Markíza-Slovakia Sales Policy 2015

Transcription

1 Markíza-Slovakia Sales Policy 2015

2 BASIC TERMS Markíza Group: Multi-media communications provider of TV channels Markíza/Doma/Dajto Sales Target Group: Ad ys. Markíza Group GRP (MG GRP): GRP sold on channels Markíza, Doma and Dajto Rate Card: (Calculation based on the audience -GRP) Media Net Net Price (i.e. after 15 % agency commission) in EUR w/o VAT MG GRP: Base CPP 440 EUR TV Markíza/DOMA/DAJTO Day Parts: Prime Time PT Off Prime Time OFF In case of broadcasting of special events Markíza-Slovakia reserves the right to issue special rate-card. Explanation of terms: CPP (Cost per Point) the price for 1 % of addressed viewers in sales target group. It is the price for 1 GRP the price for 1 percent of Sales Target Group. GRP (Gross Rating Point) audience of viewers in purchasing target group. All for one, one for all 2

3 COMMITMENTS Based on calendar year period (January December) Minimum client volume commitment In case of not meeting the annual commitment: Recalculation of Base CPP according to the Volume CPP Grid 2015 Early signing discount: 10 % discount on CPP if commitment is signed until % discount on CPP if commitment is signed until Prepayment discount: 2 % discount on CPP for monthly prepayment 3 % discount on CPP for quarterly prepayment 4 % discount on CPP for half-yearly prepayment 8 % discount on CPP for yearly prepayment All for one, one for all 3

4 CPP GRID n/n Volume 2015 Incremental Base Average Base CPP CPP 2015 (range) CPP level related to the yearly commitment before the start of booking process All amounts are Media Net Net Prices (i.e. after 15 % agency commission) in EUR without VAT Base CPP applies for every particular budget size respectively Average Base CPPs are examples and informative; precise calculation of average Base CPP will be provided by Markíza-Slovakia All for one, one for all 4

5 GENERAL TABLE OF INDEXES FOR CPP CALCULATION Month Index (applied on Base CPP) PT Markíza Group OFF PT (applied on PT CPP) I 0,65 1,00 0,65 II 0,75 1,00 0,65 III 1,00 1,00 0,65 IV 1,15 1,00 0,65 V 1,15 1,00 0,65 VI 1,05 1,00 0,65 VII 0,70 1,00 0,65 VIII 0,70 1,00 0,65 IX 1,25 1,00 0,65 X 1,30 1,00 0,65 XI 1,30 1,00 0,65 XII 1,20 1,00 0,65 All for one, one for all 5

6 SPOT INDEXES SPOT INDEXES Spot Length Index 10" and less 50 % 15" 75 % 20" 90 % 25" 95 % 30" 100 % 35" 125 % 40" 145 % 45" 160 % 50" 180 % 55" 190 % 60" 200 % TANDEM SPOT INDEXES Cumulative Length Index 15" 85 % 20" 95 % 25" 110 % 30" 125 % 35" 135 % 40" 150 % 45" 160 % 50" 180 % 55" 190 % 60" 200 % PREMIUM placement surcharges Positions within the ad break First/Last 20 % surcharge Second/Penultimate 15 % surcharge Other positions 15 % surcharge All for one, one for all 6

7 SUPER PRIME TIME Channel/Time slot All ad breaks within time slots below Surcharge TV Markíza/ % CONRACT TYPES COMBINATION 80 % GRPs planned by Client, 20 % by Markíza Fixed Price, 100 % GRPs Delivery Guaranteed GUARANTEED 100 % spots planned by Client Delivered GRP s Price FIXED 100 % spots planned by Client Fixed Price All for one, one for all 7

8 method of purchase Markíza Group GRP (MG GRP) GRP sold through Markíza, Doma and Dajto TV channels with audience measurement, reflecting the share of available GRPs on every single TV channel of Markíza Group. As of 1st January 2015 share of MG GRP is 79 % TV Markíza, 12 % on TV Doma and 9 % on TV Dajto. In the case of launching a new TV channel, share of MG GRP will be adjusted accordingly to the GRP production within MG. Markíza-Slovakia reserves the right to change the % share of GRP in the case that measured ratio on TV channels will be changed, max. 3 times a year. The shares of individual TV channels will be announced at least 45 days before the beginning of the month in which new shares will be applied. If the client s campaign is ordered with a higher percentage for TV Markíza than according to MG GRP s split (stated in this document, or announced by Markíza-Slovakia in respect to this document), a surcharge of 15 % will be applied on the level of CPP. All for one, one for all 8

9 GENERAL RULES OF BOOKING PROCESS I Volume Grid, General Table For CPP Calculation Constitutes a basis for preparation of a binding offer of buying conditions and will be applied for all types of clients (committed directly or through the media agency). Approval of buying conditions Represents a basis for a General contract (buying conditions for a particular client based on the commitment) and for the start of the booking process according to agreed conditions. Campaign without buying conditions approval Will be carried out in terms of the rate card conditions valid for a particular TV station, month and day part. The contract Assumption for the conclusion of the Contract in the given Markíza-Slovakia program service between Markíza-Slovakia and submitter is the acceptance of a binding order from the submitter. All for one, one for all 9

10 GENERAL RULES OF BOOKING PROCESS II Binding order Has to include information about the ordered GRPs volume, expected the financial budget of campaign, spot length, and the campaign duration. Draft contract Will be prepared by MS within 7 business days (in period of booking process) from the acceptance of a binding order. Reservation period Commences upon sending the primary draft and shall end on the day of the signing of the Contract, no later than 5 business days upon sending the primary draft to the submitter. Reservation fee If the submitter fails to confirm the Contract during the reservation period, the reservation and the draft Contract shall be automatically cancelled. The submitter shall be obliged to pay a reservation fee to Markíza-Slovakia in the amount of 10 % from the price of campaign according to the last Draft contract issued by Markíza-Slovakia prior to the end of Reservation period. All for one, one for all 10

11 OVERVIEW SPECIAL ADVERTISING Sponsorship Product Placement Injections COMPETITIONS Split Screens License cooperation Teleshopping Content cooperation Tailor-made projects Events Cooperation with Markíza Foundation... All for one, one for all 11

12 SPONSORSHIP 20 % surcharge on CPP for sponsorship. Special projects: General package pricing separated from client s CPPs/calculation based on rating prediction and volume discount. Sponsor of the program must be clearly labeled with the name or name and surname or logo. What can/cannot contain the sponsorship message? Sponsorship message must contain corporate name or logo of the sponsor. Sponsorship message must point to a link between the sponsor (manufacturer) and sponsored programs. For example: This program is brought to you by Sponsorship message must not specify any advertising claim. For example: excellent juice, delicious lemonade, the best selling vitamin etc. Sponsorship message cannot contain sequences from the advertising spot. Sponsorship message cannot contain direct selling, renting of the product or service. For example: It is not allowed to mention discounts or other benefits for the viewers. All for one, one for all 12

13 Floating sponsoring package offer Duration of the campaign: 14 days Time slots for sponsorship messages: TV Markíza 8:30 18:00, TV Doma 6:00 24:00, TV Dajto 6:00 24:00 Package offer Nr. 1 Package offer Nr. 2 Number of 10 sponsorship messages TV Markíza 84 TV Doma 84 TV Dajto 84 TOTAL 252 Price for Package Nr ,00 Number of 10 sponsorship messages TV Markíza 42 TV Doma 56 TV Dajto 56 TOTAL 154 Price for Package Nr ,00 Messages are placed evenly during 14 days period Special packages according to client s needs possible There are no additional discounts provided TV Markíza is able to provide production of sponsorship messages. The calculation will be prepared according the clients needs. All for one, one for all 13

14 PRODUCT PLACEMENT Price: Individual calculation based on the program type and ratings. Conditions of Product placement: An attractive form of presentation of the brand with a high degree of viewer s perception The possibility of long-term cooperation An increase of interference due to the connection with the sponsorship, traditional advertising Possibility to connect product, service with the series hero Increase brand awareness, product visibility, strengthen the image of the company Active PP: Placement of the product, service actively into the story. Passive PP: Passive, visible placement of the product into the program. Basic legal requirements: It is forbidden to directly encourage the purchase or rental of products and services, especially by pointing out the product/service for the purpose of his promotion. The product or service must not be unduly emphasized in the program and shall be adequately embedded in the plot to become a natural part. All for one, one for all 14

15 injections 40 % surcharge on CPP for injections Injection is a form of sponsorship message in total duration 5. It is a static or animated graphic logo/trade mark of the sponsor, or service, directly shown within the program. Injection always has to be part of classical sponsoring campaign. Graphic injection is placed in the lower right corner of the screen for 5. The injection can contain text characteristics of a product or service, claim of the sponsor or a link to a website of the sponsor. All for one, one for all 15

16 IMPORTANT DEADLINES 2015 Month Opening schedule for planning Orders collecting Until Booking process Contracts adjustment and signing from January February March April May June July August September October November December All for one, one for all 16

17 online advertising Markíza Group offers the perfect synergy of TV and Internet doma.markiza.sk dajto.markiza.sk All for one, one for all 17

18 Online advertising banner positions Some of the clients favorite formats /packages in Markíza-Slovakia online offer: Video advertising CPT for 20 commercial Pre+Mid roll floating: 54,00 EUR Pre Roll: 70,20 EUR Mid Roll: 64,80 EUR Video advertising CPT for 60 commercial Post Roll: 30,00 EUR Video advertising packages for 20 commercial Pre+Mid roll floating, guaranteed impressions: 7 200,00 EUR Branding guaranteed impressions floating: 7 480,00 EUR PR article 500,00 EUR per day For detailed price information, please refer to our rate-card for online advertising, Prices in Media Net. All for one, one for all 18

19 SALES TEAM Florian Skala Sales Director t: m: skala.florian@markiza.sk Jana Šifelová Sales Manager for TV Peter Slameň Sales Manager for TV Martina Frátriková Sales Manager for TV Zuzana Trubačová Sales Manager for Online t: m: sifelova.jana@markiza.sk t: m: slamen.peter@markiza.sk t: m: fratrikova.martina@markiza.sk t: m: trubacova.zuzana@markiza.sk All for one, one for all 19

20 SALES TEAM Katarína Jurišová Account Executive, TV Eva Ondrejičková Account Executive, TV Andrej Trajlínek Account Executive, TV Michal Mikuška Account Executive, TV t: m: jurisova.katarina@markiza.sk t: m: ondrejickova.eva@markiza.sk t: m: trajlinek.andrej@markiza.sk t: m: mikuska.michal@markiza.sk Silvia Masaryková Account Executive, TV Anton Sýkora Technical Support, TV Martin Brtáň Traffic Manager Daniel Vysoký Teletext t: m: masarykova.silvia@markiza.sk t: m: sykora.anton@markiza.sk t: m: brtan.martin@markiza.sk t: m: vysoky.daniel@markiza.sk All for one, one for all 20