BAYLOR BEARS

Transcription

1 BAYLOR BEARS

2 OVERVIEW When you join the Baylor Team as a corporate sponsor, you join the excitement and power of Sports Marketing through Big 12 Athletics. As a member of the highly regarded Big 12 Conference, Baylor teams frequently appear on national network television, as well as being part of the conference s popular regional TV coverage. Baylor teams, coaches and athletes often are featured in national publications in recognition of their achievements. The Baylor ISP Sports Radio Network can be heard on affiliates throughout Texas satellite radio and worldwide on the school s official athletic website, There aren t any precise studies showing what sponsorship is worth, but the rule of thumb is that putting $1,000 behind a sports event will generate the same exposure as $10,000 in advertising. The Wall Street Journal On average, fans are 76% more likely to buy a sponsor s product because of their direct association with an athletics department. Julius Joyce & Associates The Baylor Department of Athletics and ISP Sports are firmly committed to upholding the strong tradition of excellence that has marked Baylor Athletics throughout its history. As the athletic program s exclusive multimedia representative, ISP Sports can customize a program to fit your marketing, promotional and sales goals. The following multi-faceted opportunities can be packaged to meet your specific needs and budget. Join us as part of the Baylor Family and be a part of one of America s premier academic institutions and athletic programs. Build Brand Awareness Reach Your Target Audience Increase Sales

3 THE POWER OF EVENT MARKETING When you become a part of the Baylor team, you join a growing number of successful companies who recognize the power of at-event sports marketing. Purchase intent a customer s stated interest in buying a product rose 52% among consumers who attended brand-sponsored events including sports championships. Such purchase intent translated directly to sales about 50% of the time, according to the Advertising Research Foundation in New York. Visual association with international sports events brings a sponsoring company high visibility and brand exposure. When done right, these initiatives create a win-win scenario for the company, the sport itself and the communities of fans, and therein lies the recipe for successful sports marketing. Rajesh Subramaniam, Senior Vice President, International Marketing, FedEx Services (Sports-event marketing) creates a presence that is unexpected, fresh and different. When done right it goes beyond just raising awareness, it literally drives people to shop. Mark Gibson, Assistant Vice President, Advertising, State Farm According to USA Today, advertisers and marketers are seeking new strategies to reach a consumer who is increasingly away from the home. Sport sponsorship provides a unique and powerful opportunity for sponsors to connect with new customers. There are many connection points you can build at an event whether it is emotional, aspirational or awareness building it goes beyond just counting audience attendance. Raymond Pettit, Senior Vice President, MarketShare Partners

4 TESTIMONIALS What are our clients saying about us? Our company is proud to be associated with Baylor University. We not only get to support a fine institution, but we also get to make a difference in the community we serve. We have been partners with Baylor since With that long-term partnership, we have had to make changes to the original contract to meet our company's changing goals. ISP has been flexible in making those modifications and have been successful in implementing and executing each change. Rocky Harris Sports Marketing Director, Reliant Energy "Our company has experienced positive feedback from our clientele and overall economic growth since partnering with ISP Sports Network 3 years ago. We have been very pleased with the results from their advertising package and plan to continue a business relationship with ISP well into the future." Jay Nye Northern & Nye Printing

5 THE BEARS IN THE NEWS February 25, 2008 Edition

6 WHO ARE BAYLOR FANS? Age (Mean: 48.0) Adults Adults Adults Adults Adults 35 or older Adults 50 or older Men Men Men Men Women Women Women Women Household Income $25,000 or more $35,000 or more $50,000 or more $75,000 or more $100,000 or more Target % 23.7% 52.1% 41.9% 47.9% 76.3% 47.9% 13.4% 33.6% 25.6% 29.9% 10.4% 18.6% 16.3% 18.0% Target: Baylor Fans (LV) Education Sex Men Women 40.2% 59.8% Target % Target % High school graduate (12th grade or GED) 25.5% Some college (1-3 years-not Graduate or AA/Associates) 32.9% Target % College graduate (4 year college) 18.4% 85.8% Some post graduate (no advanced degree) 1.7% 73.6% Post graduate degree 12.6% 56.9% 36.8% Copyright Scarborough Research %

7 BAYLOR FACILITIES When you join the Baylor Team as a corporate sponsor, you join the excitement and power of Sports Marketing through Big 12 Athletics. FLOYD CASEY STADIUM (FOOTBALL) A record 260,000 people attended Baylor home football games Oct 28, Largest crowd ever to see a game (51,286) Other Events - 125,000 (High School Football Playoffs, High School Band Competition & Special Events FERRELL CENTER (BASKETBALL) In the season the Lady Bears drew 110,000 fans, one of only 11 schools nationally projected to reach that milestone Baylor Men's Basketball averages 7,000+ per game Other events drew an additional 60,000 people BAYLOR BALLPARK (BASEBALL) The home of Baylor Baseball opened in 1999 and has a capacity of 5,500 Over 110,000 fans attended Baylor home games in 2007 High School Playoffs and tournaments drew an additional 20,000 fans GETTERMAN STADIUM (SOFTBALL) One of nation s premiere softball facility Stadium record crowd of 1,475 on May 3, 2006 against Texas Routinely among nations largest average crowds.

8 TELEVISION Baylor sports can be seen on KCEN - NBC affiliate in Waco And on FSN Southwest. Inside Baylor Sports This show airs \on KCEN NBC affiliate in Waco on Sunday s at 10:30 p.m. The taped delayed broadcast can bee seen on FSN Southwest on Wednesday s at 1:00 p.m.. :30 Spots Feature Entitlements Billboard Sponsor Baylor Game Broadcasts Selected men s basketball, women s basketball and baseball games can be seen on FSN Southwest. :30 Spots

9 RADIO The Baylor ISP Sports Network can be heard throughout Texas on 10 radio affiliates as well as on Satellite Radio and on Football & Basketball Radio Shows All Baylor football and basketball games are broadcast live - allowing sponsors the opportunity to participate in the following programming: Tailgate Show (Football Only) Pre-Game Show Play-By-Play Halftime Show Post-Game Show Other Radio Broadcasts Women s Basketball, Baseball & Softball Live Mentions Feature Entitlements :30 Spots Coach s Call-In Shows (Football Fall) Baylor Hour (All Sports Spring) Presenting Sponsor On-Site Location Feature Entitlements Baylor Sports Beat Daily Radio Sports Report :30 Spots Abilene KULL-FM 92.5 Amarillo KIXYA-AM AM 940 Big Spring KBST-AM 1490 Dallas/Fort Worth WBAP-AM AM 820 KVCE-AM 1190 Houston KKHT-FM Jacksonville KEBE-AM 1400 Lubbock KJAK-FM 92.7 Longview/Tatum KXAL-FM Lufkin KYBI-FM Marshall KXAL-FM San Antonio KRPT-FM 92.5 Stephenville KCUB-FM 98.5/107.9 Waco KRZI-AM 1660 Sirius Satellite Radio All games also available for live streaming at **Flagship Station

10 FOOTBALL RADIO COVERAGE MAP

11 2008 BAYLOR FOOTBALL SCHEDULE DATE OPPONENT TIME August 28 th Wake Forest 7:00 p.m. CT (TV) September 6 th Northwestern State 6:00 p.m. CT September 13 th Washington State 11:30 a.m. CT (TV) September 19 Connecticut 7:00 p.m. CT (TV) October 4 th Oklahoma TBA October 11 th Iowa State TBA October 18 Oklahoma State TBA October 25 Nebraska TBA November 1 st Missouri TBA November 8 Texas TBA November 15 th Texas A&M TBA November 29 Texas Tech TBA

12 FOOTBALL Floyd Casey Stadium The home of Baylor football hosted a record of 260,000 people in the 2006 season. The stadium also hosts more than 125,000 additional visitors throughout the year for non-baylor events. Video Board Signage- South End Zone 7' x 14' lighted advertising panels located on video board, including opening and closing logo video board recognition Scoreboard Sponsor - South End Zone SOLD OUT Scoreboard Sponsor - North End Zone 4'2" x 8' lighted advertising panel on north end zone auxiliary scoreboard system End Zone Fence - South End Zone 4' x 15' backlit sign located under south scoreboard Non-backlit signs are also available Player Benches 2' x 12' signs located behind player benches (two per side)

13 FOOTBALL Floyd Casey Stadium The home of Baylor football hosted a record of 260,000 people in the 2006 season. The stadium also hosts more than 125,000 additional visitors throughout the year for non-baylor events. Coach s Headsets Exclusive logo placement on each coach's headset Video Board Promotions -Replays BaylorVision staff will pre-produce video board segments Logos include in replays On-Site Display Activation Displays - Interactive Couponing Tabling The combined estimated economic impact during the academic year of students, visitors, operations, and capital spending on McLennan County is estimated to be $1,222.8 million Game Entitlements Hospitality Advertising Promotional opportunities

14 BASKETBALL Ferrell Center The home of Baylor Basketball, over 230,000 people attended Men s and Women s basketball games in Center is also a host to an additional 100,000+ non-athletic guests throughout the year. Pro Ad Signage 2 x 10 rotating Pro Ad sign onvideo board Scorer s Table DLP Signage 40 Digital Signage TV Visible Press Row 2 x 8 static lighted advertising panel and NEW DLP panel Hustleboard Signage 3 x 10 lighted advertising panel Video Board Signage 4 x 8 lighted advertising panel Video Board Features In-Game features at all home games Concourse Signage 1.5 x 3 double-sided lighted advertising panels

15 BASKETBALL Ferrell Center The home of Baylor Basketball, over 230,000 people attended Men s and Women s basketball games in Center is also a host to an additional 100,000+ non-athletic guests throughout the year. Goal Pad Covers Upper Logo placement on upper portion of both goal pads (approx. size: 12 W x 40 W) Team Bench Seatbacks Sponsor logo presence, in up to four colors, on the seatbacks of all team bench chairs (approx. logo size: 6"H x 12"W) Game Entitlements Title sponsorship for games Hospitality, tickets, advertising On-Site Display Activation Displays - Interactive Couponing Tabling Portal Signage 2 x 5 advertising panels End Board End of Court Panel 2 x 8 lighted advertising panel

16 BASEBALL Baylor Ballpark The home of Baylor Baseball opened in 1999 and has a capacity of 5,500. Over 110,000 fans attended Baylor home games in Video Board Signage Lighted advertising panel on baseball video board Including one (1) in-game feature per game Baseball/Soccer Scoreboard 3' x 9' double-sided backlit advertising panel with exposure to baseball and soccer Scoreboard Signage Lighted advertising panel on baseball scoreboard Outfield Fence 8' x 20' painted outfield fence logo sign panel Video Board Feature Between innings feature on video board Game Entitlement Title sponsor of game or series Foul Line Signage 3' x 14' painted plywood signs along left field line ** Advertising Opportunities available also at Softball, Soccer, Volleyball and Track

17 PRINT Baylor Athletics offers a wide variety of print opportunities at various price points. Game Day Publications Football Game Program Men s Basketball Yearbooks Women s Basketball Yearbooks Baseball Yearbooks Men s Basketball Flip Cards Women s Basketball Flip Cards Baseball Flip Cards Other Print Opportunities Ticket Backs for all sports Ticket Mailing Inserts Ticket Envelopes Parking Passes Team Posters Schedule Cards Spirit Paper Team Posters Football Men's & Women Basketball Olympic Sports Schedule Cards Football Men's and Women s Basketball Baseball and Softball

18 INTERNET The official athletic website of the Baylor Bears receives 154,300 unique visitors per month and 1,300,000 page views per month. Banner Advertising Run Advertising run throughout BaylorBears.com providing fans with a link to sponsor s website IAB Standard ad units x 90, 300 x 250, and 120 x 600 Official Online Partner Premium identification as an Official Online Partner with branding on every page All elements of Content Sponsorship, plus category exclusivity 2,500,000 Guaranteed Inclusion in one newsletter per quarter Content Sponsorship Presenting sponsorship of a unique content feature/ interactive promotion Permanent text link under the "promotions" navigational bar throughout the entire site with a direct link to promotional page 1,250,000 guaranteed leader board impressions to promote content feature Promotional text and link included in weekly e-newsletter

19 HOSPITALITY Consider hosting your next Event at a Baylor Athletic Venue by creating a fun, unique environment to interact with your group! Floyd Casey Stadium (September-November) Floyd Casey Stadium is the home of Baylor Bear football. Game-day events are available in Snickers Touchdown Alley where your group will enjoy the pre-game festivities in a private tent. Midweek events are available year-round for groups from 5 to 500 in the Galloway Executive Suite overlooking the stadium. Ferrell Center (November March) The Ferrell Center is home to the 2005 National Champion Lady Bears and the Baylor Men s Basketball teams. Host your group at an exciting Big 12 match-up and mingle during and after the game in the Stone Reception Room. Baylor Ballpark (February May) Baylor Ballpark is a favorite escape for Baylor students and fans. The Ballpark is consistently rated among the finest in college baseball and the nation. Your group will enjoy a private tent on the lawn in front of the stadium, then enjoy some of the best collegiate baseball in the country. Complete Turn-Key Event Corporate hospitality with the Baylor-ISP Sports Network is as simple. We will handle all arrangements to your requests, including food and accommodations. You can concentrate on developing your prospects and business relationships. Visit for game schedules

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