VISIT SANTA BARBARA. cutwater llc

Transcription

1 VISIT SANTA BARBARA

2 PRINT OPPORTUNITIES

3 SUNSET MAGAZINE WHAT IS IT? Sunset is a lifestyle publication purely focused on the West Coast. It appeals to affluent audiences across print, digital and social reaching 1 in 5 affluent westerners. They also produce a yearly Summer Trips edition inspiring holiday destinations. WHO IS IT FOR? With a Female skew, Sunset showcases the best of the west with a focus on Home, Garden, Travel, Food & Wine. MEDIAN AGE: 55 MEDIAN INCOME: $97,090 TOTAL REACH: 5+ million PARTNER OPPORTUNITY Sunset Magazine: (Feb. 2017) $400 (Quarter inclusion/shared ad) Circulation: 1,350,000 Example of partner placement Sunset Summer Trips (May 2017): $1,250 (Quarter inclusion/shared ad) Circulation: 2,500,000 COMMITMENT/MATERIALS DEADLINE 10/25/16 Sunset Feb. 2/22/17 Summer Trips # OF PARTNER SPACES: 4 Prices noted are per partner, per issue. Ad comp shown for example only. Creative will reflect the Miss Nothing campaign.

4 LOS ANGELES MAGAZINE WHAT IS IT? Los Angeles magazine is a monthly publication dedicated to covering Los Angeles. It s the definitive resource on the people, food, culture, arts & entertainment, fashion, lifestyle, & Los Angeles news that defines L.A. WHO IS IT FOR? Appeals to a highly affluent and influential LA audience who is loves travel, luxury products, food and wine Opportunities to be included in a special Los Angeles magazine section called Getaway LA: Santa Barbara. For every ad booked by partners, LA magazine will commit the same amount of space in advertorial as bonus MEDIAN AGE: 44 MEDIAN INCOME: $264,658 TOTAL REACH: 1.5 million (LA only) PARTNER OPPORTUNITY QUARTER INCLUSION/SHARED AD: Full page / shared ad: $1,421 (4 partners total) DEDICATED INCLUSION: Full page / dedicated ad: $5,680 (1 partner total) INDIVIDUAL/DEDICATED PRINT AD Full page + Advertorial: $11,370 (unlimited participation) 1/2 page + Advertorial : $7,226 (unlimited participation) 1/4 page + Advertorial : $3,279 (unlimited participation) Note: these are highly negotiated rates ISSUE: January 2016 COMMITMENT/MATERIALS DEADLINE: 10/25/16 # OF PARTNERS: 4 partners for Quarter Inclusion, 1 partner for dedicated inclusion, unlimited for individual print ads Prices noted are per partner, per issue. Creative for quarter and dedicated inclusion ads will reflect the Miss Nothing campa ign. Partner must submit artwork for individual/dedicated print ads.

5 CREATIVE *LA MAGAZINE & SUNSET Quarter Inclusion / shared ad example ASSETS REQUIRED 1 high-res image, 25 words of copy and logo LA MAGAZINE Individual / Dedicated Print Ad Partner must provide print-ready artwork for the dedicated ads. VSB will provide specs once commitment received. *LA MAGAZINE Individual/ Dedicated Inclusion in full page ad ASSETS REQUIRED 3-5 high res images, words of copy and logo LA MAGAZINE ADVERTORIAL ASSETS REQUIRED FOR ADVERTORIAL Full page ad: 3-5 high-res images, words of copy and logo Half page ad: 1-3 high res images, 125 words of copy and logo Quarter page ad: 1 high res image, 60 words of copy and logo Ad comps shown are for example only *Creative will reflect the Miss Nothing campaign

6 DIGITAL OPPORTUNITIES

7 SUNSET (DIGITAL) PARTNER OPPORTUNITY PLACEMENT: Digital Banner: 300x250 or 300x600 COST: $500 per partner ESTIMATED IMPRESSIONS: 71,429 per partner FLIGHTING/ RUN DATES: 3 weeks Select any dates between November March (excluding Dec.) COMMITMENT/MATERIALS DEADLINE: 4 weeks prior to run # OF PARTNERS: Unlimited

8 TIMEOUT WHAT IS IT? A successful global brand in 39 countries Timeout is uniquely positioned as a provider of local information and cultural guidance to its readers. With a strong digital footprint in the United States it is now rolling out print magazines in key markets. WHO IS IT FOR? For consumers seeking inspiration and information to discover more of their favorite cities. MEDIAN AGE: 38 MEDIAN INCOME: $92,241 TOTAL REACH: Over 9 Million unique visitors per month across the US PARTNER OPPORTUNITY PLACEMENT: Digital Banner: 300x250 or 300x600 COST: $500 per partner ESTIMATED IMPRESSIONS: 100,000 per partner FLIGHTING/ RUN DATES: 4 weeks Select any dates between November March (excluding Dec.) COMMITMENT/MATERIALS DEADLINE: 4 weeks prior to run # OF PARTNERS: Unlimited

9 ROOTSRATED WHAT IS IT? RootsRated is a media platform that connects users with the best outdoor experiences, handpicked by local outdoor retailers and their networks of local experts. WHO IS IT FOR? For those who love the outdoors it connects locals in the know with those searching for simple, trustworthy and inspiring experiences. MEDIAN AGE: 37 MEDIAN INCOME: $88,000 TOTAL REACH: 750k (not including content distribution) PARTNER OPPORTUNITY PLACEMENT: Digital Banner: 300x250 or 300x600 COST: $500 per partner ESTIMATED IMPRESSIONS: 166,667 per partner FLIGHTING/ RUN DATES: 6 weeks Select any dates between November March (excluding Dec.) COMMITMENT/MATERIALS DEADLINE: 4 weeks prior to run # OF PARTNERS: Unlimited

10 TASTING TABLE WHAT IS IT? A digital media company focused on food and drink. The brand s website and newsletter report on food and drink trends in the categories of dining, wine, cocktails, cooking and food travel. WHO IS IT FOR? Those seeking access to taste enthusiasts for at home inspiration or a night out. MEDIAN AGE: 42 MEDIAN INCOME: $126,000 TOTAL REACH: 3.5million nationally PARTNER OPPORTUNITY PLACEMENT: Digital Banner: 300x250 or 300x600 COST: $500 per partner ESTIMATED IMPRESSIONS: 100,000 per partner FLIGHTING/ RUN DATES: 4 weeks Select any dates between November March (excluding Dec.) COMMITMENT/MATERIALS DEADLINE: 4 weeks prior to run # OF PARTNERS: Unlimited

11 TRAVELER TARGETING WHAT IS IT? By leveraging 1 st party data partnerships we are able to actively target audiences who are either looking for a getaway destination or actively coming to Santa Barbara. We do this through retargeting SantaBarbaraCA.com visitors, targeting and those who have recently booked a travel related service. PARTNER OPPORTUNITY PLACEMENT: Digital Banner: 300x250 or 300x600 COST: $500 per partner ESTIMATED IMPRESSIONS: 166,667 per partner FLIGHTING/ RUN DATES: 6 weeks Select any dates between November March (excluding Dec.) COMMITMENT/MATERIALS DEADLINE: 4 weeks prior to run # OF PARTNERS: Unlimited

12 TRIPADVISOR WHAT IS IT? A global travel website providing recommendations and reviews of travel related content. WHO IS IT FOR? For anyone traveling to Santa Barbara! TOTAL REACH: 2.9 million unique sessions in Past 12 months to Santa Barbara content 11.8 million page views! PARTNER OPPORTUNITY PLACEMENT: Digital Banner: 300x250 or 300x600 COST: $200 per partner ESTIMATED IMPRESSIONS: 25,000 per partner FLIGHTING/ RUN DATES: 3 weeks Select any dates between November March (excluding Dec.) COMMITMENT/MATERIALS DEADLINE: 4 weeks prior to run # OF PARTNERS: Unlimited

13 VIDEO OVERLAY WHAT IS IT? An exciting opportunity to be part of the video campaign whereby we will build custom banner overlays to drive traffic directly to your website. The videos will run on a programmatic ad platform targeting travelers who are most likely to visit Santa Barbara. PARTNER OPPORTUNITY PLACEMENT: Digital Banners - 728X90 Banner will overlay on video COST: $500 per partner ESTIMATED IMPRESSIONS: 50,000 per partner Example of partner placement FLIGHTING/ RUN DATES: 2 weeks Select any dates between November March (excluding Dec.) COMMITMENT/MATERIALS DEADLINE: 4 weeks prior to run # OF PARTNERS: Unlimited

14 DIGITAL CREATIVE EXAMPLES BANNER SIZES 300x x x90 PARTNER ASSETS REQUIRED High-res image and logo Ad comps shown are for example only Video overlay opportunity will only include 728x90 banner size

15 CUSTOM CONTENT OPPORTUNITIES

16 CUSTOM CONTENT WHAT IS IT? Custom content (sometimes called native) is a type of disguised advertising that matches the form and function of the website it appears on. The article is produced by the publisher with the specific intent to promote a product/service while matching the form and style of the website to appear like a natural editorial article. PARTNER OPPORTUNITIES Dedicated/Individual Article RootsRated: $400 per partner (up to 62 partners) Commitment/Materials Deadline: 11/1 Dedicated/Individual Example Content Inclusion Example Content Inclusion Sunset: $1,250 per partner (up to 4 partners) Timeout*: $500 per partner (up to 28 partners) Tasting Table: $200 per partner (up to 9 partners) COMMITMENT/MATERIALS DEADLINE: 11/1 *BONUS! As apart of the Timeout content opportunity, 2 editors will be visiting Santa Barbara to cover the participating partners and experience the destination/offerings first-hand. ASSETS REQUIRED: Bullet points and high res image Please note that for all content examples Santa Barbara will be supporting with additional paid media to gain extra reach.

17 SUMMARY

18 DIGITAL/PRINT PROGRAM SUMMARY

19 SOCIAL MEDIA

20 SOCIAL OPPORTUNITIES Key Program USPs Gain visibility, reach and engagement with VSB s carefully curated social media audience. Benefit from Visit Santa Barbara s expertise in original content development, targeting, and influencer relationship management Focus is on exclusive, limited quantity, high quality social programming. Co-Op includes media spend matched by Visit Santa Barbara

21 ORIGINAL PROMOTED CONTENT Overview: Visit Santa Barbara will create 1 custom Facebook post + 1 tweet about a member organization as well as 2 Facebook click ads promoting the content. Included: In addition to the 1x Facebook Promoted post + 1x tweet + 2x Facebook click ad, Visit Santa Barbara will create and manage an advertising campaign to accomplish the following goals: 1. Drive partner brand engagement / awareness via a promoted post. 2. Drive traffic to partner website. The target audience will include current fans of Santa Barbara, retargeted website visitors, and pre-agreed key target interests / markets. Benefits: Custom, high-quality content to increase awareness and brand engagement + unique opportunity to tap into VSB s audience and reach users further down the sales funnel who have visited Santa Barbara s website. PRICING*: $750 per partner *Placement includes $150 in media support, matched by VSB. Member has the opportunity to increase media value as desired. Placements are limited to two partners per month

22 CUSTOM SOCIAL ITINERARY Overview: Visit Santa Barbara will create 1 custom Facebook post + 2 tweets about a member organization as well as two Facebook ads promoting the content. Included: Itineraries will include a post on SantaBarbaraCA.com, a supporting Facebook post (promoted), and 2-3 website click ads to drive traffic. The post will also be publicized on Twitter (3x tweets) and Pinterest (1x pin). Members can choose from: 1. An exclusive itinerary that only links to their property and mentions no other partner in category 2. A shared itinerary will feature up to 3 co-op partners with a lower buy-in per member. Benefits: VSB will work with member to develop a themed itinerary for potential travelers to Santa Barbara, adding rich destination content to a partner s existing social channels. This program will be promoted throughout social on an ongoing basis to drive traffic. The itinerary will live for one year on SantaBarbaraCA.com. PRICING*: $2,350 (Single Partner Itinerary) $800 (3-Partner Itinerary) *Placement includes $150 in media support, matched by VSB. Member has the opportunity to increase media value as desired. Placements are limited to two partners per month.

23 ORIGINAL VIDEO CONTENT + ADVERTISING: SB SHORTS Overview: Original Video Series can be developed in conjunction with VSB and partners that focus on micro stories in Santa Barbara. Included: One 30(sec) video per partner, one Facebook video post per partner (promoted), one Instagram video per partner, two tweets per partner, 1 YouTube posting, 1 blog post listing. Each video is presented as part of a series and cuts will be made for Facebook, Instagram and Twitter. Offered in addition to the custom content would be a custom video that would include 1 day of shooting. Advertising can be supported with a minimum of $500 to be matched by Visit Santa Barbara Benefits: Custom, high-quality content to increase awareness and brand engagement + unique opportunity to tap into VSB s audience and reach users further down the sales funnel who have visited Santa Barbara s website. PRICING*: $5,000 *Program must have 6 partners to be possible. Placement includes $500 in media support, matched by VSB.

24 FACEBOOK CANVAS ADVERTISING Overview: Any of the previous products can be promoted through a Facebook Canvas ad, providing users an immersive and engaging opportunity to interact. Included: Agency managed social advertising with competitive cost-per-click. Rich-media ads would target Santa Barbara fans, retarget Visit Santa Barbara website visitors, and target users by interest. Benefits: Canvas ads are a great way to reach consumers in a competitive new media environment. They are effective at generating video views, Facebook engagement, and website traffic. PRICING*: $1,650 *Program must have 4 partners to be possible. Placement includes $400 in media support, matched by VSB.

25 ADVERTISING PROGRAM TIMING + AVAILABILITY PROMOTED CONTENT SOCIAL ITINERARY 2x Placements Monthly 6x Themes Monthly Nov - Apr VIDEO CONTENT + ADVERTISING CANVAS ADS As requested 6 partners for program to launch As requested All content and materials submitted for co-op inclusion must adhere to Visit Santa Barbara s social media standards of quality. Visit Santa Barbara retains the right approve, reject, or modify content in consultation with coop participants in order optimize reach and engagement with its community.

26 OPPORTUNITIES ON SALE OCTOBER 13 CONTACT JAMIE FARLOW