THE ONLY MAGAZINE FOR COLLECTORS. Art Collector MEDIA KIT 2014

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1 THE ONLY MAGAZINE FOR COLLECTORS MEDIA KIT 2014

2 OUR READERS OUR READERS ARE EDUCATED & FINANCIALLY SECURE 92 % of our readers are contemporary art collectors 50% READER DEMOGRAPHICS 48% have a postgraduate degree have an annual income above $100, % % % % Source: 2011 Reader Survey

3 COLLECTING HABITS HOW OFTEN DO OUR READERS BUY ART? 50% Several times a year 22% At least once a year 24% Once every couple of years WHERE HAVE OUR READERS PURCHASED ART? 74% From a commercial gallery 27% 49% Through an art adviser or auction house 21% Source: 2011 Reader Survey At an art fair From an Aboriginal art centre 88 % have no intention of ever reselling artwork they buy

4 READING HABITS 45 % of our readers do not read any other Australian or international art magazine 82 % keep their copy of forever helps my clients and prospects to be informed on what is happening in the art world by using a pragmatic, fresh and accessible approach. 30 % spend over three hours reading Dominik Mersch, Dominik Mersch Gallery Source: 2011 Reader Survey

5 ONLINE ArtCollector.net.au is the art media website in Australia & New Zealand 1 # The website has The online support Art 11,500+ unique visitors per month and is 7 times more popular than the nearest competitor according Collector offers galleries to Alexa.com s global web traffic rankings. is terrific and obviously gets the attention of Above industry collectors. We got two average open rates of our weekly newsletters very positive enquiries as Industry average 17 % a result of our exhibition being promoted in 6till8. ART COLLECTOR NEWSLETTERS 34% What s in the stockroom? SOCIAL MEDIA 1,477 Facebook followers 31% 6til8 exhibition openings 33% Art news 2,330 Twitter followers Source: Google Analytics and Alexa.com, January and climbing Joanna Strumpf, Sullivan+Strumpf Source: Mailchimp data from April - October 2013

6 DISTRIBUTION WE HAVE SUBSCRIBERS IN: Australia > New Zealand > Singapore > Hong Kong > Taiwan > Japan > Philippines > United Kingdom > Switzerland > France > Czech Republic > Norway > Mexico > Lebanon > USA > Canada January ART FAIR PARTICIPATION 1 Art Stage Singapore 2 Melbourne Art Fair 3 Art Basel Hong Kong 4 Auckland Art Fair 2 4

7 SPECIFICATIONS PRINT Double Page Spread w460 x h275mm + 5mm bleed (allow 6mm each side of gutter) Full Page w230 x h275mm + 5mm bleed (type area 210 x 255mm) ONLINE 1/2 Page (vertical) w91 x h242mm (type area) 1/2 Page (horizontal) w192 x h116mm (type area) Medium rectangle 300 x 250 pixels Horizontal banner 728 x 90 pixels For ads supplied as finished artwork: Artwork for advertising needs to be supplied as high resolution pdf all fonts embedded 300dpi. All images, logos and text must to be CMYK or there will be colour variation for which we cannot be held responsible. We also accept InDesign CS4 (please include all images and Mac fonts), Illustrator or Photoshop files. Include crop marks set 5mm away from trims and 5mm bleed where required. Ensure all type is at a minimum of 10mm away from the trims. Large areas of black should be made up as c20 m10 y10 k100. For ads we are to design: Images & logos should be supplied at 300dpi at approx size it will be used to ensure good quality result. All images & logos need to be converted to CMYK or there may be colour variation for which we cannot be held responsible. Please supply text in an or as a Word file. Please note: Rates include one soft copy proof and one round of changes. If additional changes or proofs are required, these will be charged at $75 each. will only take responsibility for accurate colour reproduction of a digital advertisement if a 3DAPv3 proof is provided. There is a maximum of 5 advertisers on the ArtCollector.net.au website at any one time, and 2 advertisers on the weekly 6til8 and Art News newsletters. Advertising on Artcollector.net.au is run of site and runs on an evenly weighted rotation basis. Medium rectangle: 300 x 250 pixels. Please include a 10 pixel white border within these dimensions. Horizontal banner: 728 x 90 pixels Maximum file size 45KB All images must be supplied as RGB at 72dpi All creative must be supplied with a click-through URL

8 RATES / DEADLINES / CONTACTS BOOKING DEADLINES & SPECIAL FEATURES PRINT RATES ONLINE RATES Rates in AUD Double Page Spread $4,500 Full Page $2,800 Half Page $1,500 Quarter Page $750 FULL PAGE FEATURE POSITIONS Inside Front Cover $4,000 Inside Back Cover $3,800 Outside Back Cover $4,500 Opposite Contents $3,000 Opposite Contributors $3,000 Rates include GST (not applicable for overseas-based advertisers) Agency add 10% INCLUDES PER MONTH Run-of-website ad on ArtCollector.net.au (medium rectangle or banner) $800 Newsletters 6til8 exhibition openings and Art news (banner only) Note: limited space, early bookings are advised Total BOOKING SCHEDULES 2 consecutive issues - save 5% 4 consecutive issues - save 10% CREDIT CARD PAYMENT DISCOUNT Receive an additional 5% discount by paying your account by credit card within 7 days of receiving your invoice. *Cancellations can only be accepted two weeks after the booking date. If ad material is not received, a previous ad will be repeated and you will be charged the full rate. Printed results may vary depending on quality and colour balance of transparency supplied by advertiser. $800 $1,600 per month ISSUE BOOKING DEADLINE ON SALE #68 APR-JUN 2014 Undiscovered special feature, presenting unrepresented emerging talent #69 JUL-SEP 2014 Under $5000 special feature, presenting affordable art buys #70 OCT-DEC 2014 National Aboriginal & Torres Strait Islander Art Awards special feature #71 JAN-MAR 2015 Major annual special issue, 50 Things Collectors Need to Know 2015 CONTACTS Level 1, 579 Harris Street Ultimo NSW 2007 Australia Ph: Fax: feedback@magnesiummedia.com.au Web: Susan Borham / Editor-In-Chief Jane O Sullivan / Editor Louise Summerton / Art Director Camilla Wagstaff / Digital Content Producer & Editorial Assistant Beatrice Spence / Publisher Kerrie Lena / Publisher 17 Feb Apr May Jul Aug Oct Nov Jan 2015 Advertising enquiries: Beatrice Spence / Publisher Ph: Mob: +61 (0) bspence@artcollector.net.au Send advertisement material to: Camilla Wagstaff / Digital Content Producer & Editorial Assistant Ph: cwagstaff@artcollector.net.au