CORPORATE SUPPORT OPPORTUNITIES

Transcription

1 CORPORATE SUPPORT OPPORTUNITIES Mobile App Splash Screen Shuttle Bus Signs Mobile App Banner Ads Resident, Fellow & Program Director Reception.11 Annual Meeting Homepage Beverage Stations Digital Display Network Pocket Guide epreviews and edailies Pocket Map Attendee Lounge Tote Bag Inserts Compass Terrace Tabletops Annual Meeting Final Program Advertising Column Frames Company Logo in Final Program Main Lobby Banners SpineLine Exhibit Hall Stair Riser Graphics Two Issue Show Advertising Package Compass Terrace Stair Riser Graphics Three Issue Show Advertising Package Escalator Clings NASS Daily News Footprints NASS Daily Belly Flap Breakfast Advertiser Wall Clings Company responsible for production costs and cost of labor to install/dismantle graphics.

2 ELECTRONIC ADVERTISING MOBILE APP SPLASH SCREEN 25,000 Your advertisement appears on the splash screen of the Annual Meeting mobile app. Every time the mobile app launches your message appears for three seconds on the splash screen. This is a sole sponsorship opportunity to connect with attendees. The splash screen will link to your designated URL or ebooth profile. Advertiser should submit scalable high-res or vector graphic PNG or JPG Format (without transparency) No interlaced images. Images must have opaque backgrounds, not transparent June 18: Signed letter of agreement due June 25: Ad materials due Mobile App Statistics: The Annual Meeting mobile app is downloaded on average by 2,200 ATTENDEES and averages 203,000 TOTAL VIEWS.* MOBILE APP BANNER ADS 7,500 Mobile app advertising is a great way to reach attendees with interactive advertising. Your ad will show at the bottom of the slide-out menu and the default home icon (exhibitor listing). It will be on screen for four seconds and will link to your designated URL or ebooth profile. Maximum of eight advertisements will rotate on screen. Different ads can be submitted for specific time periods. Limited to eight advertisers. Per ACCME regulations advertisements cannot appear on pages containing educational content. Rotating 455 x 80 pixels PNG or JPG Format (without transparency) No interlaced images. Images must have opaque backgrounds, not transparent. June 18: Signed letter of agreement due June 25: Ad materials due *Data from 2016 and 2017 mobile app usage. Company responsible for production costs and cost of labor to install/dismantle graphics. 2

3 ELECTRONIC ADVERTISING ANNUAL MEETING HOME PAGE See rates below Share your advertising message early with a wide audience by advertising on the NASS Annual Meeting home page nassannualmeeting.org. Viewed thousands of times* by meeting attendees the Annual Meeting homepage is a perfect venue to build attendee anticipation to visit your booth and raise your profile. Each banner ad will link to a designated URL. Ad will run on website from May 7 to September 30, LEADERBOARD Two advertising positions available: Leaderboard (top of home page): 15,000 Integrated content ad (placed in the middle of the home page within content): 10,000 *In 2017 the website received 77,500+ page views from June 1 to October 30. Leaderboard: 728 x 90 pixels Integrated Content Ad: 1500 x 120 pixels/live area is 1100 x 120 pixels For optimum visibility, ad should be received by early May. INTEGRATED CONTENT Company responsible for production costs and cost of labor to install/dismantle graphics. 3

4 ELECTRONIC ADVERTISING DIGITAL DISPLAY NETWORK 5,000 per advertisement Capture attendees' attention with your eye-catching graphics displayed on the NASS digital display network. The network of five, 80", high-resolution vertical displays will promote your product or direct attendees to your booth. Displays will be strategically located in high traffic areas of the South Lobby of the LACC and near session rooms. Your eight-second ad will rotate in a four-minute loop at minimum 150 times per day. No sound Monitors are mounted vertically; images/videos that are displayed on the monitor will need to be vertical as well, i.e. 9x16 instead of 16x9 Resolution: 1080 x 1920 pixels JPG for still images Video should be an h.264 file in an.mp4 container September 7: Signed letter of agreement due September 14: Materials due Company responsible for production costs and cost of labor to install/dismantle graphics. 4

5 ELECTRONIC ADVERTISING epreviews AND edailies 5,000 or 3,000 Banner ads placed in the NASS epreviews and edailies. These communications are sent to more than 35,000 spine care professionals leading up to and during the Annual Meeting. An epreview is sent in June, July and August promoting the meeting and one edaily is sent Wednesday, Thursday and Friday of the meeting highlighting the day s events. Each banner ad will link to a designated URL. Three advertising positions available in each communication: Leaderboard banner (one available): 5,000 each communication; home page only Vertical side skyscraper banners (two available): 3,000 each communication Leaderboard banner: 600 x 90 pixels Vertical side skyscraper banners: 160 x 600 pixels No animation allowed May 31, June 28, July 30: epreview signed letter of agreement due. May 31, June 29, July 31: epreview materials due August 27: edaily signed letter of agreement due. September 10: edaily materials due. Company responsible for production costs and cost of labor to install/dismantle graphics. 5

6 SIGNAGE AND CLINGS ATTENDEE LOUNGE COLUMN FRAMES 50,000 6,500 New opportunity for this year's Annual Meeting. Located in the South Lobby of the Los Angeles Convention Center (LACC) near attendee registration, the Lounge is located in a high-traffic, high-visibility area. The Lounge offers attendees a great place to gather their materials, have a quick meeting, relax in between sessions or meet for a drink after sessions. There also will be a social hour on Wedneday after sessions conclude in this area. As the exclusive advertiser for the Lounge, the exhibitor will have panels throughout the tastefully appointed Lounge dedicated to their advertising message or logo. Column frames are a unique and eye-catching way to convey your message. With four sides available to work with, you will capture your audience's attention coming and going. Columns are located in the main lobby of the LACC. Production and installation costs additional. August 16: Signed letter of agreement due COMPASS TERRACE TABLETOPS 15,000 Tabletop advertising is a unique way to share your message with attendees. Your 20" H x 26" W ad will be affixed to 15 tabletops in the Terrace Café. The café offers coffee and ample seating in a high traffic area for attendees to gather throughout the day. Exclusive advertising opportunity for all 15 tabletops. Production and installation costs additional. 20" H x 26" W Company responsible for production costs and cost of labor to install/dismantle graphics. 6

7 SIGNAGE AND CLINGS MAIN LOBBY BANNERS 20,000 and 25,000 Lobby banners are available in prominent locations throughout the South Lobby of the LACC. These large, highly-visible banners are great to announce your new product launch or drive traffic to your booth. Large surface area allows for a wide range of creative options. Prices and Medium Banners: 20,000 18' 6" W x 21' H (two available) Can be double-sided; increased production costs Large Banners: 25,000 33' 4" W x 20' H (three available) Single-sided only Production and installation costs additional. Company responsible for production costs and cost of labor to install/dismantle graphics. 7

8 SIGNAGE AND CLINGS EXHIBIT HALL STAIR RISER GRAPHICS 25,000 An eye-catching and creative way to advertise your product and direct traffic to your booth. Encompassing three sets of stairs stretching over 19 feet wide and 28 steps high, your advertisement will be visible to attendees as they enter the LACC South Lobby, traverse the lobby and go to the Technical Exhibition. The vertical parts (riser) of each stair can have a slim banner (6 ¼" H) attached, creating a larger image, 19' 1", spread up across the 28 steps of the staircase. Two advertising opportunities: Left staircase and right staircase. Either side of the escalators leading to the Technical Exhibition. Production and installation costs additional. Each riser banner is 19' 1" W x 6 ¼"H. COMPASS TERRACE STAIR RISER GRAPHICS 15,000 Situated in the South Lobby of the LACC the stairs are highly visible and utilized by attendees. The vertical parts (riser) of each stair can have a slim banner (6 ¼" H) attached, creating a larger image, 6' 10", spread up across the 28 steps of the staircase. Production and installation costs additional. Each riser banner is 6' 10" W x 6 ¼"H. Company responsible for production costs and cost of labor to install/dismantle graphics. 8

9 SIGNAGE AND CLINGS ESCALATOR CLINGS FOOTPRINTS 15,000 15,000 Three sets of escalators are available for branding. Two sets lead to the Technical Exhibition and one set leads to the Compass Terrace. Each set consists of a left (A) and right (B) side imprintable area. Each imprintable area is a double-sided cling " W x " L. Production and installation costs additional. Double-sided, " W x " L Lead attendees right to your booth with these easily noticed impactful ads. Starting from the Technical Exhibition entrance right to your booth, each 18" x 18" footprint shape is an advertisement in itself. Production and installation costs additional. 18" x 18", single sided Company responsible for production costs and cost of labor to install/dismantle graphics. 9

10 SIGNAGE AND CLINGS BREAKFAST ADVERTISER ALCOVE WALL CLING 12,000 NASS provides all attendees a continental breakfast to start their day off right! Three 5' W x 10' H wall clings are available to place your ad near these serving stations. These serving stations are situated directly outside of the general session room on the Concourse Corridor. Breakfast is served 6:30 8:00 a.m. Wednesday, Thursday and Friday. 5' W x 10' H, single sided SHUTTLE BUS SIGNS 10,000 Increase your company's visibility by being the sole advertiser on the three highly-visible shuttle bus signs located at the shuttle bus drop-off/pick-up outside the LACC. Imprinted area on shuttle sign is 3' W x 2' H Company responsible for production costs and cost of labor to install/dismantle graphics. 10

11 PROMOTIONAL OPPORTUNITIES RESIDENT, FELLOW AND PROGRAM DIRECTOR RECEPTION 7,500 Join residents, fellows and program directors in a casual environment. The reception is a great way to interact as well as enjoy beer, wine and hors d oeuvres with residents, fellows and program directors. You ll receive recognition on reception signage. Two company representatives may attend the reception. BEVERAGE STATIONS 30,000 Have your logo on signage, napkins and tent cards in our beverage stations during seven networking breaks. Attendees will enjoy complimentary beverages during morning and afternoon breaks. Breaks occur Wednesday morning and afternoon, Thursday morning and afternoon, and Friday morning in the Technical Exhibition. Friday afternoon and Saturday morning breaks will be held outside of the general session rooms. Two signs with your company logo are supplied along with two tent cards placed on each beverage station. Company supplies napkins. Recognition on a banner in convention center Company responsible for production costs and cost of labor to install/dismantle graphics. 11

12 PROMOTIONAL OPPORTUNITIES POCKET GUIDE 10,000 POCKET MAP 8,000 This guide distributed to all attendees includes a Meeting-At-A-Glance schedule, exhibitor listing and Technical Exhibition floor plan. Your ad spread (two 4" x 7" panels) appears on the inside front cover and first page. NASS will manage printing and direct invoice company. Distributed to all attendees, the map provides a city map highlighting Los Angeles hot spots on one side and floor plans to navigate the convention center on the other. Your ad message (2 ½" x 5 ½") prominently appears on the back panel. NASS will manage printing and directly invoice company for printing costs. TOTE BAG INSERTS 5,000 Have your ad message in the tote bag that attendees acquire at registration. Your two-sided, 8½" x 11" advertisement will help drive more traffic to your booth. Company supplies 3,500 inserts. Maximum of ten inserts available. Company responsible for production costs and cost of labor to install/dismantle graphics. 12

13 PROMOTIONAL OPPORTUNITIES ANNUAL MEETING FINAL PROGRAM See rates below Distributed onsite, the Annual Meeting Final Program is the exclusive publication that includes the complete scientific program for the meeting. It also includes information about the electronic posters, author index, guest speakers, event highlights, meeting room floor plans and shuttle service. Rates Back Cover 5,100 Inside Covers (ICs) 4,600 Opposite ICs 4,600 Opposite TOC 4,600 Full-page 3,950 Ad rates are based on four-color process. No agency discounts. August 3: Reservation due August 17: Materials due Trim size, 8.5 x 11 ; for bleed add.125 to all sides. COMPANY LOGO IN FINAL PROGRAM 500 Make your exhibitor description stand out in the Final Program by adding your logo. Enhancing your listing is a cost-effective way to gain more visibility. August 3: Reservation due August 17: Materials due Company responsible for production costs and cost of labor to install/dismantle graphics. 13

14 PROMOTIONAL OPPORTUNITIES SPINELINE See rates below SpineLine is the clinical and news magazine of the North American Spine Society. Each bimonthly issue examines current topics and delivers quality content on cutting-edge issues. Approximately 8,000 physicians, researchers, physician assistants, nurse practitioners and other spine specialists receive SpineLine. Rates For September/October Pre-show Issue with Onsite Bonus Distribution at Membership/Publication booth. Back Cover 3,800 Inside Covers (2) 3,550 Opposite TOC (2) 3,550 Full-page 3,075 Half-page 1,650 Classified Ad: Quarter-page B&W 525 Sept/Oct issue July 23: Reservation due August 10: Materials due Trim size, 8.5 x 11 ; for bleed add.125 to all sides. TWO ISSUE SHOW ADVERTISING PACKAGE 6,300 Includes full-page, four-color ads in: Sept/Oct SpineLine show issue (2,750) Final Program (3,550) Save 10% from regular rates THREE ISSUE SHOW ADVERTISING PACKAGE 7,000 Includes full-page, four-color ads in: Sept/Oct SpineLine show issue (2,500) Final Program (3,150) Nov/Dec SpineLine post-show issue (1,350) Nearly 20% off the regular rates Company responsible for production costs and cost of labor to install/dismantle graphics. 14

15 PROMOTIONAL OPPORTUNITIES NASS DAILY NEWS See rates below NASS DAILY BELLY FLAP 12,000 (3 issues) The Daily is distributed to attendees walking into the convention center as well as available on racks placed throughout the center. The Daily showcases live coverage and current event information during the meeting. Drive traffic to your booth daily with your three issue ad buy. Capture attendees attention through multiple advertising messages. Showcase a new product launch. NASS Daily News Rates (3 issues) Back Cover (9.5 x 13 ) 9,750 Inside Front Cover (9.5 x 13 ) 8,450 Inside Back Cover (9.5 x 13 ) 7,450 Full Page (9.5 x 13 ) 6,450 Half Page 4,950 (Horizontal 9.5 x 6.5 ; Vertical x 13 ) Get your message front and center with a stitched belly flap on the front cover of the Daily. Your message will be the first the viewer sees. Advertiser to provide the printed belly flap; use 100# gloss text paper stock. Print on both sides to gain additional visibility. August 24: Reservation due August 31: Materials due Deadline dates are subject to change. Total size: x 4 (5 flap around back front flap trim on the front) Belly Flap Folds around back August 24: Reservation due August 31: Materials due Deadline dates are subject to change. Covers and Full Page 9.5 x 13 1/2 Page Horizontal 9.5 x 6.5 1/2 Page Vertical x 13 Company responsible for production costs and cost of labor to install/dismantle graphics. 15