10.00 AM PM. 25 Bath

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2 GENERAL INFORMATION EVENT TITLE: SmartHeart presents Thailand International Pet Variety, Episode 8 DATE: TIME: VENUE: ENTRANCE FEE: October 4 th 7 th, AM PM Hall 3 4, IMPACT, Muang Thong Thani 25 Bath

3 GENERAL INFORMATION EXHIBIT AREA: EXHIBITORS: ORGANIZERS: CO-ORGANIZER: 8,000 sq.m booths (local and international) IMPACT Exhibition Management Co., Ltd. China Great Wall International Exhibition Co., Ltd. Thai Pet Product Industries Association

4 SPONSOR & SUPPORTER

5 PRE-EVENT 8 JUNE 2018

6 PRE-EVENT 1 BAHT FOR OUR BEST FRIEND PROJECT THE FUNDS RAISED GO TOWARDS MANY DOG SHELTERS WHICH TAKE CARE OF OUR BEST FRIENDS WHO NEED FOOD AND WELL TREATED.

7 PRESS VISIT 26 SEPTEMBER 2018

8 PRESS VISIT

9 SHOW DAY ACTIVITIES

10 SHOW DAY ACTIVITIES END OF SEASON SALE SPECIAL DISCOUNT FOR ALL PET PRODUCTS AND SERVICES. SPECIAL PREVILEGE FOR CUSTOMER! GET FREE SOUVENIR.

11 SHOW DAY ACTIVITIES PET ID CARD AND TIDS CARD GET YOUR OWN DOG AND PET IDENTIFICATION CARD. THE CARD COMES WITH MANY SPECIAL PRIVILEGES. PET I.T. UPDATE NEWS AND HIGHLIGHTS OF YOUR FOUR LEGGED FRIEND FROM OUR MEDIA CHANNEL. COME AND GET FREE SNACKS FROM OUR SPONSORS.

12 EXHIBITION ZONE

13 EXHIBITION ZONE

14 EXHIBITION ZONE

15 DOG PLAYGROUND SHOW SPECIAL DOG ABILITY IN PEELING COCONUT MAKEOVER DOG GROOMING CHARITY #2

16 DOG PLAYGROUND UDC WEIGHT PULLING CHAMPIONSHIP 2018 AMERICAN PITBULL COMPETITIONS BY THE ULTIMATE DOG CLUB

17 DOG PLAYGROUND FLY BALL SHOW (DOG AGILITY) RALLY OBEDIENCE

18 DOG PLAYGROUND DOG AGILITY COMPETITION NO.2 12 WEAVE POLES COMPETITION

19 CAT ZONE CAT COMPETITIONS BY ME-O SEASON FIVE MINI CONCERT

20 CAT ZONE DIY CAT ACCESSORIES WORKSHOP THAI CAT COMPETITION AND GRAND OPENING THAI NEW CAT SPECIES "WILA KRUNGTHEP

21 EXOTIC ZONE JOIN ACTIVITIES AND TAKE PICTURES WITH EXOTIC PETS THE EXOTIC PETS FASHION SHOW IN HAWAIIAN THEME THE BALL PYTHON COMPETITION

22 BIRD ZONE CRAYFISH COMPETITION BETTA FISH SHOW

23 BIRD ZONE THE SARAMA BATTLE CHICKEN TOWN

24 FISH ZONE BETTA FISH COMPETITION TO WIN THE ROYAL HONOR AWARD

25 HEALTH CHECK-UP ZONE BY VET4 VET4 ALOHA SPA CLINIC

26 ADOPTION ZONE NUMBER OF PET ADOPTION 4 OCTOBER 2018 DOG = 6 CAT = 2 5 OCTOBER 2018 DOG = 9 CAT = 12 6 OCTOBER 2018 DOG = 7 CAT = 6 7 OCTOBER 2018 DOG = 16 CAT = 3 GRAND TOTAL DOG = 38 CAT = 23

27 PR & MARKETING

28 PR & MARKETING BILLBOARD TELEVISION LED : MBK LED : BTS LED : IMPACT NEWS CLIPPING INDOOR & OUTDOOR SIGNAGE POSTER LEAFLET PET MAGAZINE

29 PR & MARKETING : BILLBOARD BILLBOARD SIZE 10 X 24 M IN DOWN TOWN VICTORY MONUMENT AROUND MILLION PEOPLE REACH THIS BILLBOARD ADVERTISEMENT BILLBOARD SIZE 10 X 16 M AT NGAM WONG WAN AREA OPPOSITE THE MALL SHOPPING CENTER PEOPLE REACH 128,000 CARS DAY BILLBOARD SIZE 8 X 6 M AT CHAENG WATTANA AREA (MUANG THONG THANI ENTRANCE) AROUND 100K PEOPLE REACH PER DAY

30 PR & MARKETING : TELEVISION TV TIE-IN SANAM KHAO 7 SEE (CH7 NEWS) ON AIR 3 OCTOBER 2018

31 PR & MARKETING : LED MBK MEGA LED AROUND 80K PEOPLE REACH PER DAY BTS LED : 3 STATIONS SIAM STATION NATIONAL STADIUM STATION ASOK STATION AROUND 10K PEOPLE REACH PER DAY STATION

32 PR & MARKETING : LED AT IMPACT LED HALL 3-4 LED CUBIC LED IMPACT FORUM ENTRANCE LED LINK BRIDGE

33 PR & MARKETING : NEWS CLIPPING

34 PR & MARKETING : OUTDOOR SIGNAGE OUTDOOR SIGNAGE CUT OUT SIZE 2.4 X 2.4 M AND 1.2 X 2.4 M MORE THAN 200 SIGNS. ADS IN MANY PLACES AS TIWANONT, PAKKRET, KAERAI, DON MUANG, 345 ETC. SIGNAGE ON BOND STREET ROAD (MUANG THONG THANI ENTRANCE) BUS STOP SIGNAGE (IN MUANG THONG THANI) J FLAG SIGNS (AT THE EXHIBITION)

35 PR & MARKETING : INDOOR SIGNAGE

36 PR & MARKETING : INDOOR SIGNAGE

37 PR & MARKETING : INDOOR SIGNAGE

38 PR & MARKETING : POSTER & LEAFLET Poster and Leaflet: blasted out to restaurants, Pet Café, Pet Hospital, Pet Shop. Leaflet blasted out for 2 times; first time sent to mailbox (Premium Village around Muang Thong Thani more than 30,000 houses). And second time, distribute at venue.

39 PR & MARKETING : PET MAGAZINE ADVERTISEMENT ON MAGAZINE PET HIPSTER

40 DIGITAL MARKETING

41 DIGITAL MARKETING WEBSITE (LOCAL AND INTERNATIONAL) BANNER AD (LOCAL AND INTERNATIONAL) FACEBOOK FANPAGE FACEBOOK AD INSTAGRAM SPOT TV EDM

42 DIGITAL MARKETING : WEBSITE & BANNER ADS ON PET VARIETY OFFICIAL WEBSITE AND ALL WEBSITES ABOUT EXHIBITION

43 DIGITAL MARKETING : SOCIAL MEDIA PR VIA FACEBOOK FANPAGE PET VARIETY, LINE@ AND ALL PAGE REVIEW ABOUT SALE ON FACEBOOK TO REACH MORE TARGET GROUP AS; PUNPRO PAGE UPDATES ABOUT PROMOTION SALE HERE PAGE (UPDATES ABOUT SALE PRODUCTS ON SALE TELL ME PAGE UPDATES ABOUT SALE PRODUCTS

44 DIGITAL MARKETING : SPOT TV

45 DIGITAL MARKETING : EDM

46 THEME AND CONCEPT

47 THEME DECORATION : ALOHA HAWAIIAN

48 CONCEPT : END OF SEASON SALE

49 VISITOR

50 VISITOR PROFILE PET LOVER PET OWNERS PET BREEDERS IMPORTER / EXPORTER DISTRIBUTORS PET GROOMING BUSINESS MANUFACTURERS OF PET PRODUCTS BUSINESS OWNERS VETERINARIANS

51 VISITOR PROFILE NUMBER OF VISITORS & PET ,407 VISITORS INCLUDING PETS (VISITORS & COMPETITORS) FOR 4 DAYS. 147,007 VISITORS INCLUDING PETS (VISITORS & COMPETITORS) FOR 4 DAYS. 144,357 VISITORS INCLUDING PETS (VISITORS & COMPETITORS) FOR 4 DAYS. 145,466 VISITORS INCLUDING PETS (VISITORS & COMPETITORS) FOR 4 DAYS.

52 VISITOR PROFILE VISITOR SATISFACTION (OVERALL) (%) EXCELLENT FAIR POOR

53 VISITOR PROFILE WITH PET OR WITHOUT PET WITH PET WITHOUT PET (%)

54 VISITOR PROFILE VISITOR S OCCUPATION (%) EMPLOYEE BUSINESS OWNER GOVERNMENT OFFICER STUDENT

55 VISITOR PROFILE OBJECTIVES TO VISIT (%) SHOPPING WATCHING COMPETITIONS WATCHING ACTIVITIES JOIN COMPETITION

56 VISITOR PROFILE HOW DID THE VISITORS FIND OUT ABOUT SMARTHEART PRESENTS THAILAND INTERNATIONAL PET VARIETY? (%)

57 VISITOR PROFILE DO YOU WANT US TO CONTINUOUS ORGANIZING THE EXHIBITION SMARTHEART PRESENTS THAILAND INTERNATIONAL PET VARIETY? SURE NOT SURE (%)

58 EXHIBITOR

59 EXHIBIT PROFILE Pet Clothes & Accessories 33% Pet Food & Chews 24% Pet Healthcare 8.5% Pet House Products 7.5% Pet Farms and Breeders 7% Pet Hotels 2% Grooming Equipment 1.5% Pet Hospitals and Pet Rescue and Others 12% Vet Clinics 1.5% Adoption Organizations 3%

60 EXHIBITOR SURVEY HOW DID THE EXHIBITORS FIND OUT ABOUT SMARTHEART PRESENTS THAILAND INTERNATIONAL PET VARIETY? (%) ORGANIZER TPIA POSTER LEAFLET TV BILLBOARD NEWSPAPER WEBSITE OTHERS

61 EXHIBITOR SURVEY (%) OBJECTIVES FOR EXHIBITING 0 LAUNCH NEW PRODUCT BRAND AWARENESS PUBLIC AWARENESS FIND OUT MKT INFORMATION INCREASE SALES INCREASE CLIENTS FIND DISTRIBUTORS OTHERS

62 EXHIBITOR SURVEY SERVICE SATISFACTION (%) Booth Booking Service Move in-out process Car Parking Booth Contractor Service Electricity Convenient Service Security Cleanliness Organizer Service

63 EXHIBITOR SURVEY (%) 70 WORKING SATISFACTION OVERALL ADS & PR NO. OF VISITOR QUALITY OF VISITORS NO. OF EXHIBITORS ACTIVITIES FLOOR PLAN TOTAL SALES

64 PICTURES GALLERY

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67 THANK YOU