The Future is Bright THE AARP ONLINE NETWORK MEDIA KIT

Transcription

1 The Future is Bright THE AARP ONLINE NETWORK MEDIA KIT

2 Results More Reach. More Relevance. More Results. Today, the 50+ market makes up 35% of the US population and controls 75% of the nation s wealth. No one reaches the 50+ audience like The AARP Online Network. 2 Our properties reach the 50+ market with more content, more variety, and more relevance than any other organization. Now, you can too. We know which topics, services, and offers matter to AARP members; they are smart, savvy, active Internet surfers and online shoppers. Our members trust AARP to connect them with businesses that will positively impact their lives. AARP is their guide, advocate, and partner. Each month, 2 million unique visitors come to The AARP Online Network and arrive willing and eager to hear from our advertisers. This media kit will show you how AARP online can connect you to the 50+ market. Source: 2006 Fitness Business Pro 2 Includes AARP.org, AARPmagazine.org, aarpsegundajuventud.org, AARP Bulletin online and community locations

3 THE FACTS 50+Opportunity Today s 50+ audience is hip, happy, and healthy. They are powerful in number, surprisingly tech savvy, and redefining our expectations on age, vitality, and life. Today s 50+ Market n The 50+ market makes up 35% of the US population. n People over 50 control 75% of the nations wealth. 2 The Bright, Booming Future n In 2007, 50% of Boomers will be over 50, and in 7 years the last boomer will be 50 years old. 3 n Boomers spend $2 trillion on goods and services annually. 4 n 89% of Boomers advise their friends on purchasing decisions, and 93% of boomers identify their friends as trusted sources. 5 AARP Members n 22.5 million households n 38 million members Source: 2006 Fitness Business Pro 2 Source: 2006 Atlanta-Journal Constitution 3 Source: AARP 4 Source: 2007 Nielsen Company 5 Source: 2007 KRC Research

4 OUR AUDIENCE 50+Insight AARP reaches an active, affluent, and youthful audience in fact, the average age of AARP online visitors is 54.9 years old. Our members are avid travelers, are educated about their health, and use the Internet to research purchases at a rate greater than that of Internet users overall. The AARP Online Network allows companies like yours to build their brands with the 50+ market across multiple verticals in the online space. AARP Online Visitors Are Active, Diverse, and Savvy n 43% Male n 57% Female n 69% Married n Mean HHI: $70,038 n 67% Employed n 92% have been online for 3+ years n 6% go online every day n 78% go online 3+ times a week n 77% have broadband access They Know Their Way Around The AARP Online Network n Over 2 million average unique visitors a month n Over 6 million page views a month n Average time per visit: 6 minutes n Average page views per visit: 5.4 Source: Nielsen/NetRatings@Plan Report, Spring 2007 Source: 2007 Comscore Networks

5 AARP.ORG TOPICS 50+Impact Visitors learn about relevant issues and find content on the topics that matter most to them. AARP offers online advertisers the unique opportunity to reach our much sought-after audience across multiple channels. Each section of our site contains the depth and variety in content from online tools and resources to activities and advice that engage our visitors again and again. Member Discounts and Services This section offers members information on savings, special offers, new products, and rebates. Travel Visitors book travel, research destinations, and read reviews of some of the most popular locations, plus find discounts on airfare, lodging, and other travel related services. Family, Home, and Legal Visitors find insight on everything from caring for an elderly parent to helpful how-to s on taking care of small children to legal referral services. Learning and Technology Visitors stay up-to-date on the newest technological trends in addition to taking online classes on the topics relevant to them. Fun and Games Our highest-trafficked section of the site lets visitors play games and access entertainment news such as book reviews and movie information. Health Visitors find tips and articles on staying active and managing their health, plus information on prescription drugs and insurance. Money and Work Visitors find services to help them manage their retirement and finances, as well as multiple resources for those still in the workforce. Issues and Elections Visitors learn about relevant issues plus how to become more politically active in their own communities.

6 DISPLAY ADS 50+Reach Online Advertising Opportunities and Placements From display ads and e-newsletters to webvertorials and more, you ll have multiple opportunities to increase awareness and consideration with the 50+ audience across AARP s entire online offering. Display Advertising Take advantage of popular, relevant, and high-traffic topic areas throughout the site. We offer four different display sizes to help you reach all of our site visitors.

7 TAKEOVERS 50+Reach Channel or Subchannel Takeover AARP gives online advertisers the option of dominating all ad slots on a particular page, topic or subtopic, providing exceptional high-impact placement within The AARP Online Network. And when it comes to our active, engaged audience, it s a great way to be sure that your message breaks through. n Limited run, high-impact positioning n Fixed ad placement takeover n Roving takeover on individual pages across the network* * Roving takeover delivery ranges from 4 to 2 ad slots depending on location

8 50+Reach RICH MEDIA & WEBVERTORIALS Rich Media Capabilities AARP helps you create a unique relationship with our online audience by providing 4 units to use rich media. User initiated video units and expandable units give you greater impact than standard units and attract the user to interact with your brand. Break through the clutter and give the user an exceptional one-on-one experience. Webvertorials Webvertorials give you a showcase for your message. We ll produce the copy and creative for you, along with navigation to your Website. We ll also promote the webvertorial on the AARP network. This is the ideal way to get your message across, while engaging our visitors in deeper, more enriching content exactly what they look for when they visit AARP Online. n Housed within the AARP network for two (2) months n Design, production and copywriting included if desired n Up to 600 words of text and 2 links n Display ad Run-of-Network (RON) impressions to be used to drive traffic to the webvertorial n Subject to ad policies and editorial review, labeled Advertisement

9 NEWSLETTERS 50+Reach AARP Newsletters AARP offers 2 different newsletters covering many topics to help you reach our highly engaged subscribers. The e-newsletters go out to a total opt-in database of more than 2 million people. From travel and health to smaller niche newsletters, we ll help get your message in front of the most relevant audience. enewsletter Webletter Travel Computers & Technology Health and Wellness Lifelong Learning Humor and Hobbies Money and Work Care and Family Book Talk Circulation,650,000 40,000 80,000 65,000 4,000 35,000 35,000 26,000 7,000 Drops per Month 4 2

10 CREATIVE SPECS 50+Reach Creative Specs n AARP accepts GIF, JPEG, Flash and third-party served tags and certain rich media. n newsletter advertising can only accept GIF, JPEG or text ads that AARP posts. n Creative with a white background must have a minimum pixel border to differentiate the ad from AARP network content. n Any sound, expansion or videoplay must be user-initiated and clearly labeled with Play and Stop, and/or Close controls. n Hyperlinks should open in a new window. n AARP utilizes Doubleclick for Publishers (DFP). n Due to content quality, all creative assets must be approved by AARP. Ad Unit Pixel Dimensions File Size Rich Media Size Animation Time Square Button 25x25 20K 20K 3 Frames & 30 seconds, 3 loops Wide Skyscraper 60x600 3 Frames & 30 seconds, 3 loops Skyscraper 20x600 3 Frames & 30 seconds, 3 loops Medium Rectangle 300x250 3 Frames & 30 seconds, 3 loops Leaderboard 728x90 Unlimited Newsletter (image) 25x25 20K N/A 3 Frames & 30 seconds, 3 loops For full creative assets specifications, please visit

11 RATE CARD 50+Reach 2007 Rate Card Display Placements RON Dimensions CPM Square Button Leaderboard Medium Rectangle Wide Skyscraper Skyscraper Display Targeting Topic Targeting Sub Topic Targeting Geo Targeting - RON Geo Targeting - Topic Geo Targeting - Sub Topic 25x25 728x90 300x250 60x600 20x600 Dimensions Any Size Any Size Any Size Any Size Any Size $27.00 $27.00 $27.00 $27.00 $27.00 CPM $35.00 $55.00 $40.00 $55.00 $65.00 * Advertiser responsible for costs of third party served rich media enewsletters Newsletter Type Circulation Webletter,650,000 Travel 40,000 Computers & Technology 80,000 Health and Wellness 65,000 Lifelong Learning 4,000 Humor and Hobbies 35,000 Money and Work 35,000 Care and Family 26,000 Book Talk 7,000 Exclusive Opportunities Custom Editorial Length Webvertorial 600 Words Includes promotional impressions Cost Per Mailing $2,000 $7,500 $5,000 $5,000 $,500 $,500 $,500 $,500 $,000 Cost $60,000

12 50+Contact AARP Interactive Advertising Phone: Fax: