Art Collector MEdia Kit the only magazine for collectors

Transcription

1 Collectors James Roland and Becky Sparks, photographed for Art Collector issue 69, July - September Portrait by Zan Wimberley. Art Collector MEdia Kit 2016 the only magazine for collectors established in 1997, Art Collector has year on year, for 19 years, built a readership that is passionate and informed about art.

2 our readers Collector Clinton Bradley, photographed for Art Collector issue 72, April - June Portrait by Nikki Short. 92% of our readers are contemporary art collectors 50% of our readers have an annual income over $100,000 Our readers buy art 50% buy art several times a year 74% have bought art from a commercial gallery 27% have bought art from an art fair Reader demographics 22% % % % Source: 2011 Reader Survey Art Collector 2

3 distribution Print In print for more than 18 years, Art Collector magazine has year upon year built a community of art collectors across Australia and beyond. We have solid subscriber bases in Australia and New Zealand, as well as Singapore, Hong Kong, Taiwan, Japan, Philippines, United Kingdom, Switzerland, France, Norway, USA, Canada and Mexico. Art Collector is available in more than 1,000 newsagencies, galleries and specialty stores across Australia and New Zealand, as well as select Australian domestic and international airports. App Art Collector is available in a digital version on itunes Newsstands and Pocketmags. In 2015 our app was opened more than 12,000 times. The digital platform allows us to rapidly expand our reach and readership both across Australia and New Zealand as well as internationally. Website The Art Collector website is the number one visual arts media website in Australia, with over 11,500 unique visits per month. It is 7 times more popular than the nearest competitor, according to Alexa.com s global web traffic rankings. Digital newsletters Print advertisers can take advantage of our 3 weekly newsletters that reach a database of over 6,000 opt in subscribers. Our open rates for newsletter are 17% higher than the industry average. 6til8: weekly exhibition listings Art news and Global: recent news and events from the local and internatiional art worlds What s in the stockroom?: artworks available for sale at galleries across Australia and New Zealand Social support Print advertisers also receive additional promotion on our social media platforms Facebook, Instagram and Twitter, which have a combined reach of more than 10,000 followers. Art Collector 3

4 distribution Collectors Susan Taylor and Peter Jones, photographed for Art Collector issue 65, July - September Portrait by Lisa McKelvie. ART FAIRS At art fairs we build our readership and subscribers to both our print and online platforms, ensuring that our audience continues to grow. We have media partnerships with Melbourne Art Fair, Sydney Contemporary, Auckland Art Fair, The Other Art Fair, Dawrin Art Fair, Art Basel Hong Kong, Art Stage Singapore and Art Central Hong Kong. Art Fair publications Art Collector s art fair publications are produced to promote and support the galleries and artists participating in art fairs. They reach new audiences and provide visitors with immediate information on participating artists, galleries, news and events. Art Collector 4

5 testimonials Collector and philanthropist Simon Mordant, photographed for Art Collector issue 71, January - March Portrait by Nikki Short. Art Collector helps my clients and prospects to be informed on what is happening in the art world by using a pragmatic, fresh and accessible approach. Dominik Mersch, Dominik Mersch Gallery Art Collector has been one of the key ingredients in raising the profile of my gallery since The exposure to a readership of savvy collectors has resulted in some key sales and a number of return clients. Marita Smith, Gallerysmith The online support Art Collector offers galleries is terrific and obviously gets the attention of collectors. We got two very positive enquiries as a result of our exhibition being promoted in 6till8. Joanna Strumpf, Sullivan+Strumpf Art Collector 5

6 specifications Print Double Page Spread w460 x h275mm + 5mm bleed (allow 6mm each side of gutter) Full Page w230 x h275mm + 5mm bleed (type area 210 x 255mm) For ads supplied as finished artwork: Artwork for advertising needs to be supplied as high resolution pdf all fonts embedded 300dpi. All images, logos and text must to be CMYK or there will be colour variation for which we cannot be held responsible. We also accept InDesign CS4 (please include all images and Mac fonts), Illustrator or Photoshop files. Include crop marks set 5mm away from trims and 5mm bleed on each side where required. Please do run run text or logos closer than 10mm to the edge of the page. 1/2 Page (vertical) w91 x h242mm (type area) 1/2 Page (horizontal) w192 x h116mm (type area) Requirements for finished artwork: One larger striking artwork or image. Minimal text and smaller logos. A white background (avoiding larger areas of black). For ads we are to design: Images & logos should be supplied at 300dpi at approx size it will be used to ensure good quality result. All images & logos need to be converted to CMYK or there may be colour variation for which we cannot be held responsible. Please supply text in an or as a Word file. Please note: Rates include one soft copy proof and one round of changes. If additional changes or proofs are required, these will be charged at $75 each. Art Collector will only take responsibility for accurate colour reproduction of a digital advertisement if a 3DAPv3 proof is provided. online Medium rectangle 300 x 250 pixels Horizontal banner 728 x 90 pixels There is a maximum of 5 advertisers on the artcollector.net.au website at any one time, and 2 advertisers on the weekly 6til8 and Art News newsletters. Advertising on artcollector.net.au is run of site and runs on an evenly weighted rotation basis. Medium rectangle: 300 x 250 pixels. Please include a 10 pixel white border within these dimensions. Horizontal banner: 728 x 90 pixels. Maximum file size 45KB. All images must be supplied as RGB at 72dpi. All creative must be supplied with a click-through URL. Art Collector 6

7 Rates Collector Scott Weston, photographed for Art Collector issue 50, October - December Portrait by Nicholas Watt. Print rates Rates in AUD Online rates Double Page Spread $4,800 Full Page $3,200 Half Page $1,800 Quarter Page $990 Full page feature positions Inside Front Cover $4,200 Inside Back Cover $4,200 Outside Back Cover $4,500 Opposite Contents $3,800 Opposite Contributors $3,800 Rates include GST (not applicable for overseasbased advertisers). Agency add 10% Booking schedules 2 consecutive issues - save 5% 4 consecutive issues - save 10% Credit card payment discount Receive an additional 5% discount by paying your account by credit card within 7 days of receiving your invoice. *Cancellations can only be accepted two weeks after the booking date. If ad material is not received, a previous ad will be repeated and you will be charged the full rate. Printed results may vary depending on quality and colour balance of transparency supplied by advertiser. Includes per month Run-of-website ad on $990 artcollector.net.au (medium rectangle or banner) Newsletters 6til8 exhibition $990 openings and Art news (banner only) Note: limited space, early bookings are advised If booked together $1,500 Art Collector 7

8 deadlines / contact Collector and philanthropist Neil Balnaves, photographed for Art Collector issue 56, April - June Portrait by Stephen Oxenbury. Booking deadlines & special features Issue #76 APR-JUN 2016 Undiscovered special feature, presenting unrepresented emerging talent #77 JUL-SEP 2016 Under $5000 special feature, presenting affordable art buys #78 OCT-DEC 2016 National Aboriginal & Torres Strait Islander Art Awards special feature #79 JAN-MAR 2017 Major annual special issue, 50 Things Collectors Need to Know 2016 Booking deadline 16 March June September 2016 on sale 7 Apr Jul Oct Dec Jan 2017 Contact Art Collector Leve 2, 68 Moncur Street Woollahra, NSW 2025 Australia Ph: feedback@magnesiummedia.com.au artcollector.net.au Susan Borham, Editor-In-Chief Beatrice Spence, Publisher Camilla Wagstaff, Editor Louise Summerton, Art Director Jessa Melicor, Digital Content Producer & Editorial Assistant Advertising enquiries: Beatrice Spence Publisher (0) bspence@artcollector.net.au Send advertisement material to: Jessa Melicor Digital Content Producer & Editorial Assistant jmelicor@artcollector.net.au Art Collector 8