Bankers. Association Media Kit

Transcription

1 Tennessee Bankers TNBankers.org Association Advertising and sponsorship opportunities include: magazine TNBankers.org This Week e-newsletter Regulatory Bulletin e-newsletter Bankers Directory Conferences and events

2 Reach the top decision-makers within Tennessee s financial services community through, the flagship publication of the Tennessee Bankers Association, has been meeting the needs of Tennessee s banking community since It is the only magazine published for the state s banking industry. More than 2,500 subscribers receive every other month. It provides readers with pertinent information regarding the Tennessee banking climate and personal insight into the bankers who serve the Volunteer State. This information is important not only to the Tennessee banking community, but also to those who serve and work with Tennessee bankers, including associate members who provide bankers with products and services; legislators who serve Tennessee and the banking community in the political arena; and regulators that exam and monitor Tennessee banks to make sure our industry remains compliant and sound. Throughout the year, the magazine is distributed to those attending the Annual Meeting, education conferences, seminars, and workshops. Written and edited solely for Tennessee bankers, puts your advertising on the desk of interested buyers. Join the ranks of those in the know and advertise in. Membership Profile 2,000+ Tennessee Bank Branches 205 Tennessee Bank CEOs 99 Members of the Tennessee General Assembly 11 Members of Congress 200+ Associate Members 50 State Bankers Associations Contact Information Tyler Nelson, Vice President of Communications tnelson@tnbankers.org Tennessee Bankers Association 211 Athens Way, Ste 100 Nashville, TN or January/February 2018 Volume 106 Number 1 THE TENNESSEE BANKER July/August 2018 Volume 106 Number 4 THE TENNESSEE BANKER THE May/June 2018 Volume 106 Number 3 TENNESSEE BANKER THE BROADMOOR COLORADO SPRINGS, CO JUNE 17 19, 2018 PLUS Q&A with TN Department of Economic and Community Development Commissioner Bob Rolfe Leadership Luncheons Recap John Muse Chairman Farmers State Bank Mountain City MEMBER FEATURE Jeff Cunningham Athens Federal PAGE XX PLUS Photo recaps of: Leadership Convention Day on the Hill Human Resources Conference Strategic Technology Conference

3 Advertising Rates Members and Associate Members (includes full color) Size... 1x, 2x Rate... 3x, 4x, 5x Rate...6x, or more Rate Full Page...$1,570...$1,460...$1,390 ½ Page...$1,330...$1,290...$1,260 Nonmembers (includes full color) Size... 1x, 2x Rate... 3x, 4x, 5x Rate...6x, or more Rate Full Page...$1,770...$1,660...$1,590 ½ Page...$1,530...$1,490...$1,460 Ad Sizes Full page, full bleed Full page, no bleed Black and white - $500 discount One color - $250 discount Special Positions Page 3, page 5...$100 Inside front cover...$85 Outside back cover...$125 All other requested positions add... 10% These charges are in addition to the appropriate space charge and are billed net. Placement of all other advertising is at the discretion of the editorial staff. Special positions may be assigned by the editor for the purpose of layout only, but if requested are considered billable. Cover positions require 4-color. nonmembers do not qualify for the member rate. Makeups Advertising rates listed apply only to camera-ready advertising copy. Any changes or alterations required earn a minimum $50 composition charge. Artwork Requirements Materials PDF or EPS files (minimum 300 resolution and 150-line screen) preferred for all ads. All 4-color ads are to be supplied in CMYK format. Additional charges apply if generates color proofs or makes alterations w x h Half Horizontal 7.5 w x 5 h 7.5 w x 10 h Half Vertical 4.5 w x 7 h For additional advertising sizes/rates, please contact Tyler Nelson at tnelson@tnbankers.org.

4 Deadlines A signed contract must be on file before ad will run. Verbal instructions regarding advertising are treated as a tentative space reservation, which will be cancelled if a written contract is not received by the 1st of the month preceding publication. If new artwork is not received by the materials deadline, the publisher reserves the right to repeat the most recent insertion, and the advertiser agrees to pay for such insertions. Contracts/insertion orders... 1st of preceding month Materials... 15th of preceding month Issue Materials Deadline Publication Date January/February... Dec Jan. 15 March/April...Feb March 15 May/June... April 15...May 15 July/August...June 17...July 15 September/October... Aug Sept. 16 November/December...Oct Nov. 15 Cancellations Cancellation orders must be received in writing on or before the 10th of the month preceding publication, or advertising will run as scheduled. Advertiser agrees to pay the regular ad rate. In the event a multiple-insertion contract under protected rates is shortened or cancelled for any reason, the advertiser will be short-rated to the rate earned and agrees to pay the short rate.

5 2019 Editorial Calendar In addition to the articles that preview or provide a recap of conventions, conferences, and education programs. Each issue will include standing features: From the Executive Office - Colin Barrett, President/CEO On the Hill Amy Heaslet, Executive Vice President/General Counsel From the Commissioner Greg Gonzales, Commissioner of the Tennessee Department of Financial Institutions three times a year Washington Update American Bankers Association Washington Watch or From the Top Independent Community Bankers of America Banker to Banker comments on a hot topic from a segment of the banking community Q&A with legislative and regulatory figures and volunteer leadership Member Feature focus on an individual banker or bank Endorsed Partner Feature Bank Notes/Community Corner/People on the Move news and current events about our members January/February Annual Meeting preview of host city activities and hotel amenities Credit Conference preview The Southeastern School of Consumer Credit SM preview Human Resources Conference preview Young Bankers Division Leadership Luncheons recap March/April Annual Meeting preview of general session speakers plus sponsor and exhibitor listing Young Bankers Division Leadership Convention preview Bank Risk, Security & Technology Conference preview The Southeastern School of Commercial Lending SM preview The Southeastern School of Advanced Commercial Lending SM graduates Legislative Reception, Credit Conference recaps May/June Annual Meeting nominees for officers and board of directors Recap of Young Bankers Division Leadership Convention The Southeastern School of Consumer Credit SM graduates Human Resources Conference recap The Southeastern School of Banking SM preview July/August Annual Meeting recap Interview with s new chairman Compliance Conference preview Women in Banking preview Washington Conference recap The Southeastern School of Commercial Lending SM graduates September/October Personal Economics Program award winners and annual totals Bank Directors Retreat preview Independent Bankers Division Convention preview Trust and Wealth Management Conference preview The Southeastern School of Banking SM graduates Young Bankers Division Leadership Luncheons preview Membership Meetings recap November/December Year in Review BankPac Year-end report Credit Conference preview Trust and Wealth Management Conference recap Women in Banking recap All features are subject to change.

6 Advertising Contract for Tyler Nelson Vice President of Communications 211 Athens Way, Ste 100 Nashville, TN or Fax Advertiser: Address: Contact person: Title: Phone: Agency: Address: Contact person: Title: Phone: Publisher will supply one (1) checking copy and two (2) tearsheets to either advertiser or agency to the address above. Please specify. Member and Associate Member Rate 1x, 2x 3x, 4x, 5x 6x, or more Nonmember Rate 1x, 2x 3x, 4x, 5x 6x, or more Full page $1,570 $1,460 $1,390 Half page vertical $1,330 $1,290 $1,260 Half page horizontal $1,330 $1,290 $1,260 Full page $1,770 $1,660 $1,590 Half page vertical $1,530 $1,490 $1,460 Half page horizontal $1,530 $1,490 $1,460 FOR OFFICE USE ONLY Color (per issue) Full color (included) Black and white (less $500) One color (less $250) Special Placement (per issue) Page 3 ($100) Page 5 ($100) Inside front cover ($85) Outside back cover ($125) Other (add 10%) Issue Jan./Feb March/April 2019 May/June 2019 July/Aug Sept./Oct Nov./Dec Issue Jan./Feb March/April 2020 May/June 2020 July/Aug Sept./Oct Nov./Dec Total Insertion Cost Ad rate (-) $500 for B/W (-) $250 for one color (+) Special placement Subtotal for one ad (x) No. of insertions Total Special instructions: Please read terms and conditions on back of contract. Sign contract and return duplicate to at the above address. Contract terms understood and accepted by advertiser or authorised agent: Signature Title Date Accepted for publisher by: Signature Date

7 Contract Terms and Conditions Rate Protection Publisher agrees, in the event of a rate increase, to protect rate of the advertiser for the duration of this contract. Submission of Insertion Orders and Contracts Contracts/insertion order, indicating name of publication, advertiser, insertion date, ad size, identification of ad, color specs, plus any other special instructions must be received by the deadline noted in the current media kit. Verbal instructions regarding advertising placement will be treated as a tentative space reservation which will be canceled if a written contract is not received by the deadline date. Unacceptable advertising Advertisements simulating editorial style or matter are not acceptable. Publisher reserves the right to reject any advertising on the basis of form, content, or unavailability of space. Disclaimer With the exception of official announcements, the publisher and staff disclaim all responsibility for opinions expressed and statements made in articles or advertisements published in the magazine. All advertisements are accepted and published upon the representation that the agency and/ or advertiser is authorized to publish the entire contents and subject matter thereof. The agency and/or advertiser agrees to indemnify and save the publisher harmless from any loss resulting from claims or suits for defamation, libel, violation of the right of privacy, plagiarism, and copyright infringement. Re-publishing Previous Insertion Advertiser agrees that when advertising materials do not arrive at the office of the publisher by the specified materials deadline closing date as listed in the current media kit, the publisher may repeat publication of the most recent copy published, provided this contract calls for current issue advertising space. In such case, advertiser agrees to pay for such insertions. Cancellations Cancellation orders must be received in writing on or before the materials deadline, or advertising will run as scheduled. Advertiser agrees to pay the regular ad rate. Contract Termination This contract shall not be invalidated by omission of advertising materials, nor shall the publisher be liable for any damages or loss that may accrue from errors or omissions in any advertisement printed in excess of the amount charged by the publisher for that advertisement. In the event a multiple-insertion contract under protected rates is shortened or cancelled for any reason, the advertiser will be short-rated to the rate earned. Advertiser or his representative agrees to pay the difference between the rate charged and the rate earned, first responsibility for payment falling to advertiser. Payments Bills are payable upon receipt. Initial bills will be mailed to advertising agencies, when applicable; if unpaid within 30 days, copies of subsequent bills will also be sent to the advertiser. No third insertion will run before two prior insertions are paid in full. The publisher reserves the right to cancel the contract at any time upon default by the agency/advertiser in the payment of bills. Upon such cancellation, all unpaid charges, including short rates, shall become immediately due and payable. In the event of nonpayment, the publisher reserves the right to hold advertiser and/or agency jointly and severally liable for such monies as are due and payable to the publisher. Advance Payment Advertiser and/or agency agrees that the publisher shall have the right, in its sole discretion, to require as a condition precedent to performance of any or all of the publisher s duties under this contract, the payment in whole or in part of the amounts due the publisher under this contract. No failure to exercise this said right shall constitute a waiver thereof, and no waiver thereof shall be effective unless in writing and signed by or on behalf of the publisher. Error or Omissions If any error, or omission of, an advertisement occurs due to the fault of the publisher, publisher will make additional insertions of the advertisement equal in number to the number of advertisements omitted or in which error occurred, without additional cost to the advertiser. Publisher s liability for any such error or omission is limited to the foregoing agreement to reinsert the advertisement. Attorney s Fees Advertiser and/or agency agrees that in the event the publisher shall retain legal counsel to enforce its rights under this contract, the publisher shall be entitled to recover from the advertiser and/or agency in addition to any other sums due, the reasonable fees and expenses of said legal counsel, including appellate attorneys fees if any interest charges. Signed Contracts, Letters of Agreement to Purchase and Insert Orders Equal Agreement In addition to above terms, this contract is subject to the terms and conditions appearing in the current media kit for. The publisher will not be bound by any conditions, printed or otherwise, appearing on any insertion order or contract when they conflict with the terms and conditions listed herein. Any document authorizing advertising materials insertion in indicates complete and total agreement with and full understanding of the terms and conditions of this contract. Contract is not valid until accepted by the publisher.

8 Digital Advertising Website Advertising Promoting your products and services on the website is a fresh, effective approach to communicating with the targeted audience your business desires to reach. Advertisements on must run a minimum of three consecutive months. Advertising can begin on any day in any month. Once a company begins advertising on the website, they will be given the option of renewing their particular location for future three-consecutive-month intervals. Payment-in-full is due at time of the order. nonmembers do not qualify for the member rate. Three pricing tiers for Associate Members: Homepage Slider Ads cost $200 per week. Homepage Slider Ads are exclusive to one advertiser per advertising agreement, which requires a minimum of two weeks. These ads run in the second position on the slideshow. Premium Ads at the top of the Homepage, to the right of the Homepage, and on the Calendar page, and Job Bank page cost $250 per month. Three-month minimum advertising agreement required. Standard Ads are available on the About, News & Media, Advocacy, and Products & Services pages for $200 per month. Three-month minimum advertising agreement required. Technical Specifications: Homepage Slider Ads (380 pixels wide x 200 pixels high) Banner Ads (465 pixels wide x 75 pixels high) Block Ads (400 pixels wide x 325 pixels high) 5 MB max file size File must be.png or.jpg and 72 dpi, RGB color mode TNBankers.org Ad Sizes & Placement Homepage Banners 465 px w x 75 px h Homepage Slider 380 px w x 200 px h Blocks 400 px w x 325 px h All ads must meet graphic standards set by. reserves the right to review and reject any advertising that does not meet our criteria. Contact Information Tyler Nelson, Vice President of Communications tnelson@tnbankers.org

9 Digital Advertising, continued This Week Advertising This Week is s weekly e-newsletter, covering government relations developments, regulatory announcements, education programming, and timely association and industry news. It is delivered to the inboxes of more than 3,300 individuals involved in Tennessee banking each week. It is an excellent way to affiliate your brand Tennessee banking. Ad placement in the This Week newsletter sponsorship is available at a 4-week minimum. Associate Member Rate shown. nonmembers do not qualify for the member rate. 4 Weeks 12 Weeks 24 Weeks 48 Weeks $1,000 $2,500 $4,000 $6,000 Technical Specifications: 654 pixels wide x 120 pixels high 5 MB max file size File must be.png or.jpg and 72 dpi, RGB color mode Magazine Advertising magazine is published every other month. When each issue is released, it is promoted with an delivered to the inboxes of more than 3,300 individuals involved in Tennessee banking. An ad for this message has two pricing options for members three times per year for $600, or six times per year for $1,000. nonmembers do not qualify for the member rate. Technical Specifications: 654 pixels wide x 120 pixels high 5 MB max file size File must be.png or.jpg and 72 dpi, RGB color mode Regulatory Bulletin Monthly Advertising s an update on federal regulatory actions each month. This message is delivered to the inboxes of more than 1,000 individuals interested in advocacy and government relations. An ad for this message has two pricing options for members six times per year for $600, or 12 times per year for $1,000. nonmembers do not qualify for the member rate. Technical Specifications: 654 pixels wide x 120 pixels high 5 MB max file size File must be.png or.jpg and 72 dpi, RGB color mode This Week Ad Size & Placement This Week sponsorship 654 px w x 120 px h Magazine and Regulatory Bulletin Ad Size & Placement Magazine and Regulatory 654 px w x 120 px h Contact Information Tyler Nelson, Vice President of Communications tnelson@tnbankers.org

10 Additional Advertising Bankers Directory Advertising This business-to-business referral directory is an indispensable reference tool for all bankers and many others conducting business with the state s decision-makers in the financial services industry. It provides detailed information on all Tennessee banks, thrifts, and trust companies, including address, telephone and fax numbers, primary officers, call report data, and more. The directory also includes listing of association officers, committees, staff, and associate members. Bankers Directory By placing an ad in this directory, your message will reach the executives who use this tool on a daily basis. Approximately 1,300 copies of the Bankers Directory are distributed to members, associate members, and other interested parties. Your advertising message will be highly visible on one of the directory s inside covers or on one of the tabs separating the various sections. Contact Information Tyler Nelson, Vice President of Communications tnelson@tnbankers.org Sponsorship Opportunities Sponsorships offer a tangible way to associate your brand with and gain exposure to bankers across the state, whether through live educational events, publications or online. Sponsorships add a great amount of value to, allowing the quality of programming and product offerings to remain first class. Sponsorships Each year, the conducts approximately 80 live professional development events, training programs, and peer-group forums. Some of the benefits of event sponsorship include: Logo and listing on brochures and other event publicity materials Recognition in magazine Recognition on event signage Verbal recognition at the event Recognition on website and program e-blasts Sponsor ribbon for onsite representative Contact Information Penny Powlas, Vice President of Administration ppowlas@tnbankers.org