GET CONNECTED 24/7, WHEREVER YOU ARE!

Transcription

1 GET CONNECTED 24/7, WHEREVER YOU ARE!

2 THE FEMALE UNIVERSE Multi-touchpoint engagement TOTAL MONTHLY REACH 378,000 FEMALE offers advertisers a 360-degree marketing platform for unparalleled exposure to, and precise targetting of, the desired customer base. Our multi-platform presence is felt across the print to social media, website, events, emag and EDMs. FEMALE has editions in Malaysia, Singapore and Indonesia. Sources: Synovate Studies, online analytics and publisher s estimates. FUN FACT! 85% of our traffic comes from MOBILE users and FEMALE is mobile responsive. FEMALE.COM.MY DEMOGRAPHICS AGE GROUP YEARS OLD 11% YEARS OLD 58% YEARS OLD 24% 45 YEARS ONWARDS 7% REGION 120,000 users 60,300 fans 17,000 followers 164,000 readers 9,000 readers 10,000 database Selangor 47% Kuala Lumpur 27% Penang 7% Perak 4% Melaka 3% Johor 2% Kedah 2% Negeri Sembilan 2% Sarawak 2% Sabah 2% SEX FEMALE 98% MALE 2% SYNOVATE magazine readership study 2010/2011) in Klang Valley Source Google Analytics December 2016

3 FEMALEMAG.COM.MY EDITORIAL MIX ONLINE HABITS TIME SPENT ONLINE BETWEEN 3-5 HOURS 44% MORE THAN 6 HOURS 45% TIME SPENT ON YOUTUBE WATCHING VIDEOS More than once a day 30% Between 4-6 times per week 27% 2-4 videos at one time 51% 5-10 videos at one time 20% SHOP ONLINE CLOTHES BAGS SKINCARE COSMETICS & FRAGRANCES ACCESSORIES & JEWELLERY SHOES 92% 76% 50% 44% 39% 36% 36% Source BluInc Research Oct 2016 n = 860. FASHION FEMALE is the go-to source for the latest trend updates, providing you with exclusive interviews, insider tips, style guides and even fashionshow broadcasts. UPDATES TRENDS HOW-TO #OOTD TRAVEL A haven for those with a serious case of wanderlust, this section is dedicated to the explorer in you. Not only have we filled it with a stunning range of holiday recommendations, travel hacks and date ideas, we also provide honest reviews on upcoming hotels and offbeat spots. UPDATES SKINCARE MAKEUP HAIR HOW-TOS BEAUTY Whether it s the current hair trend, a new makeup tutorial or reviews of the hottest pampering spots in town, our beauty section will not fall short of anything that s headturning and splurge-worthy. FOOD Thinking of where to head to for lunch? Or just searching for an easy recipe you can whip up at home? Packed with health tips and kitchen hacks, here, we also break down the must-visit restaurants, bars and cafés to check out. RELATIONSHIP AND SEX Treat FEMALE as the BFF you always turn to. We bring up betweenthe-sheets topics that you can t share with anyone and set you straight about guy stuff you re losing sleep over; not to mention fun quizzes and OTT confessional columns!

4 MALAYsiA s LeADing fashion & BeAutY MAgAzine Meet the winners: AsyrAf & ElEEnA THE FEMALE UNIVERSE 4 1 SUPPLEMENTS & SPECIAL PROJECTS 2 3 CO STARS 5 DeCeMBer 2016 w.m. /e.m. rm8.48 (incl. 6% GST) ECO STARS TEXT JOANNA PINTO PHOTOGRAPHY 123RF AND INGIMAGE WANT TO LOOK GOOD WHILE BEING KIND TO MOTHER NATURE? IN CONJUNCTION WITH EARTH DAY ON 22 ND APRIL, WE ROUND UP SOME OF THE MOST ECO-FRIENDLY BEAUTY BESTSELLERS THAT ARE CRUELTY-FREE, SUSTAINABLY- SOURCED AND MADE OF WHOLESOME INGREDIENTS. COOL PArtY LOOKs DREAMY DRESSES METALLIC MAKEUP EMBELLISHED ACCESSORIES gifts everyone will love! the PerfeCt PAMPering PArtY sorted! 7 9 T H E G U I D E T O EXPRESS BEAUTY 10 WINNER VALENTINE S A concise list of gift ideas that our readers can use to surprise the people they love most in their life. ECO STARS To celebrate Earth Day, we round up some of the most eco-friendly beauty bestsellers. COVER MODEL SEARCH FEMALE s search for its next cover model(s). 50 GORGEOUS PEOPLE The nationwide hunt for 50 men and women who have it all: good looks, charm, charisma, talent and more! BODY SUPPLEMENT Health and body essentials to help any woman stay in shape and maintain a balanced lifestyle BEAUTY AWARDS A curated list of the best beauty products in every category by industry experts. 20 FAVES Our picks of fave accessories, go-to shopping places, gadgets, etc. that our readers voted for. BASEL A review of the latest timepieces in the market. BEAUTY BOOK Our annual release is packed with the best in skincare, makeup, hair, body, nails and more! CHRISTMAS The discerning woman s festive wish list.

5 EVENTS & WORKSHOPS THE NEW MALAYSIAN ICONS We invite wellknown women from different industries to share their style tips and success stories with our readers in an intimate, hands-on setting. COVER MODEL SEARCH A fun-filled night out where we reveal the winner(s) who made it to the cover of our much-anticipated December bumper issue. BODY WORKSHOP A full-day workshop where the pros and sponsors showcase products while sharing health and beauty tips to help readers overcome their daily problems. 50 GORGEOUS The finale party where readers get to meet the Most Gorgeous Male and Female winners who scored the most votes out of the 50 finalists.

6 2017 EDITORIAL CALENDAR JANUARY THE SUPERWOMAN FEBRUARY THE SEX MARCH THE BIG FASHION APRIL THE ART + DESIGN MAY THE FOOD JUNE THE FEEL- GOOD JULY THE NEW COOL AUGUST THE BIG BEAUTY SEPTEMBER THE ACCESSORIES + AW FASHION OCTOBER THE MUSIC + MOVIES NOVEMBER THE TRAVEL DECEMBER THE LUXURY

7 DISPLAY ADVERTISEMENT (DESKTOP & MOBILE) AD UNITS HOMEPAGE & OTHER SECTION PREMIUM AD UNITS DIMENSIONS (WEB) DIMENSIONS (MOBILE) FORMAT 1 MONTH 2 WEEKS EXPANDABLE Super Leader Board 970 x 90 px 320 x 50px JPG/GIF/HTML5 RM4,000 RM3, % MREC Banner 300 x 250px 300 x 250px JPG/GIF/HTML5 RM3,000 RM2, % Skinner - 100% SOV 1580 x 700px JPG only RM7,000 Half Page Banner 300 x 600px 300 x 600px JPG/GIF/HTML5 RM3,000 RM2, % Home page roadblock 100% SOV (Super Leader Board, MREC, Half Page Banner & Skinner) Please refer to above RM27,000 RM21, % (Except skinner) Online advertorial (Homepage Slider & Landing page advertorial) JPG and Press Release RM5,500 Rich Media / Video Upon Request 3 1 A B 4 C

8 DEVELOPMENT RATES DEVELOPMENT RATES Microsite Skinning enewsletter Ad unit Development Leaderboard / Medium Banner Static Ad unit Development Leaderboard / Medium Banner Rich Media eregistration Survey & Polls Inclusive of eregistration Online Advertorial PRODUCTION COST RM8,000 RM2,000 RM2,000 RM600 RM3,000 RM5,000 RM7,500 RM1,000 CUSTOM SPONSORED CONTENT FEMALE TV - VIDEO CONCEPT Customise video content series according to client s campaign brief. Weekly video series produced by FEMALE editorial team, showcasing client s product or tool. PACKAGE INCLUDES - 1 Talent (KOL) - Maximum 90s video - Hair and make up - 2 x Instagram posts - 2 x FB posts - 2 x 15s/60s video edit for Instagram post DIGITAL/TABLET (PREMIUM/ADD-ON OPPORTUNITIES) *Advertisers can enhance their existing ads in the digital copy by embedding video content and/or gallery. DIGITAL ENHANCEMENT (APPLICABLE FOR PRINT ADVERTISERS) 1st enhancement on ad 2nd enhancement onwards RATE PER MONTH RM2,000 Additional RM1,000 INVESTMENT - From RM 13,000 NOTES - Includes 1 x full day shoot, 1 x model, stylist, makeup and hair - Client to provide products for shoot - Production cost is non-agency commisionable - Placement on FEMALE TV for 4 weeks HTML A1 INSERTS (AD WILL APPEAR IN DIGITAL COPY ONLY) Media Cost Production Cost RATE PER MONTH RM3,500 TBC, subject to creative execution ADVERTISING FEATURES: Graphics must be in JPEG (.jpeg/jpg) or GIF. Animations must be in Flash (.swf) or GIF format. Please provide Campaign Name and Destination URL for each ad unit. For more information, please contact us for the full technical specifications. Roadblock features; 100% SOV (Share of Voice). Rich Media (Interactive /HTML 5/Video; Third Party Codes from APPROVED Ad Networks (Sizmek/Innity/DFP) Including HTML5 Rich Media / Interactive / Animated / Videos ad set-up is chargeable. TERMS: Rates quoted are before GST. Agency commission is applicable on media only. Online advertorial: Replicated content from a print advertorial into a single article. Online ad unit (A1 insert) to be utilised within two months of production FOR ADVERTISING only. GUIDELINES & SPECIFICATIONS: PRINT & DIGITAL:

9 GET IN TOUCH NOW: EDITOR-IN-CHIEF Seema Viswanathan EDITOR Yang Mei Ling SALES DIRECTOR Fannie Lim SALES MANAGER Winnie Su ACCOUNT MANAGER Heng Yann Ni FEMALE IS PUBLISHED BY BLU INC MEDIA SDN BHD (7408-K) Lot 7, Jalan Bersatu 13/4, Section 13, Petaling Jaya, Selangor, Malaysia. Tel