2019 MEDIA GUDIE Updated November 2018

Transcription

1 2019 MEDIA GUDIE Updated November 2018

2 WHY BIG RIGS? WE ARE THE TRUSTED VOICE OF THE TRANSPORT INDUSTRY Big Rigs has enjoyed a quarter century of growth and cemented its role as a major voice of the road transport industry. Its hard hitting editorial content is a must read for everyone in trucking from CEOs to bureaucrats, fleet owners, owner driver and drivers. As a major industry influencer, Big Rigs is proud to investigate the issues and politics of the road as a publication that can t be ignored. bigrigs.com.au Source: ^Omniture May, k^ Mobile Audience 2x Weekly s News Free Fortnightly

3 OUR AUDIENCE We re reaching more people than ever before as Big Rigs continues to produce quality content that outperforms competitors, smashes industry standards and engages readers. 38K Social Audience Growing^^+ 92,364 UNIQUE WEBSITE VISITORS^ 181,516 MONTHLY WEBSITE PAGE VIEWS^ WWW. 52,046 Print Circulation per Month * 5,200^ Subscribers ^Omniture May 2017; avg monthly traffic ^^MailChimp November 2017: Facebook November 2018; combined newsletter and alert subscribers *12 Month Average, Publisher s Claim November 2018

4 OUR AUDIENCE HOW WE STACK UP ONLINE AGAINST OUR COMPETITORS Power Torque 17,248 Diesel 18,800 Owner Driver 55,000 * Big Rigs 92,364 Unique Visitors Per Month * BIG RIGS REACHES AN EXCLUSIVE AUDIENCE... UP TO 95%...have not read a competitor publication within the last three months ** WITH 80% OF READERS TAKING ACTION as a direct result of seeing something in Big Rigs Source: *Omniture May 2018; Owner/Driver 2018 Media Kit; Power Torque 2017 Media Kit; Diesel Media Kit, 2018) ** Get Truckin Survey December Get Truckin Survey December 2016

5 DISTRIBUTION 4% TAS 1% NT 4% WA 25% NSW 16% VIC 6% SA PICK UP A COPY OF BIG RIGS AT: 44% QLD Print Distribution 1% ACT 2% TAS 6% WA 30% NSW 6% SA 22% VIC 33% QLD Online Audience Distribution Source: Omniture June-December 2016; MailChimp; Facebook Insights; CAB September 2016 *This is a combined not aggregate audience number. Roadhouses and Truck Stops Truck Washes Newsagents Parts Suppliers and Outlets Dealerships Major Manufacturers Workshops and Repairers Transport Companies Trailer Builders and Repair Workshops Transport Industry Associations Transport Insurance Companies Training Companies and Facilities Major Oil, Chemicals and Lubricant Suppliers Industry Specific Museums Selected Hotels, Transit Centres and Convenience Stores Paid Subscriptions

6 Big Rigs is committed to educating, entertaining and informing our audiences through a variety of content pillars. NEWS Hard hitting and investigative news features showing what s driving the road transport industry ROAD TEST In-depth evaluations of new trucks ON THE ROAD Strange, peculiar and just plain interesting happenings on Australia s highways and byways TECH TALK The latest in transport innovation YOUR SAY Readers and truckies voice their opinion INDUSTRY COLUMNS The word from associations that affect life on the road WHAT S ON Hear all about the latest events going on in the industry FUN + GAMES Take a load off with crosswords, comics and comedic relief CAREERS + TRAINING Drive your skillset further with courses and career opportunities

7 bigrigs.com.au NEWS BIG RIGS 6 CONTENT MARKETING C1 E1 L2 T1 R2 When you need a native solution that will make your product or service news U2 T1 In today s world of marketing, content is king and aligning relevant editorial content with your brand assists in keeping your product or service front of mind for perspective customers. Content Marketing (Brand Insights) provides an unobtrusive, integrated marketing opportunity that conveys your brand s story in a way other advertising cannot. Readers don t want to be told what to think - they want to be told what to think about. But reaching audiences with a specific or detailed message isn t easy. Today, consumers have to trust a brand or news source before they engage with their message and the content they produce. That s why Big Rigs, as the trusted voice of the transport industry, allows you to speak directly with your audiences through current, relevant editorial in a credible, familiar environment fostering a powerful connection. Big Rigs Brand Insights provides a unique native advertising opportunity communicating your message within the context of our newspaper copy something the audience already wants to read! Following the natural form and function of our trusted publishing environments, the advertising is brought to life within the page. You could launch a new mascot or logo, or even a new product in a new and exciting way that makes you stand out amongst your competition. With a range of integrated multi-channel social, print and online packages available, there is something to cater to your brand s needs. It s a great chance to align trusted print with you the top trusted brands of the industry. Many top brands have already relied on Big Rigs to tell their brand s story and engage audiences through native content, so what are you waiting for? Marketing is about building a connection and standing out for the right reasons find out how we can help! BUILT FOR BUSINESS Our integrated, multi-channel content packages are specially tailored for the transport industry enabling our advertisers to get their businesses in front of our engaged and dedicated readership across the entire Big Rigs media suite. ENHANCED 3 months PRINT 1x per month Brand Insights article Full Page advertisement Half Page advertisement ONLINE 1x per month Brand Insight article 2 day Homepage Takeover 10,000 impressions (over MREC, Leaderboard or Banner) Roadblock on article page Social Media 2 posts per month $22,000 HIGH IMPACT 6 months PRINT 1x per month Brand Insights article Full Page advertisement Half Page advertisement ONLINE 1x per month Brand Insights articles 2 day Homepage Takeover 10,000 impressions (over MREC, Leaderboard or Banner) Roadblock on article page Social Media - 2 posts per month INC GST $38,500 INC GST

8 CONTENT MARKETING EXAMPLES High Impact Newsletter 9:41 AM 100% INTEGRATED MULTI-CHANNEL CAMPAIGN Social Print 9:41 AM Online We executed a content marketing campaign with Big Rigs as I thought it was the best way to get our message across. For our business, a customer testimonial showcasing the effectiveness of our product was a powerful inclusion in the campaign as it proved our value to other potential customers and generated more business for UES. I d had previous dealings with Big Rigs and I knew they had the right audience that we needed. We always generate a lot of phone calls from the ads we run with Big Rigs. Brand Insights editorial worked as a 100% Mobile tool for our Sales Reps, giving them something solid to go out and show clients, changing the conversation from us talking about our product to This truckie has used our chairs and thinks they re great, take a look at that. Overall, we would do it again and are happy with the results we received. Simon Allen Business Development Manager Seating UES INTERNATIONAL

9 PRINT THAT STANDS OUT We specialise in innovative print tactics that will make your brand stand out and compel readers to take notice.

10 INVESTMENT PRINT & BUNDLES SIZE AD SIZE MODULES CASUAL RATE* 1/8p 3x3 9 $745 1/6p 4x3 12 $885 1/4p 3x6, 6x3 18 $1116 1/3p 4x6 24 $1347 1/2p 6x6, 12x3 36 $1710 FP 12x6 72 $2601 DPS 12x $4977 Bundle bookings include a print advert and online display adverts on the desktop and mobile sites of bigrigs.com.au Mobile Banner MREC All prices include GST and full colour print. Leaderboard

11 HIGH IMPACT DIGITAL HEADER WITH SCROLLING SKINS Digital domination is yours with this creative OVER THE PAGE (OTP) Impossible to miss and with animation options available, the only limit is your imagination 9:41 AM 100% 9:41 AM 100% ON EVERY DEVICE High impact, cost effective mobile options to engage an audience on the move RMX Engage your audience with video on the Big Rigs home page STICKY SKINS Bring your marketing message to life with this out of the box, stand out execution

12 BIG RIGS PODCAST From breaking stories to big discussions, we re here to bring you all the truckie news from near and far. With over 13,000 listeners, Big Rigs podcast is a powerful medium to reach your target audience. ADVERTISING PACKAGES 30-second commercial - $150 ex GST 2-minute commerical - $700 ex GST Host Package - $1200 ex GST WHERE THEY CAN LISTEN FACEBOOK AUDIENCE INSIGHTS 8,832 LISTENED TO PODCAST SNIPPET 4,973 POST CLICKS FOR MORE INFORMATION ON THE BIG RIGS PODCAST, VISIT BIGRIGS.COM.AU/PODCAST 1,022 LIKES, SHARES AND COMMENTS

13 CONTENT MARKETING SOLUTIONS NEWS CORP STUDIOS From concept to conversation to conversion News Xtend offers content marketing solutions that help you source, create, distribute and amplify content. Get access to affordable content marketing solutions that don t compromise on quality for your next TVC, Pre-Roll or engagement video to support your native content campaign. NEWS XTEND Whether you want to increase calls, sales, traffic, lead generation, awareness or engagement, NewsXtend can help deliver your most profitable customer, in the format you want them. Helping you navigate the digital marketing landscape and achieve your business goals. Powered by News Corp Australia with a direct line to Google and Facebook, News Xtend provides powerful digital campaigns and first-class service that our rivals simply cannot match. Track your results anytime, anywhere via your custom online dashboard.

14 Whether you want to increase calls, traffic, awareness, leads or sales, News Xtend can deliver your most profitable customer, in the format you want them. Powered by News Corp Australia and with a direct bat-phone to Google and Facebook, we provide powerful digital campaigns and first class service that our rivals can t match. While targeting your ideal customer as they lives their lives online, News Xtend ensures every dollar you spend is an investment in improving your business. We pride ourselves on complete transparency, allowing you to track your result ensuring complete transparency you can track your results anytime, anywhere, via your online dashboard. service search display social YOUR BUSINESS ADVANTAGE newsxtend.com.au

15 A Proven Tactic In the last 12 months, Allied Bearings and Tools have experienced 300% growth directly from their News Xtend campaign. Click on the videos below to hear directly from our clients on the success. I really enjoy working with News Xtend. For regional areas this is perfect, it gives you the feeling you re a big company with a dedicated marketing team. 300% increase in sales YOUR BUSINESS ADVANTAGE newsxtend.com.au

16 DIGITAL RATES Ad Unit Price Method Price inc GST DESKTOP: DISPLAY Leaderboard CPM $45.00 MREC CPM $45.00 Half Page CPM $55.00 Roadblock CPM $ D Cube CPM $70.00 Roadblock CPD $ Spot Expander CPD $ Chameleon OTP CPD $ D Cube CPD $ Standard OTP CPD $ Full Page OTP CPD $ Billboard CPD $ Header with Scrolling Skins CPD $ Lumberjack CPD $ Trailer Royale OTP CPD $ DESKTOP: VIDEO RMX MREC CPM $50.00 RMX Half Page CPM $55.00 Pre-Roll CPM $85.00 MOBILE: DISPLAY Top Banner CPM $45.00 Mobile Billboard CPM $50.00 MREC CPM $45.00 Mobile RMX MREC CPM $55.00 Pre-Roll CPM $85.00 Mobile ScrollX CPD for 7 days $ Std Full Page OTP CPD for 7 days $ Mobile 3D Cube CPD for 7 days $ Mobile Buyout CPD for 7 days $ Mobile Billboard CPD for 7 days $ Mobile Spot Expander CPD for 7 days $ CPM = Cost per 1000 Impressions CPD = Cost per Day

17 FEATURES LIST EDITION EDITION DATE FEATURE BOOKING DEADLINE COPY DEADLINE 1 11th January th December 2018 Wednesday 2nd January 2 25th January 2019 Monday 14th January Wednesday 16th January 3 8th February 2019 Keep It Cool Monday 28th January Wednesday 30th January 4 22nd February 2019 Monday 11th February Wesdnesday 13th February 5 8th March 2019 Trailer Feature Monday 25th February Wednesday 27th February 6 22nd March 2019 Monday 11th March Wednesday 13th March 7 5th April 2019 Driveline Monday 25th Wednesday 27th March 8 19th April 2019 Monday 8th April Wednesday 10th April 9 3rd May 2019 Monday 22nd April Wednesday 24th April 10 17th May 2019 Brisbane Truck Show Feature Monday 6th May Wednesday 8th May 11 31st May 2019 Monday 20th May Wednesday 22nd May 12 14th June 2019 Brisbane Truck Show Wrap Up Monday 3rd June Wednesday 5th June 13 28th June 2019 Monday 18th June Wednesday 19th June 14 12th July 2019 Telematics Monday 1st July Wednesday 3rd July 15 26th July 2019 Monday 15th July Wednesday 17th July 16 9th August 2019 Monday 29th July Wednesday 31st July 17 23rd August 2019 Monday 12th August Wednesday 14th August 18 6th September 2019 Trailer Feature Monday 26th August Wednesday 28th August 19 20th September 2019 Monday 9th September Wednesday 11th September 20 4th October 2019 Keep It Cool Monday 23rd September Wednesday 25th September 21 18th October 2019 Monday 7th October Wednesday 9th October 22 1st November 2019 Monday 21st October Wednesday 23rd October 23 15th November 2019 Monday 4th November Wednesday 6th November 24 29th November 2019 Monday 18th November Wednesday 20th November 25 13th December 2019 Monday 2nd December Wednesday 4th December

18 YOUR TEAM James Graham EDITOR For Big Rigs, 2018 is a time of excitement as the publication enters the next chapter of its long and powerful history as a major voice in the road transport industry. The Big Rigs team aims at shedding a light at the challenges, needs and triumphs of the drivers that carry the nation. This is being done with a mix of editorial content covering targeted interest demographics with investigations into the confusion of transport politics, new truck evaluation by one of the nation s most experienced teams, operator stories showing successful people and families with truck businesses, up-to-the-second technological advances, in addition to Big Rigs product reviews, trucking around and a broad range of advertising that is noticed and absorbed. News, reviews, truck evaluation and analysis of politics make up the must-read content, and for advertisers access to a better targeted demographic that will bring fast and improved results. A truly national publication that can t be ignored, Big Rigs really is the voice of the Australian road transport industry. Michael Kidd MEDIA SALES CONSULTANT Peter Hockings MEDIA SALES MANAGER Your Transport Industry Expert Kate Dodd DIGITAL PRODUCER Marie O Reilly MEDIA SALES CONSULTANT