AIRPORT TRANSIT EVENTS.

Transcription

1 AIRPORT TRANSIT EVENTS

2 ATM owns the Executive Business Traveler. -Barclay s Media Investment Banking SEA MSP BUF BOS PVD SFOOAK SJO SLC DEN MCI ORD MDW STL IND CMH CLE PIT PHL BWI JFK EWR LGA SDF LAX BNA RDU CLT SAN PHX ATL AUS DFW DAL IAH HOU MSY JAX MCO TPA FLL MIA

3 CLIENTS

4 TABLE OF CONTENTS AIRPORT MEDIA ADVERTISING OPTIONS A Glance at Executive Airport Parking Executive Business Traveler Demographic Profile Airport Parking Facility Advertising and Sampling Airport Shuttle Interior Advertising Airport Shuttle Wrap Advertising TRANSIT MEDIA ADVERTISING OPTIONS Double Decker Bus Wrap Advertising L.A. Tourist Route Map Metro Shuttle Wrap Advertising DIGITAL MEDIA ADVERTISING OPTIONS Executive Airport Digital Network HIGH PROFILE EVENT MEDIA ADVERTISING OPTIONS Airport Shuttle Wrap Event Advertising Metro Shuttle Wrap Event Advertising Master Inventory List Contact

5 Executive Business Traveler Demographic Profile Executive Airport Parking Facility Overview Airport Parking Facility Advertising and Sampling Airport Shuttle Interior Advertising Airport Shuttle Wraps

6 AIRPORT A GLANCE AT EXECUTIVE AIRPORT PARKING Executive Airport Parking (EAP) is an Industry consisting of Massive, Multi-level, Airport Parking Facilities specifically catering to Executive-Level Business & Leisure Travelers. (EAP s) provide an assortment of luxuries and amenities, which enhance the weekly travel experience. (EAP) Facilities provide Executive Travelers with upgraded conveniences not available with traditional airport parking. These include: Premier Valet Services & Covered Parking Corporate Rate Programs Online Reservation Systems Frequent Parker Loyalty Programs On-Site Ticketing Check-In & Baggage Drop-Off On-Site Vehicle Servicing & Detailing Pet Boarding & Grooming Curbside-to-Curbside Shuttle Service to and from Airport

7 AIRPORT A GLANCE AT EXECUTIVE AIRPORT PARKING PREMIER VALET PARKING & LUGGAGE ASSISTANCE EXECUTIVE CHECK-IN LOBBY (INCLUDES FOOD & BEVERAGE OPTIONS) ON-SITE VEHICLE SERVICING & DETAILING OPTIONS DROP-OFF AT AIRPORT CURBSIDE RIDE TO THE AIRPORT VALET SHUTTLE PICK-UP

8 AIRPORT THE EXECUTIVE TRAVELER DEMOGRAPHIC PROFILE Average HHI is $137K with 39% at $200K+ 71% have at least a (4) year college degree 68% hold titles of C-Suite, VP, Executives or Management Early Adopters - 83% more likely to TRY/BUY new products 43% more likely to have used online investing/stock trading 45% more likely to have used a financial planner Sources: Scarborough, GBTA / Concur Study Parking Today, Arbitron Airport Study, Touchpoints USA Billboard Study, Naked Security, The Weather Channel Study, ADARA Report, SAS / Penn State Study. 100% own / lease a vehicle 33% are more likely to have a second home / real estate property

9 AIRPORT THE EXECUTIVE TRAVELER DEMOGRAPHIC PROFILE AVERAGE (24+) ROUND-TRIP FLIGHTS PER YEAR 73% hold memberships to Exclusive Airport Clubs Executive Traveler Average Age is 39.6, 63% are Adults % more likely to make IT/Networking decisions for their company 49% more likely to make hardware/software purchasing decisions for their company 96% have a credit card that earns points / miles 41% spent over $2,500 in online purchases in past 12 months TRAVELERS PREFER THE FOLLOWING CARDS WHEN TRAVELING: VISA 68% MasterCard 47% American Express 32% Major Department Store Credit Card 24% Discover 15% 85% use smartphones to shop online 89% use tablets to shop online 80% read online reviews for hotels More likely to use an app vs mobile browser to book travel Sources: Scarborough, GBTA / Concur Study Parking Today, Arbitron Airport Study, Touchpoints USA Billboard Study, Naked Security, The Weather Channel Study, ADARA Report, SAS / Penn State Study.

10 AIRPORT AIRPORT PARKING FACILITY ADVERTISING & SAMPLING REACH YOUR TARGET AUDIENCE WITH HIGH IMPACT, FULL COLOR, PARKING FACILITY ADVERTISING! Executive Airport Parking Advertising allows the advertiser to OWN the facility targeting Affluent Executive Business & Leisure Travelers. The advertiser becomes ingrained into the Executive Travelers daily and weekly travel routine. Your message receives multiple high-impact placements through the facility including, but not limited to: Wallscapes Floor Graphics Elevator Wraps Window Wraps Product Displays Standees Product Sampling Brochure Distribution 73% of travelers said they were interested in physically interacting with products through experiential opportunities... - Nielsen Study

11 AIRPORT AIRPORT PARKING FACILITY ADVERTISING

12 AIRPORT AIRPORT SHUTTLE INTERIOR ADVERTISING Target & Reach the Corporate Executive in a CATEGORY EXCLUSIVE ENVIRONMENT! CAPTIVE AUDIENCE! ATM provides access to Corporate Decision Makers flying ALL AIRLINE BRANDS! (Domestic & International) 84% of Travelers notice OOH Advertising. -OAAA/ARBITRON 58% of Travelers search the web as a direct result of seeing an OOH Ad. -TOUCHPOINTS USA STUDY

13 AIRPORT AIRPORT SHUTTLE INTERIOR ADVERTISING Average message dwell time for passengers is (24) minutes round-trip. ATM delivers Built-In Frequency to & from the Airport. Frequent Travelers are more message receptive before & after the chaotic, rushed airport environment.

14 AIRPORT AIRPORT SHUTTLE INTERIOR ADVERTISING MULTIPLE CREATIVE OPTIONS. HIGH DWELL TIME = LASTING IMPRESSIONS

15 AIRPORT AIRPORT SHUTTLE INTERIOR CREATIVE SAMPLES

16 AIRPORT AIRPORT SHUTTLE WRAPS Unique Mobile Billboards delivering HIGH-Frequency Visibility at Airport Curbside and on the Roadways surrounding the Airport. ATM Shuttles pick-up and drop-off Frequent Flyers between facilities and Airport terminals. ATM Shuttles are on a constant loop 24/7 between their facility and Airport Curbside providing greater frequency at the Airport and on the surrounding roadways. ACCESS TO ALL TERMINALS FULL COLOR, EYE-CATCHING EYE LEVEL ADVERTISING

17 AIRPORT AIRPORT SHUTTLE WRAPS

18 Double Decker Bus Wrap Advertising Los Angeles Route Highlights Metro Shuttle Wrap Advertising

19 TRANSIT DOUBLE DECKER BUS WRAP ADVERTISING ATMEDIA TRANSIT INCLUDES: L.A. Double Decker Bus Wraps Metro Shuttle Wraps ATMedia Transit include a unique portfolio of OOH Advertising Programs designed to target and reach mass audiences in multiple traditional & non-traditional venues. These High-Impact Programs engage consumers at numerous touch points within their daily rituals including travel, work, shop and play.

20 TRANSIT DOUBLE DECKER BUS WRAP ADVERTISING SATURATE THE HIGHEST POPULATED TOURIST DESTINATIONS IN L.A.! L.A. TOURISTS DESTINATIONS INCLUDE: Hollywood Boulevard Walk of Fame Beverly Hills Santa Monica L.A. Live Rodeo Drive Sunset Strip Westfield Century City The Grove L.A. Beaches

21 TRANSIT DOUBLE DECKER BUS WRAP ADVERTISING

22 TRANSIT ATM DOUBLE DECKER TOUR ROUTE MAP Custom Routes Available

23 TRANSIT METRO SHUTTLE WRAP ADVERTISING SPORTING EVENTS AIRPORTS METRO SHUTTLE COVERAGE INCLUDES: Airports Hotels Conventions Sporting Events City Centers Entertainment Events HOTELS CONVENTIONS CITY CENTERS

24 Airport Shuttle Wrap Event Advertising Metro Shuttle Wrap Event Advertising

25 HIGH PROFILE EVENTS AIRPORT SHUTTLE WRAP EVENT ADVERTISING KENTUCKY DERBY (LOUISVILLE) CONVENTION (ORLANDO) SUPER BOWL (NEW ORLEANS) ATMedia Outdoor provides access to high profile events. Options include consumer targeting at airport curbside, which greets Executives, Decision Makers, Influencers, Vendors, Media Personnel & Fans. Large format ad placements are visible at the airport and on the surrounding roadways. SUPER BOWL INDY 500 FINAL FOUR US OPEN TENNIS DAYTONA 500 KENTUCKY DERBY E3 NCAA BOWL GAMES NATIONAL CONVENTIONS COMIC CON SXSW COLLEGE CHAMPIONSHIPS

26 HIGH PROFILE EVENTS METRO SHUTTLE WRAP EVENT ADVERTISING DNC (CHARLOTTE) DOWNTOWN (BOSTON) FORMULA1 RACE (AUSTIN) ATMedia Outdoor provides access to high profile events. Options include consumer targeting at airport curbside, which greets Executives, Decision Makers, Influencers, Vendors, Media Personnel & Fans. Large format ad placements are visible at the airport, on the roadways, at hotels, convention centers and the event facilities extending brand impact. SUPER BOWL INDY 500 FINAL FOUR US OPEN TENNIS DAYTONA 500 KENTUCKY DERBY E3 NCAA BOWL GAMES NATIONAL CONVENTIONS COMIC CON SXSW COLLEGE CHAMPIONSHIPS

27 MASTER INVENTORY Market Airport Code EAP Facility Advertising EAPShuttle Interior Advertising EAP Shuttle Complimentary Digital Bonus EAP Sampling / Experiential Airport Shuttle Wraps Metro Shuttle Wraps Double Decker Bus Wraps Atlanta ATL X X X X X X Austin AUS X X X X X X Baltimore BWI X X X X X Boston BOS X X X X X Buffalo BUF X X X X X X Charlotte CLT X X X X X Chicago MDW X X X X X Chicago ORD X X X X X Cleveland CLE X X X X X Columbus CMH X X X X X X Dallas DFW X X X X X X Dallas DAL X X X X X X Denver DEN X X X X X X Fort Lauderdale FLL X X X X X Houston IAH X X X X X X Houston HOU X X X X X X Indianapolis IND X Kansas City MCI X X X X X X Los Angeles LAX X X X X X X X Miami MIA X X X X X Minneapolis MSP X X X X X Nashville BNA X X X X X X New Orleans MSY X X X X New York JFK X X X X X X New York LGA X X X X X X Newark EWR X X X X X X Oakland OAK X X X X Ontario, CA ONT X X X X X Orlando MCO X X X X X X Philadelphia PHL X X X X X X Phoenix PHX X X X X X X Pittsburgh PIT X X X X X X Providence PVD X Raleigh-Durham RDU X Salt Lake City SLC X San Diego SAN X X X X X X San Francisco SFO X X X X San Jose SJC X X X X X Seattle SEA X X X X X St. Louis STL X X X X X X

28 CONTACT ATLANTA OFFICE (877)