2018 PURCHASE. Purchase options television, radio and digital

Transcription

1 2018 PURCHASE Purchase options television, radio and digital

2 PURCHASE OPTIONS TELEVISION OPTIONS NET BASE RATE: PER GRP INDEX UPGRADES TARGET GROUP CONDITIONS SPREADING (INDEX)* CUSTOMISED (INDEX)** PRIME TIME +10 NA 25-67, M25-67, V25-67, BDS25-67, AB > > Ster schedules: between 6 pm and midnight > > A minimum of 5 campaign days > > A minimum of 10 GRPs STERTIME NA 25-67, M25-67, V25-67, BDS25-67 > > Ster schedules: entire day > > A minimum of 5 campaign days > > A minimum of 10 GRPs DAY & NIGHT , M25-67, V25-67, BDS25-67 > > Ster schedules: before 6 pm and after midnight > > A minimum of 5 campaign days > > A minimum of 5 GRPs STOPPER 50 NA > > Ster schedules: entire day > > Minimum duration: 14 days within one calendar month > > A minimum of 50 GRPs > > Advertiser does not receive a broadcast schedule in advance; the spots are booked progressively three days prior to broadcast > > No guarantee of delivery TERMS AND CONDITIONS UPGRADES * For the terms and conditions for the upgrade Spreading: please refer to ster.nl/inkooptools. ** The following applies to the upgrade Customised: you may exclude a time slot and/or days. You must state this in advance and this may not be altered during the campaign period. 2 Purchase television 2018

3 YOUR TIME NET BASE RATE: 470,- PER GRP INDEX UPGRADES TARGET GROUP CONDITION PREFERENCE POSITION HOTSPOT ROADBLOCK CURRENT EVENTS SPOT YOUR TIME % 10% 30% 15% > > Own slot preference; the spots are fixed after scheduling SELECTIVE PACKAGES NET RATE UPGRADES TARGET GROUP CONDITIONS SPREADING (INDEX) BUSINESS B-TO-B > > Ster schedules: NPO 1 and 2 between 6 pm and 2 am > > A minimum of 10 GRPs and a minimum of 5 campaign days YOUNG ADULTS > > Ster schedules: NPO 3 between 7 pm and 2 am > > Ster determines whether advertiser may utilise this purchase option > > A minimum of 10 GRPs and a minimum of 5 campaign days SENIORS > > Ster schedules: NPO 1 (until 6 pm) and NPO 2 (until midnight) > > A minimum of 10 GRPs and a minimum of 5 campaign days CHARITABLE > > Ster schedules: entire day > > Advertisers must have the CBF or RfB certificate > > A minimum of 10 GRPs and a minimum of 5 campaign days Purchase television

4 INDICES NPO 1, 2 AND 3 MONTHLY INDEX STERTIME AND YOUR TIME SPOT LENGTH INDEX JAN FEB MAT APR MAY JUNE JULY AUG SEP OCT NOV DEC TARGET GROUP INDEX MARKET INDEX M25-67 V25-67 BDS25-67 Every month Ster publishes a market index at ster.nl/ inkooptools The index ranges from 90 to 110. A separate market index applies to Kids Ster Time and Kids Your Time AB >60 PRO RATA OF A 60 -SPOT 4 Purchase television 2018

5 PURCHASE OPTIONS ZAPP(ELIN) ZAPP(ELIN) NET BASE RATE: PER GRP INDEX UPGRADE SCHEDULE PERIOD TARGET GROUP CONDITIONS SPREADING (INDEX) ** KIDS STERTIME* 10 NPO 3 ZAPP(ELIN) 3-12 PREFERENCE POSITION CURRENT EVENTS SPOT KIDS YOUR TIME % 15% NPO 3 ZAPP(ELIN) 3-12 > > Ster schedules: around Zapp(elin)-programmes > > A minimum of 10 GRPs and a minimum of 5 campaign days > > Own choice of slot around Zapp(elin)-programmes > > Spots are fixed after scheduling TERMS AND CONDITIONS * It is possible to direct your campaign towards older or younger children. This is a best effort and offers no guarantees. ** For the terms and conditions for the upgrade Spreading for Kids Ster Time, please go to ster.nl/inkooptools. INDICES NPO ZAPP(ELIN) MONTHLY INDEX KIDS STERTIME AND KIDS YOUR TIME JAN FEB MAR APR MEI JUNE JULY AUG SEP OCT NOV DEC * From 1 to 5 December 2018 an index of 165 applies. From 6 to 31 December 2018 an index of 95 applies. Purchase television

6 PURCHASE OPTIONS RADIO STERTIME NET BASE RATE:.- PER GRP INDEX UPGRADES TARGET GROUP CONDITIONS SPREADING (INDEX)* CHANNEL CHOICE (INDEX)** RUSH HOUR (MON- FRI 6 AM - 10 AM AND 4 PM - 8 PM) , M25-67, AB MON-FRI 7 AM -7 PM , M25-67, V25-67, BDS25-67, AB > > Ster schedules: NPO Radio 1, 2, 3FM MON-SUN 7 AM - 7 PM , M25-67, V25-67, BDS25-67, AB > > The broadcast schedule is variable; spots are not fixed > > A minimum of 7 consecutive campaign days (with the exception of Mon-Fri options) MON-FRI 6 AM -MIDNIGHT , M25-67, V25-67, BDS25-67, AB > > Moving spots or laying emphasis is not possible MON-SUN 6 AM - MIDNIGHT , M25-67, V25-67, BDS25-67, AB STOPPER 50 NA NA > > Ster schedules, no guarantee of delivery > > No direction possible > > Advertiser does not receive a broadcast schedule in advance; the spots are booked progressively three days prior to broadcast TERMS AND CONDITIONS UPGRADES * Spreading: You can spread a campaign to an even number of spots per day per channel. If so required proportional spreading at time period level within the time period purchased is also possible. **Channel choice: Possible based on the exclusion of one or more channels, and only in combination with the target group YOUR TIME NET BASE RATE:.- PER GRP INDEX UPGRADES TARGET GROUP CONDITIONS PREFERENCE POSITION CURRENT EVENTS SPOT YOUR TIME % 15% > > You can choose your own slots; the spots are fixed after scheduling 6 Purchase radio 2018

7 SELECTIVE PACKAGES* NET RATE TARGET GROUP CONDITIONS TARGET GROUP INDEX BUSINESS B-to-B > > NPO Radio 1: Mon-Fri 7 am - 7 pm; NPO Radio 2, 3FM and 4: Mon-Fri 6 am - 10 am > > 50% of the number of spots is scheduled on NPO Radio 1 and 50% of the number of spots is scheduled on NPO Radio 2, 3FM and 4 > > A minimum of 7 consecutive campaign days M25-67 V YOUNG ADULTS > > NPO 3FM and FunX: Mon-Sun 6 am - midnight > > A minimum of 7 consecutive campaign days BDS SENIORS > > NPO Radio 1, 4 and 5: Mon-Sun 6 am - midnight > > A minimum of 7 consecutive campaign days AB CHARITABLE CHARITABLE CHANNEL CHOICE > > Mon-Sun 6 am - midnight > > A minimum of 7 consecutive campaign days > > Advertisers must have the CBF or RfB certificate > > Only possible on NPO Radio 1, 4 and/or 5 > > A minimum of 7 consecutive campaign days > > Advertisers must have the CBF or RfB certificate SPOT LENGTH INDEX * Selective packages include Spreading; this does not apply to Charitable INDICES NPO RADIO 1, 2, 3FM, 4, 5, FunX MONTHLY INDEX MARKET INDEX JAN 60 FEB 75 MAR 95 APR MAY 115 JUNE 120 Every quarter Ster publishes a market index at ster.nl/inkooptools The index ranges from 90 to JULY 55 AUG 50 SEP 135 OCT 140 NOV 140 DEC 115 Deviating spot lengths are linear to 20 and always go up in steps of 5 seconds. Purchase radio

8 PURCHASE OPTIONS DIGITAL VIDEO NET BASE RATE: 40.- BASED ON 30 SECONDS* INDEX CHANNELS SPOT LENGTH INDEX RON NA 5 25 ROC , 25-39, M25-67, V25-67, 68+, B-to-B ROS 120 NA KIDS NET BASE RATE: 25.- BASED ON 30 SECONDS* INDEX CHANNELS 30 RON KIDS ZAPP ROS KIDS 120 NA SELECTIVE PACKAGE NET BASE RATE: 20.- BASED ON 30 SECONDS* CHARITABLE CONDITIONS > > Ster schedules (RON) > > No guarantee of delivery > > No possibilities for optimisation > > No exclusion of devices > > Advertisers must have the CBF or RfB certificate MARKET INDEX Every month Ster publishes a market index at ster.nl/ inkooptools The index ranges from 90 to 110. A separate market index applies to Kids. 8 Purchase digital 2018 * Every quarter Ster publishes new video rates at ster.nl/inkooptools. The rates above apply to Q Delivery standard on all devices.

9 DISPLAY* NET RATE DEVICE WEBSITES MEDIUM RECTANGLE (300X250) 2,50 RON desktop/tablet MEDIUM RECTANGLE (300X250) 1,50 RON mobiel NOS, radio websites, broadcasting corporation websites, programme websites NOS, radio websites, broadcasting corporation websites, programme websites WIDE SKYSCRAPER (160X600) 4,00 High viewable desktop/tablet Teletekst MOBILE BANNER (320X50) 3,00 High viewable mobiel Teletekst * Per quarter we publish new display rates at ster.nl/inkooptools. The rates above apply to Q UPGRADES INDEX EXPLANATION TIME TARGETING NA You can direct your campaign specifically at a day or time REGIONAL TARGETING NA You can direct your campaign specifically at a country, province or place BROWSER TARGETING NA You can target a browser of your choice (IE/Firefox/Chrome/Safari) RETARGETING FREQUENCY CAP DEVICE TARGETING NA NA You can reach visitors again who have previously been exposed to a certain message within the Ster network You can ensure a visitor is exposed to the same message a maximum agreed number of times You can target a particular device; when you exclude one device the index is 105, when you exclude two or more devices 110 Purchase digital

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11 ADDRESS Ster Laapersveld 70 Postbus AH Hilversum Websites Ster.nl Welovereclame.nl Social media linkedin.com/company/ster twitter.com/sterreclame CALL ME FOR MORE INFORMATION facebook.com/sterreclame instagram.com/sterreclame Subject to modifications; No liability accepted for errors or misprints. For the most current information, please refer to ster.nl/inkooptools. Purchase

12 T Laapersveld 70 Postbus AH Hilversum Ster enhances