Sampling and Advertising

Transcription

1 Sampling and Advertising Bringing Brands and Venues Together Market products or services to an affluent, captive audience through some of the most sought after venues in the world. Made easy Silverline Marketing

2 Digital signage software Reaching everyday consumers in a captive environment. Silverline Marketing is a Sales and Marketing firm in the Airline, Airport Media, Hotel and Product Sampling Business. We are partners with Delta Airlines, US Airways, JetBlue Airways, Sheraton Hotels, and The Southern Women s Shows. Silverline sells sampling and advertising programs that reach everyday consumers in a captive environment. Silverline Marketing works closely with each advertiser and advertising venue to develop integrated programs that will put your products or services in the hands of your target demographic while bringing immediate trial. Our people are the difference Silverline Marketing was founded six years ago to connect advertisers with their target demographic. Our executive team has over 30 years combined experience in advertising and knows how to create and implement advertising campaigns that are compelling while keeping in mind the end goal. Silverline is a single point of contact to manage multiple programs. Programs include sampling with signage, print, on-line, video advertising and direct response.

3 Delta Airlines On Board Sampling Programs. Sample your products with the largest airline in the world! Delta s BE Amenity Kit Delta s On Board Snack Box Sample your products on board Delta Airlines inside their BE Amenity Kits. Amenity kits are offered to the Business Elite passengers on International Flights. Approximately 80% of the passengers on these flights are US citizens. Delta goes through 2.3 million Amenity Kits per year. Advertiser will ship samples directly to Delta s Supplier in China. Sample your products on board Delta inside their snack boxes that are offered on flights with a duration of 3 ½ hours or longer or 1,500 miles or longer. Delta offers two different snack boxes to sample in, Fight Delights and Travel Treats. Delta goes through approximately 90,000 snack boxes per month.

4 Sampling and Advertising Programs Onboard Sampling Samples handed out on board by flight attendants. Snooze Kit Sampling Samples inserted inside JetBlue Snooze Kits that are handed out to passengers on shut eye flights. Advertiser will also receive an ad on the back of the Snooze Kit. Snack Box Sampling Samples inserted in snack boxes that are distributed on board. Seat Back Advertising Ad on the JetBlue Seat Back Card. The Seat Back Card is the only reading material located in the back of the seat onboard JetBlue. This ad is only sold in conjunction with a sampling program. In-Flight Advertising Still screen 10 second ad on the map channel that is displayed on the inflight entertainment system that is located at each seat. The map channel is the most viewed channel on-board. This ad is only sold in conjunction with a sampling program.

5 Sampling and Advertising Programs Private Club Sampling Sample your products in the exclusive 17 Domestic US Airways Private Clubs. Samples will be placed in a basket with a sign beside it advertising the product. Magazine Distribution Distribute Magazines to a high income demographic. Magazines will be placed in magazine racks throughout the clubs. Snack Box Sampling Samples inserted in snack boxes that are distributed in-flight. Advertiser has the option of purchasing an ad on the outside and inside of the snack back. Online Advertising Advertise on line by placing your ad on e saver s that are sent out to approximately 3.1 million subscribers each week. E saver s are weekly s sent out to US Airways passengers that have opted to receive the airfare and vacation specials through . The ad includes a link back to the advertiser s website. Additional US Airways programs available upon request.

6 HOTEL SAMPLING PROGRAM WITH 100% REACH Sample with signage inside Club Lounges and or Fitness Centers at Sheraton Hotels. Programs are available domestically and internationally. Club Lounges offer guests a higher level of comfort and convenience. It is a place to be more productive, catch up with friends, enjoy a complimentary breakfast or snack throughout the day. The state of the art Sheraton Fitness Centers were created in partnership with Core Performance to keep guests at their peak at all times.

7 The Southern Women s Shows Sampling and Advertising Programs Women make 80% of the family's purchasing decisions. Let us help you reach them! Have your promotional printed material handed out at the on-site ticket booths and /or sample your products to Mom s and Women at the Southern Women s shows. The Southern Women's Shows launched in 1982 and focuses on fashion, food, fitness and health, business and education, travel and leisure as well as home décor and accessories. The shows are held annually in eleven markets: Charlotte and Raleigh, NC; Birmingham, AL; Jacksonville and Orlando FL; Nashville and Memphis, TN; Detroit, MI; Richmond, VA; Savannah, GA; and Cleveland, OH. Samples will be placed in baskets in high traffic areas of the show. Advertiser will also have signage placed beside samples at the shows that they create and produce. Advertiser can participate in all shows or choose select cities. Each show generates millions of impressions in the market and receives over $250,000 worth of media coverage. The Women s Show Series is recognized as the premier venue for companies to target the female audience. The majority of the shows guests are between the ages of

8 Explore your brand s potential SILVERLINE MARKETING Sampling Programs. SILVERLINE MARKETING Advertising Programs. Our goal is to help advertisers reach their target demographic and offer quality, affordable out of home sampling and advertising solutions. For information on these programs contact: Ann Farmer ann.farmer@silverlinemarketinginc.com Silverline Marketing, Inc Mars Hill road, Suite 8283 Acworth, GA Silverline Marketing, Inc. All Rights Reserved. All logos and trademarks are the property of their respective corporations and Silverline Marketing makes no representation to the ownership of these trademarks and/or registered service-marks.