UCF KNIGHTS

Transcription

1 UCF KNIGHTS

2 OVERVIEW UCF is currently the fourth largest university in the country with more than 50,000 students and has over 140,000 alumni living in the state of Florida. When you join the UCF team as a marketing/advertising partner, you become part of a vibrant university that has grown to an enrollment of more than 50,000 since its establishment in Your affiliation with the Knights brings you into the rewarding world of intercollegiate athletics, where the pursuit of championships coincides with the individual development of tomorrow s academic, business, professional, and community leaders. With a student body diverse in age, ethnicity and racial identity, UCF supports the cultural vitality of the region and serves as a major intellectual center in Florida. The UCF Athletic Association, along with ISP Sports, is firmly committed to upholding the tradition and excellence that has marked UCF throughout its history. We welcome you to join us in that effort as a member of our Knights team. OPPORTUNITIES A myriad of opportunities exist in the UCF ISP Sports Network marketing stable, including: Statewide Radio Stadium and Arena Signage Promotional Licensing Experiential Marketing Statewide Television Print Publications Coaches Endorsements Increase Sales Reach Your Target Audience Build Brand Awareness

3 THE POWER OF EVENT MARKETING When you become a part of the UCF team, you join a growing number of successful companies who recognize the power of at-event sports marketing. Purchase intent a customer s stated interest in buying a product rose 52% among consumers who attended brand-sponsored events including sports championships. Such purchase intent translated directly to sales about 50% of the time, according to the Advertising Research Foundation in New York. Visual association with international sports events brings a sponsoring company high visibility and brand exposure. When done right, these initiatives create a win-win scenario for the company, the sport itself and the communities of fans, and therein lies the recipe for successful sports marketing. Rajesh Subramaniam, Senior Vice President, International Marketing, FedEx Services According to USA Today, advertisers and marketers are seeking new strategies to reach a consumer who is increasingly away from the home. Sport sponsorship provides a unique and powerful opportunity for sponsors to connect with new customers. (Sports-event marketing) creates a presence that is unexpected, fresh and different. When done right it goes beyond just raising awareness, it literally drives people to shop. Mark Gibson, Assistant Vice President, Advertising, State Farm There are many connection points you can build at an event whether it is emotional, aspirational or awareness building it goes beyond just counting audience attendance. Raymond Pettit, Senior Vice President, MarketShare Partners

4 UCF FAN DEMOGRAPHICS Sources: 2008 Scarborough study of Orlando MSA, UCF Alumni Association and UCF Office of Registrar. Knight Fans 298,084 fans viewed, listened or attended a game in ,500 students enrolled Fall ,000 active alumni living in Florida 41,807 average home football attendance Season Ticket Holders 11,000 households 4,000 booster club donors

5 TELEVISION UCF Sports Today with George O Leary and Kirk Speraw airs on a regional television network each week. Television The George O Leary Show, The Kirk Speraw Show, and UCF Sports Night sponsorship opportunities: :30 spots Presenting Sponsorship Feature Entitlement Live Mentions OUTLET COVERAGE AREA HOUSEHOLDS Saturdays 12:30 pm Fridays 5:30 pm ORLANDO FLORIDA CENTRAL FLORIDA 1,135,500 6,100,000 2,000,000

6 RADIO The Flagship station of the UCF ISP Sports Network is WYGM 740 AM The Game and the Knights can be heard from the Atlantic Ocean to the Gulf Coast on their 8 station network. Football and Men s Basketball Broadcast Title Sponsor Play-by-Play :30 Spots Live Mentions Pre, Halftime, & Post-game Shows Show and Feature Entitlements Other Radio Broadcasts Baseball Women s Basketball Coach s Call-in Show Daily Knights Report MARKET CALL LETTERS FREQUENCY Orlando WYGM-AM 740 Boynton Beach WLVJ-AM 1040 Cocoa WMMV-AM 1350 Daytona Beach WORD-AM 1340 Melbourne WMMB-AM 1240 North Miami WKAT-AM 1360 Port Saint Lucie WPSL-AM 1590 Zephyrhills WZHR-AM 1400 UCF RADIO AFFILIATES

7 FOOTBALL COVERAGE MAP

8 FOOTBALL BRIGHT HOUSE NETWORKS STADIUM The home of the UCF Knights will host seven games in Average game attendance is 41,807. Main Scoreboard Static Signage Corporate logo on one (1) of four 6 4 H by 13 W static back-lit panels located on video board Main Scoreboard Tri-Vision Corporate logo on one (1) of three 6 7 H by 13 W tri-vision rotational panels located on video board KnightVision Video Board Feature Entitlement of one (1) unique video board feature per home game (i.e., starting line-ups, fan contest, trivia, player of the game, etc.), including opening and closing billboards KnightVision Video Board Replays Presenting sponsor of ten (10) replays per home game, including on-screen logo presence throughout replay, and opening and closing billboards Pro-Ad Sponsor logo and message displayed on 56' of LED digital message board on stadium main scoreboard; sponsor logo to be displayed in rotation throughout game

9 FOOTBALL The Knights were 2007 Conference USA Champions! Head Football Coach George O Leary was named the 2005 & 2007 Conference USA Coach of the Year! Auxiliary Scoreboard Corporate logo on one (1) of two 8 H x 12 6 W static back-lit panels Football Headsets Logo sponsorship of all coaches headsets Play Clock Signage Sponsorship of two (2) 3 H x 4 W panels, one each on two play clocks located prominently in the north and south end zones Football Field Level Signage/Wrap Corporate logo will appear in up to four colors on two field level locations in either the north and south end zones or the east and west sidelines Media Backdrop One (1) of two sponsor logos interchanged with UCF Athletic mark on the official media backdrop

10 FOOTBALL Game day promotions give sponsors the opportunity to interact with fans and give them something to take home! Game Day & Season-Long Promotions Opportunity for product display, sampling, contest or couponing in and around the Bright House Networks Stadium and/or UCF Arena as mutually agreed upon for a single home game or for the season UCF Fan Faire Position in high traffic area at main entrance to Bright House Networks Stadium Fan interaction Sampling, couponing and product promotion Corporate Hospitality Private tent location near Bright House Networks Stadium Hospitality includes food and beverages, game programs and game tickets Signage to be provided by sponsor Visit by UCF mascot and cheerleaders Exclusive Game Day Tailgating location

11 BASKETBALL UCF ARENA The home of the UCF Men s and Women s Basketball teams. Men s average attendance is 5,891 Knight fans. Mezzanine Level Signage Two (2) backlit 2 6 H x 8 W signs on mezzanine level Exposure at all UCF Arena events Rotational Scorer's Table Signage Forty (40) feet of custom full color signage, continuous rotation with up to sixteen (16) sponsors, utilized during all men s and selected women s basketball games Static Press Row Courtside Signage One (1 ) 3'H x 8'W panel located on press row, opposite of the scorer s table, utilized during all men's & selected women's basketball games Goal Pad Covers Logo placement on lower or upper portion of both goal pads (approx. size: lower 30"H x 50"W; upper: 30"H x 20"W), utilized for all basketball events in the Convocation Center Team Bench Seatbacks Sponsor logo presence, in up to four colors, on the front and back of thirty-six (36) team bench seatbacks (approx. logo size: 6"H x 12"W)

12 BASKETBALL Head Basketball Coach Kirk Speraw was named 2006 C-USA Coach of the Year! ProAdLED Ring Sponsor logo and message displayed on LED Matrix at bottom of center-hung scoreboard, sponsor logo in rotation with other sponsors, utilized during all men s and selected women s basketball games Video Board Feature Entitlement of one (1) unique video board feature per home game (i.e., starting line-ups, fan contest, trivia, player of the game, etc.), including opening and closing billboards Video Board Replays Presenting sponsor of five (5) replays per home game, including on-screen logo presence throughout replay, and opening and closing billboards Centerhung Scoreboard Main scoreboard panels, one (1) of two sponsors, includes one panel on each side with logo in up to four colors, 2'-9"H x 8'-9"W Corner Panel Static Sign Sponsor logo on each corner of Centerhung Scoreboard Four (4) signs total, 18'-0"H x 2'-10"W

13 EVENT IMPACT As Presenting Sponsor of a home UCF game, you ll enjoy the most extensive range of promotional elements possible. From onsite promotions and game publications to radio and television broadcasts, this is your chance to reach Knight fans! Football Game Entitlement Presenting title of one (1) home football game On-site giveaway, sampling and promotional opportunities Video board promotion Corporate Representative invited on field for pre-game ball presentation Front cover logo placement on game day program Two (2) :30 spots on the UCF ISP radio network during the sponsored game Five (5) live mentions during game day radio broadcasts Recognition as upcoming presenting sponsor on previous Coach O Leary Call-in show and TV show Twenty-five (25) tickets to the sponsored game Twenty-five (25) passes to pre-game hospitality tent Four (4) passes to the ISP Corporate Suite Basketball Game Entitlement Presenting title of one (1) home basketball game One (1) 30-second radio spot during game-day broadcast Two (2) :5-:15 live radio mentions during gameday broadcast Game day promotion (as mutually agreed upon) Opportunity for product sampling or giveaways Video board recognition and two (2) PA announcements Advance and game-day radio publicity Twenty (20) tickets to sponsored game

14 BASEBALL JAY BERGMAN STADIUM The home of the UCF Knights Baseball Team. Average attendance is 1,052. Scoreboard One (1) of six 3 6 'H x 7'W panels on the main centerfield scoreboard ProAd LED Signage Sponsor logo and/or message displayed on 36 of LED message board Video Board Feature Entitlement of one (1) unique video board feature per home game (i.e., starting line-ups, fan contest, trivia, player of the game, etc.), including opening and closing billboards Outfield Wall Sign One (1) 8'H x 10'W sign located on Jay Bergman Stadium outfield wall Game Day Promotion Opportunity for product display, sampling, contest or couponing in and around Jay Bergman Stadium at one (1) home game

15 INTERNET There are 715,239 page views per month and 98,537 unique visitors. Banner Advertising Run Advertising run throughout providing fans with a link to sponsor's website IAB Standard ad units x 90, 300 x 250 and 120 x 600 Guaranteed 250,000 impressions Official On-Line Partner Premium identification as an Official Online Partner with branding on every page All elements of Content Sponsorship level, plus category exclusivity Inclusion in one newsletter per quarter Guaranteed 1 million impressions Content Sponsorship Level Presenting sponsorship of a unique content feature / interactive promotion Permanent text link under the "promotions" navigational bar throughout the entire site with a direct link to promotional page 500,000 guaranteed leaderboard impressions to promote content feature Promotional text and link included in weekly e-newsletter

16 PRINT Official game programs are colorful, fact-filled souvenir magazines collector s items purchased at each home game by thousands of fans. Football Program and Fan Guide Programs are available at all regular season games. Distribution is approximately 10,500. Full-Page Ads Half-Page Ads Quarter-Page Ads Inside front/back and outside back covers Basketball Rostercards Rostercards are available at all regular season games. Distribution is approximately 4,500 for men s and women s. Presenting sponsor Panel advertiser Schedule Cards/Magnets Football Men's Basketball Women's Sports Baseball

17 PRINT Print packages are available in various size and color options and may include season tickets and parking passes. Official Athletics Magazine Knight Vision Full-Page Ads Half-Page Ads Quarter-Page Ads Team Poster Football Men's & Women s Basketball Baseball & Olympic Sports Ticket Back Sponsorship Exclusive sponsorship of game tickets Five (5) varsity sports available Logo and/or offer will appear on reverse panel Extra Points Coupon Book One page ad in coupon book distributed to fans at the game, and included in mailings

18