ADVERTISING PROSPECTUS

Transcription

1 2019 ADVERTISING PROSPECTUS AUSTRALIA S LARGEST TICKETED EVENT

2 SYDNEY ROYAL EASTER SHOW ALIGNING WITH SCHOOL HOLIDAYS NATIONALLY, THE 2019 SHOW WILL BE HELD FROM FRIDAY 12 TO TUESDAY 23 APRIL AT SYDNEY SHOWGROUND, SYDNEY OLYMPIC PARK. The Sydney Royal Easter Show is Australia s largest ticketed event, attracting over 824,000* people each year. It is a celebration of Australian culture, from our rural traditions to our modern day lifestyles, providing unique experiences for everyone. Each year the country and city join together to enjoy agricultural competitions, animal experiences, entertainment, carnival fun, shopping and much more. The Show was first held in 1823 and is run by the Royal Agricultural Society of NSW (RAS), a not-forprofit organisation that promotes and rewards agricultural excellence. The Sydney Royal Easter Show allows the RAS to carry out its mission to promote sustainable agriculture and therefore forge the future of the agricultural industries and rural communities throughout Australia. * Average Show attendees

3 CONNECT WITH OUR AUDIENCE BEING AUSTRALIA S LARGEST TICKETED EVENT, THE SHOW HAS A VARIETY OF PLATFORMS TO PROVIDE TIMELY AND DETAILED INFORMATION TO THE HUNDREDS OF THOUSANDS OF PEOPLE THAT VISIT EACH YEAR. The rich heritage and sheer scale of the Show make it a prized means of communication utilised by some of the country s biggest, best-known and loved brands. Time and time again, the Show has proven to be a highly effective consumer engagement platform that provides connections to literally hundreds of thousands of people. We have developed an extensive range of informative and engaging communication platforms across print, digital (website and mobile), broadcast and outdoor to ensure messages are made to our audience in a format with maximum impact. The Sydney Royal Easter Show allows advertisers to: Generate brand and logo awareness Showcase information about products and services Connect with our audience, which includes people of all ages Promote special offers or Show Specials Drive attendance to an exhibition stand at the Show, website or store

4 OUR AUDIENCE ATTENDEES GENDER ATTENDEE ORIGINS Total Attendees 791,106 Avg. 824,000 over the last 5 years AGE GROUPS 42% Male 36% Female 64% (NUMBER OF UNIQUE INDIVIDUALS) NSW - Regional 23% Overseas 35,678 NSW Metro 75% 9% 8% 20% 21% KEY CUSTOMERS SEGMENTS Parents with pre-school children HOUSEHOLD INCOME 23% $40k - $60k (7%) $60k - $80k (8%) $80k - $100k (9%) Parents with primary school children Under $40k (9%) >$100k (33%) 19% Empty Nesters Refused to Answer (30%) Don t Know (4%) 25% ANIMALS AND LIVESTOCK ARE THE MAIN REASONS PEOPLE COME TO THE SHOW CELEBRATING EXCELLENCE IN AGRICULTURE SINCE 1822 AUSTRALIA S LARGEST TICKETED EVENT Source IER Attendee Research 2018

5 OVERALL ENJOYMENT OF THE SHOW Very enjoyable Quite enjoyable 59% 61% 53% THE SHOW RECEIVED $40 MILLION WORTH OF MEDIA EXPOSURE AVERAGE SPEND BY ATTENDEES Spend Per Group (Avg. group 3 people) Spend Per Person $327 $331 $335 34% 27% 21% $117 $112 $ WHY THE SHOW MAKES PEOPLE HAPPY 1. It s a fun day & good experience eastershow.com.au 21 MILLION PAGE VIEWS BREAKDOWN OF SPEND Showbags 25% 2. There are a variety of things to see & do 3. It s great for the family & people of all ages Food & Beverages 24% 4. The range of food & drink options available 5. The cultural history, country meets city & agri-educational aspects are appealing Commercial Exhibitor Products Rides & Amusements 19% 18% NUMBER OF HOURS SPENT AT THE SHOW AVERAGE: 7.6 Other 14% MOTIVATIONS FOR ATTENDANCE More than 10 hrs 23% Primary School Families Pre-School Families Empty Nesters More than 8 hrs, less than 10 hrs 14% More than 6 hrs, less than 8 hrs 26% To visit the variety of exhibits in the Pavilions More than 4 hrs, less than 6 hrs 29% To sample award-winning food and wine products More than 2 hrs, less than 4 hrs Less than 2 hrs 1% 8% 58% OF ATTENDEES WILL DEFINITELY OR ARE LIKELY TO RETURN IN 2019 To experience country life in the city It's an experience I would like to pass on to my children Source IER Attendee Research = strongly disagree 5 = strongly agree

6 PRINT THE OFFICIAL SHOW GUIDE The Official Show Guide is a colourful and informative magazine inserted into The Sunday Telegraph two weeks prior to the Show, which has an average readership of 841,000 people. This is a must-read for all attendees and provides need-to-know information about the Show including ticket prices & deals, transport options, what s new, major attractions, food options, entertainment highlights, exciting new carnival rides and the ever-popular Showbag Guide. Full and half page colour advertisements are available. It also includes a four page lift out which allows Show Exhibitors and Concessionaires to provide special offers to Show patrons in the form of a coupon redeemable upon visiting their stand at the Show. In addition to brand exposure in The Sunday Telegraph, these coupons drive stand attendance and allow exhibitors to stand out from the crowd. Please contact advertising@rasnsw.com.au or (02) for further information

7 AD SIZE RATE SPECS (mm) MATERIAL DEADLINE Inside/Outside Front Cover $27,000* Full Page $22,500* Half Page $14,000* 380 (H) x 262 (W) Trim Depth 390 Trim Width 278 Bleed Depth 400 Bleed Width (H) x 262 (W) Trim Depth 390 Trim Width 278 Bleed Depth 400 Bleed Width (H) x 262 (W) Trim Depth 198 Trim Width 278 Bleed Depth 208 Bleed Width 289 Contact the RAS Contact the RAS Contact the RAS Coupon $500* Brief offer description (no more than 30-words) Contact the RAS * All rates ex. GST

8 RAS TIMES The RAS Times magazine is published three times a year (February, July and November) and distributed to all RAS Members, our agricultural network and key stakeholders including government and industry bodies. Produced by the RAS, the 40+ page high quality full colour magazine covers all aspects of the RAS from competition results to the latest in agricultural news and exclusive offers for Members. It is a targeted advertising opportunity to reach agricultural decision makers and influencers. It has a total readership of 18,000 and is also available for download from our website rasnsw.com.au AD SIZE RATE SPECS (mm) MATERIAL DEADLINE Full Page $2,960* 297 (H) x 210 (W) and 5mm bleed Nov 2018 Issue - 1 October 2018 Mar 2019 Issue - 21 December 2018 July 2019 Issue - 3 June 2019 November 2019 Issue 30 September 2019 Half Page $1,960* 136 (H) x 190 (W) mm Nov 2018 Issue - 1 October 2018 Mar 2019 Issue - 21 December 2018 July 2019 Issue - 3 June 2019 November 2019 Issue 30 September 2019 * All rates ex. GST Please contact advertising@rasnsw.com.au or (02) for further information

9 DIGITAL THE EASTER SHOW WEBSITE The Sydney Royal Easter Show website is the online go-to for people searching for Show information. During the 2018 Show there were over 21 million page views by 1.4 million users. eastershow.com.au offers comprehensive information on ticketing and transport, competitions, attractions, planner, maps, showbag listings, nearby accommodation and details on everything to see and do at the Show. AD SIZE RATE SPECS (px) MATERIAL DEADLINE Leaderboard (R.O.S) P.O.A* 728 (W) x 90 (H) 5 business days before creative is uploaded Medium Rectangle (R.O.S) P.O.A 300 (W) x 250 (H) 5 business days before creative is uploaded Mobile Leaderboard (R.O.S) P.O.A 320 (W) x 50 (H) 5 business days before creative is uploaded * Price on Application Please contact advertising@rasnsw.com.au or (02) for further information

10 THE EASTER SHOW APP In 2018, Easter Show App was downloaded 66,000 times, generating almost 3.1 million screen views. The app reached number 2 position on itunes Top Charts in the Entertainment Category on itunes and number 3 on GooglePlay store. The App s features include: Daily and hourly planner of what you can see and do every day of the Show My Plan section to mark your favourites and create a personalised itinerary Interactive map to help navigate your way around the grounds Opportunity to share pictures using the 'Show Faces feature beaming onto the main arena big screen Purchase tickets and beat the queue Bluetooth functionality allowing notifications of special promotions and activities Search and browse showbags It is available for download at itunes and GooglePlay. AD SIZE RATE SPECS (px) MATERIAL DEADLINE Mobile Leaderboard P.O.A* 320 (W) x 50 (H) 29 January 2019 * Price on Application Please contact advertising@rasnsw.com.au or (02) for further information

11 BROADCAST SPOTLESS STADIUM MAIN ARENA ADVERTISING Big Screen - TVCs and Static The Big Screen is a standout feature of Spotless Stadium Main Arena. The 220 sqm screen is one of the largest of its type in Australia and beams high definition images of all the action taking place in the Main Arena to 24,000 people. The opportunity exists to run 15-second and 30-second TVCs and Static Advertisements. There are 52 plasma screens located in and around Spotless Stadium which are programmed to run concurrently with the Big Screen. Screen locations include: Main Concourse Corporate Suites Members and Council Stand s dining rooms and bars Perimeter LED Screen Parapet Level The Perimeter LED Screen can be used to accompany a campaign on the Big Screen. This Perimeter screen is best used to drive short, sharp brand reinforcement messages to the audience in Spotless Stadium Main Arena. The screen is 18m x 1.2m. Perimeter Signage Static printed vinyl signage is positioned around the perimeter of Spotless Stadium Main Arena which hosts competition action and entertainment throughout the day and night. Signage is subject to availability. Restaurants, Bars and Cafes around the Main Arena AD SIZE RATE SPECS MATERIAL DEADLINE Big Screen Static Advertisement P.O.A* 359px (W) x 540px (H) 16 March 2019 Big Screen TVC P.O.A 847px (W) x 477px (H) 30 sec 16 March 2019 Perimeter LED P.O.A 792px (W) x 56px (H) 16 March 2019 Perimeter Signage P.O.A 12m (W) x 1.05m (H) 19 February 2019 * Price on Application Please contact advertising@rasnsw.com.au or (02) for further information

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13 CONTACT (02) SPONSORSHIP OPPORTUNITIES COMMERCIAL EXHIBITOR OPPORTUNITIES SYDNEY ROYAL EASTER SHOW RESEARCH