Client Presentation. What You Need To Know

Transcription

1 Client Presentation What You Need To Know

2 Product Suite Targeted Banner Advertising: C Suite Targeting Display solutions are designed specifically to target your audience at the local level. Social Content Management: Orbit Interactive will help you create a powerful social media management program for your business configures your accounts on the world s top social networking sites. Reputation Management: Our reputation management solution allows you to see what people are saying about your brand across the internet. Local listings solution will allow you to edit your business information for over 70 directories, all from one place! Consistent branding is key for local business. Search Engine Optimization: The process of getting traffic from the organic (non-paid) search results page on search engines such as Google, Yahoo, and Bing. Pay Per Click: Have your ad for your product or service appear on the first page of a search engine when people look up specific keywords associated with your business. Website Development: Your website can be the first impression people have of you and your business. Our team will design a website that will set your business apart from your competitors.

3 Partner Website Examples Target an audience across 99% of ALL ad servable sites and mobile apps. Access to over 84+ billion daily ad impressions across 2.2 Billion URLs. The C-Target can deliver a digital presence across the internet by integrating your clients message across leading content providers, big and small. C-Target Device Targeting C-Target can deliver your advertising across multiple devices. Campaigns across multiple devices have the ability to reach a larger audience. Desktop Tablets Browsers & Apps Smart TV s Smart Phones

4 Banner Targeting Capabilities Geo-Targeting Pre-Roll Video Mobile/App Pre-Roll Video Third-Party Data Language Browser Targeting Browser Targeting ISP Targeting Native Advertising IP Targeting Geo-Fencing Waze App Targeting Contextual Targeting Contextual Keyword Targeting Behavioral Targeting Channel Targeting Facebook Targeting Instagram Targeting Twitter Targeting Banner Retargeting Capabilities Site Retargeting Facebook Newsfeed Retargeting Facebook Retargeting Native Search Retargeting Pre-Roll Retargeting Geofence Retargeting In-Banner Video Retargeting Twitter Retargeting Database Retargeting Dynamic Retargeting

5 Geotargeting Critical for local campaigns ZIP code targeting DMA targeting Geo-fence retargeting Mobile app and mobile website targeting Geo-fences can precisely target customers of your competitors Geo-fence offline conversion tracking Geo-fencing is a virtual perimeter around a real-world geographic location

6 Contextual Targeting Contextual ads target articles that your consumers are reading regardless of the website. Advertisers can develop customized keyword target lists Place your ad next to relevant content 50% increase in recall Native Advertising Targeting Capabilities: Search Retargeting Interests Age Demo

7 Site Retargeting 1. Site retargeting helps you recapture the interest of potential customers after they leave your website. 2. Research shows that site retargeting can improve click-through rates by up to 400%. How Retargeting Works

8 What & Why What Is Live Chat? Live chat on your website allows you to have real-time conversations with your customers. People coming to your website can click on your live chat widget to start a conversation with you or one of your customer service agents. Why Is Live Chat Important? 30% Increase In Conversions 75% Satisfaction Rate 63% of respondents are more likely to return to the site

9 SEM/PPC Goals: Leads Paid Google My Business Goals: Leads Organic SEO Goals: Leads Organic SEM/PPC Goals: Leads Paid

10 Search Engine Marketing SEM or PPC is online advertising which an ad for your product or service appears on the first page of search engines when people search keywords that are associated with your business. Top 5 positions receive 80% of all clicks Target people that are ready to buy Very trackable Immediate results PPC Competitive Information

11 SEO

12 What Channels Does Your Business Need? There are about 400 Social or sharing sites out there with a more than 10 thousand users. Facebook: If you are looking to reach a large audience, the place to start is Facebook. Facebook offers targeted ads to help boost awareness for your business. Twitter: Twitter can be very beneficial for your digital presence and help you consistently drive traffic to your website. Pinterest If your business is a boutique, grocery, hospitality, technology, non-profit, or anything similar, then Pinterest could be a great choice for you. LinkedIn: Having an active LinkedIn presence can be very beneficial for businesses that find value in referrals. Instagram: If you are a business that would benefit from showcasing engaging photos to drive sales, Instagram might be perfect for you.

13 Reputation Management Your listings are instantly synced to over 40 sites and distributed up to 300 sites! A suite of online tools to help you monitor and manage your listings, reviews, and social activity all in one place. Mobile friendly responsive Business Center to manage all online activity. The Toolkit is the best solution for the individual who has more time and likes to take control of all aspects of their digital marketing and online presence. It provides you with an all-in-one suite of tools to help you monitor and manage reviews, listings, and social conversations online.

14 Website A website design project begins with building an understanding of your business and goals. This is how we ensure your online presence is an accurate representation of you and your business. Your website is the essence of your branding and is made so that it appeals to your target audience and brings them closer to the decision to become a customer. Responsive Website We create responsive websites that look great and convert leads on desktops, tablets, and mobile devices. Our creative team will design a website that helps your business and brand come to life! Help Educate Visitors Converts Visitors Into Customers Help Drive Sales Landing pages WordPress

15 Reporting Reporting Metrics: Impressions Click through rates Devices Targeting strategies Conversion tracking Creatives Keywords