THIS IS FOXTEL MAGAZINE MEDIA KIT 2019

Transcription

1 FINALIST Custom Magazine of the Year MAGAZINE MEDIA KIT 2019 THIS IS FOXTEL MAGAZINE We entertain 683,000 Australians every month*, informing program choice, delivering plot sneak peeks and providing exclusive interviews with the biggest names in the business, including Chris Hemsworth, Tim Cahill, Danielle Cormack, Matt Moran, Maggie Beer, Jacki Weaver and Anna Torv. We inspire people to watch programming across all genres on the world s most popular channel brands and we promote Foxtel s investment in high quality local content. Our 210,565 paid subscribers** find something on TV they want to watch every time they open Foxtel magazine for inspiration. CHRIS HEMSWORTH, FOXTEL AMBASSADOR We don t just inform and entertain we are a part of people s lives. Our content targets each member of the family through clearly defined and relevant sections to intrigue, excite and inspire everyone to watch Foxtel, with more than half of our readers (56%***) using the magazine every day of the month. Sources: *Emma, February 2018 **CAB, March 2018 ***Reader Survey Results July 2016, conducted on behalf

2 Foxtel is home to the best in entertainment from Australia and around the world, and our magazine plays an important role in keeping our loyal customers informed about the wide range of channels and programs, services and groundbreaking broadcasting innovations Cait Taylor Head of Editorial Content, Foxtel READERSHIP 683,000 * (3.2 readers per copy) GUARANTEED CIRCULATION 210,565 ** copies each month DISTRIBUTION Home delivered to Foxtel subscribers and available to download on Zinio PAID SUBSCRIPTION Subscribers opt in and pay $47.40 annually to receive the magazine ($3.95) HIGH ENGAGEMENT Over half of readers use the magazine every day *** THE GREAT AUSTRALIAN COOKBOOK NOVEMBER 2017 Sources: *Emma, February 2018 **CAB, March 2018 ***Reader Survey Results July 2016, conducted on behalf

3 LOVE IT OR LIST IT SEPTEMBER 2018 ABOUT OUR READERS MALES 51% FEMALES 49% OUR REACH Major metro (52%) and regional/urban Australia (48%)* AGE The average age of readers is 55* THEY LOVE TV Spending 3.5+ hours watching every day* LIFE STAGE 52% have children living at home* Sources: *Emma, February 2018

4 A PLACE TO CALL HOME AUGUST 2018 OUR READERS ARE HIGHLY ENGAGED 86% OF READERS ARE READING EVERY ISSUE of Foxtel magazine* 56% OF READERS ARE REFERRING TO THE MAGAZINE every day more than ever before* 82 MINUTES is the average time spent reading each issue* PLANNING TOOL 65% of readers wouldn t know what to watch without Foxtel magazine* WE ARE HELPFUL 75% of readers find the magazine helpful and informative* THEY ARE HIGHLY SATISFIED 84% of readers are very satisfied with the magazine* Source: *Reader Survey Results July 2016, conducted on behalf Verbatim reader responses from Foxtel magazine survey, July 2016: I love the magazine because the features are good and the knowledge gained helps to know what to view It s an excellent magazine, very informative and entertaining to read It has a big influence on what new programs suit my taste and therefore what to watch

5 LOOSE INSERTS ARCHIE THOMPSON JANUARY 2018 Loose inserts provide a cost-effective, high-impact and targeted solution to advertisers. A strong benefit of loose insert advertising is the ability to segment the subscriber base, allowing for a highly targeted campaign with minimal wastage. READERS CAN BE TARGETED BY: - State - Metro - Region - Postcode WE CAN ALSO TARGET READERS BY THEIR CHANNEL PACK, PROVIDING AN EVEN MORE EFFECTIVE SOLUTION: - Entertainment Pack - Entertainment Plus Pack - Sports Pack - Docos Pack - Movies Pack - Kids Pack - Drama Pack COST- EFFECTIVE + TARGETED OPTIONS MAGAZINE The segmentation options now available in Foxtel magazine mean we run less risk of wastage with our campaigns. We are able to get straight to the intended audience and we have seen great ratings success as a result Catherine Zaharias Marketing Manager, Nickelodeon Australia & New Zealand MEDIA KIT 2019

6 LISTINGS SECTION The Listings section is the only place to see Foxtel s programming for every day of the month. 56% OF READERS refer to the magazine every day* 83% SAY THE MAGAZINE INFORMS THEM about the must-see programs throughout the month* 65% OF READERS SAY THEY WOULDN T KNOW WHAT TO WATCH without the magazine* Source: *Reader Survey Results July 2016, conducted on behalf ADVERTISING RATES SIZE Inside Front Cover Double Page Spread Outside Back Cover Inside Back Cover Full Page Half Page Third Page Vertical Daily Highlights SIZE Box Loadings Casual X3 X6 X12 $34,248 $34,000 $33,900 $33,550 $24,463 $23,750 $23,075 $21,400 $19,312 $19,070 $18,820 $18,570 $15,450 $15,350 $15,200 $14,750 $12,875 $12,489 $12,103 $11,201 $8,755 $8,655 $8,510 $8,160 $5,253 $5,100 $4,950 $4,590 Casual X3 X6 X12 $3,610 $3,510 $3,350 $3,150 From the Emmy Award winning creator of FARGO Starring Dan Stevens (Downton Abbey) POSITION Right Hand Page Opposite Contents Early Right Hand Page Opposite Section Opener Advertorial Percentage IT BEGINS TONIGHT 7.30 pm aedt E X P R E S S F R O M T H E U. S. CHANNEL 119 Insert Rates From the Emmy Award winning creator of FARGO Starring Dan Stevens (Downton Abbey) WEIGHT Rates per 000 WEIGHT Rates per g $ g $ g $ g $ g $ g $ g $120 All inserts require weight and fulfilment approval. Inserts can be segmented by metro, region or postcode. Minimum 50,000. Rates do not include GST. IT BEGINS TONIGHT 7.30 pm aedt E X P R E S S F R O M T H E U. S. CHANNEL 119

7 DEADLINES ISSUE Booking Material Insert Booking Insert Delivery Sent To Homes January 16/11/18 20/11/18 30/11/18 04/12/18 24/12/18 February 04/12/18 07/12/18 18/12/18 19/12/18 24/01/19 March 16/01/19 18/01/19 01/02/19 04/02/19 25/02/19 April 15/02/19 19/02/19 01/03/19 05/03/19 25/03/19 May 15/03/19 19/03/19 28/03/19 04/04/19 24/04/19 June 23/04/19 26/04/19 03/05/19 07/05/19 24/05/19 July 21/05/19 23/05/19 31/05/19 05/06/19 24/06/19 August 18/06/19 20/06/19 01/07/19 03/07/19 24/07/19 September 19/07/19 22/07/19 02/08/19 06/08/19 26/08/19 October 16/08/19 21/08/19 30/08/19 04/09/19 25/09/19 November 10/09/19 12/09/19 01/10/19 03/10/19 25/10/19 December 18/10/19 22/10/19 01/11/19 05/11/19 25/11/19 MATERIAL SPECS Magazine SIZE (mm: height x width) Double Page Spread Outside Back Cover Trim Type Bleed To be supplied as two single full pages 275 x X X 170 Full Page 275 X X X 225 Half Page Vertical 275 X X X 117 Half Page Horizontal 135 X X X 225 Third Page Vertical 275 X X X 80 Listings Section SIZE Trim (mm: height x width) Daily Highlights Box (DHB) X 91 Foxtel magazine is a saddle stitched publication EDITORIAL ENQUIRIES ADVERTISING ENQUIRIES ACCEPTABLE MEDIA Foxtel magazine only accepts advertising material via Quickcut (Adstream/Digital Ads Int.) or Adsend, service providers for electronic delivery of digital files. For more information regarding Quickcut and Adsend, contact: Quickcut (Adstream): (02) (reception), (Australia only tech support) or visit Quickcut (Digital Ads International): (+61 2) or visit Adsend: (03) , (Aus only tech support) or visit When supplying advertising material, please ensure that the on-sale date and magazine name are entered. This will assist in keeping track of your advertisement. Ensure that the order of consecutive advertisements and left/right hand pages on double page spreads are noted in the material instructions. Please contact production prior to sending revised files and when sending revised files add an R at the end of the file name. If production have not been advised there is no guarantee that revised material will appear. FILES Foxtel magazine has adopted guidelines for 3DAPv3 separations profiles (3DAPv3_papertype-3_280.icc), a standard for proofing and printing. Acrobat Distiller 6 or above is preferred. Files to be created in PDF version 1.3 or 1.4. Files to be supplied as single pages. PDF files to be supplied in CMYK format. RGB or spot colour files will be rejected. ERIN McWHIRTER Editor-in-chief P (+61 2) E foxtel@mediumrarecontent.com ELLIOTT BARSBY National Advertising Manager P (+61 2) E elliott.barsby@mediumrarecontent.com ANTHONY SULLIVAN NSW Account Manager P (+61 2) E anthony.sullivan@mediumrarecontent.com BRITTANY BOYS Victorian Account Manager P (+61 3) E brittany.boys@mediumrarecontent.com