Mobile Advertising & Sponsorship Trends for Events
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- Avis Nelson
- 5 years ago
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1 Mobile Advertising & Sponsorship Trends for Events Presented by Kevin Long VP of Marketing and Operations CrowdCompass by Cvent Tuesday, October 22, 2013 Matthew Donegan-Ryan Director of Mobile Strategy CrowdCompass by Cvent Moderated by Eric Andersen emedia Content Developer Meetings Focus
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3 Housekeeping This webinar is worth 1 Marketing clock hour of continuing education toward the initial CMP application and recertification through the Convention Industry Council. To receive this credit for attending simply visit: Here you may also find a copy of today s presentation and watch the webinar On Demand. We will redirect you to this page following today s presentation. Use the Ask a Question box to ask questions at any time during the presentation. Should you experience any technical difficulties, please send a message in the Q&A area or call
4 Today s Speakers: Kevin Long VP of Marketing and Operations klong@crowdcompass.com Matthew Donegan-Ryan Director of Mobile Strategy mdoneganryan@crowdcompass.com
5 Learning Objectives Major mobile advertising trends and what they mean for event sponsorships Top 5 mobile advertising areas that planners should be leveraging How to integrate mobile sponsorships and create a bigger brand impact How to gain sponsors and increase ROI and you ll get for free:
6 Mobile Advertising Mobile Sponsorships
7 Net mobile ad revenues examples Source: dazeinfo.com
8 Net mobile ad revenues examples Source: dazeinfo.com
9 Digital ad revenue by format Source: Business Insider
10 Constantly connected 1 in 5 people check every 10 minutes
11 Time spent on smartphones is increasing every year minutes per day minutes per day minutes per day minutes per day Source: Flurry.com
12 Smartphone market penetration % % % % Source: Nielsen & Pew Internet
13 Mobile app usage vs. mobile web usage Mobile apps Mobile web % vs. 15% 64% vs. 36% Source: Comscore & Nielsen
14 Changes in smartphone ownership
15 What does this mean for event planners? Relatively new opportunities are emerging Common place experiences are easier to leverage Plenty of time to start small and build on success
16 Mobile advertising areas that planners should be leveraging
17 1 Sponsored splash page In-app banners
18 Get sponsorship dollars with splash pages and banners
19 Sponsor listings 2 Highlighted exhibitors Interactive map
20 Include sponsor listings, highlighted exhibitors & maps
21 Include sponsor listings, highlighted exhibitors & maps
22 3 Push notifications
23 Add value with sponsored push notifications
24 Surveys 4
25 Get valuable feedback with in-app surveys
26 Gamification 5
27 Get sponsors to donate prizes for in-app games
28 Advertising areas
29 How to integrate mobile sponsorships and create a bigger brand impact
30 Effectiveness of native mobile ads for branding campaigns* *according to US Digital Advertising Professionals, Aug 2013 Source: emarketer.com
31 Your attendees are familiar with mobile ads 66% are more comfortable with mobile advertising vs. TV or online ads
32 How to integrate it? Option 1: Winner takes all
33 How to integrate it? Option 2: Divide and concur Gold, Silver, Bronze
34 Creating Impact Native mobile ads are effective If done right, acceptance is high Integrate mobile sponsorships based on the path of least resistance
35 How to gain sponsors and increase their ROI
36 Mix between value and understanding
37 High level value
38 Deep dive for better understanding
39 Show the ROI: both numerically and visually
40 Make It Work for Everyone Match the needs of your sponsors Be clear about your offering Clearly show the ROI so they come back for more
41 Questions? Kevin Long VP of Marketing and Operations Matthew Donegan-Ryan Director of Mobile Strategy Eric Andersen emedia Content Developer
42 Housekeeping Our TAKE 10 feature, offered either on our website or via our Webinar Wrap e-newsletters, provides answers to some of the key questions we just did not have time to get to during today s webinar. Look for an coming soon! Upcoming Events Innovative CVB Services presented by: Bonnie Wallsh, MA, CMP, CMM Wednesday, October 30 th at 1pm Eastern On Demand - Also available for you to view at any time. Visit ( today learn more, register and Watch Now!
43 Meetings Webinar Club On each Webinar Club page, the individual sections will allow you to: Download webinar PPT slides View the webinar On Demand Obtain CMP Credit information Read related articles and so much more! Each webinar has it s own Webinar Club page and URL! For today s Webinar Club page, visit:
44 Thank you for joining today s webinar! Mobile Advertising & Sponsorship Trends for Events Please stay connected as you will be redirected to a short survey provided by CrowdCompass Cvent. Once completed you will be redirected to the Meetings Focus Webinar Club page where you can obtain a copy of this presentation as well find information to gain CMP Credit. If you are not redirected visit: