MAY Sponsorship Opportunities

Transcription

1 MAY Sponsorship Opportunities

2 This sponsorship deck explains who we are, and what we can do for YOU. > > The the second annual Great Okanagan Beer Festival in beautiful Kelowna will be a three-day event in mid-may, attracting 3,000+ beer, travel and adventure lovers from all over the world. GOBF: INTRO > > There s a main tasting event on the Saturday (May 14th) during the afternoon, with events happening at partner venues over the three-day period, including (but not limited to) cask nights, seminars, and food pairings. > > GOBF (and it s older sibling WVBF) is about the love of beer, with the key objective of working with our community, partners and sponsors to create an amazing experience for our guests. > > We work with small local craft outfits as well as some of the largest and prolific beer brands in North America and Europe so the bar is set high and this is what our guests have grown to love and expect. > > GOBF provides the opportunity for appropriate brands to get in front of an engaged crowd of enthusiastic beer lovers who like to travel, eat great food and have a taste for adventure sound like your crowd? We hope so.

3 Out of Province 4% 43% 57% Lower Mainland 15% > > Demographic Range between (average age of 39) > > 86% of 2015 sales originated from out of The Okanagan Valley and remaining sales came from Alberta along with Lower Mainland > > For GOBF we hope to increase the percentage of destination travellers > > Mid-upper income bracket ($50K+) > > 57% Male / 43% Female What do these people love? > > Pubs/Breweries > > Homebrewing > > Hunting/Fishing > > Travel/Vacation > > Live Music/Concerts > > Casinos > > Dining > > Recreational Sports > > Snowmobiling > > Camping/Hiking > > Skiing/Snowboarding > > Climbing Kelowna 58% Okanagan Valley 15% > > Sporting Events > > Cooking > > Running > > Cycling

4 WE CAN HELP YOU: 1. Showcase your products, services and technologies: > > Onsite activation > > Authentic integration of products and services 2. Return on your investment: > > Unique content generation opportunities > > Onsite sales opportunities > > Exclusive offers to our guests, employees, partners, volunteers etc. > > Increasing database and reach 3. Elevate your brand: > > Web / social media competitions and engagement > > Custom marketing initiatives that will speak to your demographic > > Onsite branding opportunities

5 GOBF: BY THE NUMBERS We re heading into our fourth year of beer festivals. We re getting bigger and better, which leads to more opportunities for everyone WVBF 2013 WVBF 2014 WVBF 2015 GOBF 2015 GOBF 2016 (forecasted) ATTENDEES BREWERIES BEERS SEMINARS CASK CONTESTS DINNER PAIRINGS OFF-SALES No Yes Yes No No PARTICIPATING BARS / RESTAURANTS OTHER THEMED / PARTNERED EVENTS

6 MEET OUR BREWERIES Our beer festivals attract some of the biggest and most influential beer brands from across North America & Europe. These brands are a part of the success of the festival, drawing their many fans and leveraging their vast online and social reaches and marketing channels. Highlights: > > Peroni Nastro Azzuro est Italy 483,000+ followers > > Deschutes est Bend, OR 93,000+ followers > > Warsteiner est Germany 386,000+ followers > > Sierra Nevada est Cilco, CA 227,000+ follower > > Phillips Brewing Co. est. 2001, Victoria, BC 14,000+ followers > > Whistler Brewing Co. est Whistler, BC 5,500+ followers > > Deep Cove Brewers & Distillers. est Vancouver, BC 2,000+ followers

7 GOBF: WHO S TALKING ABOUT US

8 GOBF: OUR MARKETING > > Print Media This is an area where we work with our sponsors and partners to craft content and choose outlets that benefit both of us. We ll be working closely with Tourism Kelowna to make sure our print ads target the right audience. > > News Releases News releases announcing our partners go out to local, national and beer media. > > Radio We ll be running ads and specific packaged competitions featuring our partners through both local and national radio stations. > > Social Media Reach We know that our demographic live and breath social media and that s why we keep fresh content pumping out all year long. Website sessions & page views over festival 17,000+ > Facebook reach 16,000+ > Facebook Followers 5,700+ > Twitter Followers 750+ > subscriber list of > > Brochure/Event Guide Feedback from event goers and vendors at the Whistler festivals was that we need to invest in a festival event guide and so we re developing both a print and digital version for GOBF. This will be another point of contact for partners and sponsors with us distributing this guide throughout the key target areas. > > Exhibitor/Media/Staff Festival Passes We give our exhibitors, media and staff worked a cool lanyard pass these can also be co-branded and will be swinging around 300+ necks come festival time. > > Giveaways We put aside a number of festival tickets to place in giveaway packages with our partners, pushing these out through the media medium that makes the most sense for us and the partner

9 GOBF: MARKETING EXAMPLES (From WVBF & GOBF) Your Logo Here

10 WE APPROACH SPONSORSHIP AS TRUE PARTNERSHIPS Title Sponsor You re all in! Only the serious of serious beer drinkers can handle the undeniable power of a barley wine. Premier Sponsor You clearly mean business and we can handle people with hops. Official Sponsor You ve got flavour and we want some of that! Associate Sponsor You re sweet and we can sip lots of you! Supporter You re up for a little bit of the action and we like it. Other Sponsorship Opportunities: > > In-kind Sponsorship > > Art Exhibits > > Media Accommodation Hosts

11 Title Sponsorship includes: TITLE SPONSOR What s in a name > > Exclusive naming rights to the festival and main event > > Custom-design of a new event, program, or award Print > > Logo placement on all GOBF collateral, advertising and 2,500+ beer sampling mugs > > 1 x full-page event guide ad > > Opportunity to create street banners, flags etc. > > Couponing/advertising on event tickets > > Opportunity to create and brand event staff shirts/caps/uniforms Online > > Logo, link, profile and banner ads on our website Radio > > Naming rights in all radio ads with Power FM in Kelowna Social > > Advertorial opportunities in our newsletters and YouTube webisode > > Social media tag inclusion through our social media program > > Opportunity to provide branded gifts for visiting media and VIPs On Location > > Preferred 10x10 activation booth space > > Up to 100ft of perimeter bannering > > Banner placement at the main event > > Inclusion in on-site event signage > > Opportunity to sell product on-site (if appropriate) Perks > > 20 VIP tickets and access to the VIP Sponsor Lounge

12 Premier Sponsorship includes: PREMIER SPONSOR What s in a name > > Naming rights for one of our side events such as the Cask Showdown Series, or Seminar Series and concert series > > Custom-design of a new event, program, award Print > > Logo placement on select GOBF collateral and advertising initiatives > > 1 x full-page event guide ad Online > > Logo, link, profile and banner ads on our website Social > > Advertorial opportunities in our newsletters and YouTube webisode > > Social media tag inclusion through our social media program > > Opportunity to provide branded gifts for visiting media and VIPs On Location > > Preferred 10x10 activation booth space > > Up to 100ft of perimeter bannering > > Banner placement at the main event > > Inclusion in on-site event signage > > Opportunity to sell product on-site (if appropriate) Perks > > 15 VIP tickets and access to the VIP Sponsor Lounge

13 OFFICIAL SPONSOR Official Sponsorship includes: What s in a name > > Named sponsorship opportunities for the bar and restaurant based events Print > > Logo placement on all GOBF collateral and advertising initiatives > > 1 x full-page event guide ad > > Opportunity to create street banners, flags etc. > > Couponing/advertising on event ticket backs > > Opportunity to create and brand event staff shirts/caps/uniforms Online > > Logo, link, profile and banner ads on our website Social > > Advertorial opportunities in our newsletters and YouTube webisode > > Social media tag inclusion through our social media program > > Opportunity to provide branded gifts for visiting media and VIPs On Location > > Preferred 10x10 activation booth space > > Up to 50ft of perimeter bannering > > Banner placement at the main event Perks > > 10 VIP tickets and access to the VIP Sponsor Lounge

14 ASSOCIATE Associate Sponsorship includes: Online > > Logo, link, and profile on our website Print > > ½ Page Event Guide advertisement Social > > Social media tag inclusion through our social media program On Location > > 10x10 activation booth space > > Up to 20ft of perimeter bannering Perks > > 5 VIP tickets SUPPORTER Supporter Sponsorship includes: Online > > Logo and link on our website Print > > ¼ Page Event Guide advertisement Social > > Social media tag inclusion through our social media program On Location > > 1 x perimeter banner Perks > > 2 VIP tickets

15 Katrina Frew Director of Festivals & Events Jordan Stanzack Festival & Events Manager Mountain Square, Whistler B.C. V0N 1B4 CONTACT