SPONSORSHIP OPPORTUNITIES

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Roderick Griffith
5 years ago
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1 presents in partnership with 017 S E P T E M B E R 9 10 SPONSORSHIP OPPORTUNITIES

ABOUT US OVERVIEW OUR MISSION WE VALUE GIVING BACK DATES LOCATION TIME The California Capital Airshow roars across the skies of the Sacramento region each year to inspire, honor, educate and

But it s not all about what s soaring overhead California Capital Airshow uses the power and magic of flight to honor our past, inspire the future, and shine a spotlight on our region.

and women who serve and sacrifice to provide the freedoms we all enjoy today.

needed to accomplish great things, reach for the stars and change the world!

2 ABOUT US OVERVIEW OUR MISSION WE VALUE GIVING BACK DATES LOCATION TIME The California Capital Airshow roars across the skies of the Sacramento region each year to inspire, honor, educate and entertain. The 017 Airshow will feature spinetingling military and civilian jet demonstrations, worldclass aerobatics, theatrical tribute performances and so much more! But it s not all about what s soaring overhead California Capital Airshow uses the power and magic of flight to honor our past, inspire the future, and shine a spotlight on our region. HONORING OUR PAST Airshow attendees step back in time each year with theatrical tributes that honor our region s many veterans, share the story of our nation s history and show gratitude to the men and women who serve and sacrifice to provide the freedoms we all enjoy today. INSPIRING THE FUTURE We inspire young people by creating exciting educational environments throughout the year and at the airshow showcasing science, technology, engineering and math as the tools needed to accomplish great things, reach for the stars and change the world! SHINING A SPOTLIGHT ON OUR REGION The Airshow not only serves our regional residents with a thrilling and unforgettable civic amenity, but attracts people from all over the nation and beyond to see what s so special about where we live, work and thrive. Over the past 11 years, this 501(c)3 nonprofit organization gives back to the community through scholarships, charitable group donations, and exciting educational youth programs throughout the year. Saturday, September 9 and Sunday, September 10, 017 Sacramento County s Mather Airport Gates are open 9:00am5:00pm both days

The California Capital Airshow has a robust set of media partners that offer unparalleled print, online, radio and broadcast advertising and promotional exposure that begins several months before the

3 DEMOGRAPHICS BRAND EXPOSURE Average Annual Attendance: 65,000 to 100,000+ Attendee Stats: Between Ages 3050 ears 53% Gender Female 49% Male 51% Families With Children 60% Some College Education 64% Household Income over $100K 33% Own Their Own Home 64% Partnering with the 017 California Capital Airshow means continued brand recognition for your company. The California Capital Airshow has a robust set of media partners that offer unparalleled print, online, radio and broadcast advertising and promotional exposure that begins several months before the actual Airshow. Total media reach in the survey area for Airshow week September 6October MILLION IMPRESSIONS Print/Online Advertising $750k+ Circulation Print and Online Editorial Coverage 4mil+ NEWSPAPER WEBSITE IMPRESSIONS Printed Collateral Materials Posters: 10k Programs: 8k Rack Cards: 5k Ramp Guide: 30k Radio Promotions and Coverage mil+ Reach Broadcast Coverage 3.5mil+ Reach Airshow Website Impressions 40k+ Page views 143k+ Page visits Facebook Impressions 10k+ Likes 97k+ Total Reach 99k+ Unique visits 3

BENEFITS SUMMAR SUPER GALAX STRATOFORTRESS SPIRIT GLOBEMASTER LANCER HERCULES $100,000 $50,000 $5,000 $15,000 $10,000 $5,000 Recognition on Website Home Page Home Page Home Page Sponsor Page Sponsor

4 BENEFITS SUMMAR SUPER GALAX STRATOFORTRESS SPIRIT GLOBEMASTER LANCER HERCULES $100,000 $50,000 $5,000 $15,000 $10,000 $5,000 Recognition on Website Home Page Home Page Home Page Sponsor Page Sponsor Page Sponsor Page Recognition on Welcome Banners Recognition in Collector s Book Use of Airshow Logo Recognition on Volunteer Shirts Recognition on online tickets Recognition on Poster Recognition in Print Ads Recognition in Press Releases Recognition in TV Ads Recognition n Radio Ads Exhibit Space Custom with Custom with Custom with Up to 30x30 Up to 0x0 10x10 electrical electrical electrical with electrical Banner Space on Fence PA Announcements First Right of Refusal Product Sales Rights Category Exclusivity General Admission tickets Capital Club Passes* VIP Parking Passes Airshow Posters Airshow Programs Airshow Sponsor Hats Collector s Book VIP Exhibition Flight 1 1 *A Private Chalet can be requested instead of Capital Club Passes for Super Galaxy, Stratofortress and Spirit levels please speak to ADC Group for further details 4

Refusal Category Exclusivity Product Sales Rights 400 General Admission tickets (valid for one day) 40 Capital Club

Refusal Category Exclusivity Product Sales Rights 50 General Admission tickets (valid for one day) 30 Capital Club

Programs Collector s Book STRATOFORTRESS $50,000 5

5 SUPER GALAX $100,000 SOLD OUT FOR 017 Event titled as Sponsor Name California Capital Airshow Sponsor logo on the homepage of the CCA Website Sponsor logo included in TV Ads Sponsor name included in Radio Ads Sponsor logo on the Airshow Poster Sponsor logo in Print Ads Sponsor logo on online tickets Sponsor logo on Volunteer Shirts Special section in Collector s Book highlighting the sponsor s community participation Sponsor name included in all Press Releases Sponsor logo on Airshow Welcome Banners Preferred placement of a custom exhibit space with complementary electrical access 10 sponsor provided banners placed along the fence 8 PA Announcements (per day) First Right of Refusal Category Exclusivity Product Sales Rights 400 General Admission tickets (valid for one day) 40 Capital Club Passes* per day 0 VIP Parking Passes for Capital Club per day 10 Airshow Sponsor Hats 100 Airshow Posters 10 Airshow Programs 5 Collector s Book Event Title will be followed with Presented by Sponsor Name Sponsor logo on the homepage of the CCA Website Sponsor logo included in TV Ads Sponsor name included in Radio Ads Sponsor logo on the Airshow Poster Sponsor logo in Print Ads Sponsor logo on online tickets Sponsor logo on Volunteer Shirts Special section in Collector s Book highlighting the sponsor s community participation Sponsor name included in all Press Releases Sponsor logo on Airshow Welcome Banners Preferred placement of a custom exhibit space with complementary electrical access 8 sponsor provided banners placed along the fence 6 PA Announcements (per day) First Right of Refusal Category Exclusivity Product Sales Rights 50 General Admission tickets (valid for one day) 30 Capital Club Passes* per day 15 VIP Parking Passes for Capital Club per day 6 Airshow Sponsor Hats 50 Airshow Posters 5 Airshow Programs Collector s Book STRATOFORTRESS $50,000 5

the fence 5 PA Announcements (per day) First Right of Refusal Category Exclusivity Product

10 VIP Parking Passes for Capital Club per day 4 Airshow Sponsor Hats 5 Airshow Posters 5

Preferred placement of up to a 30 x30 exhibit space with complementary electrical access 4

Admission tickets (valid for one day) 8 Capital Club Passes per day 4 VIP Parking Passes for

6 SPIRIT $5,000 Sponsor logo on the homepage of the CCA Website Sponsor logo included in TV Ads Sponsor name included in Radio Ads Sponsor logo on the Airshow Poster Sponsor logo in Print Ads Sponsor logo on online tickets Sponsor logo on Volunteer Shirts Special section in Collector s Book highlighting the sponsor s community participation Sponsor name included in all Press Releases Sponsor logo on Airshow Welcome Banners Preferred placement of a custom exhibit space with complementary electrical access 6 sponsor provided banners placed along the fence 5 PA Announcements (per day) First Right of Refusal Category Exclusivity Product Sales Rights 150 General Admission tickets (valid for one day) 0 Capital Club Passes per day 10 VIP Parking Passes for Capital Club per day 4 Airshow Sponsor Hats 5 Airshow Posters 5 Airshow Programs 1 Collector s Book Sponsor logo on the sponsor page of the CCA Website Sponsor logo on the Airshow Poster Sponsor logo on online tickets Sponsor logo on Volunteer Shirts Sponsor logo in the Collector s Book Sponsor logo on Airshow Welcome Banners Preferred placement of up to a 30 x30 exhibit space with complementary electrical access 4 sponsor provided banners placed along the fence 4 PA Announcements (per day) 50 General Admission tickets (valid for one day) 8 Capital Club Passes per day 4 VIP Parking Passes for Capital Club per day 3 Airshow Sponsor Hats 10 Airshow Posters 4 Airshow Programs 1 Collector s Book GLOBEMASTER $15,000 6

provided banners placed along the fence 3 PA Announcements

Capital Club Passes per day 3 VIP Parking Passes for Capital

Preferred placement of 10 x10 exhibit space sponsor provided

General Admission tickets (valid for one day) 4 Capital Club

Airshow Sponsor Hats 10 Airshow Posters Airshow Programs

over the last 17 years, I can say without hesitation that

entertaining, organized and best attended Airshows in the

7 LANCER $10,000 Sponsor logo on the sponsor page of the CCA Website Sponsor logo on online tickets Sponsor logo in the Collector s Book Sponsor logo on Airshow Welcome Banners Preferred placement of up to a 0 x0 exhibit space 3 sponsor provided banners placed along the fence 3 PA Announcements (per day) 5 General Admission tickets (valid for one day) 6 Capital Club Passes per day 3 VIP Parking Passes for Capital Club per day Airshow Sponsor Hats 10 Airshow Posters Airshow Programs 1 Collector s Book Sponsor logo on the sponsor page of the CCA Website Sponsor logo in the Collector s Book Preferred placement of 10 x10 exhibit space sponsor provided banners placed along the fence PA Announcements (per day) 1 General Admission tickets (valid for one day) 4 Capital Club Passes per day VIP Parking Passes for Capital Club per day 1 Airshow Sponsor Hats 10 Airshow Posters Airshow Programs HERCULES $5,000 Having participated in hundreds of airshows over the last 17 years, I can say without hesitation that the California Capital Airshow is one of the most entertaining, organized and best attended Airshows in the country. I always look forward to being a part of this great event. ~Tim Weber, GEICO 7

PRIVATE CHALETS EMPLOEE LODGES A Private chalet is the ultimate way to experience the excitement of the California

Allow your corporation the opportunity to entertain clients, employees, family and friends in an upclose VIP chalet.

Chalet for 50 people a day for two days Includes tent, chairs, tables, table coverings, sponsor signage at chalet

Chalet for 100 people a day for one day Includes tent, chairs, tables, table coverings, sponsor signage at chalet

$6,500* $6,500* $9,000* *Food and beverage service are available at an additional cost Additional chalet tickets

An Employee Lodge, located right on the flight line is the right choice for you!

This is a perfect way to host a corporate family event.

sponsor) 1,000 credentials for access to lodge (per day) for a total of,000 guests over the weekend 40x80 private

8 PRIVATE CHALETS EMPLOEE LODGES A Private chalet is the ultimate way to experience the excitement of the California Capital Airshow in style. It is the perfect option for hosting special guests per day. Allow your corporation the opportunity to entertain clients, employees, family and friends in an upclose VIP chalet. ou provide the guests, we ll do the rest! Chalet for 50 people a day for two days Includes tent, chairs, tables, table coverings, sponsor signage at chalet entrance, one VIP parking pass for every two admission tickets, outdoor lawn seating and private restroom facilities. Chalet for 100 people a day for one day Includes tent, chairs, tables, table coverings, sponsor signage at chalet entrance, one VIP parking pass for every two admission tickets, outdoor lawn seating and private restroom facilities. Chalet for 100 people a day for two days Includes tent, chairs, tables, table coverings, sponsor signage at chalet entrance, one VIP parking pass for every two admission tickets, outdoor lawn seating and private restroom facilities. $6,500* $6,500* $9,000* *Food and beverage service are available at an additional cost Additional chalet tickets (05) $45 each Looking to entertain more than 00 guests a day? An Employee Lodge, located right on the flight line is the right choice for you! This area includes private lodge area that can entertain 001,000+ guests per day. This is a perfect way to host a corporate family event. First Right of Refusal Logo on sponsor Page of website 3 PA Mentions per day Sponsor signage on chalet (provided by sponsor) 1,000 credentials for access to lodge (per day) for a total of,000 guests over the weekend 40x80 private chalet in prime viewing area parking passes and credentials for staff Private restroom facility First Right of Refusal Logo on sponsor Page of website Sponsor signage on chalet (provided by sponsor) 500 credentials for access to lodge (per day) for a total of 1,000 guests over the weekend 0x60 private chalet in prime viewing area parking passes and credentials for staff Private restroom facility $30,000 $17,500 8

EXHIBIT SPACE RAMP LAOUT Exhibit booth spaces are excellent opportunities for

These hightraffic display areas afford an ideal opportunity for mobile marketing,

30 x 30 40 x 40 80 x 30 $,500 $3,500 $4,345 $4,500 $4,750 $5,000 $5,500 $5,885

$1,500 $,500 $3,345 $3,500 $3,750 $4,000 $4,50 $4,750 $5,500 $6,50 $1,100 $,00

9 EXHIBIT SPACE RAMP LAOUT Exhibit booth spaces are excellent opportunities for interaction with Airshow attendees! These hightraffic display areas afford an ideal opportunity for mobile marketing, product sampling (upon approval), couponing, lead generation or simply tremendous exposure. Premium Preferred Standard NonProfit 10 x x 0 0 x 0 0 x 5 0 x 30 0 x 35 0 x x x x 30 $,500 $3,500 $4,345 $4,500 $4,750 $5,000 $5,500 $5,885 $7,000 $8,50 $1,750 $,750 $3,595 $3,750 $4,000 $4,50 $4,500 $5,000 $6,000 $7,500 $1,500 $,500 $3,345 $3,500 $3,750 $4,000 $4,50 $4,750 $5,500 $6,50 $1,100 $,00 Airshow will provide tent with concrete weights, 1 table, chairs, and credentials listed below: Up to 10 x0 : 6 wristbands and 3 parking passes 0 x0 30 x30 : 10 wristbands and 5 parking passes 30 x80 : 18 wristbands and 9 parking passes 9

EXHIBITOR UPGRADES In addition to your exhibit area, take advantage of the opportunity to upgrade and promote your display even

Announcements (per day) 50 General Admission tickets (valid for one day) 8 Capital Club Passes per day 4 VIP Parking Passes for

10 EXHIBITOR UPGRADES In addition to your exhibit area, take advantage of the opportunity to upgrade and promote your display even more! Promote your organization with advertising, branding, public announcements, banners, entertainment and networking opportunities. Inclusion in social media CCA Collector's Book Logo on Volunteer TShirts Logo on Welcome Banners PA Mentions per day Banner Space along flight line Capital Club VIP Chalet Passes VIP Parking Passes for Capital Club Level 1 $1,000 Logo 1 1 Level $,500 Logo 4 Level 3 $5,000 Logo Level 4 $7,500 Section Sponsor logo on the homepage of the CCA Website Sponsor logo on the Airshow Poster Sponsor logo on Volunteer Shirts Sponsor name included in all Press Releases Premium placement of 300 x300 exhibit space for Ride & Drive with additional 50 x50 exhibit 8 sponsor provided banners placed along the fence 6 PA Announcements (per day) 50 General Admission tickets (valid for one day) 8 Capital Club Passes per day 4 VIP Parking Passes for Capital Club per day RIDE AND DRIVE $5,000 I can t think of another event that does as much to create community, demonstrate the benefits of education, celebrate our regional heritage, thrill an audience and inspire pride in our nation. ~Jim Allen, SAFE Credit Union 10

NAMING RIGHTS Main Gate & VIP Entrance Kids Zone Performer Party Sponsor Media Tent Parking Pass Sponsor Lost & Found First Aid Tents (3) Volunteer Café Volunteer CheckIn Performers Autograph Tent

Including 4 PA announcements each day promoting your company with the Kids Zone and up to a 0 x0 exhibit in kids zone.

11 NAMING RIGHTS Main Gate & VIP Entrance Kids Zone Performer Party Sponsor Media Tent Parking Pass Sponsor Lost & Found First Aid Tents (3) Volunteer Café Volunteer CheckIn Performers Autograph Tent TShirt Sponsor Golf Cart Sponsor Directional Signage Sponsor Including 4 Capital Club VIP passes each day and VIP Parking passes each day. Also 10 x 10 exhibit by one gate. Including 4 PA announcements each day promoting your company with the Kids Zone and up to a 0 x0 exhibit in kids zone. Plus Logo in program ad, 6 Capital Club VIP Passes per day, 3 VIP Parking Passes per day, placement of up to 6 banners on the flight line (provided by sponsor) Package also includes brief introduction at party, Logo on Airshow poster, recognition in social networking/ , Logo on Website sponsor page, logo on 1,000 volunteer shirts, 4 PA mentions per day, 6 banners displayed in prime viewing space, 10 Capital Club VIP Passes and 5 VIP Parking Passes per day. Including PA Announcements each day. our logo on sponsor page of website, 4 Media Passes, VIP parking passes and exhibit within media tent. Sponsor of Parking Passes for the air show. Over 14,000 passes with your logo/coupon located on the pass. Includes Hanging Passes, Online passes and Cash receipt tag. Including 3 PA Mentions each day promoting your company to the lost and found area. Air Show will provide logo on sponsor page of website and Capital Club VIP Passes and 1 VIP Parking Pass per day Including PA mentions each day promoting your company. Air Show will provide logo on sponsor page of website and Capital Club VIP Passes and 1 VIP Parking Pass per day Including all lunches, snacks and beverages, serving 850 per day PA mentions each day promoting your company. Air Show will provide logo on sponsor page of website and Capital Club VIP Passes and 1 VIP Parking Pass per day Including PA mentions each day promoting your company. Air Show will provide logo on sponsor page of website and Capital Club VIP Passes and 1 VIP Parking Pass per day Including 3 PA mentions each day promoting your company to the Performers Autograph Tent. Air Show will provide logo on sponsor page of website and Capital Club VIP Passes and 1 VIP Parking Pass per day. Placement is show center Sponsor Logo will appear prominently on TShirt. Over 1,000 will be produced. In addition, sponsor will receive 4 Capital Club Passes and VIP Parking passes per day. Plus PA Mentions, Logo on sponsor page of website and placement of banners in prime viewing space. Have Company Name and logo placed on each golf cart (up to 90 carts). Size of signage is 1 inches x 36 inches (one color) Air Show will provide Company Name & logo located on the large directional maps placed around the show grounds (6 signs), and 3 PA mentions per day. $7,500 TBD based on number of sponsors $15,000 $5,000 $,500 $1,500 $1,500 each $8,000 $1,500 $3,500 $5,000 $175 each $4,000 11

FRIENDS & FAMIL CAPITAL CLUB MEMBERSHIP This program is designed to allow companies large or small to get

our support will help inspire the next generation and to honor our region s rich aviation heritage.

$1,450 10 VIP tickets to either Saturday or Sunday s Airshow (limited quantities for each day) 5 VIP parking

service Shaded tent, umbrella table and open air seating located at Airshow center for best viewing The

A BIG Thank ou for everything CCA did to ensure that things ran smoothly and every one of our guests had a

12 FRIENDS & FAMIL CAPITAL CLUB MEMBERSHIP This program is designed to allow companies large or small to get involved with the California Capital Airshow. our support will help inspire the next generation and to honor our region s rich aviation heritage. Inclusion in social media PA mentions/day Capital Club Chalet Passes VIP Parking Passes Logo on Volunteer Shirt Banner space along flight line Logo on Airshow website Logo on Welcome Banner Extra chalet passes are $90 each Level 1 $500 Level $950 Level 3 $1, Level 4 $, Capital Club VIP Chalet Access $1, VIP tickets to either Saturday or Sunday s Airshow (limited quantities for each day) 5 VIP parking passes Reserved table in the Capital Club from 9:00a5:00p Hearty buffet lunch and dessert with open bar service Shaded tent, umbrella table and open air seating located at Airshow center for best viewing The Intel Employee Chalet location was amazing to view the event and the service provided was top notch. A BIG Thank ou for everything CCA did to ensure that things ran smoothly and every one of our guests had a fabulous Airshow experience. On behalf of all the Intel Folsom attendees, thanks for a great event, fantastic hospitality and for what the Airshow does for our community! ~Eric Hanson, Intel Excellence Program 1

H O N O R I N G O U R PA S T I N S P I R I N G T H E F U T U R E The Airshow has partnered with

ADC Group (97) 540174 philpacific@adcgroupmarketing.com DanDodson@adcgroupmarketing.

13 H O N O R I N G O U R PA S T I N S P I R I N G T H E F U T U R E The Airshow has partnered with ADC Group, Inc. to coordinate sponsorship of this event. ADC Group (97) philpacific@adcgroupmarketing.com DanDodson@adcgroupmarketing.com California Capital Airshow located at Mather Airport 1045 Norden Avenue Mather, CA Confirm 100 your participation today for the 017 Airshow to be sure you are included in the planning for 018 when CCA will celebrate Mather Airport s 100th Birthday in a very BIG way. Thank you for your support!