JMU. An Economic Powerhouse. JMU students spend more than $130 million each year in Harrisonburg

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2 ABOUT US The Breeze provides several ways for you to reach the,000 students, faculty and staff of JMU. Several state and national organizations have recognized us for excellence in journalism and advertising. Here is what we produce: THE BREEZE A weekly print newspaper that has been named one of the best in the state and nation. BREEZEJMU.ORG A dynamic website with more than 1 million visits a year, the site features breaking news, videos and other exclusive content that is updated often. SOCIAL MEDIA We stay in touch with our audience and keep them informed about what s happening at JMU. The Breeze has more than,000 followers on our various social-media outlets like Twitter, Facebook and Instagram. THE FINAL DRAFT Readers of our twice-weekly newsletter receive Breeze headlines directly in their inboxes. The newsletter features all the latest Breeze news and provides links to our web site. 0 A twice-yearly lifestyles magazine that covers food, fashion, entertainment, student issues and more, all from a student perspective. SPECIALTY PUBLICATIONS Each year, we produce more than a half dozen publications focusing on specific aspects of college life or specific events on campus. Examples include off-campus living, a football preview and graduation. MADISON 1 Each year, JMU welcomes 3,000+ freshmen and transfers to campus, and this guide helps them with the transition and welcomes back students after summer break. It is a guide to JMU for students and by students. JMU DEMOGRAPHIC DATA,0 Total Student Enrollment 2,00 Faculty and Staff Student $ Spending $2. million Students spend during an academic year $. million on gas & car maintenance $.1 million on recreation $.2 million on medical/dental $.1 million on personal hygiene $2. million on laundry and household needs $2. million on clothing % out of state 0% Female % from Virginia 40% Male $,3 Average faculty salary % Live off campus WHY ADVERTISE WITH JMU STUDENT ME- A Targeted Audience. More than,000 students attend JMU, and they make up 40 percent of Harrisonburg s population. When you include The Breeze in your media mix, you reach a large and highly desirable section of the city s consumers. The Breeze is their number-one source for news about JMU and Harrisonburg. An Economic Powerhouse. JMU students spend more than $1 million each year in Harrisonburg and Rockingham County, according to a JMU study of JMU s economic impact. The same study showed that students spent $1.2 million alone using their Flex card, a debit account tied to their student ID. An Expansive Network. Studies show that student visitors pump $ million a year into the local economy. These prospective students and their parents read The Breeze to find out more about JMU and the area. Additionally, nearly,000 JMU alumni live in Harrisonburg, adding to an already loyal readership in the city. STUDENT MEDIA HONORS National Online Pacemaker Finalist, Best Non-Daily Student Newspaper, Society of Professional Journalists, Best Website, Virginia Press Association, National Pacemaker Award, Associated Collegiate Press, Grand Sweepstakes, Virginia Press Association, Best of the Best Advertising Design, Virginia Press Association,

3 THE BREEZE PRINT The Breeze is online all the time and publishes a weekly print edition more than times during the academic year. The print version is delivered to more than 0 on- and off-campus locations. Together, online and print are the No. 1 source of JMU and local news for students. Pricing for print, online and social media are below. The deadline for print advertisments is Mon- EIGHTH 4. x3.02 $-$ HALF VERTICAL 4. x. $4-$ QUARTER 4. x. $-$3 FULL x. $-$1, THREE QUARTER.4 x. $-$1,0 HALF HORIZONTAL x. $4-$ QUARTER VERTICAL 2.34 x. $-$3 FINISHED PAGE SIZE:.3 wide x. deep PRINTABLE AREA: wide by deep THE BREEZE ONLINE TOP LEADERBOARD x 0px TOP RAIL 0 x 0px MIDDLE LEADERBOARD x 0px BOTTOM BANNER x 0px TOP RAIL 0 x 0px

4 SPECIALTY PUBLICATIONS Specialty publications are complete tabloid-sized editions that focus on an event or topic of interest to JMU students. They are inserted into regular editions of The Breeze. The graduation and year-in-review editions are stand-alone publications. FOOTBALL PREVIEW Published: Thursday, August Deadline: Thursday, August FAMILY WEEKEND Published: Thursday, September Deadline: Thursday, September OFF-CAMPUS LIVING Published: Thursday, September Deadline: Thursday, September CONGRATS, CLASS OF! HOMECOMING WEEK Published: Thursday, October Deadline: Thursday, October May 1, BASKETBALL PREVIEW Published: Thursday, November Deadline: Thursday, November 2 BEST OF THE BURG Published: Thursday, February Deadline: Thursday, February SPRING IN THE VALLEY Published: Thursday, March Deadline: Thursday, March INSIDE Year in photos Page 2 years of teaching Page Names of grads Page GRADUATION Published: Thursday, April Deadline: Thursday, April OTHER PUBLICATIONS The Final Draft The Breeze s newsletter delivers JMU and local headlines directly to subscribers inboxes. Contact our advertising department for more information on this marketing option. Madison 1 Our annual guide to JMU and Harrisonburg for new and returning students is distributed in the summer and fall. About,000 copies are given to freshmen, transfer students and those who are back for another year at JMU. It is a full-color, slick magazine. Call for ad prices.

5 ONLINE & MOBILE STATS The number of users visiting BreezeJMU.org, our online news site, continues to grow, as does engagement on our social-media sites. Digital advertising is an ideal complement to print ads. TOTAL PAGE 3% increase -: 1.1 million views -: 1. million views USERS 34% increase -: 4,3 users -: 40,04 users AVERAGE MONTHLY USERS 34% increase -: 3,3 users -: 40,00 users SITE USE BY AGE - 3% -34 % 4-4 % 3-44 % -4 % + 4% SITE INTERACTION Mobile % Desktop %

6 CALENDAR AUGUST SEPTEMBER OCTOBER Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa NOVEMBER DECEMBER JANUARY Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa FEBRUARY MARCH APRIL Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa MAY Su Mo Tu We Th Fr Sa Regular Edition Special Section AD SUBMISSION GUIDELINES Q: What is a Camera-Ready ad? A: A Camera-Ready ad is one that is created to the correct size exactly as it will appear in the newspaper; meets all of The Breeze s technical requirements; and includes all support images, graphics and fonts needed to print. Q: What is the preferred file format for ad submissions? A: PDF. The Breeze prefers that camera-ready ads be submitted as PDF files with all fonts embedded. Artwork should be created in CMYK color or grayscale. Q: Can I submit native files? A: Native files created in the following applications are accepted: Adobe Illustrator (.ai), Adobe InDesign (.indd), Photoshop (.psd). Files must be accompanied by all support documents and fonts. All camera-ready artwork must be created to the exact size with fonts embedded. Images must be high-resolution, at least 0 dpi for The Breeze and 0 dpi for Port & Main. File formats not accepted include Microsoft Word, Microsoft Publisher, Microsoft PowerPoint, Microsoft Excel, JPEG and GIF. Q: How should I save my pictures? A: To ensure high-quality reproduction of photographs within ads, all photographs should be at minimum 0 dpi at the final size they will appear in the newspaper. Photos must be CMYK or grayscale. For Port & Main and Madison 1, minimum dpi is 0. Q: How do I deliver my camera-ready ad? A: ads to thebreezeads@ gmail.com, including the advertiser s name and publication date in the . You may also save the ad on a CD-ROM or USB flash drive and give it to your sales rep. Q: What are the preferred file formats for camera-ready ads for BreezeJMU.org? A: JPEG, GIF, SWF. Gif files may be animated or static. The Flash SWF should be created at a maximum of frames per second. All online ad art must be saved in RGB or Indexed color and be less that 0 KB in size to ensure quick downloads and page refreshes. If you have any questions about creating online ad artwork, call (40) -1 or thebreezeads@gmail. com.