Sponsorship Opportunities 2019

Transcription

1 Sponsorship Opportunities 2019 Concord Downtown Development Corporation

2 Sponsorship Opportunities 2019 Table of Contents Introduction 2 Friends of Downtown Concord Investment: $ (non-profit opportunity) Small Business Saturday Investment: $350 Spring into Arts Festival Investment: $500-5,000 CDDC Annual Party Investment: $500 Murder Mystery Scavenger Hunt Investment: $ Hops and Heat Investment: $250-2,000 Holiday Decorations Investment: $150 Holiday Happenings Investment: $ Movies on the Square Investment: $250-2,200 CDDC Internship Program Investment: $1,750-3,

3 Introduction The Concord Downtown Development Corporation (CDDC) conducts a year-round promotional calendar that includes a combination of retail sales promotions, special events, and opportunities for the community to gather in Historic Downtown Concord. Collectively these activities foster an environment where independent businesses can mature and flourish, while promoting a spirit of innovative entrepreneurship. A strong promotional calendar has been a strong component of the CDDC since While the CDDC is partially funded through tax dollars from its municipal service district (a tax overlay paid by the property owners in Historic Downtown Concord), all promotions, events, and marketing expenses are covered solely through sponsorships from businesses and organizations through the community. The CDDC is a 501(c)6 organization, and as such, sponsorship dollars paid to the CDDC are not tax deductible. Businesses and organizations contribute to the marketing budget for a variety of reasons. With the exposure received from a sponsorship, businesses incorporate this expense directly into their overall marketing budget. Sponsors also find satisfaction in a sense of giving back to the community by supporting events that are free and open to the entire public, as are most of the CDDC s activities. Each sponsor is recognized for their partnership through a variety of methods specific to each event. These methods often include a combination of newspaper advertising, website recognition, weekly newsletter promotion, magazine advertisements, social media networking mediums, podcast promotion, and other innovative marketing techniques. This publication outlines the entire promotional calendar for 2019, specific sponsorship opportunities associated with each event, and benefits of each sponsorship. 2

4 Friends of Downtown Friends of Downtown financially support the mission of Concord Downtown Development Corporation to enhance the economic, social, and aesthetic values of Historic Downtown Concord through business development, business recruitment, promotion, and design, through the leveraging of public and private partnerships. Platinum Level Friend: $1,000 Plaque presented to presenting sponsor at CDDC annual party Company profile (100 words or less) on event website (provided by sponsor) Friends of Downtown highlight in the CDDC e-newsletter Four promotional announcements per month on social media Scrolling sponsor slideshow at CDDC annual party Gold Level Friend: $750 Company profile (100 words or less) on website (provided by sponsor) Friends of Downtown highlight in the CDDC e-newsletter Two promotional announcements per month on social media Scrolling sponsor slideshow at CDDC annual party Silver Level Friend: $500 Company profile (100 words or less) on website (provided by sponsor) Friends of Downtown highlight in the CDDC e-newsletter One promotional announcement per month on social media Scrolling sponsor slideshow at CDDC annual party MSD Level Friend: $250 Must be within the Concord Downtown Municipal Service District Company profile (100 words or less) on event website (provided by sponsor) 3

5 Friends of Downtown highlight in the CDDC e-newsletter One promotional announcement per month on social media Scrolling sponsor slideshow at CDDC annual party Non-profit Level Friend: $175 Must be within the Concord Downtown Municipal Service District Company profile (100 words or less) on event website (provided by sponsor) Friends of Downtown highlight in the CDDC e-newsletter One promotional announcement per month on social media Scrolling sponsor slideshow at CDDC annual party * Friends of Downtown who joined before January 1, 2019 will be locked in at their current rate as Silver Sponsors 4

6 Small Business Saturday takes place the fourth Saturday of each month, except November, when it falls on the Saturday following Thanksgiving. The event is designed to increase consumer traffic in Historic Downtown Concord on the day of the event, as well as remind the public about the importance of supporting small, independently-owned local businesses. Shoppers who make a purchase of any amount in any participating establishment can register for $100 in Downtown Concord Dollars to be spent in any of the participating businesses. Dates: Jan 26 July 27 Feb 23 Aug 24 Mar 23 Sep 28 April 27 Oct 26 May 25 Nov 30 June 22 Dec 28 Time: Regular Business Hours for participating businesses Annual Sponsorship: $350 Sponsor name or logo with hyperlink to sponsor website on both the sponsor page and Small Business Saturday page of the CDDC website Sponsor name or logo on posters throughout Downtown businesses Identification on Facebook event page for the month and recognition in social media posts regarding each Small Business Saturday 5

7 Spring Into Arts Festival is an annual one-day event designed to showcase both visual and performing arts in Historic Downtown Concord. The event is centered around a juried art show, featuring artists from around the region. Along with the juried art show, Spring Into Arts features a craft vendor fair, food trucks, live music, and a children s area where kids can participate in a variety of creative stations. The festival also features beverages from area wineries and breweries. Date: Saturday, May 11, 2019 Time: 10am-4pm Presenting Sponsorship: $5,000 Plaque presented to presenting sponsor Company profile (100 words or less) on event website (provided by sponsor) Sponsor logo prominently placed on promotional materials Banner in front of north stage Logo on sponsor banner in front of south stage Sponsor highlight in the CDDC e-newsletter Two promotional announcements during the event (submit prior to event date) Ability to set up promotional items/giveaways at the information tent Sponsor logo on sign in front of south stage Opportunity to set up at the festival Gold Sponsorship: $2,500 Sponsor highlight in the CDDC e-newsletter Two promotional announcements during the event (submit prior to event date) Ability to set up promotional items/giveaways at the information tent Sponsor logo on sign in front of south stage Opportunity to set up at the festival Silver Sponsorship: $1,000 Promotional announcement during the event (submit prior to event date) Sponsor logo on sign in front of south stage 6

8 Opportunity to set up at the festival Bronze Sponsorship: $500 Inclusion in CDDC e-newsletter regarding Spring Into Arts Sponsor logo on sign in front of south stage Ability to place promotional items/giveaways at the information tent Opportunity to set up at the festival 7

9 Annual Party The CDDC conducts an annual party the month after the close of its fiscal year to update the community on the organization s efforts, to recognize new and out-going board and committee members, to thank our sponsors, and to award individuals and businesses that have made a significant contribution to the development of Historic Downtown Concord. Date: Thursday, July 25, 2019 Time: 7:00-8:30 Event Sponsorship: $500 Sponsor name or logo hyperlinked from CDDC website to company page Sponsor name or logo on the event invitation Logo included on social media promotions about annual party Sponsor name announced at the annual party Sponsor name or logo on display at the annual party Two free tickets to annual party 8

10 The Murder Mystery Scavenger Hunt is a promotional event held for the first time in This adult-oriented activity allows for paricipants to tour downtown businesses while solving a preselected murder mystery put on by the Charlotte Murder Mystery Company. The event is widely marketed throughout the community and had participation not only from citizens of Concord and Cabarrus County but also out-of-town visitors as well. Downtown businesses and participants alike are in for a night of spooky fun as they discover whodunnit. Date: Saturday, October 19, 2019 Time: 4:00-8:00 Mystery Sponsorship: $800 Recognition as Murder Mystery Scavenger Hunt Sponsor Hyperlinked sponsor logo on CDDC website to sponsor website Logo on mystery clues and information packet at the event Logo included on social media promotions Logo included on event flyer Opportunity to place promotional items/giveaways at information table Vendor booth space available at the event Four tickets to the event Clue Sponsorship: $400 Recognition as Murder Mystery Scavenger Hunt Sponsor Hyperlinked sponsor logo on CDDC website to sponsor website Logo on mystery clues at the event Logo included on social media promotions Logo included on event flyer Two tickets to the event 9

11 Hops and Heat is an annual fundraiser for Historic Concord Preservation Trust. Attendees will purchase an entry ticket to taste a variety of craft beers and chili while listening to live music. Hops and Heat is the perfect way to kick off the cold-weather season. This year the event will be held on Union Street, which will allow for more people, more chili, and more beer. Date: Saturday, November 16, 2019 Time: 1:00pm-5pm Presenting Sponsorship: $2,000 Plaque presented to presenting sponsor Company profile (100 words or less) on event website (provided by sponsor) Sponsor logo prominently placed on promotional materials Banner in front of north stage Logo on sponsor banner in front of south stage Sponsor highlight in the CDDC e-newsletter Two promotional announcements during the event (submit prior to event date) Ability to set up promotional items/giveaways at the information tent Sponsor logo on sign in front of south stage Opportunity to set up at the festival Gold Sponsorship: $1,000 Sponsor highlight in the CDDC e-newsletter Two promotional announcements during the event (submit prior to event date) 10

12 Ability to set up promotional items/giveaways at the information tent Sponsor logo on sign in front of south stage Opportunity to set up at the festival Silver Sponsorship: $500 Promotional announcement during the event (submit prior to event date) Sponsor logo on sign in front of south stage Opportunity to set up at the festival Bronze Sponsorship: $250 Inclusion in CDDC e-newsletter regarding Spring Into Arts Sponsor logo on sign in front of south stage Ability to place promotional items/giveaways at the information tent Opportunity to set up at the festival 11

13 The Concord Downtown Development Corporation adds to the holiday decorations each year with the help of donations from the community. Please join us in making Downtown Concord the beacon of holiday spirit. Your tax-deductible $150 donation to the Historic Concord Preservation Trust will be recognized on posters on display throughout Downtown Concord during the holiday season, as well as social media posts throughout the month of December. A great way to advertise your business or honor a loved one. Annual Sponsorship: $150 Recognition on posters throughout downtown Recognition on social media posts throughout the month of December Deadline: Friday, November 15,

14 Holiday Happenings Holiday Happenings brings many holiday traditions to life in Downtown Concord. The event consists of horse-drawn carriage rides through Downtown and the historic residential district. In addition, families will visit a variety of local shops and restaurants to collect pieces to assemble a gingerbread house to take home. Date: Saturday, December 13, 2019 Time: 11am-2pm Carriage Sponsor: $800 Recognition as Holiday Happenings Sponsor and horse-drawn carriage sponsor Logo on promotional sign at the start of the carriage route Logo included on social media promotions Vendor booth space at the event Ability to place promotional items/giveaways in participant bags (must be received prior to event) Candy Sponsorship: $400 Recognition as Holiday Happenings Sponsor Logo on promotional sign at the start of the carriage route Logo included on social media promotions Vendor booth space at event 13

15 Movies on the Square Movies on the Square is a new event for A free family-friendly, outdoor movie series to bring the community to Rotary Square in Downtown Concord from June until September. Each movie will include fare from local food trucks and free popcorn. Dates: TBD Time: 8:30pm (movies to start at dark) Presenting Sponsor: $2,200 Plaque presented to presenting sponsor at CDDC Annual Party Company profile (100 words or less) on event website (provided by sponsor) Sponsor logo prominently placed on promotional materials Sponsor highlight in the CDDC e-newsletter Two promotional announcements during the event (submit prior to event date) Ability to set up promotional items/giveaways at the popcorn table Sponsor logo on a sign by the screen Opportunity to set up at the event Limit to one presenting sponsor for the entire event Series Sponsorship: $1,000 Sponsor highlight in the CDDC e-newsletter Two promotional announcements during the event (submit prior to event date) Ability to set up promotional items/giveaways at the popcorn table 14

16 Sponsor logo on sign in front of movie screen Opportunity to set up at the event Movie Sponsorship: $500 Promotional announcement during the event (submit prior to event date) Sponsor logo on sign in front of movie screen Opportunity to set up at the event Popcorn Sponsorship: $250 Promotional announcement during the event (submit prior to event date) Sponsor logo on sign in front of popcorn table Opportunity to set up at the event 15

17 CDDC Internship Program CDDC will be adding a college intern to the staff this summer and are looking for organizational sponsors to support this program. Our internship program would focus upon economic development, non-profit management, and event planning over the twelve weeks the students would be paired with our organization. Total cost of summer internship program: $3,500 Dates: Summer 2019 Intern Sponsor: $1,750-3,500 Plaque presented to presenting sponsor at CDDC Annual Party Promotional announcement at the CDDC annual party Sponsor logo on materials sent to potential students at major universities throughout the state Company profile (100 words or less) on event website (provided by sponsor) One promotional post per month on social media (shared on Facebook, Twitter, and Instagram) for the calendar year Sponsor logo prominently placed on promotional materials Sponsor highlight in the CDDC e-newsletter 16