Survery about Uber & Grab impact in Vietnam

Transcription

1 Q&Me is an online market research service provided by Asia Plus Inc. Survery about Uber & Grab impact in Vietnam Asia Plus Inc.

2 Overview Ride sharing app such as Uber and Grab change Vietnamese way of using the taxies, giving huge impact to the traditional taxi companies. We made the research nearly 641 ride sharing app users in HCM and Hanoi, to see their motivation, usage and occasions as to these ride sharing apps.

3 Survey respondent Ride share app users 25% 75% I only use ride-share taxi (e.g Grab, Uber etc) I use both, regular taxi and ride-share services The survey is only those who have used ride-sharing apps (N=641) Q. Please choose what is applicable to you

4 Important factors in taxi-service selection 81% 71% 69% 59% 55% 47% 50% 50% 45% 39% 37% 41% 38% 36% 34% 33% 36% 33% 29% 31% 32% 30% 30% 30% 31% 28% 19% 26% 23% 23% 16% 14% 15% Rid-sharing app user Both of ride-sharing app and taxi-users All Rid-sharing users are more cost or promotion-oriented Q. What are important factors when you choose taxi-service

5 Occasions to use taxi or ride-share app In bad weathers 44% 45% 11% Peak hours 34% 34% 31% Long-trip 51% 30% 19% Short-trip 53% 30% 17% Personal transportation 63% 20% 17% Business transportation 38% 40% 22% Transportation from/to airport 46% 47% 7% Ride sharing app Traditional taxi Others Ride-sharing apps are used particularly in personal transportation Q. Please choose what is applicable to you (N=480 those who use both of ride share app and traditional taxies only)

6 Taxies in use (for those who use rid-sharing apps) 63% 41% 30% 21% 11% 9% 9% 8% 7% 7% Mai Linh Vina sun Group Taxi Vina Taxi Sao Hanoi Taxi Ba Sao Taxi Noi Bai Taxi Viet Thanh Taxi ABC Taxi If other please specify Mai Linh, Vina Sun are the two most popular taxi services Q. What Taxi Brand/company have you used in the past 3 months? (N=480)

7 Traditional taxi usage change in last 12 month 19% 2% 30% Much less than before Less than before No change 18% More than before Much more than before 31% 61% mentions that the frequency of riding traditional taxies go down Q. Compared with a year ago, how did your usage of Traditional Taxi company change? (N=480 those who use both of ride share app and traditional taxies only)

8 Application in use (past 3 monthes) All Hanoi Ho Chi Minh Below 9M HHI Above 9M HHI Grab 74% 78% 71% 78% 70% 77% 77% Uber 42% 41% 43% 37% 49% 40% 50% I don t remember 11% 10% 12% 10% 12% 12% 11% If other please specify 2% 2% 3% 1% 3% 2% 2% The ratio of Uber use is on the increase for the elderly and those who earn above 9M VND, although Grab is used more in general Q. What Ride sharing (Only Cars) companies have you used in the past 3 months?

9 Grab vs Uber : Preferred application 11% 3% 30% 18% 38% I use grab only I mostlh use Grab but also use Uber I user both of Grab and Uber equally I mostly user Uber but also user Grab I use Grab only Ho Chi Minh Hanoi Below 9M VND Above 9M VND I use Grab only 30% 28% 33% 34% 24% 31% 25% 29% I mostly use Grab but also use Uber I use both of Grab and Uber equally I mostly use Uber but also use Grab 38% 33% 31% 38% 35% 36% 36% 36% 18% 24% 22% 16% 25% 19% 24% 20% 11% 11% 11% 11% 11% 12% 10% 11% I use Uber only 3% 5% 3% 2% 5% 3% 5% 4% All 68% use Grab dominantly or more often than Uber Q. What Ride sharing (Only Cars) companies have you used in the past 3 months?

10 Grab vs. Uber Occasions (Compared to usage) Good driving skills Good promoti on Good custom er service Good cost Better car quality Less waiting time Name is wellknown More choice options (e.g car type) My friends / colleagu es recomm endatio n More drivers I had bad experie nces using the other app If other please specify Grab user 31% 44% 27% 70% 26% 40% 9% 10% 24% 41% 5% 1% Uber user 45% 46% 27% 73% 41% 34% 9% 17% 19% 39% 5% 2% Both users choose the brand due to cost and promotions the best Q. What are the reasons that you chose the brand? Grab user = those who use Grab only and Grab mainly, Uber user = those who user Uber only and Uber mainly

11 Grab vs. Uber Image comparison 5% 5% 5% 3% 10% 8% 3% 57% 55% 56% 59% 61% 56% 59% 38% 40% 39% 38% 29% 36% 37% Trustful Innovative Good quality Good pricing Strong promotion Uber Grab I do not know Less waiting time Easier to use Grab are better in all aspects. Especially strong image in promotion, pricing and easy to use Q. What brand is suitable for the following image?

12 Summary Those who user ride-sharing app are price and promotion-oriented Traditional taxies are used in case of bad weathers and transportation for / to the airport among ride-share app users 61% of ride-sharing app user mentions that they use traditional taxi less compared with a year ago The ratio of Uber use is on the increase for the elderly and those who earn above 9M VND, although Grab is used more in general 68% use Grab dominantly or more often than Uber When it comes to the images, Grab are better in all aspects, especially strong image in promotion, pricing and easy to use

13 Audience Profile (N=641) Age City Household income More than 20,000,000 VND 6% 14,000,001-20,000,000 VND 9% 48% 52% 49% 51% 9,000,001-14,000,000 VND 19% 4,000,000-9,000,000 VND 46% HCM Hanoi Below 4,000,000 VND 21%

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