June 20 & 22, 2019 POLOFORHEART.ORG

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1 June 20 & 22, 2019 POLOFORHEART.ORG

2 ABOUT 2-Day international polo event: Thursday June 20 Saturday June 22 Originated in 1979 by Colonel Michael Sifton, in partnership with The Toronto Polo Club. Celebrating 40 years of supporting Advanced Cardiac Care & Research. Located 20 kilometres north of Toronto, home to a world-class polo school & facility. Polo For Heart 2019 proceeds to benefit: The Heart & Stroke Foundation & The Southlake Foundation.

3 VENUE

4 POLO HIGHLIGHTS THURSDAY JUNE 20 Polo Under The Stars Evening format featuring polo played under the stars, live entertainment, dinner & dancing. Full-table purchases in the VIP Polo Pavilion for 8 guests SATURDAY JUNE 22 Traditional day at polo Afternoon event featuring two international polo matches, half time entertainment shows, shopping & more! Full-table purchases in the VIP Polo Pavilion for 8 guests Individual tickets available for the Mallet Lounge Individual tickets available for lawn seating

5 AUDIENCE We attract business leaders, corporate executives, horse enthusiasts, polo players, spouses & children. Our typical guests are well educated, with ample disposable income & significant purchasing power. They travel extensively for business, pleasure & polo. We host 5,000+ people over 2-Days. The majority of our guests live in the Greater Toronto Area Average Age 52% Female. 53% Own more than one property. Hobbies Include: Equine Sports Travel Fitness Fine Dining Boating Fashion POLO MARKET Stats from United States polo Association AVERAGE INCOME $500,000 ANNUALLY AVERAGE NET WORTH OF A POLO FAN $3.5 MILLION 92% OF ATTENDEES HAVE A BACHELORS DEGREE

6 WHY SPONSOR Through its annual fundraiser, Polo For Heart has been supporting advanced cardiac care & research by partnering with luxury brands to showcase products & services to a diverse & affluent audience. We offer high impact, flexible packages to meet each sponsor s unique needs ensuring fantastic brand positioning including: Opportunities to host & entertain clients, employees & friends in a unique setting. On-site experiences offering enhanced contact with guests. Ongoing marketing & brand exposure to Toronto Polo Club members. SELECTED HISTORIC SPONSORS VRG CAPITAL - Permanent Private Equity -

7 BRAND EXPOSURE

8 HIGH IMPACT VISIBILITY

9 DIGITAL & MEDIA DIGITAL HIGHLIGHTS 6 Months: January June, ,000 IMPRESSIONS 11,408 FOLLOWERS 16,423 LIKES Impressions 183K ꟾ Reach 110K SELECTED HISTORIC MEDIA REACH Content Tagged #PoloForHeart: 7,861 LIKES 234 POSTS 214 1,027 FOLLOWERS 15,298 IMPRESSIONS

10 SPONSORSHIP LEVELS TITLE - Official Sponsor: SOLD GOLD - TEAM SPONSOR $25,000 Category exclusivity Official recognition in all press kit materials Full-page colour spread in weekend program Logo on team jerseys on day of sponsorship Corporate logo & banners displayed in Polo Pavilion, premium placement Sampling & product display opportunities Logo on presentation backdrop and step & repeat wall Public announcements Presence at trophy presentation Gifting opportunities Double-sided Driveway billboard Opportunity to display flags, umbrellas & other advertising collateral Interview opportunities with attending media Activation rights* Participation in opening parade First throw-in (limited availability) Four (4) premier field view catered tables to accommodate your guests (8 per table) (value of $12,000) * Sponsor lead activations are subject to committee approval. Any additional costs related to proposed activations are the responsibility of the sponsor.

11 SPONSORSHIP LEVELS SILVER $10,000 Official recognition in all press kit materials Half-page colour spread in weekend program Corporate logo & banners displayed in Polo Pavilion Sampling & product display opportunities Logo on presentation backdrop and step & repeat wall Gifting opportunities Driveway billboard Opportunity to display flags, umbrellas & other advertising collateral Activation rights* Two (2) premier field view catered tables to accommodate your guests (8 per table) (value of $6,000) BRONZE $5,000 Official recognition in all press kit materials Quarter-page colour spread in weekend program Corporate logo displayed in Polo Pavilion Logo on presentation backdrop and step & repeat wall Single-sided driveway billboard Activation rights* One (1) premier field view catered table to accommodate your guests (8 per table) (value of $3,000) * Sponsor lead activations are subject to committee approval. Any additional costs related to proposed activations are the responsibility of the sponsor.

12 VENUE SPONSORSHIP POLO PAVILION Category exclusivity Corporate name & logo across roof of Polo Pavilion (entrance & field-side) Signage in lounge area Corporate name & logo on printed materials & Web Official recognition in all press kit materials Full-page colour spread in weekend program Sampling & product display opportunities Logo on presentation backdrop and step & repeat wall Gifting opportunities Single-sided driveway billboard Opportunity to display flags, umbrellas & other advertising collateral One (1) premier field view catered table to accommodate your guests (8 per table) (value of $3,000)

13 MATCH SPONSORSHIP PLAYER AWARD Recognition as Player Award Sponsor during player award presentations Half-page colour spread in weekend program (artwork supplied by sponsor) Logo on presentation backdrop & step & repeat wall Public announcements during award presentations Single-sided driveway billboard (4 x 8 ) BEST PLAYING PONY Corporate name & logo on blankets awarded to best playing pony of each game Corporate name & logo on Web Quarter-page colour spread in weekend program (artwork supplied by sponsor) Logo on presentation backdrop & step & repeat wall Single-sided driveway billboard (4 x 8 ) MVP PRIZE Recognition as MVP (Most Valuable Player) Prize Sponsor during player award presentations Corporate name & logo on Web Quarter-page colour spread in weekend program (artwork supplied by sponsor) Logo on presentation backdrop & step & repeat wall Single-sided driveway billboard (4 x 8 )

14 MATCH SPONSORSHIP MEDIC Recognition as Official Medic Sponsor Corporate banner displayed on north-side tower (sponsor provided) Quarter-page colour spread in weekend program (artwork supplied by sponsor) Corporate logo displayed in Polo Pavilion Logo on presentation backdrop Single-sided driveway billboard (4 x 8 ) GOALPOST Opportunity to brand goalposts Half-page colour spread in weekend program (artwork supplied by sponsor) Corporate logo displayed in Polo Pavilion Logo on presentation backdrop Single-sided driveway billboard (4 x 8 ) One (1) Mallet Lounge table to accommodate your guests (8 per table) (value of $800) SCOREBOARD Recognition as Official Scorekeeper Opportunity to brand largescale field -side scoreboard Half-page colour spread in weekend program (artwork supplied by sponsor) Logo on presentation backdrop Public announcements Single-sided driveway billboard (4 x 8 ) UMPIRE Recognition as Official Umpire Sponsor Quarter-page colour spread in weekend program (artwork supplied by sponsor) Corporate logo displayed in Polo Pavilion Logo on presentation backdrop Public announcements Single-sided driveway billboard (4 x 8 )

15 FOOD & BEVERAGE SPONSORSHIP CHAMPAGNE & CHAMPAGNE DIVOT STOMP Official recognition in all press kit materials Full-page colour spread in weekend program Corporate logo & banners displayed in Polo Pavilion Logo on presentation backdrop & step & repeat wall Logo on digital & printed tickets Public announcements during divot stomp Single-sided driveway billboard Opportunity to display flags, umbrellas & other advertising collateral Activation rights* One (1) premier field view catered table to accommodate your guests (8 per table) (value of $3,000) Champagne requirements: 70 cases WINE & SPIRITS Sampling & product display opportunities Requirements: 30 cases red, 30 cases white BEER Sampling & product display opportunities Requirements: 80 cases SOFT DRINKS Sampling & product display opportunities Requirements: 80 cases * Sponsor lead activations are subject to committee approval. Any additional costs related to proposed activations are the responsibility of the sponsor.

16 ENTERTAINMENT SPONSORSHIP BEST HAT CONTEST Quarter-page colour spread in weekend program Logo on presentation backdrop & step & repeat wall Public announcements during contest FASHION SHOW Name & logo on printed materials & Web Full-page colour spread in weekend program Logo on presentation backdrop & step & repeat wall Interview opportunities with attending media Prime boutique retail space in Polo Pavilion One (1) catered table to accommodate your guests (8 per table) (value of $3,000)

17 ENTERTAINMENT SPONSORSHIP BAND / ENTERTAINMENT Table-drops on all Pavilion tables Name & logo on printed materials & Web Half-page colour spread in weekend program Logo on presentation backdrop & step & repeat wall Interview opportunities with attending media One (1) catered table to accommodate your guests (8 per table) (value of $3,000) HALF-TIME SHOW Table-drops on all Pavilion tables Name & logo on printed materials & Web Half-page colour spread in weekend program (artwork supplied by sponsor) Logo on presentation backdrop & step & repeat wall Interview opportunities with attending media One (1) catered table to accommodate your guests (8 per table) (value of $3,000) NATIONAL ANTHEM Name & logo on printed materials & Web Half-page colour spread in weekend program Logo on presentation backdrop & step & repeat wall Interview opportunities with attending media One (1) catered table to accommodate your guests (8 per table) (value of $3,000)

18 AUTOMOTIVE SPONSORSHIP AUTOMOTIVE SPONSOR Category Exclusivity Premium field-side placement of automobiles, banners, flags & other advertising collateral Official recognition in all press kit materials Full-page colour spread in weekend program Corporate logo & banners displayed in Polo Pavilion, premium placement Logo on presentation backdrop & step & repeat wall Logo on digital & printed tickets Public announcements Gifting, raffle, give-away opportunities Double-sided driveway billboard Activation rights* Participation as lead sponsor in opening parade Two (2) premier field view catered tables to accommodate your guests (8 per table) (value of $6,000) * Sponsor lead activations are subject to committee approval. Any additional costs related to proposed activations are the responsibility of the sponsor.

19 NEW OPPORTUNITY New for Opportunity to sponsor & co-brand photo promotions via: Feature props, Snapchat (geo-filters), Luster (hashtag printers) & on-site photo booths. PHOTO PARTNER Opportunity to sponsor & co-brand on-site photo opportunities Recognition as official sponsor Opportunity to display flags, umbrellas & other advertising collateral (sponsor provided, pending approval)

20 NEW OPPORTUNITY New for Opportunity for a well-established, luxury watch brand to work with the Polo For Heart team on a multi-year partnership to create a prominent fixture on the polo field. OFFICIAL TIMEKEEPER Opportunity to sponsor & brand largescale field-side clock Recognition as Official Timekeeper for 2018 event Full-page colour spread in weekend program Corporate logo displayed in Polo Pavilion Logo on presentation backdrop & step & repeat wall Public announcements Single-sided driveway billboard Two (2) premier field view catered tables to accommodate your guests (8 per table) (value of $6,000)

21 ADDITIONAL SPONSORSHIP OPPORTUNITIES THE MALLET LOUNGE Corporate name & logo across roof of The Mallet Lounge Official recognition in all press kit materials Full-page colour spread in weekend program Sampling & product display opportunities Logo on presentation backdrop & step & repeat wall Logo on digital & printed tickets Gifting opportunities Single-sided driveway billboard Opportunity to display flags, umbrellas & other advertising collateral Private sponsor enclosure for 20 guests inside The Mallet Lounge CUSTOMIZED OPPORTUNITIES Contact us to discuss customized Sponsorship Opportunities Our team will work with you to ensure your brand is showcased in a unique & rewarding fashion VALET Corporate logo on valet signage Quarter-page colour spread in weekend program Logo on presentation backdrop & step & repeat wall Single-sided driveway billboard Opportunity to display signage or free standing pull up banner in valet drop-off area FLORAL Corporate cards / logos on floral arrangements in Pavilion Quarter-page colour spread in weekend program Logo on presentation backdrop & step & repeat wall Requirements: 60 centerpiece arrangements & 10 additional arrangements for lounge area

22 ON-SITE ADVERTISING FIELD-SIDE BILLBOARDS Field-line billboards remain up for entire Toronto Polo Club season, & are visible from all sides of the polo field DRIVEWAY BILLBOARDS Lining the 1 km long driveway to polo grounds, all guests drive by these billboards when entering & exiting the event FIELD-SIDE KICKBOARDS Lining field perimeter (priced per foot) PROGRAM Distributed throughout entire weekend to all attendees Opportunities for advertising & feature articles

23 RETAIL OPPORTUNITIES Limited availability for boutique vendors in Polo Pavilion & in General Admission areas. Tents & tables available for rent, vendors are responsible for all activation & display items. POLO PAVILION NORTH-SIDE BOUTIQUES

24 SILENT AUCTION On-site daily, located adjacent to the VIP Polo Pavilion for maximum exposure. Tax receipts for donated items issued by the Heart & Stroke Foundation and The Southlake Foundation.

25 NO BETTER WAY TO SPEND A SUMMER DAY For Sponsorship Inquiries contact