2016 SPONSORSHIP PROPOSAL

Transcription

1 2016 SPONSORSHIP PROPOSAL

2 TABLE OF CONTENTS AIMS & OBJECTIVES CATEGORIES 4 OPERATIONS AND EVENTS 5 LAUNCH 5 CALL FOR NOMINATIONS 5 JUDGING OF NOMINATIONS 6 GALA AWARDS PRESENTATION 6 PRIZES 7 MARKETING & PUBLIC RELATIONS 7 PUBLIC RELATIONS 7 EPOSURE 7 TELEVISION 8 PRESS 8 RADIO 9 PRINTED LITERATURE AND DIRECT MAIL 9 WEBSITE 10 SOCIAL MEDIA 10 VALUATION & SPONSORSHIP BENEFITS TABLE 11 SPONSORSHIP PROPOSAL 12 PROPOSAL 12 CONCLUSION Sponsorship Proposal Page 2

3 It gives me great pleasure to invite your Organisation to join with Channel 7 Brisbane, 7 Queensland, Queensland Country Life and other community minded corporate partners to become a category naming rights sponsor of the state-wide Regional Achievement and Community Awards in The aims and objectives of the Awards are to encourage, acknowledge and reward the valuable contribution businesses, groups, organisations and individuals are making throughout metropolitan and regional Queensland. Our media partners; Channel 7 Brisbane, 7 Queensland and Queensland Country Life, along with other supporting media assist us to identify recognise and acknowledge our community contributors. There will be enormous opportunities for exposure and branding for your Organisation across Queensland. Our marketing and promotional campaign utilise all areas of the media, social media, direct mail, local government, corporate and community involvement. As a category naming rights sponsor, your Organisation can be assured of receiving extensive positive recognition and branding throughout Queensland for a nine month period Sponsorship Proposal Page 3

4 AIMS & OBJECTIVES Each year the Awards seek out and highlight the incredible achievements of individuals, groups and businesses that creates a sense of local and state pride, unity and inspiration through their role modelling to the wider community. The aim of the awards is to: Encourage individuals, organisations, groups, businesses and community involvement in large and small communities Recognise as role models the significant contribution individuals, businesses, organisations and communities are making in Queensland Acknowledge the valuable contributions that individuals, businesses, organisations and communities are achieving in Queensland Reward the valuable contributions that individuals, businesses, organisations and communities are making in Queensland Promote sponsors and presenters as responsible corporate citizens helping to build communities throughout Queensland The Awards culminate at the Awards Gala Presentation Dinner recognising the category finalists and the naming of the category winners. With the media support from Channel 7 Brisbane, 7 Queensland and Queensland Country Life and other local media supporters we are able to reach across Queensland providing many opportunities for exposure and branding for your Organisation CATEGORIES Below are a variety of available category options you may wish to consider naming rights for: Community Service and/or Volunteering Award Environment Award Rural Health Award Sports Award Arts and Culture Award Events and Festivals Award Tourism Award Teaching Excellence Award As a category naming rights sponsor you will have the option to work with us to create your own category. If you feel there is a more appropriately aligned category for your philosophy and mission other than those listed above, we will assist you to create a category description and judging criteria helping shape the nominations received for your category Sponsorship Proposal Page 4

5 OPERATIONS AND EVENTS LAUNCH The Awards will be launched in May CALL FOR NOMINATIONS The Awards office will undertake an extensive three month promotional campaign, including telemarketing, direct mail, news editorials, television commercials, radio and social media marketing to encourage nominations. Your Organisation will receive extensive exposure throughout the marketing campaign and will be encouraged to develop your own promotional leverage campaign. Extensive media exposure of the Queensland Regional Achievement and Community Awards is achieved through: 30 second Television commercials aired by Channel 7 Brisbane and 7 Queensland throughout Queensland Ad/coupon and editorials each week in Queensland Country Life and other local supporting newspapers Supporting radio stations running ads and interviews throughout Queensland 2015 Nomination Brochure 2016 Sponsorship Proposal Page 5

6 JUDGING OF NOMINATIONS A judging panel will meet to select the finalists and category winners for each Award. A representative from Your Organisation is invited to be on the judging panel along with representatives from other sponsors and partners of the program, community leaders and an expert/head judge for each category. All nominations are reviewed by our judges through our online system, hosted on our website. GALA AWARDS PRESENTATION The Awards Gala Presentation Dinner, attended by approximately people, will promote your Organisation and acknowledge the community contribution made by our outstanding Queenslanders. The winners and finalists will be announced with category sponsor branded profiles produced for each of the finalists and will be shown on screen at the Presentation Dinner. A representative from your Organisation will be invited to make a speech, present the finalists in your category with framed certificates and then present the winner with a trophy and their prize money. Ten complimentary tickets to the event will be available to your Organisation as part of your sponsorship. Queensland Country Life and supporting newspapers will promote the Awards with coverage about the finalists in the lead up to the Awards Presentation Dinner and afterwards with winners editorials. A congratulations to winners ad will be aired after the Awards Presentation Dinner for four weeks. Your Organisation will feature in the TV ad Table setting at the Gala Presentation Dinner Sponsorship Proposal Page 6

7 PRIZES Presented at the Gala Presentation Dinner, the winners of each category will receive a magnificent trophy with your Organisation logo printed on it and $2,000 from the Commonwealth Bank. All nominees, semi-finalists, finalists and winners will receive a letter of congratulations and a certificate of achievement for their nomination. In addition to the finalists, all nominees and semi-finalists attending the Awards Gala Presentation Dinner will be personally presented with their certificate on stage. MARKETING & PUBLIC RELATIONS PUBLIC RELATIONS Our extensive marketing and public relations campaign assists us to generate interest in the Awards whilst promoting our sponsors as great corporate community citizens. The public and community support of the Awards will provide many positive opportunities for sponsors to be aligned with a wide range of community and individual activities. Our promotional campaign enables us a broad reach to all areas within Queensland. The Queensland Regional Achievement and Community Awards will be supported by an extensive marketing and public relations campaign consisting of exposure covering all mass media: Television Press Radio Printed material and direct mail Interactive website Social Media Public events E Marketing EPOSURE Sponsors will find significant opportunities for exposure within: Leading corporations and businesses Local and State Government Special interest groups within Community groups and associations Business networks and associations General public, through significant mass media exposure Farming and rural organisations Environment and conservation groups 2016 Sponsorship Proposal Page 7

8 TELEVISION Our Television partners Channel 7 Brisbane, and 7 Queensland are committed to a call for nominations ad campaign of 30 second ads to seek nominations across Queensland. The ads will feature your Organisation and commence immediately after the launch and run for approximately 11 weeks until the close of nominations. A profile of each of the finalists will be produced for the Awards Gala Presentation Dinner and shown on the large screens. Your Organisation will feature in the profiles for your finalists which you have category naming rights. Your Organisation will also feature in the 30 second congratulations to winners ad aired by Channel 7 Brisbane and 7 Queensland for approximately four weeks after the Awards Presentation Dinner. PRESS Queensland Country Life will run regular nomination enquiry ad/coupons and editorials, calling for nominations during the nomination period. All display advertisements will feature your business. As a sponsor your Organisation will feature in the ads and editorials where possible and will receive extensive press exposure throughout the marketing campaign. All newspapers across Queensland will also receive the opportunity to promote the Awards through regular media releases and ads highlighting their involvement and seeking nominations Press Coupon 2016 Sponsorship Proposal Page 8

9 RADIO A Community Service Announcement will be produced and made available to all radio stations throughout the state allowing a three second tag, acknowledging their local involvement. Radio interviews will also be sought to promote the call for nominations. A mail-out to all radio stations is undertaken before the Launch of the Awards, resulting in the Awards receiving essential support from numerous metropolitan and regional radio stations and networks. Further to the radio CSA s, numerous interviews are sought and conducted promoting the various stages of the Awards. These interviews include mention of the presenters, category and prize sponsors where possible. PRINTED MATERIAL AND DIRECT MAIL The Regional Achievement and Community Awards will be heavily promoted through E-marketing and direct mail to businesses, organisations and associations throughout Queensland. As a category sponsor, your Organisation s logo will be featured on all printed and advertising material. Significant exposure will be achieved across community and organisations/networks, State and Local Government Associations and commercial organisations who will be encouraged to become involved in the Awards Program through invitations to the launches, calls for nominations and attending the Gala Awards Presentation Dinner. Sponsors are asked to display posters and make available nomination brochures in branches and offices throughout Queensland. A comprehensive list of the printed literature can be found in the sponsorship benefits table and design proofs will be supplied to you for approval prior to production Printed Material including A3 Poster, certificate and letterhead 2016 Sponsorship Proposal Page 9

10 WEBSITE The Awards website will feature your Organisation as a category naming rights sponsor of the Awards. The website offers a fully interactive service, providing comprehensive up to date information about the Awards. The Regional Achievement and Community Awards website will have links to your Organisation and other sponsors website. The website explains all aspects of the Awards program, including the eligibility criteria with instructions on how to nominate, key dates and the process of nominations. The nomination application is a simple online process. SOCIAL MEDIA We regularly promote and are heavily involved in the use of social media for the Awards, including Facebook, Twitter, LinkedIn and YouTube. Bringing awareness to the Awards is implemented by regular updates through the various phases of the awards, sharing and promoting our sponsors posts and pages or websites, endorsing and encouraging all our nominees and those involved in the Awards. Through these Social Media avenues we aim to spread the awareness of the awards, receive more nominations and increase promotion of all our supporting sponsors including the People s Choice Award which is run as a Facebook poll to seek the people s favourite/most popular finalist which is announced on the Awards night Sponsorship Proposal Page 10

11 VALUATION & SPONSORSHIP BENEFITS TABLE PROMOTION & MARKETING Category Silver Bronze Category Naming Rights Social media promotion and advertising Website with links to your website Work with awards coordinator Media Releases and Radio interviews Radio Campaigns Press Advertisements and Editorials Press Coupons in Newspapers LAUNCH & CALL FOR NOMINATIONS Supply own Pull up banner to be displayed at launch & other events Category Pull up Banner Company name feature in TV Ads Logo on Call for nomination CSA s on TV Acknowledgement during official Launch Generic Nomination E-flyers Category specific Nomination E-flyers ARTWORK & STATIONERY Letterhead Launch/events invitations Posters A3 Colour x 2,000 Nomination information brochures DL folded Colour x 4,000 Gala Invitations & Acceptance Cards x 800 Gala Place Cards Gala Program A4 12 page colour booklet Gala Certificates A4 Colour x 400 Table Numbers Featuring sponsor colour logos Winners Trophy Plate Printed with category sponsor name & logo GALA PRESENTATION Complimentary tickets for Gala Acknowledgement at Gala Sponsors Gala Loop Logo displayed on Winners profile TV ads Company name feature in Winner TV Ads Silk Banner Gala Presentation backdrop OTHER Senior representative for judging panel Receive End of Year Report VALUE OF SPONSORSHIP $334,500 $154,000 $40,000

12 SPONSORSHIP PROPOSAL PROPOSAL It is with great pleasure that we invite your Organisation to become a category naming rights sponsor of the 2016 Queensland Regional Achievement and Community Awards. By becoming a category naming rights sponsor in the Awards you will receive prominent positioning and exposure. The Mass Media exposure has been conservatively estimated at: Television throughout Queensland $115,000 Press Coupons, editorials $110,000 Radio exposure and coverage $30,000 Direct Mail $20,000 Printed and Promotional material $17,500 Public Events $42,000 TOTAL: $334,500 Category Naming Rights Sponsorship Fee: $17,500 plus GST No further costs are involved in the program Your category will be promoted and recognised at all times as: Your Organisation (category selected) Award Your sponsorship contribution will go towards promoting your category and facilitating a high quality Awards program directly targeting young achievers and community contributors throughout regional Queensland to increase state pride. As a category naming rights sponsor your Organisation has the opportunity to tailor the Award to suit your marketing initiatives, aims and objectives. At the conclusion of the 2016 program, your Organisation will be given first rights to continue the sponsorship agreement in Sponsorship Proposal Page 12

13 Your Organisation may wish to consider alternate options for sponsorship if your budget will not allow for full category naming rights sponsorship: Silver Support Sponsor Fee: $6,500 plus GST Bronze Support Sponsor Fee: $1,000 plus GST A 5% discount will apply to the sponsorship fee if confirmation (category naming rights sponsorship only) sponsorship is made by the 31 st January A further 5% discount off the annual sponsorship fee will also apply for a 3 year sponsorship agreement (the discounted price will also be a fixed price for the three years). The following sponsorship payment terms are available: Payments may be made in two equal instalments in May 2016 and August 2016 Or one payment in May 2016, or one payment in August 2016 Alternatively please contact the Awards office to make other arrangements Sponsorship opportunities are also available in other states. For further information or to discuss the opportunities please contact the Awards office on Sponsorship Proposal Page 13

14 CONCLUSION It gives me great pleasure to present this proposal to your Organisation to become a category naming rights sponsor of the 2016 Queensland Regional Achievement and Community Awards. Our promotional campaign utilises all areas of electronic and press media, direct mail, e-marketing, government, corporate and community involvement and is a proven and successful marketing strategy. You can be assured that by association in the Awards, your Organisation will receive comprehensive coverage through all forms of the media throughout Queensland. You will share in the recognition, branding, success and community acceptance of this prestigious program through sponsorship. These commercial realities, coupled with the opportunity to recognise and acknowledge the valuable contribution individuals, businesses and communities are making throughout Queensland will promote you as a responsible leading corporate citizen providing inspiration for all Queenslanders. Should you require any further information or wish to see the printed promotional material, media files, Television ads or discuss the exposure opportunities and benefits available, please do not hesitate to contact me or I would be delighted with no obligation to discuss your potential involvement and the exciting opportunities open to your Organisation. Thank you for your consideration. Yours sincerely Geoff Griffin Awards Director Ph: M: geoff@awardsaustralia.com Web: