Senior Creative Arabic Copywriter at Impact BBDO Dubai, United Arab Emirates

Transcription

1 CV Khaled Amairy Senior Creative Arabic Copywriter at Impact BBDO Dubai, United Arab Emirates Contact Information Day-time Phone: Target Job Target Job Title: Content Writer, Publisher, Public Relations Manager Career Level: Management Target Job Location: UAE; other GCC countries; Syria Career Objective: Senior Copywriter and Graphics Designer with 8+ years of experience across diverse organizational domains, holding a Diploma in Radiology coupled with training in Graphics Designing, possessing excellent knowledge in various aspects of content development, proof reading, content reviewing and editing and project management, seeking challenging assignments with a reputed organization. Target Industry: Advertising; Arts/Entertainment/and Media; Consulting Services; Marketing; Public Relations; Publishing; Translation; Business Support Employment Type: Employee Employment Status: Full time Notice Period: 1 month Personal Information Birth Date: 12 December 1978 (Age: 39) Gender: Male Nationality: Palestine Residence Country: Dubai, United Arab Emirates Visa Status: Residency Visa (Transferable)

2 Marital Status: Married Number of Dependents: 3 Driving License Issued From: United Arab Emirates Experience (11 Years, 3 Months) Senior Arabic Copywriter at Impact BBDO Location: Dubai, United Arab Emirates Company Industry: Advertising Job Role: Writing/Editing September Present Involved in conceptualization and drafting copy of advertisements, brochures for client Etisalat and Swyp to be used across various forms of media. Developing Arabic content for TVC & Radio scripts and rendering Arabization services to enhance Arabic copy. Evaluating technical properties of products to ascertain consumer appeal for specific products. Collaborating with account executives to assess client s requirement and budget to ensure compliance to budgetary allocations across campaigns. Involved in development and presentation of storyboards of ideas. Collaborating with art directors for development of creative ideas. Coordinating with various support teams in ensuring smooth functioning of campaign operations. Preparing casts of actors and voiceovers based on campaign requirements. Collating market intelligence on competition and restructure advertising campaigns to enhance effectiveness. Involved in evaluating, editing and proofreading contents for spelling and grammar errors. Drafting press releases to generate awareness on new products. Strategizing social media content development through the identification of niche sets of audiences across all major platforms Discussing client requirements in detail, analyzing the scale of implementation and suggesting further enhancements to the plans if any Conducting research and developing content for the social media based on client requirement, with a view to create interaction between the company and its target audience Ensuring that keywords are appropriately used throughout the content as a pre-requisite to rank higher and generate more traffic Facilitating the development of idea-centric articles, reviews, press notes etc, which engage the reader at all times Senior Arabic Copywriter at DDB f.z. LLC Location: Dubai, United Arab Emirates Company Industry: Advertising Job Role: Writing/Editing November September 2014 Highlights Acquired significant exposure in presenting various award winning campaigns for TVCs and radio.

3 Involved in development of TVC and radio scripts, concepts and rendering various types of Arabization services for enhancement of Arabic copy. Collaborated with media planners, buyers, production department, designers, illustrators, printers, photographers and production companies in presenting qualitative campaigns. Worked with the creative team in development of ideas and concepts for visual and verbal elements. Ensured compliance to delivery schedules and other SLA parameters across assigned campaigns. Enhanced client satisfaction through prompt resolution of issues and other SLA parameters Catered to major clients like Persil, Audi, Vernel Max, Lipton, Quaker, Cheetos, Tropicana, Bario, Clorox, Johnson & Johnson, Neutrogena, Clean& Clear, Mirinda, Sunbites, Radio Mirchi, Fly Emarat, Sky Cargo, Wrigleys Extra, 5GUM, Carefree &Veedol Lubricants. Arabic Copywriter at Focused LLC Location: Dubai, United Arab Emirates Company Industry: Advertising Job Role:Writing/Editing October September 2011 Highlights Instrumental in successful and effective launch of HyperPanda and Emirates Investments. Collaborated with the Creative and PR Services team to write, edit and proof creative copy and content for integrated campaigns. Functioned as primary point of contact for creative writing in support of Creative and PR enablement including development of campaigns based on identified projects/ campaigns. Involved in strategic and conceptual development of messages, stories, editorial and other types of internal and external communication. Evaluated and identified key product or service differentiators to work as source of information develop effective content to support client's Mission and seasonal campaign themes. Restructured campaign strategies and developed contents based on collated market intelligence on competition and other market trends. Rendered Arabization services, developed TVC and Radio scripts based on client requirements. Evaluated work done by internal teams and external suppliers to ensure qualitative service delivery. Catered to major clients like Hyper Panda, Dominos Pizza, Wendy's Burger, RAK Ceramic, Tecom, Emirates Investments Group, Gourmet Burger Kitchen, California Pizza Kitchen and Sharif Eye Centre. Arabic Copywriter at Communique Advertising Location: Dubai, United Arab Emirates Company Industry: Advertising Job Role: Writing/Editing September September 2009 Highlights Played key role in successful launch of Krispy Kreme. Involved in understanding communication briefs, generating copywriting concepts and writing long copies in Arabic for various communication mediums.

4 Designed selected concepts to produce powerful and persuasive communication messages or contents across various media based on client requirements. Ensured accuracy of contents aligned to organizational standards through effective proof reading. Rendered Arabization services, developed TVC and radio scripts for major clients like Subaru, Pizza Hut, Hardees, KFC, TGIF, Krispy Kreme, Al Faraa Group, Al Ain Food & Grand Mill. Education Certification / diploma, Radiography at Damascus University Location: Damascus, Syria Completion Date : June 1999 Trainings , Graphic Designing software, Al Hadara Institute, Damascus Skills Development of Creative Solutions Conceptualization and Implementation of Solutions Designing Content Writing Concepts, Compositions, Layout and Final Art Accurate Spelling and Grammar Level:Expert Experience:10 years or less Last Used: 1 month or less Logic, Creativity and Imagination Confidence, Enthusiasm and Determination Commercial Awareness and Ability to Understand Target Audience Interest in Popular Culture, New Trends and Styles

5 Writing Jingles, Poetries, Social Media & PR copy MS Office Package: Microsoft Word, Microsoft Excel, Microsoft Access, Microsoft Outlook Adobe InDesign Adobe Photoshop Adobe Illustrator Languages English Level: Expert Arabic Level: Expert Hobbies and Interests Reading (Poetry, Politics and Literature); Film, Music Festivals, Art, Politics, Travel