GREENVILLE ZOO SPONSORSHIP OPPORTUNITIES 2019

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1 GREENVILLE ZOO SPONSORSHIP OPPORTUNITIES 2019 greenvillezoo SOUTH CAROLINA

2 EVENT SPONSORSHIP There are many ways to partner with the Greenville Zoo through event sponsorships. Each sponsorship level will deliver consistent turnkey solutions targeted toward meeting the needs and goals of our partners. s will be able to customize their marketing experience while taking full advantage of opportunities provided and structured by our experienced and dedicated staff. The Greenville Zoo takes visitors on an adventure that creates up-closeand-personal wildlife experiences! Visitors can get to know its residents through handson educational and innovative programs, kids summer camp sessions and fun-filled special events. The Greenville Zoo prides itself on conservation efforts that support programs locally and globally. With over 300,000 annual visitors, the zoo continues to grow an impressive audience of engaged and passionate supporters. Accredited by the Association of Zoos & Aquariums (AZA), the Greenville Zoo is located on 14 acres within Cleveland Park in Greenville, South Carolina. There are over 80 species of animals for your guests to enjoy. BRAND IDENTITY & EVENT EXPOSURE The Greenville Zoo is committed to providing an environment where sponsors can engage at the highest possible level with prospective and current clients in a hospitable and professionally managed environment. Each event will include personal interaction with event guests, brand and marketing opportunities, as well as hospitality benefits. As a comprehensive effort targeted to maximize event participation, sponsorvalue and brand reach, event partners will be fully integrated in the event platform in multiple areas and marketing elements. One-to-one marketing Interact directly with thousands of customers and prospects Brand awareness Increase your product s visibility both onsite and through ads with our media partners Sampling Provide direct product interaction and education to a target group of consumers Promotional offers Distribute coupons, create contests, etc. to maximize your return Retail traffic Build promotion that increase store traffic Database building Integrate promotional elements that provide demographic and buying behavior information Goodwill Enhance your perception in the community by partnering with the Greenville Zoo Employee relations Involve employees in event activities to build enthusiasm, teamwork and loyalty Sophisticated Promotional Campaigns Work with the zoo s staff to develop fun and creative promotional campaigns aligned with specific events 2

3 2019 EVENTS Palmetto Basics Get Out and Play Day March 30 We will demonstrate activities that will get children learning about science and nature outside and celebrate the great outdoors! Pages 4-5 Member Appreciation Night April 5 Exclusive after-hours evening designed to thank our Greenville Zoo Members. Pages 6-7 Enrichment Day April 6 Join us for a special educational day as the keepers celebrate all things enriching for both animals and guests! Pages 8-9 Party for the Planet April 20 Celebrate Earth Day at our annual Party for the Planet celebration! Local conservation organizations from across the Upstate help us share information about recycling, reusing and conserving our resources. Pages Save The Frogs and Citizen Science Day April 27 This event is an effort to raise awareness of the rapid disappearance of frog species world-wide, and portion of the proceeds from the event go toward conservation efforts for amphibians. This annual event also celebrates Citizen Science Day. Showcasing our local citizen science groups is a way to demonstrate the opportunities and contributions of citizen scientists in our community. Pages Zoom Through the Zoo 5K May 11 Greenville s only 5K with a loop through the Greenville Zoo! Also includes a Kid s Fun Run. Pages Brew in the Zoo May 31 This wild night promises a fun evening of beer and food sampling, along with live musical entertainment. Pages PNC Bank Zoo Tunes June & August Zoo Tunes is a fundraising concert series, hosted by The Greenville Zoo Foundation. We offer concerts in the intimate and unique setting of the Greenville Zoo. In addition to music in this unusual venue, we ll have beer, wine and food offerings to complete the intimate VIP experience. Pages Sippin Safari September 6 A night of live music, fine wine sampling, food, and a VIP area with early admission and a specialty bar. Pages Boo in the Zoo October 18-20, This popular non-scary Halloween event is a big hit. Guests come dressed in costume and collect treats at stations throughout the zoo. Pages Safari Santa December 7 This event is designed to get guests in the holiday spirit with a visit with Santa, carolers, cookies and milk. Pages Conservation Lecture Series Join us for a multipart lecture series that covers a plethora of interesting animals and causes! We bring in world renowned experts to give informative talks on their respective areas of expertise. Page 26 Zoo Camp Each summer, the zoo hosts 600 guests (children ages 3-14)that enjoy the family fun of animals, events, and more at zoo camp. Page 27

4 PALMETTO BASICS GET OUT & PLAY DAY The Greenville Zoo challenges families to get out & play! We will demonstrate activities that will get children learning about science and nature outside and celebrate the great outdoors! Target Audience All Ages Estimated Attendance 2,500 Date and Time Saturday, March 30 9:00 am 1:00 pm 4

5 PALMETTO BASICS GET OUT & PLAY DAY SPONSORSHIP BENEFIT Presenting $1,500 SOLD Media In-Kind Hospitality $500 Company logo integrated into event logo Company logo displayed on all printed materials Company mention in all press releases Recognition in Greenville Zoo s monthly Enewsletter (16k+ subscribers) Frequent mentions on social media (Facebook 65k+, Twitter 4k+, Instagram 1,700+) Recognition on Greenville Zoo s website (200k unique visitors each year) One promotional table at event Company banner displayed throughout the zoo during event (provided by sponsor) Complimentary passes (6) Exclusive recognition as tv, radio and/or print sponsor For more information regarding this sponsorship opportunity, please contact Will Mesimer at or wmesimer@greenvillesc.gov. 150 Cleveland Park Drive Greenville, SC Greenvillezoo.com

6 MEMBER APPRECIATION NIGHT Members are invited to an evening at the Greenville Zoo exclusively for them! The free event features live musical entertainment, free popcorn and Pepsi products (while supplies last), special zookeeper talks and enrichment activities. Target Audience All Ages Estimated Attendance 2,000 Date and Time Friday, April 5 5:30 PM 7:30 PM 6

7 MEMBER APPRECIATION NIGHT MEMBER APPRECIATION NIGHT Presenting $2,500 Media In-Kind Stage $1,000 Booth $250 Company logo integrated into event logo Company logo displayed on all printed materials Company mention in all press releases Recognition in Greenville Zoo s monthly Enewsletter (16k subscribers) Frequent mentions on social media (Facebook 65+, Twitter 4k+, Instagram 1,700+) Recognition on the Greenville Zoo website (200k unique visitors a year) Company banner displayed throughout the zoo during event (provided by sponsor) One promotional table at event Complimentary passes 6 4 Exclusive recognition as tv, radio, and/or print sponsor Company name integrated into stage name Stage banner with your company logo to read: Your company name Main Stage Company logo displayed on event poster For more information regarding this sponsorship opportunity, please contact Will Mesimer at or wmesimer@greenvillesc.gov. 150 Cleveland Park Drive Greenville, SC Greenvillezoo.com

8 ENRICHMENT DAY What is enrichment? Enrichment is anything that enhances the natural behaviors of an animal. At the Greenville Zoo, our animals get a lot of enrichment to keep them healthy and happy. Join us for a special day as the keepers celebrate all things enriching! Zoo residents will be given items such as food puzzles and other variations of enrichment for guests to watch them exercise and play. Lions will pounce and monkeys will leap, while educators describe the behaviors and activities taking place. Target Audience All Ages Estimated Attendance 2,500 Date and Time Saturday, April 6 10:00 AM 1:00 PM 8

9 ENRICHMENT DAY ENRICHMENT DAY Presenting $1,500 Media In-Kind Kid s Craft ship $500 Company logo integrated into event logo Company logo displayed on all printed materials Company mention in all press releases Recognition in Greenville Zoo s monthly Enewsletter (16k+ subscribers) Frequent mentions on social media (Facebook 65k+, Twitter 4k+, Instagram 1,700+) Recognition on Greenville Zoo s website (200k unique visitors each year) One promotional table at event Company banner displayed throughout the zoo during event (provided by sponsor) Complimentary passes (6) Exclusive recognition as tv, radio and/or print sponsor For more information regarding this sponsorship opportunity, please contact Will Mesimer at or wmesimer@greenvillesc.gov. 150 Cleveland Park Drive Greenville, SC Greenvillezoo.com

10 PARTY FOR THE PLANET Zoo-goers are invited to celebrate Earth Day at the annual Party for the Planet celebration. The zoo invites local conservation organizations from across the Upstate to help us share information about recycling, reusing and conserving our resources. Guests will also learn some simple things that they can do at home to help protect our planet and how to show others that they can make a difference for the future of our planet and for the animals that call Earth home. Target Audience All Ages Estimated Attendance 2,500 Date and Time Saturday, April 20 9:00 AM 1:00 PM 10

11 PARTY FOR THE PLANET PARTY FOR THE PLANET Presenting $1,500 Media In-Kind Booth $500 Company logo integrated into event logo Company logo displayed on all printed materials Company mention in all press releases Recognition in Greenville Zoo s monthly Enewsletter (16,000 subscribers) Frequent mentions on social media (Facebook 65k+, Twitter 4k+, Instagram 1,700+) Recognition on Greenville Zoo s website (200k unique visitors each year) One promotional table at event Company banner displayed through the zoo during event (provided by sponsor) Complimentary passes (6) Exclusive recognition as tv, radio and/or print sponsor Company logo displayed on event poster For more information regarding this sponsorship opportunity, please contact Will Mesimer at or wmesimer@greenvillesc.gov. 150 Cleveland Park Drive Greenville, SC Greenvillezoo.com

12 SAVE THE FROGS & CITIZEN SCIENCE DAY This event is an effort to raise awareness of the rapid disappearance of frog species world-wide and a portion of the proceeds from the event go toward conservation efforts for amphibians. This annual event also celebrates Citizen Science Day. Showcasing our local citizen science groups is a way to demonstrate the opportunities and contributions of citizen scientist in our community. Target Audience All Ages Estimated Attendance 2,500 Date and Time Saturday, April 27 10:00 AM 1:00 PM SAVE THE & Frogs CITIZEN SCIENCE day 12

13 SAVE THE FROGS & CITIZEN SCIENCE DAY SAVE THE FROGS DAY Presenting $1,500 Media In-Kind Kids Craft/ Booth $500 Company logo integrated into event logo Company logo displayed on all printed materials Company mention in all press releases Recognition in Greenville Zoo s monthly Enewsletter (16,000 subscribers) Frequent mentions on social media (Facebook 65k+, Twitter 4k+, Instagram 1,700+) Recognition on Greenville Zoo s website (200k unique visitors each year) One promotional table at event Company banner displayed through the zoo during event (provided by sponsor) Complimentary passes (6) Exclusive recognition as tv, radio and/or print sponsor Company logo displayed on event poster For more information regarding this sponsorship opportunity, please contact Will Mesimer at or wmesimer@greenvillesc.gov. 150 Cleveland Park Drive Greenville, SC Greenvillezoo.com

14 ZOOM THROUGH THE ZOO Join us for Greenville s only 5K with a loop through the Greenville Zoo! Our race also includes a Kids Fun Run! Zoom Through the Zoo is a fundraiser for the Greenville Zoo, presented by the Greenville Zoo Foundation. Zoom Through the Zoo is a Greenville Track Club Corporate Shield event. Target Audience All Ages Estimated Attendance 1300 Date and Time Saturday, May 11 8:00 AM 12:00 AM 14

15 ZOOM THROUGH THE ZOO ZOOM THROUGH THE ZOO 5K Company name and logo prominently displayed as Title on all printed materials, including but not limited to t-shirts, event and sponsor banners, event ads and posters, radio advertisements. Industry exclusivity within event Company name and logo on printed materials including t-shirt, sponsor banners and posters (size relative to sponsorship level) Title $10,000 Gold $3,000 Silver $1,000 Bronze $500 In-Kind Media Recognition in race announcements for appropriate Level Complimentary race entries Varies Promotional tables at event Opportunity to donate logo items for participant goody bags Recognition as sponsor on ZTTZ 5K webpage Company banner displayed throughout the zoo during the event (provided by sponsor) For more information regarding this sponsorship opportunity, please contact Lydia Thomas at or lthomas@greenvillesc.gov. 150 Cleveland Park Drive Greenville, SC Greenvillezoofoundation.org

16 BREW IN THE ZOO The Greenville Zoo invites zoo-goers to tap into the wild at the annual Brew in the Zoo. The evening provides adults 21 years old and older an opportunity to sample an assortment of beers while exploring the zoo after-hours. Brew in the Zoo promises a fun evening of sampling, with beer provided by RJ Rockers, along with food and live musical entertainment. All proceeds benefit various programs throughout the zoo and a protion of the proceeds go toward conservation efforts. In 2018 the zoo donated $5,000 (7%) of the event proceeds to the Giraffe Conservation Foundation. Target Audience Over 21 Estimated Attendance 1200 Date and Time Friday, May 31 6:30 PM 9:30 PM 16

17 BREW IN THE ZOO Brew in the Zoo Title $10,000 Presenting $7,500 Company logo integrated into event logo Recognition as title sponsor of Brew in the Zoo Top sponsor logo placement on all Brew in the Zoo collateral materials and promotional efforts, including but not limited to: On-site event signage, event advertising, event posters, admission tickets, souvenir glass Opportunity to have an evening rental, including two hours of exclusive Greenville Zoo access for you and your guests Stage $5,000 Premier $2,500 Media In-Kind Company mention in all press releases Dedicated 10x10 tent area for promotional display Recognition in Greenville Zoo s monthly Enewsletter (16k subscribers) Frequent mentions on social media (Facebook 65k+, Twitter 4k+, Instagram 1,700+) Recognition on the Greenville Zoo website (200k+ unique visitors each year) Company banner displayed throughout the zoo during event (provided by sponsor) Comp passes to Brew in the Zoo Recognition as presenting sponsor of Brew in the Zoo Presenting logo placement on all Brew in the Zoo collateral materials and promotional effors, including but not limtied to: On-site event signage, event advertising, event posters, admission tickets, souvenir glass Company logo integrated into stage name Stage banner with your company logo to read: Your company name Main Stage Company logo displayed on all printed materials Exclusive recognition as tv, radio and/or print sponsr For more information regarding this sponsorship opportunity, please contact Will Mesimer at or wmesimer@greenvillesc.gov. 150 Cleveland Park Drive Greenville, SC Greenvillezoo.com

18 PNC BANK ZOO TUNES CONCERT SERIES Zoo Tunes is a fundraising concert series, hosted by The Greenville Zoo Foundation. We are offer two concerts a year in the intimate and unique setting of the Greenville Zoo. In addition to amazing music in this unusual venue, we ll have beer, wine and food offerings to complete the VIP experience. Eight hundred people are expected to attend each concert. Concerts are in June and August. Target Audience Over 21 Estimated Attendance 800 each concert Date and Time June and August 7:00 PM 10:00 PM 18

19 PNC BANK ZOO TUNES CONCERT SERIES ZOO TUNES Company logo integrated into event logo Recognition as title sponsor of Zoo Tunes Logo Placement on pole banners on East Washington Street Top sponsor logo placement on all Zoo Tunes collateral materials and promotional efforts, including but not limited to: On-site event signage, event advertising, event posters, admission tickets, souvenir glass Title $15,000 SOLD Gold $5,000 Silver $2,500 Bronze $1,000 Media In-Kind Company mention in all press releases Recognition in Greenville Zoo s Foundation enewsletter (22k+) Frequent mentions on social media (Facebook, Twitter, Instagram) Recognition on the Greenville Zoo Foundation website and click through link Company banner displayed throughout the zoo during event (provided by sponsor) Complimentary tickets to Zoo Tunes Varies Logo placement on all Zoo Tunes collateral materials and promotional efforts, including but no tlimited to : onsite event signage event advertising and event posters Exclusive recognition as tv, radio and/or print sponsr For more information regarding this sponsorship opportunity, please contact Lydia Thomas at or lthomas@greenvillesc.gov. 150 Cleveland Park Drive Greenville, SC Greenvillezoofoundation.org

20 SIPPIN SAFARI The annual sampling event presented by Greenville Zoo Foundation transforms the Greenville Zoo into a pathway of wine and food tasting stations, live music, and raffles not to be missed. Sippin Safari raises awareness and funds for various programs around the zoo. Target Audience Over 21 Estimated Attendance 1200 Date and Time Friday, September 6 6:30 PM 9:30 PM 20

21 SIPPIN SAFARI Sippin Safari Recognition as Presenting of Sippin Safari Logo Placement on pole banners on East Washington Street Top sponsor logo placement on all Sippin Safari collateral materials and promotional efforts including but not limited to: On-site event signage, event advertising (TV, print & radio), event posters, admission tickets Opportunity to have one evening rental, including two hours of exclusive Greenville Zoo access for you and your guests Exclusive signage and marketing recognizing company as the VIP sponsor Title $10,000 VIP 5,000 Gold $2,500 Silver $1,000 Media In-Kind Company mention in all press releases Special recognition at event A company banner displayed throughout the zoo during the event (banners to be provided by sponsor by August 30) Recognition in Greenville Zoo s Foundation enewsletter (22k+) Click through logo link on Greenville Zoo Foundation s website Complimentary passes Varies Logo placement on all Sippin Safari collateral materials and promotional efforts, including but not limited to: on-site event signage event advertising and event posters For more information regarding this sponsorship opportunity, please contact Lydia Thomas at or lthomas@greenvillesc.gov. 150 Cleveland Park Drive Greenville, SC Greenvillezoofoundation.org

22 BOO IN THE ZOO Greenville Zoo s annual family-friendly Halloween event for all ages features trick-or-treating and fun-filled booths including Dragon Alley and Alice s Fun House. Everyone is invited to join in the fun and come in costume. All proceeds benefit various programs throughout the zoo and a protion of the proceeds go toward conservation efforts. In 2016 the zoo donated $5,000 of the event proceeds to Saving Animals From Extinction (S.A.F.E). Target Audience All Ages Estimated Attendance 30,000 Dates October 18-20, boointhezoo greenvillezoo 22

23 BOO IN THE ZOO Boo in the Zoo Company logo integrated into event logo Recognition as Title of Boo in the Zoo Top sponsor logo placement on all BITZ collateral materials and promotional efforts, including but not limited to: on-site event signage, event advertising (print & radio), event posters, admission tickets Opportunity to have an exclusive 2 hour evening private rental at the Zoo Title $20,000 Dragon Alley $5,000 Alice s Fun House $5,000 Treat Bag $3,000 Cup $3,000 or In-Kind Booth $1,500 Banner $500 Company mention in all press releases Booth location is the 1st trick-or-treat stop and company has the ability to stage the plaza with company props Media In-Kind Recognition in Greenville Zoo s monthly enewsletter (16k+ subscribers) Frequent mentions on social media (Facebook 65k+, Twitter 4k+, Instagram 1,700+) Recognition on the Greenville Zoo website (200k+ unique visitors each year Company banner displayed through the zoo during event (provided by sponsor) Opportunity to distribute pre-approved promotional items at a trick-or-treat station for each night of BITZ Complimentary passes Varies Company logo integrated into Dragon Alley name Company logo displayed on all printed materials Banner provided by the Zoo with your company logo and Dragon Alley Company logo integrated into Alice s Fun House logo Banner provided by the zoo with your company logo and Alice s Fun House Logo placement on 13k sustainable treat bags Logo placement on 12k cups Company logo on your booth during event Exclusive recognition as tv, radio and/or print sponsor For more information regarding this sponsorship opportunity, please contact Will Mesimer at or wmesimer@greenvillesc.gov. 150 Cleveland Park Drive Greenville, SC Greenvillezoo.com

24 SAFARI SANTA The Greenville Zoo kicks off the holiday season with Safari Santa - a free (with admission) event for all ages. Kids can take their picture with Santa and receive a free cookie while enjoying a day at the zoo. Safari Santa also includes the opportunity to purchase tickets for Breakfast with Santa. Breakfast is catered for a limited number of people. Guests enjoy eating and interacting with Santa before he makes his debut in the zoo. Target Audience All Ages Estimated Attendance 50 - Breakfast with Santa 1,000 - Safari Santa Date and Times Saturday, December 7 Breakfast with Santa 9:00 am- 10:30 am Safari Santa 11:00 am-1:00 pm Safari Santa 24

25 SAFARI SANTA Safari Santa Title $2,500 Breakfast with Santa $1,500 Milk & Cookies $250 Media In-Kind Company logo integrated with event logo Company logo displayed on all printed materials, including ads and posters Company mention in all press releases Recognition in Greenville Zoo s monthly Enewesletter (16,000+ subscribers) Frequent mentions on social media (Facebook 65k+, Twitter 4k+, Instagram 1,700+) Recognition on the Greenville Zoo website (200k+ unique visitors each year) Company banner displayed throughout the zoo during the event (provided by sponsor) One promotional table at event Complimentary passes to brunch 6 4 Exclusive recognition as television, radio and/or print sponsor Company logo displayed on event poster For more information regarding this sponsorship opportunity, please contact Will Mesimer at or wmesimer@greenvillesc.gov. 150 Cleveland Park Drive Greenville, SC Greenvillezoo.com

26 CONSERVATION LECTURE SERIES Conservation is a huge part of what we do at the Greenville Zoo. Join us for a multipart lecture series that covers a plethora of interesting animals and causes! We bring in world renowned experts to give informative talks on their respective areas of expertise (topics). This is one of the many ways that we inform the public about important causes and how the Greenville Zoo supports conservation initiatives. Conservation Lecture Series - $3,000 Title sponsor for at least six lectures for the year Logo on all flyers/posters and on social media Frequent mentions on social media (Facebook 65k+, Twitter 4k+, Instagram 1,700+) Recognition on newsletter that is sent to zoo members Opportunity to have a table at each lecture to have giveaways and promotional material Opportunity to have table twice a year at the zoo for a three hour period (not during special events) Target Audience All Ages Estimated Attendance 600 Date and Times 6 lecture series throughout the year For more information regarding this sponsorship opportunity, please contact Will Mesimer at or wmesimer@greenvillesc.gov Cleveland Park Drive Greenville, SC Greenvillezoo.com

27 ZOO CAMP Be a part of the wildest summer in town! Each summer, the Greenville Zoo bursts to life with exciting happenings and you can be the face of all the adventures. The zoo hosts 600 guests that enjoy the family fun of animals, STEM based activities and more. Zoo Camp for children ages 3-14 provides an opportunity to tie your brand to a child s lifelong memory of their summer at the zoo. Zoo Camp $10,000 Company logo integrated into event logo Recognition as Title of Zoo Camp Top sponsor logo placement on all Zoo Camp collateral materials and promotional efforts,including but not limited to, on-site event signage, print advertising, zoo camp brochures, water bottles, t-shirts. Dedicated 10 x10 tent area for promotional display Frequent mentions on social media (Facebook 65k+, Twitter 4k+, Instagram 1,700+) A company banner displayed throughout the zoo during the camp (provided by sponsor) 4 complimentary Half Day Zoo Camps 10 scholarships to Half Day Zoo Camps for children of low-income families. Target Audience Ages 3-14 Estimated Attendance 600 Date and Times June August For more information regarding this sponsorship opportunity, please contact Will Mesimer at or wmesimer@greenvillesc.gov. 150 Cleveland Park Drive Greenville, SC Greenvillezoo.com

28 150 Cleveland Park Drive Greenville, SC greenvillezoo.com 28 For more information regarding this sponsorship opportunity, please contact Will Mesimer at or