APARTMENTRATINGS.COM MEDIA KIT 2014

Transcription

1 APARTMENTRATINGS.COM MEDIA KIT 2014

2 INTERNET BRANDS ABOUT US Internet Brands is a new media company that operates online media, community, and e-commerce websites in vertical markets. Additionally, we develop and license internet software and social media applications. 127 MILLION 766 MILLION 3 BILLION GA Monthly UVs GA Monthly PVs Monthly Imps 25 MILLION 375 MILLION 6 MILLION comscore Monthly PVs comscore Monthly UVs Newsletter Subscribers

3 INTERNET BRANDS COMPANY HISTORY 127MM+ UNIQUE VISITORS* 58MM UNIQUE VISITORS MM UNIQUE VISITORS MM UNIQUE VISITORS MM UNIQUE VISITORS FOUNDED: CARSDIRECT.COM CHANGED NAME: INTERNET BRANDS IPO NASDAQ : INET ACQUIRED BY HELLMAN & FRIEDMAN CONTINUED GROWTH

4 IB HOME VERTICAL COMMUNITY NETWORK 19M UNIQUE VISITORS 100M PAGEVIEWS 20+ WEBSITES APARTMENTRATINGS.COM CRAFTSTER.ORG DAVESGARDEN.COM DOITYOURSELF.COM DORNOB.COM ECOUTERRE.COM EPODUNK.COM GARDENS.COM INHABITAT.COM INHABITOTS.COM INHABITATSHOP.COM OHMYAPARTMENT.COM TENANTMARKET.COM THATRENTALSITE.COM QUILTEDPARADISE.COM REALESTATEABC.COM SPLITCOASTSTAMPERS.COM WEDDINGBEE.COM Traffic Source: Google Analytics Feb 2014

5 APARTMENTRATINGS.COM ALL NEW RESPONSIVE We're the largest source for renter reviews of apartment communities.

6 APARTMENTRATINGS.COM TRAFFIC & DEMOGRAPHICS Largest online rating community for rental housing. TRAFFIC GENDER 2M Monthly UVs 13M Monthly PVs 60% 40% Women Men AGE HHI 13% % <$40K 39% % $40-75K 21% % $75-100K 8% % >$100K 13% 55+ Traffic Source: Google Analytics Apr 2014

7 THE RIGHT AUDIENCE MOVE-IN ESSENTIALS Comp. index 234 Very likely to change Internet Service Provider In next 6 mo Comp. index 430 Switched Long Distance carrier In last 12 mo Comp. index 390 Applied for Home insurance In last 6 mo) LIFESTYLE - QUICK AND EASY FOOD Comp. Index 491 Canned meats Comp. Index ($100 - $199/spent /last 30 days) 449 Frozen Seafood Comp. Index ($ /spent /last 30 days) 444 Ready-to-eat cookies ($ /spent /last 30 days) LIFESTYLE INTERESTED IN HOME IMPROVEMENT Comp. Index 2071 Installed floor/carpet Comp. Index ($2,500+/spending /last 12 mo) 262 Painted interior Comp. Index (performed by contractor/last 12 mo) 201 Remodeled bathroom (last 12 mo) WOMEN S LIFESTYLE & SHOPPING Comp. Index 781 (cappuccino/espresso Comp. Index machine bought in last 6 months) 459 $500 to $999 (cons Comp. Index elect/spent online /last 6 mo) 198 $200-$499 (home furniture in last 6 months) Source: comscore Plan Metrix Feb 2014

8 WE SPAN THE CONSUMER CYCLE Learning from our audience 85% are actively searching for apartment listings at least once per week 73% start planning their move in the next 1-5 months 41% of our visitors are looking for a new apartment 30% 49% are writing a review about their existing apartment of them are moving to a new city or state Source: doityourself.com Survey

9 CAMPAIGN OVERVIEW

10 AD PLACEMENT EXAMPLE Premium placements on premium content 728X X X X X50

11 CUSTOM EDITORIAL SPONSORSHIP We provided our audience with many resources to assist them through the moving process. Sponsor our Renter s Library! PACKAGE INCLUDES Ideation Production Product Placement Sponsorship Bumpers Social Promotion Editorial Promotion Display Promotion Easily expand your presence and reach more of your market! Internet Brands creates content that speaks directly to our viewer s experience both what they ve done and still hope to accomplish.

12 FULL PAGE TAKEOVER ASK A QUESTION A living, breathing editorial section - Pose a question & interact with our community It s not just a single native ad placement, it is an entire section of content that lives within our site, all built around you! Showcase your brand and engage with the community! Promoted by text links and banners on the site, our visitors can guess the prices of household items located in a picture, once completed, they are prompted to guess the price of their own items.

13 SITE SKIN FIXED SKIN 980px To make your message visible on the greatest number of screens, make sure your message is within 200 pixels of either side of the content.

14 SITE SKIN PAGE LENGTH SKIN - Skin doesn t scroll with the page - Main message should be within 200px of content on either side

15 VIDEO PLACEMENT & EARNED MEDIA OUTREACH Powerful Retargeting & Social Sharing - secure a guaranteed minimum of video plays plus the opportunity for bonus media! Video player lives in endemic environment Social Overlay Banner Video Entire Video Unit: 640x495 Sharing Buttons 1 1 VIDEO AD SERVED or VIDEO EMBEDDED IN ENDEMIC CONTENT USER ENGAGES WITH VIDEO SOCIAL SHARING = BONUS VIEWS USER IS COOKIED AFTER VIEWING VIDEO 1 COOKIED USER IS SERVED VIDEO 2 IN SERIES OFTEN LEADS TO UNPAID EDITORIAL COVERAGE

16 NEWSLETTER Engaging readers on multiple touch points

17 MORE ADVERTISING OPTIONS Generate strong and organic connections with current and future consumers STANDARD iab AD UNITS SPONSORED EDITORIAL POST & VIDEO PRODUCTION SPONSORED CONTEST & GIVEAWAY DEDICATED & E-NEWSLETTER AUDIENCE TARGETING Demographic Psychographic Behavioral Geo-targeting BRAND STUDIES DESIGN CENTER FUN & EXCITING CREATIVES Site-skins Full page Takeovers Rich Media Interstitials SOCIAL MEDIA CAMPAIGNS FULL OPTIMIZATION WITH IN-HOUSE TECH IN-HOUSE CREATIVES

18 SELECT ADVERTISERS

19 YOU ARE IN GOOD IN HANDS CUSTOM CAMPAIGNS FULL CREATIVE, EDITORIAL AND IN-HOUSE TECH VALUE FULL RANGE OF PRICING & OPTIMIZATION SUPPORT EXPERIENCE DEEP CROSS-VERTICAL ADVERTISER EXPERIENCE SAFE & TRANSPARENT WE OWN AND OPERATE ALL OUR PROPERTIES

20 THANK YOU! MILES WALKER, ACCOUNT EXECUTIVE (O) CORPORATE HEADQUARTERS INTERNET BRANDS, INC. 909 NORTH SEPULVEDA BLVD., 11TH FLOOR EL SEGUNDO, CA DIRECTOR OF SALES BJ JONES