Sports and Entertainment Marketing Ch Test Review

Transcription

1 Sports and Entertainment Marketing Ch Test Review True/False Indicate whether the sentence or statement is true or false. 1. The Internet is a key component in changes to the entertainment marketplace. 2. Current product planning for the majority of national network television shows takes place in New York. 3. Programming in different cities or regions of the United States is customized for the audience. 4. The U.S. Census Bureau estimates the fastest-growing segment of society to be African-Americans. 5. Local television programming has fallen out of favor with major networks. 6. Members of the Baby Boomer generation are important to entertainment marketers because they are interested in recreational activities and are expected to be active throughout their lives. 7. Full-length movies are offered on the Internet for showing on HDTVs. 8. As companies move to merge TV and the Internet, viewers will frequently use programs that combine the two media. 9. Changes in technology are drawing a more definite line between movies and commercials. 10. A cookie is a collection of mouse-clicks within a web site. 11. To sell a large number of toys and merchandise related to a movie, the movie must be a hit. 12. Nickelodeon caters worldwide to children, college students, and adults looking for mindless entertainment. 13. Demand for U.S.-made movies dubbed into other languages is generally high. 14. During the 1990s, the Internet was viewed as a possible threat to television s dominance as a major distribution system for home entertainment. 15. A market segment is a group of people who have the ability and the desire to purchase a specific product. 16. Customizing means keeping products consistent. 17. Local television programming is losing popularity due to low revenue streams. 18. For local programming to succeed and attract advertisers, knowledge of the interests of the market segment is required. 19. Public TV and public radio stations raise money from advertising revenue. 20. Sports programs had generally been broadcast on a regional level until cable and satellite television changed the distribution system. 21. The rising costs of cable have attracted the attention of the Federal Communication Commission. 22. By 2010, the U.S. Census Bureau estimates that Hispanic spending in the United States will be nearly $200 billion. 23. Viewer- and listener-supported TV and radio generally have as their mission to entertain and inform their audiences. 24. Nearly 76 million people make up the Baby Boomer generation. 25. Most Baby Boomers do not enjoy going to the movies.

2 26. When physical characteristics of a product or service are improved, it is called form utility. 27. Economic utility is improved when people are able to choose from multiple forms of the same entertainment. 28. The youth market is often not willing to pay the high price of early adoption of new technologies. 29. With increased bandwidth, users will be able to personalize television in the near future. 30. The Internet is an international network of computers. 31. Collecting data about web site visitors is one of the greatest marketing boons for use of the Internet. 32. Short-haul destinations are close to the traveler s home. 33. Resorts and theme parks are developing their own online sales strategies. 34. Sites for halls of fame can range from a simple display of information and pictures to a major complex. 35. The World Golf Hall of Fame is in Miami, Florida. 36. Connecting theme parks with movies and television is a significant promotional tool. 37. Universal Studios is a world leader in the theme park industry, with its first park scheduled to open in China in During the 1970s, Disney theme parks sold ticket booklets that contained A, B, C, D, and E tickets. 39. Between 1993 and 1998, an estimated 2,000 amusement parks successfully opened in China. 40. Attracting first-time visitors and repeat business will continue to dominate the marketing plans of theme parks and resorts. 41. Marketing recreation and leisure is a limited field for employment. 42. Recreation marketing has a wide selection of career paths. 43. Job shadowing involves being paid as an apprentice at a job. 44. Most travel agents make large salaries. 45. The Internet is a good source of information about careers in recreation marketing. 46. Health, leisure time, and money all drive the recreation industry. 47. Community leaders must recognize the need for recreational space for local residents, comparing financial viability and demand for adequate facilities. 48. Participation in recreational sports is unrelated to household income. 49. Managing marketing information through a customer database is critical to the growth of recreation-oriented business. 50. For many people over 40, fitness has become a passion. 51. Fewer youngsters than ever before are participating in both school- and community-sponsored sports. 52. Businesses that sponsor events as part of their advertising budgets must carefully consider the payback for dollars spent. 53. Promoting virtual adventure and fitness is a vital component of selling recreation in the twenty-first century. 54. Snowboarding was very popular in the 1990s but is now losing momentum.

3 55. Traveling requires transportation, hotel accommodations, meals, and the potential to visit other attractions in the host city. 56. Airlines offer rewards and discounts to encourage their best customers to book flights over the telephone. 57. Technology has improved customer access to travel-related products and services. Multiple Choice Identify the letter of the choice that best completes the statement or answers the question. 58. Country music a. is popular throughout the world. b. is not popular in Japan. c. became more popular in the UK, Canada, and France with the movie O Brother, Where Art Thou. d. a and c 59. The NFL Europe League is broadcast in countries. a. 82 b. 52 c. 72 d chooses the locations of his/her theaters based on the economic needs of minority neighborhoods. a. Oprah Winfrey b. Arsenio Hall c. Magic Johnson d. Michael Jordan 61. changed the distribution of sports programming. a. Cable b. Regional networks c. Satellite television d. a and c 62. Baby boomers a. are expected to retire early. b. are expected to work beyond normal retirement age. c. have limited discretionary income. d. are expected to become inactive at age offers popular TV programming through a subscription service. a. Yahoo! b. MSN c. Excite d. Google 64. Local television programming a. connects to local celebrities and interests. b. is growing in popularity. c. has experienced an increase in revenue in recent years. d. b and c 65. Lack of led to the downfall of locally produced children s shows. a. airtime b. advertising c. viewers

4 66. Baby Boomers a. were born between 1946 and b. have large disposable incomes. c. will work beyond retirement. 67. Internet film piracy a. costs the movie industry more than $3 billion annually. b. is no longer a growing problem for the film industry. c. is a copyright violation. d. a and c 68. Which of the following is not a utility? a. demographics b. form c. time d. economic 69. Expanded bandwidth will allow a. a much richer variety of multimedia to be provided over the Internet. b. customization of programming. c. personalization of television. 70. is particularly protective of its culture in the film and television industries. a. China b. The United States c. France d. Japan 71. According to Reel Source, a firm that tracks movie attendance, Baby Boomers account for more than of all attendance at movies. a. 2/3 b. 1/2 c. 1/3 d. 1/4 72. The at which entertainment can be delivered to homes will determine much of its evolution. a. speed b. price c. format d. clarity 73. drive the recreation industry. a. Health b. Leisure time c. Money d. All of the above 74. As part of their regional planning process, community leaders must a. recognize the need for recreational space for local residents. b. consider the environmental impact of recreation. c. compare financial viability and demand for adequate facilities. 75. E-tickets a. are ordered online.

5 b. are encouraged by airlines. c. have replaced some of the business for travel agents. 76. The only industrialized nation that does not spend money promoting itself is a. Asia. b. South America. c. Europe. d. the United States. 77. Business fares compose percent of all airline fares. a. 75 b. 25 to 40 c. 40 to 60 d. 50 to A trip to Mexico s Chiapas State would be considered a. self-indulgence travel. b. an activity tour. c. culture travel. d. a reality tour. 79. Travel agents a. used to be the traditional distribution channel for airline tickets. b. are losing business to direct sales over the Internet. c. have just recently been allowed access to airlines online promotions. 80. people from other countries visit the United States each year. a. Forty to fifty million b. Fifty to one hundred million c. Five-hundred million to one billion d. Five-hundred thousand to one million 81. According to the American Automobile Association, 91 percent of adults in North America take vacations per year. a. two b. three c. five d. four 82. Ecotourism a. involves local people in planning the product that will attract tourists. b. is responsible travel to natural areas that conserves the environment and sustains the wellbeing of local people. c. attempts to minimize the negative impact of visiting sensitive environments and cultures while helping the people of the host country. 83. Travel to resorts and theme parks is highly influenced by all of the following except a. state of the economy. b. political insecurity around the world. c. government advertising encouraging travel. d. discounts during low seasons. 84. A hall of fame a. can serve as a basis for promoting tourism. b. only includes sports interests.

6 c. require specifications for being set up. d. does not require special advertising efforts for attendance. 85. Theme parks generally are a. marketed as family-oriented destinations. b. aimed at adults rather than children. c. focused on a single recreational sport such as golf or other relaxation activities. d. frequently visited by senior citizens. 86. is frequently referred to as theme park central since it has seven major theme parks. a. Los Angeles b. Orlando c. Miami d. Dallas

7 Sports and Entertainment Marketing Ch Test Review Answer Section TRUE/FALSE 1. ANS: T 2. ANS: F 3. ANS: T 4. ANS: F 5. ANS: T 6. ANS: T 7. ANS: T 8. ANS: T 9. ANS: F 10. ANS: F 11. ANS: T 12. ANS: T 13. ANS: T 14. ANS: T 15. ANS: T 16. ANS: F 17. ANS: T 18. ANS: T 19. ANS: F 20. ANS: T 21. ANS: T 22. ANS: T 23. ANS: T 24. ANS: T 25. ANS: F 26. ANS: T 27. ANS: T 28. ANS: F 29. ANS: T 30. ANS: T 31. ANS: T 32. ANS: T 33. ANS: T 34. ANS: T 35. ANS: F 36. ANS: T 37. ANS: F 38. ANS: T 39. ANS: F 40. ANS: T 41. ANS: F

8 42. ANS: T 43. ANS: F 44. ANS: F 45. ANS: T 46. ANS: T 47. ANS: T 48. ANS: F 49. ANS: T 50. ANS: T 51. ANS: F 52. ANS: T 53. ANS: T 54. ANS: F 55. ANS: T 56. ANS: F 57. ANS: T MULTIPLE CHOICE 58. ANS: D 59. ANS: A 60. ANS: C 61. ANS: D 62. ANS: B 63. ANS: A 64. ANS: A 65. ANS: B 66. ANS: D 67. ANS: D 68. ANS: A 69. ANS: D 70. ANS: C 71. ANS: C 72. ANS: A 73. ANS: D 74. ANS: D 75. ANS: D 76. ANS: D 77. ANS: C 78. ANS: D 79. ANS: D 80. ANS: A 81. ANS: B 82. ANS: D 83. ANS: C 84. ANS: A

9 85. ANS: A 86. ANS: B