GREENLAND.COM ADVERTISING OPPORTUNITIES

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1 GREENLAND.COM ADVERTISING OPPORTUNITIES

2 2 Visit Greenland, April 2016

3 TABLE OF CONTENTS New opportunities Costs Reach Placement Practical matters Contacts 3

4 NEW OPPORTUNITIES GREENLAND.COM For a competitive monthly fee, make your products and company visible to visitors a year with greenland. com. A click rate ensures that you pay for the actual traffic and business generated through your ads. No overheads and a maximum ceiling to ensure that you stay within your budget. NEW DESIGN - NEW OPPORTUNITIES In March 2016 Visit Greenland launched a new design of greenland.com the most extensive site for travel information and inspiration about Greenland. NUMBER OF VISITORS GROWING RAPIDLY greenland.com has more than 980,000 unique visitors every year, with this figure having grown by more than 20% from last year. New initiatives are constantly implemented focusing on generating traffic both to the site itself, but more importantly to our partners products and website. 4

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6 NEW OPPORTUNITIES AWARD-WINNING SITE RENEWED The greenland.com site received 14 international awards, including the prestigious Webby Award for Best Tourism Website and The Web Marketing Association s award for Outstanding Website. The new greenland.com has retained the visual power of the previous site, a more up-to-date expression and the content with more story-telling aimed at the users. Furthermore, we re enhancing user-friendliness to make it easier to find information about operators and special travel deals that are relevant to the wishes and needs of our users. In this material you will find information about the different advertising opportunities you have with greenland.com including the price structure and favorable conditions proposed to our partners. We look forward to working with you! Visit Greenland 6

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8 COSTS MONTHLY FEE & PAY PER CLICK You only pay a minimum fee and for the traffic actually generated to your advert page or your website. 8

9 QUARTERLY CEILING A maximum ceiling for your clicks ensures you total control over your budget expenses. 9

10 REACH ADVERTISING ON GREENLAND.COM As an advertiser on greenland.com you ll be able to: Be seen by tourists with purchasing power that are interested in Greenland and thereby gain access to potential customers. With a unique placement on the front page of greenland.com, your offers get as much visibility as possible. Market your products and services in a context which is relevant for the user at a dedicated site on greenland.com which now enables you to present slideshows and videos of your products. Have your products displayed in greenland.com s visual universe under the headline Pioneering & Powerful, thus creating an attractive setting for holiday experiences in Greenland. Reach out to a wide-ranging international audience with special offers and services at low advertising costs. 10

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12 PLACEMENT NEW ON GREENLAND.COM : SPONSORED CONTENT ON FRONT PAGE Sponsored content is a special offer which takes advertising on greenland.com to a whole new level. As a customer, you create stories tailored to the greenland.com universe with a unique front page placement linking to an all-new custom story template. This new template adds maximum exposure to your message in a clean environment free of competing ads and stories. You work directly with Visit Greenland staff to shape the content into exactly the right story for you and your clients. You decide how long you want your story to display, and where the story leads to - whether it is your website, a booking platform, a partner site, etc. 12

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14 PLACEMENT WHERE IS MY ADVERTISEMENT SHOWN ON THE SITE? How your advertisement is displayed depends both on which type of product is on offer and which tags you choose to attach to your advertisement. You can choose tags from our list of adventures and towns. Your product must have relevance with respect to the tags that you choose. PACKAGE TOUR OPERATORS TO AND WITHIN GREENLAND If you re advertising a package holiday, your advertisement will always be shown in the Travel Search function. It will also be shown on the pages of your choice by means of the tags that you have chosen in your advertising package for instance, the pages designated Dog sledding, Hiking, Boat tours, Icebergs and Ilulissat. 14

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16 PLACEMENT ACTIVITY / ADVENTURE OPERATORS Based on your maximum number of tags per advertisement (maximum number depends on your chosen package), you can choose which activity and/or town pages your advertisement is to be shown on for example dog sledding. TRANSPORT OPERATORS If you re a transport operator, your advertisement will be shown on the town pages in which transport is available and on the activity pages where relevant. OVERNIGHT ACCOMMODATION OPERATORS If you re advertising overnight accommodation, your advertisement will be shown on the Where to sleep? page and on the page of the town in which the accommodation in question is situated. 16

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18 PLACEMENT MOST RELEVANT ADVERTISEMENTS SHOWN FIRST Greenland.com is responsive, i.e. adapted to different platforms (desktop/computer, tablet/ ipad and mobile). Via IP segmentation, we can to the extent that the technology allows see where users come from and show the most relevant advertisements to this user first. An American citizen, for instance, will thereby see the special offers that are available within the USA, followed by all other advertisements.

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20 PRACTICAL MATTERS TRAVELADS SYSTEM TravelAds is the new advertising module where you can access and manage all of your ads. You can add, edit and delete your own ads anytime you wish, within the framework of your package, without any additional cost to you. Upon signing a contract, your unique user log-in to TravelAds will be provided. The minimum period for advertising is three months. Package fee payable up-front the first three months. The agreement can be terminated by giving one month s notice to expire on the last day of any month. STATISTICS Every month you ll receive an containing a report of the number of clicks on your advertisements, so that you can always follow the volume of traffic and keep track of your costs. You can always access your data on the TravelAds system as well. 20

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23 CONTACTS If you have questions or wish to advertise on greenland.com or in the newsletter, then please contact us: Telephone:

24 BE A PIONEER