DIGITAL CLASSIFIEDS CLASSIFIED ADS

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1 Maximize Your Advertising Impact TPI Offers Numerous Advertising Opportunities for all Size Budgets Turfgrass Producers International (TPI), the world s leading association for turfgrass sod producers and industryrelated suppliers, is dedicated to the advancement of the turfgrass industry. PRINT Award Winning TURF NEWS The only bi-monthly magazine devoted exclusively to turfgrass production. Turf News magazine has served the industry for 40 years. Distributed to over 1,300 industry professionals including more than 700 farms. If you want to reach turfgrass sod producers to sell your products and services, advertising in Turf News is a must. Free leaderboard ad on the TPI website to advertisers who place a full-or half-page ad in all six issues of Turf News in a single calendar year. ******************* TPI MEMBERSHIP DIRECTORY Distributed to all TPI members and referenced daily for products and services. DIGITAL TPI WEBSITE Reach your target audience and gain online exposure. Drive traffic to your website. TPI E-NEWSLETTER Distributed to over 3,500 industry professionals worldwide. TURF NEWS Our electronic version of Turf News is reaching over 5,000 readers which gives your company a wider outreach. CLASSIFIEDS CLASSIFIED ADS Advertise your used equipment, field care products, employment opportunities and services in the TPI Classifieds. Ads are listed on both the TPI website and in Turf News. Orders must be prepaid. SPONSORSHIPS High-visibility opportunities to increase your company s exposure to decision-makers. TPI International Education Conference & Field Day February 20-23,, Tampa, Florida TPI Summer Program July 19-22,, New Brunswick, New Jersey (in conjunction with the International Turfgrass Research Conference)

2 Editorial Features The only magazine devoted exclusively to turfgrass production. JANUARY/FEBRUARY Focus: Marketing Tips and Techniques (From Business to Consumer: Website and Social Media; Brochures and Direct Mailings; Signage; Community Involvement; Advertising via newspaper, radio and/or television) Feature: 50 & Fabulous Anniversary - The Decade: BONUS DISTRIBUTION: TPI International Education Conference Issue ( copies on site at conference) Space Reservation Deadline: 12/1/2016 Ad Materials Deadline: 12/8/2016 JULY/AUGUST Focus: Seed & Vegetative Stock (Annual Seed & Vegetative Stock Buyer s Guide) New Variety Showcase TPI Members Seed/Vegetative Stock Source Listing Overview of Cool- & Warm-Season Grasses Feature: Spotlight on New TPI President and Looking Ahead to TPI s Next 50 & Fabulous Years (Inspiring Our Future) BONUS DISTRIBUTION: 300 copies for ITRC distribution and onsite at TPI Summer Program Space Reservation Deadline: 6/1/ Ad Materials Deadline: 6/7/ MARCH/APRIL Focus: Tackling Labor Issues (Recruiting; Interview Tips; Hiring/Firing Procedures; Retaining Staff; Training Staff; Employment Laws; Safety) Feature: 50 & Fabulous Anniversary - Today s Challenges BONUS DISTRIBUTION: 100 copies for regional turf-related shows Space Reservation Deadline: 2/1/ Ad Materials Deadline: 2/7/ SEPTEMBER/OCTOBER Focus: The Lawn Institute Research Update (TLI Research Findings and Advances; What TLI Does for the Industry) Feature: Recap of the TPI July Summer Program and the ITRC Space Reservation Deadline: 8/1/ Ad Materials Deadline: 8/7/ MAY/JUNE Focus: Protecting Your Investment (Insurance; Land Use/Sustainability; Equipment Upkeep, Protection and Storage; Operational Backups for System and/or Physical Disruption) Feature: TPI International Education Conference & Field Day Recap and 50 & Fabulous Celebration Report BONUS DISTRIBUTION: 50 copies for those requesting Conference Recap and 50 & Fabulous Celebration Report issue Space Reservation Deadline: 4/3/ Ad Materials Deadline: 4/10/ NOVEMBER/DECEMBER Focus: Equipment & Supplies (Annual Equipment and Product Buyer s Guide) BONUS DISTRIBUTION: 350 copies of promotional outreach and distribution at regional turf-related shows, the Sports Turf Managers Association Conference and Trade Show, and onsite at TPI 2018 International Conference & Field Day Space Reservation Deadline: 10/2/ Ad Materials Deadline: 10/9/ IN EVERY ISSUE - TPI Leader Profile Tips and Techniques to Improve Your Business Timely Topics That Impact Sod Producers University report on their seed research and breeding program State/Regional/International Sod Producers Group News Helpful Hints from The Lawn Institute Pass-Along personalize, print and share with your customers

3 Award Winning Turf News The only bi-monthly magazine devoted exclusively to turfgrass production. Magazine Advertising Rates & Specifications Premium Positions 4-color process included LOCK IN 2016 RATES!! Insertion orders must be received before December 31, 2016 TPI Member Rate Non-Member Rate Outside Back Cover $2,905 $3,417 Inside Front Cover $2,777 $3,284 Inside Back Cover $2,682 $3,192 Turf News magazine has served the industry for 40 years. Distributed to over 1,300 industry professionals including more than 700 farms. The people involved in growing and selling turfgrass, who have the authority to make buying decisions, read Turf News magazine! Full Page Island Half Page Quarter Page TPI Member Rate Non-Member Rate $2,297 $2,807 TPI Member Rate Non-Member Rate $1,660 $3,415 TPI Member Rate Non-Member Rate $1,547 $2,057 TPI Member Rate Non-Member Rate $1,066 $1,576 NEW! TPI Members will receive Turf News in print and digital formats so readers can access Turf News on their mobile devices and take the magazine with them wherever they go. Marketplace Agency Discounts TPI Member Rate Non-Member Rate $450 $563 Frequency Discounts ads placed in 12-month calendar year Free leaderboard ad on the TPI website to advertisers who place a full-or half-page ad in all six issues of Turf News in a single calendar year. 15% discount off gross billing for recognized advertising agencies on space and color positions only. Ads must be received according to exact specifications to qualify. Any ad that does not meet these specifications will not receive the agency discount and will be charged production charges to be reworked by the layout designer. 3x frequency 3 ads in a calendar year = 5% discount 9x frequency 9 ads in a calendar year = 15% discount 6x frequency 6 ads in a calendar year = 10% discount 12x frequency 12 ads in a calendar year = 20% discount Turf News Edition Space Commitment Date Ad Materials Deadline January/February December 1, 2016 December 8, 2016 March April February 1, February 8, May/June April 1, April 8, July/August June 1, June 8, September/October August 1, August 8, November/December October 1, October 8,

4 Production Deadlines Previous ads will be repeated if new ad materials are not received by the published ad materials deadline date. Magazine mailing date is first full week of the publication month. Specifications These are the specifications for our perfect bound magazine. The final trim size of our publication is in x in. All measurements are width x height. Contact the TPI office at with questions. Binding: Magazine is perfect bound. For Full Page Ads - Do not allow text to go beyond.5 in (1.27 cm) margins. Bleed Size (applies to full page ads only): add.125 in (.3175 cm) on all sides you would like to bleed. For example: Final dimension of full page ad with bleed on top, bottom, left and right sides is in x in ( cm x cm). Electronic Format: Preferred electronic format is a flattened.eps,.tiff or.jpg (NO PDFs) with all text outlined. Resolution must be at least 300 dpi at full size. Please DO NOT include crop marks; designers if possible, please change text to outlines. Color Format: 4-color must be CMYK. See Ad Guidelines following page for exact measurements. Sending Ad Materials for Turf News Please upload ad materials to our FTP site: Please contact the TPI office at for instructions and username/password information. TPI Contacts Geri Hannah, Advertising Contact: ; ghannah@turfgrasssod.org Steve Trusty, Co-Editor: ; stevetrusty@turfgrasssod.org Suz Trusty, Co-Editor: ; suztrusty@turfgrasssod.org Short Rates & Rebates Advertisers and advertising agencies are jointly responsible for payment of all insertions. Advertisers who do not fulfill their frequency contract will immediately incur a short rate. All frequency discounts for remainder of commitment will be immediately forfeited. All further commitments will be billed at 1x rate. Final frequency discounts will be adjusted at the end of advertisers above commitment. Additional Production Charges Resizing, artwork, scanning and other production efforts required to finalize ad, whether made by the Turf News designer and/or printer, will be billed at cost plus 20%, with a minimum $50 charge. Cancellation Policy Cancellations or changes to insertion orders must be received in writing by the space commitment date. Cancellations or changes made after the space commitment date will be billed in full. Publisher s Copy Protective Clause Advertisers and advertising agencies assume liability for all content (including text, representation and illustrations) of advertisements printed, and also assume the responsibility for any resulting claims that might be made against the publisher. The publisher reserves the right to reject any advertising that is believed not to be in keeping with the publication s standards. All advertising is accepted on the condition that the advertising agency acts as an agent only and the advertiser guarantees payments.

5 Preferred electronic format is a flattened.eps,.tiff or.jpg (NOT PDF) with all text outlined. Resolution must be at least 300 dpi at full size. FULL PAGE AD HALF PAGE AD (NO BLEED) FULL PAGE AD HALF PAGE AD x TEXT CANNOT GO BEYOND.5 MARGIN (TEXT LIVE AREA IS 7 x 10.0 ON FULL PAGE BLEED AD) x with bleed. 7.6 x 10.5 without bleed. Text and live image area must stay within 7.5 x 10.0 Please indicate whether the ad is with or without bleed when submitting artwork x 4.85 Bleed is unavailable in half page. ISLAND AD MARKETPLACE AD QUARTER PAGE ADS ISLAND AD X 7 MARKETPLACE AD 3.39 X 1.89 QUARTER PAGE HORIZONTAL AD QUARTER PAGE VERTICAL AD X x 7.0 Bleed is unavailable in island ad X 1.89 Bleed is unavailable in marketplace ad. Horizontal: x 2.5 Vertical: 4.61 x 3.54 Bleed is unavailable in quarter page ad.

6 TPI Membership Directory TPI Membership Directory Distributed to all TPI members and referenced by them daily for products and services. The TPI Membership Directory is a listing of all turfgrass sod producers, suppliers and other members with specific product information for each. An excellent tool for farm owners and industry suppliers. Exclusive Advertising Opportunity for TPI Members Referenced daily, your ad seen daily! Ad Space Ad Rate Premium Positions* $1,750 Other Positions $1,200 10% discount for Turf News Advertisers Discount for advertisers that have commitments in all six issues of Turf News magazine in the calendar year (marketplace ads excluded) Ad Includes Company recognition in table of contents advertising index Logo next to company contact information in directory First right of refusal for next year Specifications: InDesign, PDF and JPG programs preferred Size: in. x in. Bleed: in. on all four edges Please keep all text and images at least 0.5 in. from spine for coil binding and tabs. Artwork can bleed off all four edges. New materials must be received by July 7, or ad pick-up from Membership Directory will be used. *Premium Positions: - Inside Front Cover - Front of Tab 1 - Inside Back Cover - Back Cover

7 TPI Website Advertising TPI Website Grab the attention of potential customers and drive traffic directly to your website! Advertising Statistics* Total hits: 885,513 Average per day: 2,129 Clicks: 3,184 Average per day: 7.65 *June 1, 2015 July 20, 2016 Source: Google Analytics Ads are featured on all secondary pages. Increase Leads, Traffic and Sales! TPI offers advertising options at Ad Space TPI Member Rate Non- Member Rate Leaderboard Spotlight $325/month OR $825/3 months $325/month OR $825/3 months $525/month OR $1,425/3 months $525/month OR $1,425/3 months 50% discount for Turf News Advertisers Discount for advertisers that have commitments in all six issues of Turf News magazine in the calendar year (marketplace ads excluded) Ad Specifications: IAB Universal Ad Package Specs - Leaderboard Banner: 728 x 90 pixels (72 dpi) - Spotlight: 300 x 250 pixels (72 dpi) Frequency: Monthly Link: Supply your company s web address Material Due Date: Two weeks prior to posting date

8 TPI E-Newsletter Advertising TPI E-Newsletter Distributed bi-monthly to over 3,500 industry professionals worldwide. The TPI E-Newsletter is designed to provide members with a wide assortment of interesting information about TPI s upcoming events, new programs and services, interesting stories about members, amusing tidbits and a variety of assorted topics. 38% open rate* *38% open rate using Constant Contact: industry average 26.06% per MailChimp Marketing Benchmarks. NEW! Now offering three ad sizes. Ads are integrated into the E-Newsletter pages and linked to your website! Ad Space TPI Member Rate Non-Member Rate 4C Banner $350/issue $525/issue 4C Half Page $700/issue $1,225/issue 4C Full Page $900/issue $1,425/issue 50% discount for Turf News Advertisers Discount for advertisers that have commitments in all six issues of Turf News magazine in the calendar year (marketplace ads excluded) Ad Specifications: Banner: 7 w x 1 h Pixels X dpi JPEG Half Page: 7 w x 4.25 h Pixels X dpi JPEG Full Page: 7 w x 8.5 h Pixels X dpi - JPEG Frequency: Bi-monthly Link: Supply your company s web address Material Due Date: One month prior to publish date

9 (office only) Issue Date: / TPI Classified Ads Advertising Targeted to Turfgrass Sod Producers Worldwide Buying or selling equipment, supplies, properties, or looking for employment opportunities? Reach your target market of U.S. & International turfgrass professionals with a low cost classified ad in Turf News magazine and the TPI website at The classified ad section is the first place many TPI members look when they receive the most recent issue of Turf News magazine and the most viewed area on the TPI website. With over 1,300 magazines distributed bi-monthly and over 20,000 monthly visitors* to the TPI website, TPI classified advertising is the answer! All classified ads are posted to the TPI website within 24 hours of approval and payment and featured in Turf News for one low rate! Classified Ad: TPI Member $200 Non-member $275 Premier Classified Ad - add one photograph to your website classified ad TPI Member $225 Non-member $300 Rates are determined in one-inch vertical increments. Please estimate approximately 65 words per inch. Photos are limited to the website and one photograph per ad. Deadline: 30-days prior to Turf News issue date (e.g., March/April Turf News issue, ad is due by February 1) Payment: Classified ads are to be paid in advance we accept check or Visa, MasterCard & Amex. Contact: Please send this form with payment information to Geri Hannah via fax ; ghannah@turfgrasssod.org or regular mail to address below. * statistics for July 2016 All classified ads are subject to review. TPI does not endorse any ad and reserves the right to edit or decline any ad. TPI Member ID# Currently a Non-member Company: Name of Person Placing Ad: Address: City: State/Province: Zip/Postal Code: Country: Phone Number: TYPE of AD: For Sale Wanted Job Opportunities CATEGORY: Equipment/Supplies Turf Farm Other/Miscellaneous Ad Description please use separate piece of paper for ad description. Total Amount Due: $ Payment Method: Visa MasterCard Amex or Check Enclosed Card Number: Expiration date: Security Code: Cardholder Signature: Cardholder Name: (please print) Turfgrass Producers International 2 East Main Street, East Dundee, IL USA TURF (8873) FAX: ghannah@turfgrasssod.org Website Office only: Date Received: Via: PH EM FX WB M Order#: Inv#: QB: Rev. 7/16 Run Sheet Turf News Document Web Date Posted: Issue Date: