market profile & readership

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2 REACHUT The Daily Beacon is the campus newspaper serving The University of Tennessee Knoxville campus and surrounding community since The paper is an editorially independent newspaper operating within the Office of Student Media and is entirely student written, produced and managed. Publishing of a daily newspaper is one of the oldest student traditions at the University of Tennessee. The Daily Beacon is a member of Associated Collegiate Press, College Media Advisers, College Newspaper Business and Advertising Managers and Southern University Newspapers. The students, faculty and staff rely upon The Daily Beacon for up-to-date news, sports and entertainment coverage, locally and nationally. 2

3 market profile & readership Circulation Papers are distributed to more than 100 locations throughout the UT campus and surrounding community. One copy of The Daily Beacon is free to each member of the University community. Fall and Spring Semester... 10,000 copies Monday - Friday Summer Semester...7,500 copies Wednesday Additional copies are valued at $1.00 each. Bulk distribution is the responsibility of the Department of Student Media. Direct inquiries to Enrollment * Undergraduate... 21,451 Graduate... 5,959 TOTAL... 27,410 FACULTY AND STAFF Full and Part-time (Knoxville)... 9,791 TOTAL MARKET... 37,201 *UT Fact Book, Fall 2014 Contact Information Office of Student Media The Daily Beacon 11 Communications Building University of Tennessee Knoxville, TN Retail Advertising Office Phone: Fax: beaconads@utk.edu Web Site: utdailybeacon.com Office Hours: 8am-5pm Monday - Friday Classified Advertising Office Phone: Fax: orderad@utdailybeacon.com 3

4 print advertising rates The Daily Beacon has transitioned from a broadsheet to a new compact tabloid format. Ads are easier to read because they fit better on the page, and they are simpler to buy. Rates are based on the whole space of the ad (no more rates/inch) and are priced as black/white or full color. RATES Open Rate: Applies to national and regional advertisers and recruiting advertising. All rates are net. Local Rate: Applies to locally-owned and operated companies conducting business in the Knoxville metro area. University Rate: Applies to UT academic and administrative departments. UT Student Rate: Applies to recognized UT student groups only. AD SIZES Open Local University Student Full Page BW $1, $ $ $ Color $1, $1, $ $ Half Page BW $ $ $ $ (H or V) Color $ $ $ $ Quarter Page BW $ $ $ $ (H, V or S) Color $ $ $ $ Eighth Page BW $ $ $ $95.50 (H or V) Color $ $ $ $ Sixteenth Page BW $88.50 $67.50 $54.00 $51.00 Color $ $92.50 $79.00 $76.00 VOLUME CONTRACTS & DISCOUNTS Contract rates, volume discounts and prepayment can lower your ad costs while increasing your exposure to the UT market. If you run your ad twice in one week, you ll get a 5% discount; three times in one week and you ll receive a 10% discount. If you prepay for your ad, you ll receive 5% off the price of your order total. Consult your Advertising Representative for more details. VOLUME CONTRACT RATES AD SIZES 5 Issues 10+ Issues Full Page BW $ $ Color $1, $ Half Page BW $ $ (H or V) Color $ $ Quarter Page BW $ $ (H, V or S) Color $ $ Eighth Page BW $ $85.00 (H or V) Color $ $ Sixteenth Page BW $55.00 $45.00 Color $80.00 $70.00 CREATIVE SPACES Front Page Advertisements 9.5 x 2 CMYK...$350.00/day Sudoku Puzzle Advertisements x 3.5 BW...$50.00/day Color...$65.00/day Crossword Puzzle Advertisements x 2 BW...$75.00/day Color...$100.00/day 4

5 print advertising sizes With a tabloid, we are selling page impact, not column inches! With color on every page and a streamlined design, the tabloid offers a stronger visual presentation of editorial content and advertising. Ads are sold by modular unit and portion of the page. Full Page FULL PAGE 9.5 w x 9.75 d 1/2 pg. (V) 1/2 pg. (H) HALF PAGE H 9.5 w x d V w x 9.75 d 1/4 pg. (V) 1/4 pg. (S) 1/4 pg. (H) QUARTER PAGE H w x d V 2.28 w x 9.75 d H Strip 9.5 w x d 1/8 pg. (H) 1/8 pg. (V) EIGHTH PAGE H w x d V 2.28 w x d 1/16 pg. SIXTEENTH PAGE 2.28 w x d SUBMISSION GUIDELINES addresses... beaconads@utk.edu admanager@utk.edu Please state client name and date ad is to run in the subject line. Preferred formats... PDF, JPG Fonts and graphics must be embedded in the PDF package. Color...CMYK only Resolution...300dpi S ISSUE Space/Copy/Art Approval Deadline Deadline (if ad was created by our staff) MONDAY 4pm Wednesday 3pm Friday TUESDAY 4pm Thursday 3pm Monday WEDNESDAY 4pm Friday 3pm Tuesday THURSDAY 4pm Monday 3pm Wednesday FRIDAY 4pm Tuesday 3pm Thursday All advertisers will be furnished a proof for verification. Ads can be released for publication by returning the proof, indicating any corrections, via fax at or by calling the Advertising Office at If notification is not given by the deadline, the ad will automatically be released for publication. 5

6 othermedia The Daily Beacon online edition features unique content (videos, slideshows, and feature content) as well as content from the day s print issue including classifieds, searchable archives, plus a page-flipping version of the print edition with all advertising included. The site is updated daily as well as throughout the day as breaking news develops. The Daily Beacon s Facebook and Twitter following are both directed to the site. 2013/14 STATS* 508,090 sessions/ 362,100 users 787,070 pageviews/ 98,384 monthly average * information based on April 2014 Google Analytics SIZES: RATE Top Leaderboard - 728x90... $300/month $90/week; 2 week minimum Top Rectangle - 300x $250/month $75/week; 2 week minimum DID YOU KNOW? The Daily Beacon is also available through the University of Tennesee iphone & Android app. Acceptable formats are JPG, GIF, PNG and Flash. Please include the URL of the page you want linked to your ad. Ads can be ed to beaconads@utk.edu PREPRINTED INSERTS Distribution (full-run only) Fall and Spring Semester...10,000 Summer Semester...7,500 Insert Pages Cost /Thousand 4 Pages or less...$ Pages or more...$90.00 Deadline...5 days prior All inserts must be approved for acceptance by The Daily Beacon in advance of insertion. Shipping Address News Sentinel ATTN: Beacon Inserts 2332 News Sentinel Drive Knoxville, TN Specifications Maximum number of pages Minimum size... 5 x 8 Maximum size... 9 x 12 Paper Weight (minimum)... 67# NEWSNOTES Available each publishing day Cost includes printing $90.00/ thousand for one color $115.00/ thousand for four color Production Time: 10 Business Days Colors Available PMS Book and/or CMYK Specifications Size: 3 x3 Rounded Corners Material Available Uncoated Yellow and White Semi-Gloss Minimum Run 10,000 Fall and Spring (Not available Summer) 6

7 classified advertising summer issues Print Line Ads 1-5 days... $.33/word per day 6-10 days... $.30/word per day days... $.27/word per day days... $.23/word per day Minimum charge of 16 words per day. Extra Charges Boxed ad... $1 per day Headline...$1/line per day In-column logos... $5 per day (includes box) Extra lines...$1/line per day To Place a Classified Ad Phone Fax orderad@utdailybeacon.com The Daily Beacon publishes 7,500 copies each Wednesday during the summer semester for approximately 10,000 students and 3,000 faculty and staff. For ad sizes, pricing, discounts, and deadlines, please see pages 4 and 5 of the rate card. For a publishing calendar, please see page 8 of the rate card. VOLUME CONTRACTS Volume contracts are available for the summer semester. Please consult your Advertising Representative for details and pricing options. Or you may visit our office in 11 Communications Building, Deadline... 1:00 pm the day before Online Edition When print edition is not published...$4.00/day Online classifieds normally run concurrent with the print edition of The Daily Beacon. When the print edition is not published during December and May, The Daily Beacon offers online-only classified line ads. Categories Services Tutoring Employment Travel Furnished Apts. Unfurnished Apts. For Rent Houses For Rent Condos For Rent Roommates Condos For Sale Homes For Sale Furniture Classified Policies & Terms Merchandise For Sale Autos For Sale Wanted To Buy Lost and Found Pets Announcements Personal Tickets 1. The Daily Beacon is not responsible for errors in classified ads after the first insertion. If you see an error in your ad, please call our office at before 1pm so we may correct the error for the next publishing day. 2. The Daily Beacon will not be responsible for minor typographical errors or omissions. 3. All advertising is subject to acceptance by The Daily Beacon which reserves the right to revise or reject advertising copy at its sole discretion any time prior to publication. 4. All advertising must be prepaid unless the advertiser has first established credit. Prepayment is required for new, political, out-of-state and transient advertisers. 5. The Daily Beacon accepts MasterCard and VISA. Checks may be made payable to The Daily Beacon. 6. Ads canceled after the deadline will not be eligible for a refund. general policies and terms 1. All advertising orders are subject to the terms and conditions of the current rate card. The Daily Beacon publishes in accordance to the State of Tennessee fiscal policies and guidelines, and is considered a not-forprofit newspaper. Our rates reflect that status. 2. The advertiser and/or agency assume liability for all content of ads and inserts; and also assume responsibility for any claims made against the publisher. 3. All advertising is subject to acceptance by The Daily Beacon which reserves the right to reject copy at its sole discretion any time prior to publication. The Daily Beacon reserves the right to regulate the typographical tone and design to comply with The Daily Beacon s standards. 4. The Daily Beacon assumes no financial responsibility for errors or omissions of ads. Make-good space will be offered if the error is the fault of The Daily Beacon and only for the portion that is in error. The Daily Beacon will not be responsible for minor typographical errors. 5. All advertising must be prepaid unless the advertiser has first established credit. Prepayment is required for all new, political, out-of-state and transient advertisers. 6. The Daily Beacon accepts MasterCard and VISA. Checks may be made payable to The Daily Beacon. 7. Advertisements canceled after the deadline will be assessed a 100% spacing fee; advertiser will be responsible for any production charges incurred. 8. Rates and deadlines are subject to adjustments without individual notice. 9. In an effort to be environmentally conscious, tearsheets, invoices and statements can be sent via . Please supply a correct address for receipt of these documents. 7

8 PUBLICATION CALENDAR FALL Classes Begin Fall Break Homecoming Thanksgiving Final Issue SPRING Classes Begin Spring Break Spring Recess Final Issue SUMMER Classes Begin Independence Day Classes End FALL SPECIAL ISSUES & SECTIONS involvement* How to Survive College Football Preview* Aug. 19 Oct Nov. 14 Nov Dec. 1 Jan. 13 Mar March 25 April 29 June 2 July 4 Aug. 9 Aug. 27 Aug. 21 Sept. 4 Aug. 28 Sept. 11 Sept. 4 FALL SPRING SUMMER August 2015 January 2016 June September October 2015 March February 2016 July August Meet the Professors LGBT History Month Fall Housing Guide* Halloween Basketball Preview* Homecoming The Food Issue *inserts into regular issue Sept. Sept. 17 Oct. 8 Oct. 1 Oct. 22 Oct. 12 Oct. 30 Oct. 23 TBD Nov. 13 Nov. 6 Nov. 19 Nov. 12 November December April Special Issue Home Game Issue The Daily Beacon The University of Tennessee 11 Communications Building Knoxville, TN FOOTBALL GAMEDAY PREVIEW SCHEDULE Gameday Preview will feature in-depth articles and quick facts on the Vols and their opponent. SPECIAL NOTE: For each home game, we will print and distribute additional copies each Saturday morning before the game - at no additional cost! Sep. 5 vs. Bowling Green in Nashville Gameday Preview on 9/4 Sept. 12 vs. Oklahoma in KNOXVILLE Season Preview on 9/11 Sept. 19 vs. W. Carolina in KNOXVILLE Gameday Preview on 9/17 Sept. 26 vs. Florida in Gainsville, FL Gameday Preview on 9/25 Oct. 3 vs. Arkansas in KNOXVILLE Gameday Preview on 10/2 Oct. 10 vs. Georgia in KNOXVILLE Gameday Preview on 10/9 Oct. vs. Alabama in Tuscaloosa, AL Gameday Preview on 10/23 Oct. 31 vs. Kentucky in Lexington, KY Gameday Preview on 10/30 Nov. 7 vs. S. Carolina in KNOXVILLE Gameday Preview on 11/6 Nov. 14 vs. N. Texas in KNOXVILLE (HOMECOMING) Gameday Preview on 11/13 Nov. 21 vs. Missouri in Columbia, MO Gameday Preview on 11/20 Nov. 28 vs. Vanderbilt in KNOXVILLE Gameday Preview on 11/