2016 Marketing & Sponsorship Guide. Packages and À la Carte Opportunities

Transcription

1 2016 Marketing & Sponsorship Guide Packages and À la Carte Opportunities

2 Welcome to the 2016 Marketing & Sponsorship Guide Care Providers of Minnesota is your partner in reaching providers of services to Minnesota s older adults, representing nearly 700 proprietary, nonprofit, and government-owned providers of long-term care including nursing facilities, housing with services, assisted living, foster care, home care, and hospice. Since its inception in 1947, Care Providers of Minnesota has been an advocacy and business support resource for a profession that has changed dramatically over the years. We have diversified and taken on greater challenges. New technologies have been developed to cope with evolving healthcare, regulatory, and employment environments. The Association has adopted distance education, and other efficiency-producing methods to help members meet these challenges. Connecting members with providers of cost-effective, time-saving, and efficient products and services is an important part of this equation. To choose what is best for your company, decide which of the three options below match your marketing goals: 1. Choose one of the pre-selected Gold*, Silver* or Bronze* Sponsorship Packages detailed on pages 2 through Build your own package from the à la carte opportunities to equal the Gold*, Silver* or Bronze* Sponsorship Package investment level. 3. Pick and choose à la carte opportunities that best fit your marketing and budget goals. *Only Tier I Business Partners are provided the distinct opportunity to become Association Annual Sponsors (Gold, Silver or Bronze). For more information on Tier I Membership see page 14. Table of Contents Page Gold Sponsorship Package...2 Silver Sponsorship Package...3 Bronze Sponsorship Package...4 À la Carte Opportunities: Annual Quality Symposium...6 Annual Senior Housing and Home Care Summit...7 Annual Convention & Exposition Annual In-Person Education Series...10 Bi-Annual & Quarterly Events...11 Advertising Opportunities...12 Foundation Golf Tournament...13 Business Partner Membership Information...14 Marketing & Sponsorship Agreement/Terms & Conditions...Insert 1 Care Providers of Minnesota 2016 Marketing & Sponsorship Opportunities

3 2016 Gold Sponsorship Package BENEFITS: Gold Sponsor preference and recognition at key events Invaluable Full color company logo on CPM website home page 12 months (fixed and rotating) $3,600 Value Sponsor ribbon for all representatives attending events Visibility Care Providers of Minnesota membership list 2x/year (Mail & ) Priceless Gold recognition shown on all signage & marketing material for sponsored events Visibility Exhibit booth & admission for 4 at the 2016 Convention & Exposition $995 Vaue Tab page ad in 2016 Membership Directory; distributed to over 700 members $950 Value Full page ad in Convention Program Book; distributed to over 2,200 attendees $750 Value 2016 Quality Symposium sponsorship and registration for 2 people $700 Value Exhibitor: Senior Housing and Home Care Summit $650 Value Tickets for 2 people at the Celebration of Caring Dinner at Convention $140 Value Plus à la Carte* sponsorship opportunities of up to $5,000 $5,000 Value Total Investment: $10,000 Value: $12,785 Sign up as a 2016 Gold Sponsor on the 2016 Marketing & Sponsorship Agreement form. *Plus, additional à la carte opportunities not included in the list above. See pages 6 through 12 to see where your dollars are best suited. The Care Providers of Minnesota Foundation Golf Touranment does not qualify for à la Carte dollars. Thank you 2015 Gold Sponsors! Care Providers of Minnesota 2016 Marketing & Sponsorship Opportunities 2

4 2016 Silver Sponsorship Package BENEFITS: Silver Sponsor preference and recognition at key events Invaluable Full Color company logo on CPM website home page (rotating) 12 months $1,800 Value Sponsor ribbon for all representatives attending events Visibility Care Providers of Minnesota membership list 1x/year Priceless Silver recognition shown on all signage & marketing material for sponsored events Visibility Exhibit booth & admission for 4 people to the 2016 Convention & Exposition $995 Value Full page ad in Membership Directory; distributed to over 700 members $850 Value 1/2 page ad in Convention Program Book; distributed to over 2,200 attendees $600 Value Tickets for 2 people at the Celebration of Caring Dinner at Convention $140 Value Plus, additional à la carte sponsorship of up to $2,000 $2,000 Value Total Investment: $5,000 Value: $6,385 Sign up as a 2016 Silver Sponsor on the 2016 Marketing & Sponsorship Agreement form. *Plus, additional à la carte opportunities not included in the list above. See pages 6 through 12 to see where your dollars are best suited. The Care Providers of Minnesota Foundation Golf Touranment does not qualify for à la Carte dollars. Thank you 2015 Silver Sponsors! 3 Care Providers of Minnesota 2016 Marketing & Sponsorship Opportunities

5 2016 Bronze Sponsorship Package BENEFITS: Bronze sponsor preference and recognition at key events Invaluable Sponsor ribbon for all representatives attending events Visibility Bronze recognition shown on all signage & marketing material for sponsored events Visibility Exhibit booth & admission for 4 people to the 2016 Convention & Exposition $995 Value 1/2 page ad in Membership Directory; distributed to over 700 members $600 Value 1/2 page ad in Convention Program Book; distributed to over 2,200 attendees $600 Value Tickets for 2 people at the Celebration of Caring Dinner at Convention $140 Value Plus, an additional à la carte sponsorship of up to $1,000 $1,000 Value Total Investment: $3,000 Value: $3,335 Sign up as a 2016 Bronze Sponsor on the 2016 Marketing & Sponsorship Agreement form. *Plus, additional à la carte opportunities not included in the list above. See pages 6 through 13 to see where your dollars are best suited. The Care Providers of Minnesota Foundation Golf Touranment does not qualify for à la Carte dollars. Thank you 2015 Bronze Sponsors! Care Providers of Minnesota 2016 Marketing & Sponsorship Opportunities 4

6 Build Your Own Sponsorship Package! With so many amazing opportunities to promote your company in 2016, why not pick and choose where you want to be to meet your target audience. Work with the expert, Heather Proskey, Director of Events, Business Partnership and Marketing, to create your optimized package at the level that meets your budget! r Build my own Gold Sponsorship Package to equal $10,000 r Build my own Silver Sponsorship Package to equal $5,000 r Build my own Bronze Sponsorship Package to equal $3,000 Refer to the à la carte opportunities on pages 6 through 12 to build the sponsorship package that match your marketing goals, and equals the sponsorship package investment chosen above. 5 Care Providers of Minnesota 2016 Marketing & Sponsorship Opportunities

7 Date & Location: August 3, Millennium Hotel Minneapolis Approximate Attendance: 150 Attendees: Owners, Corporate Staff, CEOs, Administrators, Housing Managers, Directors of Nursing and other Management/Department Heads All Sponsors receive a pre and post-attendee list for self marketing. r Presenting Sponsor (2 available) $5,000 Opportunity to place company materials (1 sheet) in attendee Handouts Company listed as a Presenting Sponsor on the event calendar Logo displayed in pre and post promotions and ACTION Newsletter Opportunity to exhibit with promo materials; two (2) representatives r Breakfast Sponsor $1,500 Opportunity to place company materials (1 sheet) in attendee handouts Logo displayed in pre and post promotions and ACTION Newsletter r Luncheon Sponsor $2,500 Opportunity to place company materials (1 sheet) in attendee Handouts Logo displayed in pre and post promotions and ACTION Newsletter r Afternoon Break Sponsor $1,000 Listing in attendee handouts/program r Exhibitor Opportunities 8 foot draped table-top booth and 2 chairs Company listing in attendee handouts & program Table top sign provided with your company name * For Tier I and Tier II Membership information see page 14. Quality Symposium A Spring Leadership Program $600 Tier I Member* $700 Tier II Member* $800 Prospective Member Care Providers of Minnesota 2016 Marketing & Sponsorship Opportunities 6

8 À la Carte Opportunities Senior Housing and Home Care Summit Knowledge and Inspiration for Minnesota s Assisted Living, Housing with Services, and Home Care Providers Date & Location: May 17-18, Mystic Lake Hotel, Prior Lake Approx. Attendance: 300 Attendees: Assisted Living CEOs, Owners, Managers, Home Care Agency CEOs and Operators, Nurse Managers, and other Staff All Sponsors receive a pre and post-attendee list for self marketing r Presenting Sponsor (2 available) $5,000 Exclusive Opportunity to place company materials (1 sheet) in attendee handouts Company listed as the Presenting Sponsor on the event calendar Logo displayed in pre and post promotions and ACTION Newsletter Opportunity to exhibit with promo materials; two (2) representatives r Breakfast Sponsor $1,000 Opportunity to place company materials (1 sheet) in attendee handouts Full registration for one (1) representative for the 2-day Summit r Luncheon Sponsor $2,500 Opportunity to place company materials (1 sheet) in attendee handouts Full registration for one (1) representative for the 2-day Summit Logo displayed in pre and post promotions and ACTION Newsletter r Afternoon Break Sponsor (1 remaining) $1,000 Full registration for one (1) representative for the 2-day Summit r Exhibitor* 8 foot draped table-top booth and 2 chairs 2 Representatives may attend day 1 only; additional charge for day 2 Table top sign provided with your company name Recognition in program, from the podium and signage Buyer s Guide listing in attendee materials $650 Tier I Member** $750 Tier II Member** $900 Prospective Member *A separate exhibit application is required. Heather Proskey, Director of Events, Business Partnerships & Marketing at hproskey@careproviders.org for an updated 2016 Exhibitor Prospectus. ** For Tier I and Tier II Membership information see page Care Providers of Minnesota 2016 Marketing & Sponsorship Opportunities

9 Annual Convention & Exposition Approximate Attendance: 2,200+ Date & Location: November 14-16, 2016; DoubleTree by Hilton Bloomington Attendees: Corporate Staff, Owners, Administrators, Purchasing Agents, Department Heads, and staff from all areas of facility operations All Sponsors receive a pre and post-attendee list for self marketing. r Presenting Sponsor (2 available) $6,000 Company listed as the Presenting Sponsor on the event calendar Company listing in pre and post promotions and ACTION Newsletter Signs provided at event with your company logo Full page lack & white ad in the Registration Book & Program Book (deadline specific) One 8x10 booth in Exposition Admission for 4 Representatives to attend all Convention sessions and events, including the Celebration of Caring Dinnner r Celebration of Caring Dinner (1 remaining) $5,000 Company listed as the Celebration of Caring Dinner Sponsor on the event calendar Table tent signs provided on each dinner table Four (4) tickets to the Celebration of Caring Dinnner Recognition from the podium during the Celebration of Caring Dinner Recognition in the Registration Book and Program Book (deadline specific) r Keynote Sessions (1 remaining) $3,000 Company listed as the Keynote Session Sponsor on the event calendar Company listed in pre and post promotions and ACTION Newsletter Recognition during the Keynote Session Recognition in the Registration Book and Program Book (deadline specific) r Afternoon Coffee & Snack Break (2 remaining) $3,000 Company listed as the Break Sponsor on the event calendar Table tent signs provided on break tables Easel sign provided Opportunity to network with attendees Recognition in the Registration Book and Program Book (deadline specific) r Exposition Opening Night Reception (4 available) $3,500 Company listed as the Opening Night Reception Sponsor on the event calendar Company logo listing on signage at event Easel sign provided One 8x10 booth in Exposition Recognition over the PA during the Reception Recognition in the Registration Book and Program Book (deadline specific) À la Carte Opportunities Care Providers of Minnesota 2016 Marketing & Sponsorship Opportunities 8

10 À la Carte Opportunities Annual Convention & Exposition r Annual Meeting $2,500 Company listed as the Annual Meeting Sponsor on the event calendar Table tent signs provided on each attendee table Easel sign with your company logo provided near meeting entrance One 8 x 10 booth in Expo Hall Recognition in the Registration Book and Program Book (deadline specific) r Opening Coffee Welcome (3 available) $2,000 Choose Monday, Tuesday or Wednesday Company listed as the Coffee Welcome Sponsor on the event calendar Table tent signs provided on beverage tables Opportunity to network with attendees Recognition in the Registration Book and Program Book (deadline specific) r Breakout Session Sponsor $350 Each (Over 100 Breakout Sessions available) Signage at session location Opportunity to be the session greeter and introduce the presenter (no infomercials permitted) Recognition in the Registration Book and Program Book (deadline specific) Choose sessions on Monday, Tuesday, or Wednesday Exhibit Booth* 8 x 10 booth with pipe, drape & carpet Booth sign with your company name listed A listing in the Convention Registration Book (deadline specific) and Convention Buyer s Guide Complete convention registration for up to 4 representatives Option to include other exhibit ammenities such as electrical, chairs, tables, waste baskets, and additional displays, for additional fees Pre and post-attendee listing to further promote your company Tier I Business Member $995* Tier II Business Member $1,295* Prospective Business Member $1,495 * For Tier I and Tier II Membership information see page 14 *A separate exhibit application is required. Heather Proskey, Director of Events, Business Partnerships and Marketing at hproskey@careproviders.org for an updated 2016 Exhibitor Prospectus. 9 Care Providers of Minnesota 2016 Marketing & Sponsorship Opportunities

11 À la Carte Opportunities Annual In-Person Education Series Housing Managers Education Series 4 days: June & July Approximate Attendance: r Presenting Sponsor $2,500 Opportunity to place company materials (1 sheet) in attendee handouts Company listed as the Presenting Sponsor on the event calendar Company listed in pre and post promotions and ACTION Newsletter Table tent displays on attendee tables r Contributing Sponsor $1,000 Company listed as the Contributing Sponsor on the event calendar Table tent displays on attendee tables The Billing Institute 2 days: April Approximate Attendance: 60 r Presenting Sponsor $2,500 Opportunity to place company materials (1 sheet) in attendee handouts Company listed as the Presenting Sponsor on the event calendar Company listed in pre and post promotions and ACTION Newsletter Table tent displays on attendee tables Managing Your Nursing Practice in Senior Housing & Home Care 4 days: September & October Approximate Attendance: r Presenting Sponsor $2,500 Opportunity to place company materials (1 sheet) in attendee handouts Company listed as the Presenting Sponsor on the event calendar Company listed in pre and post promotions and ACTION Newsletter Table tent displays on attendee tables r Contributing Sponsor: $1,000 Company listed as the Contributing Sponsor on the event calendar Table tent displays on attendee tables Care Providers of Minnesota 2016 Marketing & Sponsorship Opportunities 10

12 À la Carte Opportunities Bi-Annual & Quarterly Events Board of Directors Retreats (2 available) $2,500 Each Retreats: January, September Approximate Attendance: 50 Attendees: Board of Directors Members, Committee Chairs, Regional Coordinators, and Association Staff Included: One (1) representative from your company may attend the sponsored Retreat Networking with all Board Members, Chairs, and Staff Table tent displays on attendee tables at the Retreat Sponsors receive a pre and post attendee list for further marketing Board of Directors Meetings (6 available) Meetings: January, March, April, June, September, November Approximate Attendance: 30 Attendees: Board of Directors Members and open to all Members $1,000 Each Included: One (1) representative from your company may attend the sponsored Board Meeting Networking with all Board Members Table tent displays on attendee tables at the Board Meeting Sponsors receive a pre and post attendee list for further marketing Opportunity to speak about your company in front of all Board Members 11 Care Providers of Minnesota 2016 Marketing & Sponsorship Opportunities

13 Advertising Opportunities À la Carte Opportunities 2016 Membership Directory Includes: All Care Providers of Minnesota Members Including Corporate Staff, Owners, Administrators, Housing with Services Members and Business Partners Deadline: December 11, 2015 Distribution Date: January 2016 Distribution: 750 r Back Cover (5 w x 8 h)** $2,000 r Inside Front or Inside Back Cover (5 w x 8 h)** $1,700 r Full Page Ad on Tab Page (5 w x 8 h) $950 r Full Page Ad (5 w x 8 h) $850 r Half Page Ad on Tab Page (5 w x 4 h) $750 r Half Page Ad (5 w x 4 h) $650 r Business Card Size Ad (3 1/2 w 2 h) $350 **Full Color Ads; All Others are Black/White Convention & Exposition Registration Book The Convention Registration Book is a preview including information about keynote and breakout sessions, special events, exhibitors, registration, and more. Mailed to the Care Providers of Minnesota membership, including corporate offices, nursing facilities, housing with services, assisted living, adult foster care, home care, and hospice, personal and student members, business partners and more. Deadline: July 25, 2016 Distribution Date: September 2016 Distribution: 1,100 Dimensions (w x h) Standard Rate/Exhibitor Rate* r Back Cover** 8 1/2 x 11 $2,000/$1,500* r Inside Front or Inside Back Cover 8 x 10 1/2 $1,000/$750* r Full Page 8 x 10 1/2 $900/$700* r 1/2 Page (horizontal only) 8 x 5 1/4 $600/$450* r 1/4 Page 3 3/4 x 5 1/4 $300/$250* r Business Card Size 3 1/2 x 2 $200/$150* **Full Color Ads; All Others are Black/White - JPEG format only, please Convention & Exposition Program Book & Buyer s Guide (available on-site at Convention) A complete guide to the Convention & Exposition. Distributed onsite to all attendees, it provides detailed information on speakers, education sessions, and special events, and includes a floor plan of the Expo Hall, listing of exhibitors, and a Buyer s Guide. Deadline: October 16, 2015 Distribution Date: November 2015 Distribution: 2,200+ Dimensions (w x h) Standard Rate/Exhibitor Rate* r Back Cover** 8 1/2 x 11 $3,000/$2,500* r Inside Front or Inside Back Cover** 8 x 10 1/2 $1,500/$1,100* r Full Page 8 x 10 1/2 $1,000/$750* r Half Page 8 x 5 1/4 $750/$600* r Quarter Page 3 3/4 x 5 1/4 $450/$350* r Business Card Size 3 1/2 x 2 $250/$200* **Full Color Ads; All Others are Black/White Care Providers of Minnesota 2016 Marketing & Sponsorship Opportunities 12

14 Foundation Golf Tournament Approximate Attendance: 150 Date & Location: Tuesday, July 12 - The Wilds Golf Club, Prior Lake Attendees: Corporate Staff, Owners, Administrators, Managers, Department Heads, and Business Partners All Sponsors receive a pre and post-attendee list for self marketing. GOLF TOURNAMENT r Welcome Lunch Sponsor $2000 Lunch will be provided to golfers as we officially kick-off this amazing day of fundraising. Included: 1 golf package r Beverage Cart Sponsor $3000 You ll be the most popular person on the course as you ride along on the beverage cart and offer refreshments to parched golfers. Included: 1 golf package, 2 representatives to ride along, 2 lunches, 2 reception admissions r Reception Sponsor (2 available) $2500 Golfers will gather at the end of the day for a casual reception celebrating a successful day of fundraising and to find out how far their luck extends, as a host of terrific prizes are awarded. Included: 1 golf package r Golf Cart Signage Sponsor (1 available) $1500 Custom signage with your company logo will be made to adhere to the front of each player golf cart. Included: 1 golf package r Tee Sponsor $750 Greet golfers as they pass through, hand out a goodie bag, or offer a small contest of your own. (Beverages or food must be purchased from the course.) Included: 1 golf package; There is no cost to staff your tee, though lunch & reception tickets may be purchased: $20 per meal, per person. Transportation will be available for Tee Sponsors to their sponsored hole on the course. r Weather Sponsor $600 Recognized if the weather is good or bad! A sign featuring your company logo will be displayed during registration and the reception. Promotion will also be available in the golf program distributed the day of the tournament. r Sign Sponsor $600 List your company name on ALL sponsor signs throughout the course! Promotion will also be available in the golf program distributed the day of the tournament. r Golfer Gift Sponsor Call for Price Sponsor a gift for all golfers at the event, with your company logo prominently displayed, alongside the Care Providers of Minnesota Foundation logo. Contest Sponsorships r Putting Contest $825 The putting contest takes place on the putting green between the 18th and 1st holes. Staff the contest, plus greet players as they stop to putt. Included: 1 golf package, 1-2 representative to sit at the contest area, 2 lunches, reception admissions r Hole-In-One Contest $825 A no-risk opportunity to sponsor a contest for prizes that have included new cars, golf trips, airline packages, and more. Always a high-visibility, fun event! Included: Insurance and 1 golf package If you are unable to sponsor the tournament this year, but would like to golf with us, we welcome your participation. Business Partner Golf Package $190 Golf Only Package for non-sponsoring Business Partner. Golf package includes: one greens fee, one cart, range balls, course games, lunch & reception (Cash bar) for one. Sponsors Receive: Limitless Networking Opportunities Welcome Lunch Reception (cash bar) Charitable Tax Deduction Recognition in Pre-Event Publicity Recognition from Podium at Event Recognition in Event Signage and on-site Publicity Electronic List of all Attendees (pre & post) Other Sponsorship-Specific Benefits 13 Care Providers of Minnesota 2016 Marketing & Sponsorship Opportunities

15 Care Providers of Minnesota Business Partner Membership Information Becoming a Business Partner Member of Care Providers of Minnesota gives you the strategic advantage to place your company in front of nearly 700 provider members across the state. Tier I Business Partner Member - $1,195 Annually A Tier I Business Membership provides a wealth of benefits that connect you with other Association members through events and activities tailored to your specific business needs. In addition to regular communication that lets you know what s happening within your Association and in long-term care on a state and national level, valuable opportunities are offered throughout the year to Tier I Business Partners that provide exclusive access to decision-makers. Membership Benefits: Complete membership electronic mailing list for your business marketing needs (upon request) Ad tiles to appear in three issues of ACTION (a $300 value) The opportunity to have one article placement in the newsletter to promote your company, product, or service, plus unlimited opportunities, to submit for publication consideration, profession-appropriate news and information Listing in the Association s annually published Membership Directory including your product/service description Access to the Members-Only section of Care Providers of Minnesota s website; full of useful information and resources ACTION Newsletter delivered to you electronically: the Association s informative and to-the-point weekly electronic newsletter Online Membership Directory listing Personalized and custom services; access to staff with extensive experience in public affairs, public relations, research, education, legal, and regulatory issues Opportunity to participate on Association Committees and Task Forces PLUS, a $500 discount on your Convention Booth, a $250 Senior Housing Summit Booth discount and a $200 Quality Symposium booth discount Only Tier I Business Members are provided the distinct opportunity to become Association Annual Sponsors (Gold, Silver or Bronze), which provide packaged discounts for advertising, marketing and exhibiting. Tier II Business Partner Member - $495 Annually A Tier II Business Membership gives you a year-round presence with Care Providers of Minnesota members and daily information from your Association to help you make solid decisions for your business. Membership Benefits: Listing in the Association s annually published Membership Directory including your product/service description Online Membership Directory listing Access to the Members-Only section of Care Providers of Minnesota s website, full of useful information/resources Complete membership electronic mailing list for your business marketing needs (one-time use) ACTION Newsletter delivered to you electronically: the Association s informative and to-the-point weekly electronic newsletter Personalized and custom services; access to staff with extensive experience in public affairs, public relations, research, education, legal, and regulatory issues Opportunity to participate on Association Committees and Task Forces PLUS a $200 discount on your Convention booth, a $150 Senior Housing Summit Booth discount and a $100 Quality Symposium booth discount For additional questions, or to become a Business Partner, contact Heather Proskey, Director of Marketing, Events & Business Partnerships at or hproskey@careproviders.org. Care Providers of Minnesota 2016 Marketing & Sponsorship Opportunities 14

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