About the Fort Wayne Air Show

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2 About the Fort Wayne Air Show Fort Wayne s biggest summer party. The Fort Wayne Air Show is back! With the U.S. Air Force Thunderbirds as our headliners, all of Northeast Indiana s focus will be on Fort Wayne June 8-9, Hosted by the 122nd Fighter Wing, Air National Guard, this event will be Fort Wayne s biggest summer party experience! This free community event is expected to attract more than 80,000 guests and will be marketed regionally to a marketing area including up to 10 million people. The air show will provide top shelf hospitality experiences, excellent exhibitor and on-site partnership opportunities, and chances for brands to connect in a very unique way with a high value demo through a cherished community event. In addition to being a first-class aviation event, proceeds from the 2019 Fort Wayne Air Show will support the Wounded Warrior Foundation, a non-profit group that has provided financial assistance to more than 18,000 of our wounded and disabled Veterans since 2004.

3 A world-class entertainment spectacle. In addition to the U.S. Air Force Thunderbirds, the 2019 Fort Wayne Air Show will feature world-class aerobatic champions, military jet demonstrations, and entertainment for the whole family. Feature Show: U.S. Air Force Thunderbirds Military jet demonstrations World class civilian aerobatic demonstrations Thrilling specialty attractions Pyrotechnic displays Static Displays: Supersonic fighters Heavy jets Classic military aircraft Historic aircraft

4 Who s going to air shows? Air Shows draw large numbers of demographically attractive spectators. Unlike many large events and sport marketing opportunities that have seen decreased attendance during the past years, air shows across the country experienced significant growth in attendance during recent years. Weekend crowds at free shows with jet teams in similar markets to the Fort Wayne Air Show draw as many as 100,000 fans. Air shows have been called the next NASCAR because of the similar demographics of attendees and because of their devotion. In fact, air show attendees are one of the most attractive groups of event attendees in the country. A 2017 survey conducted by the International Council of Air Shows (ICAS) documents that air show attendees are a well-educated, affluent group of men, women and children of all ages. Three out of four (75%) air show spectators have at least some college education. More than 40% have at least one college degree. Nearly two-thirds (62.7%) report a household income of $50,000 or more and 36.3% report income of $75,000 or more. Air shows are family events Women make up nearly 40% of the air show spectator base. Air shows draw spectators of all ages with nearly 50% between the ages of 30 and 50. Almost half of the attendees (48%) had a child in their group. Air Shows attract a spectator base unlike any other. Previous surveys have shown that the average spectator spends more than four hours on the air show grounds watching, talking, listening and buying. Other relevant buyer graphics: More than 90% have internet access at home. More than half (67%) purchased an item over the internet in the past six months. More than two-thirds (65.4%) own their own homes. More than 40% have bought a new car in the past three years.

5 HOUSEHOLD INCOME PROFILE 24.1% 23.1% 16.6% 12.8% 6.2% 7.3% 9.8% under $18K $18K-$24K $25K-$34K $35K-$49K $50K-$74K $75K-$100K over $100K EDUCATION PROFILE 33.6% 30.0% 18.6% 15.6% 2.2% Some High School High School Graduate Some College College Graduate Post Graduate Studies

6 ADULT SPECTATORS BY AGE 13.2% 12.0% 12.0% 11.7% 11.5% 10.8% 9.3% 11.8% 7.8% under & over MALE vs FEMALE ATTENDEES COMPUTER, INTERNET, HOME OWNERSHIP 85.3% 82.4% 73.2% 64.7% 41.2% FEMALE 58.8% MALE Do you own a computer? Do you use ? On-line purchase in the last six months? Do you own your home?

7 Sponsorship Levels

8 General $50,000 Partnering with the United States Air Force in underwriting of Star Air Show Act This will be a two day Air Show and this Sponsorship includes all eventing for both days Full Page ad with location choice in Souvenir Program Prominent listing and links on FW Air Show web site Placement of 4 logo Banners on Air Show Grounds Place for prominent Display booth at Air Show Public address announcements of General Level Sponsor partnering with the United States Air Force in underwriting 120 VIP parking passes each day Escorted Admission to Performer Area for meet and greet and photo ops and autographs Framed A-10 Warthog print signed by senior leadership Framed and numbered Airshow print #1 of 20 signed by Wing Commander and Air Show Participants Private Flight Line Chalet 40 x 80 for up to 250 guests next to Air Force Leadership Chalet Media Package: we have not sorted out the media packages out but will give prominent space to the top sponsor levels in Television and Radio PSA spots. We will be accommodating to each sponsor s needs. Special for General Level Sponsor: Sky Writers will write the General Level Sponsor s name in the sky each day from Wednesday thru Saturday as Air Show Messaging promotions.

9 Colonel $25,000 Partnering with the Air Show in underwriting of selected Air Show Act This will be a two day Air Show and this Sponsorship includes all eventing for both days Full Page ad in Souvenir Program Prominent listing and links on FW Air Show web site Placement of 3 logo Banners on Air Show Grounds Place for prominent Display Table at Air Show Public address announcements of Sponsor partnering with the FW Air Show underwriting a selected Act and prominent mentions about Sponsor from the Show Boss 60 VIP parking passes each day Escorted Admission to Performer Area for meet and greet and photo ops and autographs Framed A-10 Warthog print signed by senior leadership Framed and numbered Airshow print one of 20 signed by Wing Commander and Air Show Participants Private Flight Line Chalet 30 x 60 for up to 150 guests Media Package: we have not sorted out the media packages out but will give prominent space to the top sponsor levels in Television and Radio PSA spots. We will be accommodating to each sponsor s needs. Special for Sponsor: Sky Writers will write Sponsors Name in the Sky two days, Wednesday, Thursday, or Friday as Air Show Messaging promotions.

10 Lt. Colonel $10,000 Partnering with the Air Show in underwriting of selected Air Show Act This will be a two day Air Show and this Sponsorship includes all eventing for both days Half Page ad in Souvenir Program Prominent listing and links on FW Air Show web site Placement of 2 logo Banners on Air Show Grounds Public address announcements of Sponsor partnering with the FW Air Show underwriting a selected Act and prominent mentions about Sponsor from the Show Boss 40 VIP parking passes each day Framed A-10 Warthog print signed by senior leadership Private Flight Line Chalet 30 x 40 for up to 100 guests Media Package: we have not sorted out the media packages out but will give prominent space to the top sponsor levels in Television and Radio PSA spots. We will be accommodating to each sponsor s needs. Major $5,000 Partnering with the Air Show in underwriting of selected Air Show Act This will be a two day Air Show and this Sponsorship includes all eventing for both days Quarter Page ad in Souvenir Program Listing and links on FW Air Show web site Placement of 1 logo Banner on Chalet Public address announcements of Sponsor partnering with the FW Air Show underwriting a selected display and prominent mentions about Sponsor from the Show Boss 20 VIP parking passes each day Framed A-10 Warthog print signed by senior leadership Private Flight Line Chalet 20 x 30 for up to 50 guests

11 Captain $2,500 Partnering with the Air Show in underwriting of a selected Air Show display This will be a two day Air Show and this Sponsorship includes all eventing for both days Business card size ad in Souvenir Program Listing and links on FW Air Show web site Public address announcements of Sponsor partnering with the FW Air Show underwriting a selected display and prominent mentions about Sponsor from the Show Boss 10 VIP parking passes each day Framed A-10 Warthog print signed by senior leadership 16 Assigned seats in the Snake Pit flight line viewing area. First Lieutenant $2,000 Partnering with the Air Show in underwriting of a selected Air Show display This will be a two day Air Show and this Sponsorship includes all eventing for both days Small Business card size ad in Souvenir Program Listing and links on FW Air Show web site Public address announcements of Sponsor partnering with the FW Air Show underwriting a selected display and prominent mentions about Sponsor from the Show Boss 10 Assigned seats in the Snake Pit flight line viewing area.

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