product or service through helpful, engaging content. There is a price option for every budget, ranging from below-the-fold and hosted on your site to above-the-fold hosted through IAAP's own blog, IAAP Edge (see page 11 for more details). As an added bonus, all OfficePro Express newsletters are posted to Twitter and Facebook for easy sharing. Above the fold: $750 Above the fold, hosted by IAAP: $950 Below the fold: $650 Below the fold, hosted by IAAP: $850 Display Ad Located between key topic areas within the newsletter, the ad includes both image and link to a company landing page. $600/ea 2018 IAAP MEDIA KIT 8

9 2018 OfficePro Express Calendar Month 1st Run Date 2nd Run Date January February March April May June July August September October November December Submission Guidelines Ad Size Word Limit Animation File Format Title Banner Ad 500 (w) pixels x 100 (h) N/A No JPEG, GIF, PNG Sponsored Content If an image is provided, it needs to be 700 (w) pixels x 400 (h) For introduction, 100 max No Word, Txt, Pages (text) JPEG, PNG (image) Display Ad 180 (w) pixels x 120 (h) N/A No JPEG, GIF, PNG File Guidelines All advertisements, including sponsored content, must include a linking URL (unless sponsored content is hosted via IAAP). All image files must be submitted as a.jpg,.swf or.gif file, 72 dpi, RGB color unless indicated otherwise. All files must be a maximum of 100K. No banner ad should exceed the physical dimensions of the banner ad pixel space outlined. All material including text, creative, and animation is subject to IAAP approval. All creative and links should be ed at least one week prior to the scheduled placement. Send information and files to Krista.Markley@iaap-hq.org IAAP MEDIA KIT 9

10 IAAP Edge Blog Posts Yet another new way to advertise your product or service in a way more in-line with modern consumers is a sponsored content post in IAAP Edge, IAAP s blog. This website is chock full of useful news and information that appeals to members and nonmembers alike. Any submission will be a permanent fixture on the website, complete with relevant tags that make finding it convenient. Embed images, text, and links to make it an interactive experience that s sure to engage your audience. Premium addons include sharing your content across IAAP s social media channels. NEW WEB OPPORTUNITIES! When you take advantage of the chance to spotlight your sponsored content, you have an opportunity to be featured on the front page of IAAP's main website! Don't forget web banners as a fantastic interactive way to engage your audience with all the services you have to offer. Contact Krista Markley, Sales Manager to find out more about these opportunities! Blog Rates & Add-Ons Standard (post only): $500 Standard-plus (post + Twitter promo): $900 Deluxe (post + Facebook and Twitter): $1100 Premium (post + Facebook, Twitter, and LinkedIn): $1500 Pair the Standard-plus, Deluxe, or Premium package with a Sponsored Content spot in OfficePro Express for just $400 more IAAP MEDIA KIT 10

11 Social Media Content Sharing For advertisers who already have a strong content strategy, have an exciting offer, or a blog and/ or database that s not getting traction, think about partnering with IAAP in social media content sharing. Utilize IAAP s reach to get to the audience you want. Simply supply the link you want shared, whether it be to a white paper, landing page, article, video, or slideshow and IAAP will share it across available, pertinent channels. Shared content via Twitter: $500 Shared content via FaceBook: $700 Shared content via LinkedIn (followers only): $1000 Shared content via LinkedIn (followers and Group): $1500 Membership Surveys For those who are working on a marketing plan, need demographic detail, or are in need of a think-tank like atmosphere, IAAP membership surveys can offer insight into what to target, when, and how. This option gives you the ability to contact up to 1000 IAAP members, through IAAP, to get the answers you need IAAP members contacted: $ IAAP MEDIA KIT 11