Go Mobile Attract more qualified buyers to your booth!

Transcription

1 Go Mobile Attract more qualified buyers to your booth! The HPBExpo 2015 Mobile App boasts advanced planning tools and interactive maps that makes it easy for buyers to learn about your company, your featured products, your show specials and direct them straight to your booth. The HPBExpo Mobile App is the next generation marketing tool that helps you: Showcase your products Be seen by potential buyers Standout from the competition Complement your other marketing strategies The HPBExpo Mobile App is marketed to and used by attendees YEAR ROUND, providing brand exposure before, during and after the show. BEFORE: DURING: AFTER: Research you and your products Short list must-see exhibitors Book appointments with you Manage their schedules Get directions to your booth Take notes Review missed opportunities Follow up with you Use as an industry directory 1 1

2 Standard Listing Every 2015 HPBExpo exhibitor receives a HPBExpo 2015 Mobile Listing at no additional charge. Standard Listing includes: Company name Booth number Description Full contact information with phone and address Company website address Product categories You have an option to upgrade your Standard Listing to Featured Exhibitor package which includes everything in the Standard Listing above and additional benefits listed on the next page. FREE 2 2

3 Featured Exhibitor Featured Exhibitor Package Includes everything in Standard Listing, PLUS: Company highlighted in all listings and search results Company listed in Featured Exhibitors section Booth highlighted on the show floor map Up to three showcased products with photos and descriptions Up to three showcased show deals Content is fully indexed and searchable With interactive features, buyers can: Book an appointment to meet you during the show Request a call back $

4 Home Page Banners Our most exclusive banners Home Page Banners are limited to only four companies you are guaranteed a high visibility of your brand message several times a day. Your ad will be one of four banners displayed on the Apps home page. Your brand message will be viewed by 100% of the users who open the App. Benefits: Highly exclusive: limited to 4 companies banners displayed in rotation One-touch access to your Listing Very visible, high click-through rate Quick access to your booth location on the map Dramatically increases the number of visits to your Listing $3,

5 Rotating Banners Affordable Exposure High Visibility Rotating Banners provide you with maximum coverage throughout the App, as they appear at the top of most pages. With a high click-through rate and limited availability, Rotating Banners drive significantly more traffic to your Listing. Limit of 12 (in rotation) Banner displayed in multiple locations for maximum exposure One-touch access to your Listing Quick access to your booth location on the map Dramatically increases the number of visits to your Listing $2,

6 Product Category Banners Stay on top of your chosen Product Category Product Category Banners allow you to hone in on customers who are looking for your products and services. Be the first company seen in your chosen category: limited to a maximum of three companies per Products Category to ensure high visibility. Benefits: Highly exclusive: limited to three banners on rotation per product category Attract the attention of highly targeted buyers Your company s banner stays at the top of your chosen product category One-touch access to your booth location on the map Dramatically increases the number of visits to your Listing $1,

7 Map Banner The one feature that everyone uses now points to you! Our interactive map is one of the most used features and is a great opportunity for your company to be seen. Benefits: Exclusive: Only 3 sponsors for the Map Banner Reach more than 90% of attendees Clear and visible banner right on the map Links directly to your virtual booth within the Mobile App $1,

8 Special Announcements & New Product Alerts with Push Notification Reach a wide audience with Mobile Alerts Product Alerts or Special Announcements are displayed right in the user s Inbox with the added benefit of also being broadcast via Push Notifications. You pick the day and time you want your message broadcast and our App will deliver it to all users whether they are using the App or not. Benefits: Goes right into the attendees s Inbox with alert on home screen Very high open rate Includes a photo, description, and link to your Listing Push Notifications reach users even when the App is not open $

9 Full Screen Ads Upgrade your Featured Exhibitor Listing further by getting a Full Page Ad in the App. Advertise in full color and with full impact in high resolution with our new Full Page Ads. You provide the design No restriction on formatting, design or images You can submit a pre show ad and a during show ad Great to advertise a show special or promotion Strong visual branding $1,

10 Title Sponsor Make the App Your App and reap BIG rewards! Become the HPBExpo 2015 Mobile App Title Sponsor and bolster your presence at the show. Get maximum exposure within the App as well as in all communications related to the App! Keep your company in the spotlight the whole show cycle and always a touch away! The Title Sponsor package includes: Logo on Splash (loading) page of the App Full Screen Ad on App load 1 Home Page Banner 1 Map Banner 3 Rotating Banners 3 Category Banners 1 Full Screen Ad 1 Special Announcement per day 1 Push Notification per day Featured Exhibitor package Officially recognized as the 2015 Mobile App Title Sponsor Your booth highlighted on the map in your company colors $12,

11 Contact: Stacy Bowdring p: (703) x 137 e: bowdring@hpba.org f: (703) Dana Gilbertson p: (703) x 162 e: gibertson@hpba.org f: (703) Mobile App Sponsorship Price List Standard Listing...FREE Featured Exhibitor...$500 Home Page Banners...$3,000 Rotating Banners...$2,000 Product Category Banners...$1,000 Map Banners...$1,500 Special Announcements & New Products Alert...$800 Full Screen Ads...$1,000 Title Sponsor...$12,

12 Sponsorship Opportunities ORDER FORM Artwork Deadline: January 8, 2015 Company: Contact: Address: CITY / State / Zip: PHONE: Signature: FAX: SPONSORSHIP OPPORTUNITIES: Exhibitor price / Non-Exhibitor price Bus Drop Off Column Wraps $3,500 / $4,200 Bus Drop Off Window Clings $1,800 / $2,160 Bus Route Promotion $2,800 per bus / $3,360 per bus Compact Pedometer Contest $3,000 per 1,000 / $3,600 per 1,000 Cyber Café $5,000 / $6,000 Hand Sanitizer Spray $1,500 per 1,000 / $1,800 per 1,000 HPBExpo Headquarters Hotel Room Keys $3,800 / $4,560 HPBExpo Mobile App $ / $ Indoor Banner $3,000 / $3,600 Indoor Exhibit Aisle Signs $4,500 / $5,400 Indoor Exhibit Carpet Logo $800 per logo / $960 per logo Lanyards $1,000 / $1,200 Exhibitor price / Non-Exhibitor price Online Registration Banner Ad $3,000 / $3,600 Walkway To Outdoor Burn Area $3,500 / $4,200 Pens in Registration $500 per 500 / $600 per 500 Product Literature Bags $1,000 per 1,000 / $1,200 per 1,000 Reusable Water Bottles $2,700 / $3,240 Rotating Ad Kiosk $1,900 per panel / $2,280 per panel Show Guide Bookmark $5,000 / $6,000 Show Guide Map $2,500 each map / $3,000 each map You Are Here Board $2,000 / $2,400 Distribution Fee* $500 Mobile Charging Lounge $5,000 / $6,000 * Fee charged to company for HPBA to distribute promotional items Mobile Charging Stations $1,800 / $2,160 not listed, such as product literature in the registration area. ** Note: Payment in full due upon order. ** Total Due $ Enclosed is my payment for $ Check made payable to HPBA (US funds/us Bank only) Credit Card: Visa MasterCard American Express Credit Card Number: Expiration Date: CVV: Name Appearing on Card: Signature: * Today s Date: Billing Address & Postal Code: *Conditions of Publication: Advertising is accepted for publication at the publisher s discretion. The advertiser and its agency, if any, are jointly and severally liable for payment of all charges. In the event of nonpayment by the agency, the advertiser must pay the publisher, even if the advertiser has already paid its agency. The advertiser and its agency, if any, represent and warrant that the advertisement is fair and accurate, based upon adequate substantiation and non-deceptive; that it does not infringe upon any copyright, trademark, service mark or other intellectual property or other right; that it does not violate any right of privacy or contain any libelous material; and that it does not constitute or contain any unlawful commercial or other misappropriation of the name or likeness of any person or entity. Advertisers and their agencies assume all liability for the content of their advertisements as submitted. The advertiser and its agency, if any, shall, in the event that the publisher is made a defendant in any action or proceeding by reason of having published the advertisement, pay the defense of and hold the publisher harmless against any and all liability or damages alleged to have resulted, in whole or in part, from said publication. Should an advertisement contain an error, the publisher shall not be liable to the advertiser or its agency unless an advertising proof has been requested by the advertiser or its agency and corrections have been submitted to the publisher sufficiently prior to publication to have permitted the corrections to be made. In that event, the publisher s liability to the advertiser and/or its agency shall not exceed the cost of the advertisement and, at the discretion of the publisher, shall be the cost of the space in which the error occurred. In no case shall the publisher be liable for the omission of any advertisement; in such event, the advertiser may choose either to receive a refund of any amount paid or to have the advertisement rescheduled and run, at the advertiser s cost, in a future issue of the publication. In no case shall the publisher be liable to the advertiser or its agency for consequential or other extracontractual damages. Exhibition: March 5-7, 2015 Education: March 4-7, 2015 Music City Center Nashville, TN Contact HPBExpo for Payment & Order Information: Stacy Bowdring p: (703) x.137 e: bowdring@hpba.org f: (703) Dana Gilbertson p: (703) x.162 e: gilbertson@hpba.org 10