OUR STORY YOUR PARTNER SINCE 1951

Transcription

1 BRAND GUIDELINES

2 OUR STORY YOUR PARTNER SINCE 1951 Partnership is what we believe in. This means, as the world of healthcare evolves, we evolve along with you. We understand your priority is patient care, so it s our mission to continually expand our business to give you back time to spend with your patients. We will continue to provide exceptional service and explore new ways to save you money on material costs, but we've made it an objective to deliver more than just products. 01 With frequent changes in technology and healthcare policy, we recognize your need to adapt quickly. We are committed to providing you with resources you need to make shifts in your practice that improve patient outcomes. With efficient distribution and the fuel to grow your practice, we ll be prepared to knock down the future. So, let s grow together.

3 OUR VALUE STRATEGIC DISTRIBUTION With five distribution centers across the nation, we offer standard one- to two-day delivery to 99 percent of our customers. SUPERIOR SERVICE Customer service is available on weekdays, 8 a.m. - 8:30 p.m. ET with extended emergency weekend & holiday availability. CLINICAL INSIGHT Our Clinical Education team provides documentation support as well as on-site product training and accredited courses for advanced technologies. COMPREHENSIVE PORTFOLIO Our product portfolio consists of over 330,000 products across all categories. 02

4 3 DEPENDABLE BRAND PILLARS INNOVATIVE COLLABORATIVE CONVENIENT

5 BRAND TOUCHPOINTS PRINT Catalogs Internal Collateral Supplier co-branded collateral Ads Tradeshow DIGITAL Web: SPSCO.COM SPSHANGERSTORE.COM Ads Social Media Video 4

6 Logo 05

7 clear space + SIZING SPS' logo should always be surrounded by at least.5" of clear space for proper visual distribution " Minimum to avoid issues with legibility

8 typography 07 The fonts below should be used for print & web. Open Sans Bold FONT COLOR A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z # $ % ^ & * ( ) _ + Open Sans A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z # $ % ^ & * ( ) _ + DARK GRAY HEX: # RGB: 65, 64, 66 CMYK: 0, 0, 0, 90 PMS: 446C

9 The quick LINE HEIGHT: brown fox spacing LETTER SPACING: 0

10 Patterns + TEXTURES The SPS web pattern symbolizes the various ways SPS connects its customers to products, resources and savings opportunities. 09

11 Patterns + TEXTURES The web pattern is a subtle design element that peaks through the background. GRAY WEB 40% The gray web pattern should only be used over a white background at 40-60% transparency. WHITE WEB 60% The white web pattern should only be used over a color background at 10-30% transparency. 10% 0 30%

12 color palette 11 HEX RGB CMYK PMS DARK BLUE MEDIUM BLUE LIGHT BLUE LIGHT GRAY #004B81 0 / 75 / / 76 / 24 / 8 301C #006BB7 0 / 107 / / 57 / 0 / #0095DA 0 / 149 / / 20 / 0 / 0 299C #E2E3E2 226 / 227 / / 7 / 8 / 0 656C DARK GRAY # / 64 / 66 0 / 0 / 0 / C

13 2 PARTNER CO-BRANDING GUIDE

14 Consistency As the SPS brand continues to evolve, it is essential that we maintain a clear impression of our identity to our customers and partners. 13 THE BASICS The SPS logo and CTA must be used on all marketing pieces that represent SPS. Only SPS' CTA should be on co-branded collateral; all supplier CTAs and social media need to be removed. No attempt should be made to change or recreate the logo. All co-branded material requires approval by the SPS Marketing Dept.

15 LOGO Placement LIGHT BACKGROUND When co-branding printed materials, use the logos in the assets folder provided to you by the SPS marketing team and follow the placement guidelines. LOGO: File name: SPS-FULL COLOR CTA: File name: SPS-CTA-ONLY The SPS logo should be right justified with the CTA centered and aligned with "Partnership" in the logo. If your logo is also on the bottom of the ad, ensure the 2 logos are congruent and the SPS CTA is centered in between the 2 logos.

16 LOGO Placement DARK BACKGROUND LOGO: File name: SPS-REV CTA: File name: SPS-CTA-ONLY-REV

17 LOGO Placement As a second option, if your logo is placed at the top of the ad, the SPS logo & CTA can be centered at the bottom. LIGHT BACKGROUND File name: SPS-FULLCOLOR-CTA DARK BACKGROUND File name: SPS-REV-CTA