76% of US vacationers travel by car. Sources of Information American Travelers Use to Plan Travel: use social

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1 Media Kit 2017

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3 Portrait of Road Travel Travelers are more informed than ever, using multiple sources of information to plan their road trips each year. The majority of pre-trip planning (upwards of 65%) is done on a desktop, while mobile devices are the most used resource during actual leisure travel. Enter Roadtrippers... The only travel app built for the road. Roadtrippers makes travel planning easier, and heaps of fun! With a landscape filled with hundreds of travel sites, publications, apps, and more, it s impossible for travelers to sift through the noise and find real value. Roadtrippers solves this problem and inspires millions of travelers each month with it s much-loved, quirky trip guides, and super useful, user-friendly apps. 92% of leisure travelers expect to travel as much or more this year as last. 76% of US vacationers travel by car. 83% of Millennials use mobile devices to plan trips. Sources of Information American Travelers Use to Plan Travel: 54% 58% 60% 63% use print (highest since 2007!) use social reviews & UGC use mobile With such a complex planning landscape, integrated, multi-media story-telling is critical. 1

4 Roadtrippers Platform Overview Roadtrippers is a revolutionary map platform where travelers can seamlessly discover, plan, book, & navigate their next trip, all in one place. With millions of the best diners, national parks, museums, hotels & more it s the ultimate road trip companion. Easily accessible on any device or platform and forever free to users! Reach 24 million unique travelers annually! More than 10 million points-of-interest in the US with more added every day! 2 20 Million 2 Million 3+ Million Page views per month Unique vistors per month Sessions per month 10+ Pages 3 Minutes 11.5 Million Viewed per session Time per session Total routed trips 59% Female 41% Male 19% 31% 20% 30% ,351,000 Followers 25,100 Followers 88,900 Followers 63,900 Followers 1,250,000 Subscribers

5 What we offer: Media Snapshot Roadtrippers utilizes a custom strategy specific to each partner s goals, objectives, timing, and brand positioning. This strategy creates a unique spotlight on the destination across every relevant Roadtrippers channel, platform, and stage in the trip planning process. The destination is then organically integrated with original editorial content, relevant messaging, and engaging calls-to-action. Discovery Planning Booking Navigating Newsletters Trip Guides Region Takeover Reach the Roadtrippers active traveler audience with a sponsored or 100% SOV , featuring your best content & places. Drive interest in your region via interactive native content that combines the storytelling of travel blogs with the function of trip itineraries. Take ownership of your region page on Roadtrippers, providing valuable information and links to interested travelers. Influencers Targeted Media & Retargeting Roadtrippers App Amplify your destination s appeal through powerful social influencers (while creating custom content in the process!). Drive referral traffic to your DMO site through highly targeted ROS display on Roadtrippers or convert qualified leads via deep user targeting across relevant off-site channels. Travelers take the Roadtrippers app on-the-road! 3

6 Trip Guides Travelers can discover & explore inspiration for their next adventure through interactive Trip Guides. Roadtrippers Trip Guides are native content that combines the storytelling of travel blogs with the function of trip itineraries, making them the ultimate inspiration and planning tool. Featuring the best places, activities and trips in your region, Trip Guides enable users to interact directly with the guide by: Linking directly to points-of-interest (POIs) in the guide 2. Book hotels, tours, and activities (where applicable) 3. Sharing with family and friends across social media 4. Use the trip itinerary to hit the road with turn-by-turn directions All sponsored Trip Guides are promoted on Roadtrippers social channels and our weekly . Promote our native content on your owned channels and drive organic traffic directly to your site indefinitely! 20.94% 5,000,000+ 2:45 Of All User Sessions Spent on Trip Guides Trip guide views per month Average Time Spent Viewing Trip Guides Pricing & Rates: Starting at $2,000 each. Ask us about package discounts! 4

7 3 Region Takeovers 1 2 Provide valuable region information, accommodations, activities and Trip Guides to travelers interested in your area. 4 Maintain ownership of your region page on Roadtrippers through long-term sponsorship, including the ability to control the following assets: 1. Region photo & description 2. Best time to visit 3. Popular food & fun facts 4. Website link and social media handles (driving referral traffic to your owned properties) With the region takeover, you will also maintain 100% SOV on the media placement throughout duration of the sponsorship. Additional Region Page Features Best places to stay Tours/Avtivity deals Top things to do Regional Trip Guides Pricing & Rates: Can be packaged with Trip Guides or banners in 6-month or 12-month flights. 5

8 Banners Drive region consideration with the active traveler audience via high impact targeted display. Drive referral traffic to your site through Roadtrippers ROS placements: Featuring brand placements at every stage of the travel process to deliver contextual and timely messaging, while users are making critical planning decisions - Most placements are 100% SOV & standard IAB - Platforms: Desktop, Tablet, Mobile Web, Mobile App Roadtrippers unique mapping platform allows for deep targeting key characteristics, such as geography, behavior, and interest Full performance reporting and optimization included Display Best Practices 1. Contextually Relevant Messaging: Establish messaging strategy based on banner placement on Roadtrippers: Content Place Pages Regions Map Interface 2. User Segmented or Interest-Based Messaging Focus messaging on user segments or interest pillars that best align with your marketing strategy: Family Outdoor Adventure RVing Etc. 3. Multiple Creative Rotations Provide visual variety across placements and messaging segments to avoid creative fatigue 4. Strong Calls to Action Provide visual variety across placements and messaging segments to avoid creative fatigue 6 Pricing & Rates: Roadtrippers.com Total Impressions Roadtrippers.com Costs 150,000 $1, ,000 $2, ,000 $4,500 1,000,000 $8,500 2,000,000 $16,000 3,000,000 $22,500

9 Weekly Reach up to 750k active travelers via placement in the Roadtrippers weekly , where readers receive inspirational travel content from all over the country. Three placement types are available: 1 1. Sponsor Placement Primary feature, given priority placement and more creative real estate (Avg. 2.75% CTR) 2. Content Placement Partners are showcased in the native story format, integrated into the content (Avg. 1.5% CTR) 2 3. Featured Ads Secondary feature ad placement (non-native) (Avg..50% CTR) Pricing & Rates: Sponsor: $7,500 Content: $5,000 Ads: $1,750 Dedicated Send a geo-targeted, 100% SOV to active travelers, featuring your best content & places. 3 Features a mix of your Trip Guides on Roadtrippers plus other content to drive referral traffic to your site Yields an average open rate of 20% and 8% CTR Average Open Rate Average Total CTR All clicks are captured with a campaign tracking code, allowing you to measure results. Pricing & Rates: $15,000. Ask us about segmenting for custom pricing 7

10 Insights Report As a premium added-value to campaigns, Roadtrippers offers quarterly and annual reviews based on exclusive data insights. Insights Reports provide the nation s leading DMOs with quantitative ways to plan and measure campaigns, as well as actionable next steps. Our unique sources aggregate web and mobile trip planning intent, social media analytics, realtime mobile location tracking, and third party hyperlocal data. Example report data includes trip planning trends, monthly category interest trends, top points-of-interest, and competitive region data. For large-scale DMOs, Insights Reviews also include a regional competitive analysis, with segmentation available by: Demographics Location Online Presence Interests Brand and Publisher Affinities Intent Stage Custom Dimensions Pricing & Rates: A total of 4 Insights Reports are available for each DMO/CVB throughout the year (1/quarter). Pricing begins at $5,000 each; data customization incremental. 8

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12 Media Kit Winter 2017 Carrie Koenig Senior Vice President of Sales & Marketing miles PARTNERSHIP Denver West Parkway, Ste 200 Lakewood, Colorado d: c: