Site Mini Mini Monday January 18, 2010

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Arthur Hudson
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1 Site Mini Mini Monday January 18, 2010

2 3GVision Quick Fact Sheet Founded in 2000 Management with vast experience and proven track record in image processing solutions for mobile industry Privately held, profitable for 5 years US holding company, Israeli subsidiary Market leader in 2D Barcode commercial deployment: 120+ million phones shipped, Over 50 business customers world-wide GSM Asia Mobile Application Award 2008 (Telstra) GSM Asia Mobile Application Award 2008 (Telstra) Brew Developer Award winner two years in a row 2

3 Mission Turn any mobile phone camera into a multi-purpose input interface, using advanced imaging technologies: Bar Code Reading Text Recognition Document Scanning Motion Detection 3

4 Handset Client Read & decode the barcode (through the handset camera) Perform the action as defined in the barcode (e.g. Go to WAP site, Save Vcard, Send SMS, Send , make a phone call etc..) More than 250 handset types (all operating systems including iphone) are currently supported Can be preloaded or downloaded Over The Air 4

5 i-nigma Client Application 5

1D Barcode Reading Our reader is dual mode 1D/2D reader Reading standard 1D barcodes (EAN 8,13,128, Code39 and others) High performance, fast and accurate reading Ability to read very

6 1D Barcode Reading Our reader is dual mode 1D/2D reader Reading standard 1D barcodes (EAN 8,13,128, Code39 and others) High performance, fast and accurate reading Ability to read very small barcodes and from non-friendly surfaces Operational in Japan since 2003 Applications: Shopping Price comparison Nutrition, Diet, Allergies For devices with Auto focus or macro lens 6

7 2D Barcodes Invented in Japan for inventory tracking & used in mobile since Jan 2003 Client application supports the two main standards: QR and Data Matrix codes Hyper-link direct to the mobile internet Encodes up to 1Kb textual data with built-in error correction George W. Bush and John Kerry are waiting for presidential election projections in just three states, but Bush Chief of Staff Andy Card told supporters he is convinced the president has won re-election. Ohio is too close to call, and results also are delayed in Iowa and New Mexico. Democratic vice presidential candidate John Edwards said, "We've waited four years for this victory. We can wait one more night." 7

8 Custom Barcodes 8

9 2D Barcode Advantages More flexible and powerful than 1D codes Proven in-market since Jan 2003 Connects offline world to online assets Bridge Print Mobile Advertising Triggers different events & works well with SMS Many consumer business applications Measurable 9

10 Market Situation Hugh Success in Japan! Pre install on all handset Open model (direct links) Promoting mobile web Used on a daily basis 50% of mobile subs are active users Widely used

11 Market Situation Rest of the world Early days No proven business case yet (Mobile Space) Cooperation between operators to define common standards (France, Poland, Spain, US) Increase mobile internet usage Marketing/advertising campaigns Other usages for the technology Bill payment Airline/train tickets/boarding passes Shipment tracking Etc

12 Barcode Campaign examples Promote barcode campaigns to add digital, multimedia content to enrich and enliven any campaign: Marketing campaigns: Lottery, Draw, Win a prize. Coupons and special discounts. Store locator Download games, ringtones, wallpapers, videos, etc. Give more information on products / services Publishers campaigns (newspapers and magazines): Breaking news: Updated news to a developing, top-news stories Video: Video clips to accompany relevant stories (news, sports, movie trailers, music videos, etc) Additional content: Recipes, Tips, Jokes, Riddles, Horoscope, Games, Etc. Additional content related to a story (Pictures, audio, releated articles). 12