Business Plan Team EcoChicks. For more information please contact us at:

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1 Business Plan Team EcoChicks

2 PRODUCT DESCRIPTION Our planet is suffering. EcoFeet is here to spread the word about practical ways we can protect our local environment. The target age for the game is primary school children, but it can be played by anyone who enjoys interactive Apps. A player makes effective decisions within familiar environmental settings and is rewarded for their actions. EcoFeet combines education of positive environmental choices within a fun context. Profits generated from the small purchase fee will be donated to selected environmental programs. We hope EcoFeet will influence people to make smart choices to minimise their impact on the environment and animals we share it with.

3 POTENTIAL MARKET SIZE Target Market who would use this App? This game will appeal to 6-12 year olds boys and girls who are English speaking. Children are interested in playing games and saving the environment. EcoFeet could be used in classes at school and teachers could show their students how to play the game and make environmentally good choices. Size of Market how many people are in our target market? To calculate the total potential market size we used the population of the top 10 highest users of internet technology plus Australia (total of 3,430.1 million) and then assumed that 13% of their population was aged between 6-12 years. (According to worldometer website 26% of the world s population is between 0 and 14yrs). Therefore we assumed the potential market size was million children. How many would download the App? Looking at App charts on itunes and Google play to see how many downloads there was we found similar Apps: Trashmania 12 downloads Hay Day 7,507,149 downloads Farm mania 1,508 downloads Farm mania Plant Quest 3,481 downloads Fix our environment 8 downloads Looking at what type of App games people downloaded, statistics showed that the most popular was adventure games. The categories similar to our App was educational 8.4% and strategy 17% and trivia 7.6%. Source of data:

4 BRANDING AND PROMOTION Messaging Ecofeet have developed a fun game that you can play against your friends whilst learning how your actions can affect our environment and the animals that we share it with. In a fun, contemporary way, it spreads the word about protecting our environment including the message: Reuse Recycle Reduce Rot The information on the game informs the player how to reduce their own environmental footprint by changing small things in their everyday lives. Money raised through the sale of the App will be donated to programs that help protect animals. Cross promotion of these programs through the support information to the App will raise awareness to players. Channels Local promotion would begin in our school community with advertisements in the school newsletter, Facebook page, announcements on parade, electronic sign outside school and a presentation to the teachers to pass on to parents and students. We have over 800 students at our school and live in a vibrant and social suburb with a large number of families with young primary school aged children. Promotion would then progress to the Gateway Learning Community (six local cluster primary schools) through our school principal and through to other schools via our local federal member, Di Farmer. Regional promotion would develop through possible partner organisations that already have an association with our school such as Tangalooma EcoMarines, Healthy Waterways, Urban Utilities and Port of Brisbane through their social media sites.

5 BRANDING AND PROMOTION Regional support for the App would also be generated through promotion on local radio, city ferry tv network, local news as well as events like Clean Up Australia Day, community festivals and Jan Power Farmer Markets. The most effective way to spread the word will undoubtedly be through social media, and on-line blogs. The message will be around the world in no time! Actions to launch The setting to launch our App would certainly be our beautiful Moreton Bay, the area that has inspired us to spread the environmental message around the world. Our launch will be web-streamed via our partners, our school, local government and social media. Our game players won t need to be shown how to use the App as it is easy to play and compare scores with other likeminded players. How to bring to market Our fantastic industry mentor is keen to work with us to bring the product to market. It will be uploaded to the App Store and Google Play. The message can spread within our local community prior to the launch. Updates of the App and progress with the message will be promoted through social media, continuing the momentum. How to grow the number of users over time Blogs, tweets and updates will be loaded to social media so that the App remains active, relevant and stays on the top of people s minds! Additional precautions will be undertaken including guidelines on the accompanying website so that the App remains a safe environment for children. Partnerships with Cybersafety organisations and education departments can be developed to give parents confidence in the product and to continue promotion within school environments. We hope to engage the services of our international industry mentor to assist with the translation to other languages as she is fluent in several and this is one of her areas of expertise.

6 FEATURES From the start page, the player is able to choose: Avatar (current options : penguin and wombat); Location (current options : playground and beach); and Speed / difficulty level (current options: easy, medium or hard). For the specified location screens: The player will be your avatar that you choose on the start screen; The avatar walks on the screen at specific intervals; While the avatar is walking, the application prompts questions or statements that are needed to be answered with Yes or No options; The questions and statements are about making environmentally friendly choices in our daily lives. For example: Do you generally use re-usable bottle? My parents drive me to the school every day. Do you use electronic devices rather than printing out? My lunchbox is wrapper fre. The questions and statements are related to the location that you choose at the start page. There is a skip button on the screen for unknown questions or statements. Skipping questions doesn t affect your score. As long as you make the environmental choices, you can gain points. You may also lose points because of poor environmental answers. You have a limited time to answer the questions and statements. The game finishes, when the avatar reaches the right edge of the screen. You see different messages according to your score, when you finish the game.

7 FINANCES & PROJECTIONS We are going to charge $2.50 for the App to be downloaded from either the Google or Apple App Store. Our total market potential is million users and we estimate that 0.5% of this group will download our App which will generate: 445.9M users x 0.5% x $2.50 = $5.6M within first 12mths of the App being uploaded. We expect sales to continue each year at half the rate as new features are added and players tell their friends about the game. According to Statista, smartphone gaming generated 17 billion U.S. dollars in global revenue in Newzoo predicts that the number will grow to 30.2 billion U.S. dollars in 2018 so we think our estimate is realistic and possibly even on the conservative side. When we asked our friends, family and teachers at school if they would download the game, the majority said yes so we are confident it is a great idea and fills a gap in the mobile gaming market. 25% of our revenue will be donated to animal/environmental projects and approved funds that have been established to protect the environment or animals for example World Wildlife Fund, Tangalooma EcoMarines and other legitimate charity groups. In addition to promoting our App on sponsors websites and their businesses on our website, we would ask them to donate funds to our preferred charities/funds in lieu of advertising fees.

8 COMPETITOR ANALYSIS The team looked at internet sites to see what other information and games were available. We used the following search terms: environmental games environmental adventure games top trending apps in Australia The following sites were of interest and had similar ideas or games. These were: Trash Mania - an app where you pick up rubbish in the city Hay Day an app where you look after animals and grow crops Farm Mania similar to Hay Day, you look after animals and grow crops Fix our environment an app where you go through as a rabbit and extinguish fires and pick up rubbish Popular and Trending Apps Whilst Pokèmon Go is not a competition, it has become very popular because people get competitive and start collecting more and more Pokèmon. This is an important feature in creating a popular game. There are a number of environmental games available on the itunes Store, Play store and on the internet, but we do not believe there are any that are targeted to raise people s awareness to protect the environment like our App Ecofeet. The player of our App can choose a number of different locations that reminded us of the beautiful Moreton Bay region in which we live. We could not find any other product in the store where education and fund raising was merged into one exciting game.

9 FUTURE PLANS Our future plans for our App EcoFeet include changing and refreshing the locations that the players can choose from; including locations outside of Australia to increase the global appeal of the App. We also plan to add new features, questions, statements and animals that are from different parts of the world. We also feel that it is an important future step to translate the App into other languages to increase the market size and spread the environmental message and awareness. We understand that the technology world changes very fast and therefore plan to continue to review the features of our App as well as Apps produced by future competitors. In other words, we need to keep it current and competitive. This may mean adjusting the price in response to market conditions. From initial sales, funds will be used to develop a website to support the App with additional information and a blog space for users to connect. We will get trendy EcoFeet t-shirts printed to sell on the website and at promotional events.