Wind Power: Better Workplace. INCLUDING ONLINE OPTIONS: Banners, E-Newsletters and WE12 Listings. of INNOVATION

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1 A D V E R T I S I N G I N F O R M AT I O N ASPIRE ADVANCE ACHIEVE WINTER 2012 Creating a Better Workplace CONFERENCE 2011 Raising the Heights of INNOVATION Chicago, Illinois ASPIRE ADVANCE ACHIEVE FALL 2011 The Organizational Ombudsman Workplaces That Work Hidden Bias Revealed ASPIRE ADVANCE ACHIEVE SPRING 2012 WE11 CONFERENCE ISSUE Wind Power: Remaking the Energy Landscape Engineers Teaching K-12 Classes Put the E in STEM Women Engineering Leaders in Academe in the Service of Science Women Illustrators Three-Dimensional Technology Connecting Computers to Humanity s Challenges New Threads in Women s History INCLUDING ONLINE OPTIONS: Banners, E-Newsletters and WE12 Listings

2 PREPARE FOR IN HOUSTON WITH AN Enhanced Exhibitor Listing is proud to offer a powerful opportunity to build momentum leading into the WE12 Conference in Houston. Members closely review the website to see who will be attending the career fair and now, you have the opportunity to ensure that your listing on the WE12 website stands out from the hundreds of other exhibitors attending. There are two options available to advertisers. The first option is the Premium Listing which is limited and available to only eight exhibitors. The second option is an Enhanced Listing. Both options allow you to differentiate your company in the online exhibitor listing, and to provide more detailed information about your products and services; social media outlets; and online resources all on your dedicated listing page within the heavily trafficked WE12 website. Premium Listing The Premium Listings are limited to eight exhibitors. These will be the first listings seen on the page, appearing at the top. Benefits include: Company logo (200 x 200 pixels, GIF format, animations acceptable) Company description (up to 250 words) List engineering disciplines you are looking to attract Up to eight links to company web pages and/or social media (careers, diversity, homepage, recruiting calendar, technology/products, video, link to magazine ad, etc) Employers name will be highlighted on alphabetical list to stand out and draw member's attention Link to career center job listing Cost: $3,950 Enhanced Listing Enhanced listings will appear alphabetically in a bold, highlighted text box. These listings will link to your enhanced listing page and will include: Company logo (200 x 100 pixels, no animations) Up to three links to employer pages and/or social media Company description (up to 150 words) List engineering disciplines you are looking to attract Cost: $1995 Graduate School Enhanced Listing Benefits include: University listings will appear alphabetically in a bold, highlighted text box. University logo (200 x 100 pixels, GIF format, no animations) Up to three links to university pages and/or social media Program description (up to 150 words) Cost: $1295

3 Banner Advertising on Website s web site, found at swe.org, is now accepting national advertising. Since the web site is accessed regularly by members, this national banner advertising is an outstanding medium for employers to place employment ads that will link back to their website. Banner ads are available on all of the pages of the redesigned website with one large banner and two smaller banners appearing on each page. Rates (Gross rate, for two months) Large Banner (250 x 250 pixels) $3495 Smaller Banner (120 x 240 pixels) $2295 Files should be GIF, SWF or flash. They may include animation. Max file size is 60K. Exclusive Sponsorship of s e-newsletter The Digital Advantage Take your advertising in Magazine to a new level! produces a monthly e-newsletter, AllTogether that is ed to both the collegiate and professional members.this newsletter is now available for sponsorship on a monthly basis. The sponsorships are first-come, first-serve, subject to availability. The sponsor will have their logo (GIF format, no animations) included in the that members receive, along with a description of their opportunities/ programs (one hundred word maximum). When members click on the logo, it will link back to your website. As the sole sponsor, your message will make you stand out with the members. Please book early due to the limited nature of this opportunity! Sponsor will also receive a one month 120 x 240 pixel banner on the site to coincide with their sponsorship. Monthly rate: $4995 Sponsorship Every advertiser in Magazine has the benefit of being automatically included in the digital version of Magazine. All members receive s announcing the issues availability with links to the issues when they publish. The digital issues drew more than 10,000 users this past year, a reflection of the increasing importance this benefit offers advertisers. Stream Video Be the sponsor of the issue which entitles you to have a banner appear next to the issue (120 x 600 pixels, GIF format, animations accepted) and also to have a graphic. Sponsorship is $2,950 for the regular issues or $4350 for the Conference Issue To see an example of this sponsorship opportunity, visit conference2011/index.php Add Animation A second option is to add rich media to your artwork or to animate your ad. You can stream video or audio when members reach your advertisement to enhance its impact. Or can take your ad and bring it to life by adding animation, working with images/graphics in your design. Either option will result in increasing the attention to your ad and help you to maximize your impact. This option is available for $895 per issue.

4 ASPIRE ADVANCE ACHIEVE SPRING Days of Energy. A Lifetime of Opportunity. The 2012 National Conference in Houston, Texas. WE12 will take place November Every advertiser in the Conference Issue will receive a bonus laminate of their ad to display at their booth and take back to their lobby, like the example to the left. Magazine s Conference Issue will include the 2012 Program for Houston and all attendees will receive personal copies in their registration bags. It will be the ONLY publication distributed to all attendees, making it THE essential advertising tool for employers and universities. WE12 is the largest and most comprehensive professional development and career enhancement event for women in engineering and technology. To view the WE11 Issue, please visit Magazine is the Award Winning Official, a non-profit professional, technical and educational service organization dedicated to serving women engineers throughout their careers. The Society also provides career guidance and outreach to students aspiring to enter the engineering profession. Magazine is published four times annually. Circulation includes direct mail to approximately 20,000 professional and student members, plus corporations and universities throughout the United States, Canada and Puerto Rico. professional members are involved in over 100 sections in the U.S. and an active members-at-large organization worldwide. student members can be found at over 300 student sections at leading colleges and universities in the United States and Puerto Rico. in the Service of Science Women Illustrators Three-Dimensional Technology Connecting Computers to Humanity s Challenges New Threads in Women s History Compelling Editorial Magazine focuses on items of interest to members, including: Advertising Benefits Direct mailing to all members Extensive reach to both professionals and students Career-related editorial enhances the impact of your recruitment/diversity advertising Complimentary link from Online Career Fair to your site Complimentary placement in the Digital Issue of Magazine which is ed to members Complimentary job postings on s Career Center Mission Statement Achievements and accomplishments of technical women Career development Activities within the Society Career guidance for and outreach to students Insight, awareness and solutions to women s issues in the workplace Technical themes The Society of Women Engineers stimulates women to achieve full potential in careers as engineers and leaders, expands the image of the engineering profession as a positive force in improving the quality of life, and demonstrates the value of diversity.

5 Heritage Club The Heritage Club recognizes organizations that publicly support the Society by regularly advertising in Magazine. Each Heritage Club advertiser receives: A listing on the first page of each issue of Magazine. Logo/button at top of Online Career Fair Preferred positioning in every issue of the magazine A commemorative plaque from in recognition of the advertiser s support. This plaque will be presented at the Conference if the advertiser attends the event Houston with a photo in the Winter 2013 Issue. Best discounts on advertising space in Magazine. Exclusive approval to use Heritage Club logo in advertising. Unlimited access to the Career Center (resume database and job postings) ($5900 value). The opportunity to be an exclusive sponsor of a digital issue or to add animation to your ad in the digital issue. To qualify for the Heritage Club, an employer must place a full-page ad in at all four issues of Magazine annually. Digital Issue Magazine includes an exciting added value to advertisers. Every member of the society also has the opportunity to access the latest issue online with the Magazine Digital Issue. This benefit is free to all members and every advertiser in the magazine has the added benefit of their ad appearing in the digital issue. members receive an with a link to the digital issue as soon as each issue publishes. The new issue then loads in their browser where they can access the complete issue. Features include keyword search, the ability to forward the issue to fellow engineers, the option to save it to their desktop and much more. For advertisers, your advertisement is a live link to your website. So members are one click away from your opportunities. The following Heritage Club members make an important commitment to throughongoingadvertisingin Magazine. Their efforts to recruit technical women demonstrate their dedication to diversity and their recognition of membership as a valuable asset. is greatlyappreciativeofthissupport, which helps us empower women to succeed and advance in the field of engineering. Aerojet Caterpillar Inc. Central Intelligence Agency Chevron Cummins DuPont Exxon Mobil Corporation Federal Aviation Administration General Dynamics C4 Systems ITW Life Technologies Johns Hopkins University Applied Physics Laboratory Michelin North America MIT Lincoln Laboratory National Security Agency NAVAIR NCEES Rockwell Collins Toyota Motor Engineering & Manufacturing North America, Inc. U.S. Navy For more information visit.org/partner Bonus Online Career Fair Advertisers in Magazine automatically receive a link to their site from the Online Career Fair Your participation in Magazine also includes a bonus web link from s Online Career Fair and job posting(s) on s Career Center service. s Online Career Fair is accessible from multiple areas within the site. All full-page advertisers have their logos on the page. Advertisers with fractional pages receive a text link that appears in the appropriate level (see below for levels) and receive the corresponding complimentary 60 day postings. Links remain live for at least two months and will connect directly to the URL from your ad when clicked. Platinum Level Full page advertisers Includes four postings ($1250 value) Includes a 100 x 70 pixel logo Gold Level Half page and 2/3 page advertisers Includes three postings ($750 value) Silver Level One-third page advertisers Includes two posting ($500 value) Bronze Level Quarter Page advertisers Includes one posting ($250 value)

6 Magazine Publishing Schedule/Editorial Calendar Issue Fall 2012 Back to School/ Conference Preview WE12 Conference Issue Houston Winter 2013 Careers/ Conference Highlights Spring 2013 Diversity/ Women s History Month Ad Space July 17 August 28 November 27 January 22, 2013 Materials Due July 24 September 5 December 4 January 29, 2013 Advertising Rates COLOR 2-Color Additional $895 4-Color Additional $1,295 C OV E R S Back Cover: 4-Color page rate plus 15% Inside Front and Back Cover: 4-color page rate plus 10% B L E E D Rate: Additional 10% D I G I TA L A N I M AT I O N $895 Black and White Gross Rate, per issue S i z e 1 x 2 x 3 x 4 x Full Page $7,426 $6,914 $6,727 $6,434 1/2 Island $4,634 $4,343 $4,262 $4,182 1/2 Page (H/V) $4,523 $4,238 $4,159 $4,079 1/3 Page $3,846 $3,604 $3,536 $3,468 1/4 Page $2,912 $2,726 $2,672 $2,619 Specifications S i z e W i d t h x H e i g h t Full Page Bleed x Trim x Full Page (Live area) x 10 1/2 Page Island x /2 Page Vertical x 10 1/2 Page Horizontal x 5 1/3 Page Vertical x 10 1/3 Page Square x 5 1/4 Page x 5 Electronic Submission PDF at 300 dpi Supplied Materials CD Rom Ask your sales representative for any additional electronic specifications Additional information Published rates are 15% commissionable to recognized agencies. Payment terms are net 30 days. Publisher reserves right to suspend agency commission for past due invoices. Cancelled orders must be received, in writing, by the space deadline. Cost of special handling of display ads, such as reshooting art to meet standard requirements, typesetting or creating artwork, will be billed to the advertiser at cost. Mailing Instructions All display advertising materials and instructions, including contracts, insertion orders and other correspondence should be sent to: Magazine 2350 Cinnamon Ridge Road Charlottesville, VA For display advertising information or questions, contact UniDiversity Phone: Fax: adv@swe.org Website: