FOR COMMERCIAL MESSAGES IN BNT PROGRAMS FOR

Transcription

1 SALES POLICY FOR COMMERCIAL MESSAGES IN BNT PROGRAMS FOR 2018 Advertising time on Bulgarian National Television could be bought from advertising agencies and advertisers by signing a contract including guarantees for investing of a certain budget. The conditions, described below, are valid for all channels of Bulgarian National Television BNT1, BNT2, BNT HD and BNT World. Commercial messages could be: advertising videos, TV market clips, sponsors messages, product placement under the Media Law and other forms of commercial messages, which broadcasting is not inconsistent with the current legislation. All prices are calculated on the basis of a 30-second advertising video. BNT guarantees 100% implementation of the programs secured target rating points (PRP) in accordance with the current Tariff for commercial messages sales following a guaranteed rating in BNT1 program. As for the sports events and special programs, BNT does not guarantee rating. BNT does not guarantee rating of the programs for the alternative forms of advertising. The Advertiser/the Advertising/ Media Agency can buy advertising time from BNT with guaranteed audience for the indicated target groups. All viewers (All 25-54); Women (W25-54); Men (M25-54) All viewers 45+ (All 45+) The cost scheme is the only official form for requesting an advertising in BNT program channels. BNT has the right to reschedule 10% of the total number of broadcasts, requested in accordance with the terms and conditions agreed by the Parties, with no prior approval by the Advertiser or the Advertising/Media Agency. In case of failure of fulfillment of the guaranteed rating score in the end of the campaign, they are compensated according to Article 4, Paragraph 5 of the General Terms and Conditions for broadcasting of commercial messages in BNT programs. The placement of the compensatory broadcasts is done by BNT depending on the free advertising time. In case of failure of fulfilment of commitments entered into the contracts, all the advance discounts are re-calculated according to the actually achieved ones. In case of dispute of the results achieved for the campaigns, BNT does not owe payment for conducting audit procedures. Upon proof of non-compliance, the difference from the recalculation is due in one-month period at the request of BNT. Establishing the real share of a gross budget for a TV advertising and the campaign results achieved is done by the official BNT supplier of TV advertising monitoring data GARB Audience Management Bulgaria, as of December 31 st of the current year. The advertising tariff of the Bulgarian National Television for 2018 settles the terms and conditions, regulating the broadcasting of commercial messages on all BNT channels starting from January 1 st,

2 I. SALES OF COMMERCIAL MESSAGES TARIFF 1. Sales of Commercial Messages Tariff with guaranteed rating of the programs in the program schedule of BNT1. MONDAY FRIDAY TIME PROGRAM DAY M RTG CPP RTG CPP RTG CPP RTG CPP 06:00:00 Deniat zapochva (The Day Starts) Mon-Fri :00:00 Zdraveto otblizo (Health Upclose) (rep.), (from to ) Mon-Thu :00:00 Zelenata linejka (The Green Ambulance) (rep.), (from to ) Fri :00:00 Deniat zapochva (The Day Starts) ( ) Mon-Fri :15:00 Deniat zapochva s kultura (The Day Starts with Culture), (till ) Mon-Fri :15:00 Series, ( ) Mon-Fri :15:00 Series, ( ) Mon-Fri :30:00 Zdraveto otblizo (Health Upclose) - original (till ) Mon-Thu :30:00 Zelenata linejka (The Green Ambulance), (rep.) (from to ) Fri :30:00 Izbrano ot Zdraveto otblizo: Recepta za zdrave (Selected from Health Upclose : Recipe for Health) Fri :00:00 News Mon-Thur :30:00 Stani bogat (How to be a Millionaire), (rep.) (till ) Mon-Fri :30:00 Series, ( ) Mon-Fri :30:00 Burzo, lesno, vkusno predstavia - Vkusnata Evropa (Quick, Easy, Tasty presents - The Delicious Europe) Mon-Fri :15:00 Malki istorii (Little Stories) Fri :30:00 Children's Programs Block Mon-Thu :15:00 Children's Programs Block Fri :00:00 News Mon-Fri :30:00 Series Mon-Fri :30:00 Burzo, lesno, vkusno predstavia - Vkusnata Evropa (Quick, Easy, Tasty presents - The Delicious Europe) Mon-Fri :00:00 News Block Mon-Fri :20:00 Oshte ot denia (More from the Day), (till ) Mon-Fri :20:00 Documentary, ( ) Mon-Wed, Fri :30:00 TOTO 2 i Vtori shans (Sports Lottary and Second Chance) Thu :00:00 Stani bogat (How to be a Millionaire), (until ) Mon-Fri :00:00 Series, ( ) Mon-Fri :50:00 Leka nosht, deca! (Good night, children!) Mon-Fri :00:00 Po sveta i u nas (At Home and Around) Mon-Fri :00:00 Istoria. BG (Hystory. BG), (till ) Mon :00:00 Feature film, ( ) Mon :00:00 Referendum (till ) Tue :00:00 Series, ( ) Tue-Fri :00:00 Documentary/Feature film, (till ) Wed :00:00 Feature film, (till ) Thu :00:00 Panorama (till ) Fri :00:00 Series, (from ) Fri :00:00 Series Tue-Fri :00:00 Noshtni ptici (Night Birds), (till ) Fri :00:00 News Mon-Fri :30:00 TV Series Mon-Thu :30:00 Music Fri :00:00 Night program Mon-Fri PRICE IN BGN W

3 SATURDAY TIME PROGRAM DAY PRICE W25-54 M IN RTG CPP RTG CPP RTG CPP RTG CPP BGN 06:00:00 Panorama (rep.), (till ) Sat :00:00 Povyorenia (Repeats), ( ) Sat :00:00 Children's Programs Block Sat :30:00 Morning Block Show with Georgi Lyubenov, (till ) Sat :30:00 Youth Series, ( ) Sat :00:00 Animation, ( ) Sat :30:00 Bibliotekata (The Library), (till ) Sat :30:00 Feature film, ( ) Sat :30:00 Series, (till ) Sat :00:00 News Block Sat :30:00 Brazdi (Furrows) Sat :00:00 Ide nashenskata muzika (Bulgarian Folk Music Porgram) Sat :00:00 Series, (till ) Sat :00:00 Feature film, ( ) Sat :00:00 Vyara I obshtestvo (Faith and Society) Sat :00:00 Pytiat kum Rusia Obratnoto broene (The Path to Russia Countdown), (till 09.06) Sat :00:00 Bulgaria ot krai do krai (Bulgaria from end to end), ( ) Sat :30:00 Izvyn igrata (Out of the Game), (rep.) Sat :00:00 Umno selo (Clever Village)/ВВС Sat :50:00 Leka nosht, deca! (Good night, children!) Sat :00:00 News Block Sat :45:00 Feature film Sat :00:00 News Block Sat :15:00 Studio X Sat :00:00 Night program Sat SUNDAY PRICE W25-54 M TIME PROGRAM DAY IN BGN RTG CPP RTG CPP RTG CPP RTG CPP 06:00:00 Ide nashenskata muzika (Bulgarian Folk Music Porgram), (rep.) Sun :30:00 Ide nashenskata muzika (Bulgarian Folk Music Program), (rep.) (from ) Sun :30:00 Malki istorii (Little Stories), (rep.) (till ) Sun :15:00 Children's Programs Block Sun :30:00 Morning Block Show with Georgi Lyubenov, (till ) Sun :30:00 Youth Series, ( ) Sun :00:00 Animation, ( ) Sun :30:00 Otblizo s Mira (Closely with Mira), (till ) Sun :30:00 Feature film, ( ) Sun :30:00 Series, (till ) Sun :00:00 News Block Sun :30:00 # Europe (till ) Sun :00:00 Bulgaria ot krai do krai (Bulgaria from end to end), (till ) Sun :00:00 Music, ( ) Sun :30:00 Nepoznatata zemia (The Unknown Land), (till ) Sun :00:00 Series Sun :00:00 Feature film Sun :00:00 Sportna treska (Sports Fever) Sun :00:00 Pytiat kum Russia Obratnoto broene (The Path to Russia Countdown), (till ) Sun :00:00 Bulgaria ot krai do krai (Bulgaria from end to end), ( ) Sun :30:00 TOTO 2 and Vtori shans (Sports Lottary and Second Chance) Sun :00:00 Obeshtanieto (The Promise), (till ) Sun :00:00 Documentary - Discovery ( ) Sun :50:00 Leka nosht, deca! (Good night, children!) Sun :00:00 News Block Sun :45:00 Otkrito/V kadyr (Openly/In frame), (till ) Sun :45:00 Feature film, (from ) Sun :15:00 Feature film, (till ) Sun :00:00 News Block Sun :15:00 Feature film Sun :00:00 Night program Sun

4 2. Sales Tariff for commercial messages at fixed prices in the programs on channels, by time slots, as follows: BNT1 TIME SLOT Valuation at the Sales tariff for commercial messages at fixed prices is made following the prices of the respective time slots requested. BNT2, BNT HD and BNT World TIME SLOT MONDAY-SUNDAY BNT HD, BNT2, BNT World 06:00-12: :00-16: :00-19: :00-22: The fixed prices are valid when buying advertising time for non-monetary prestation (consideration). The cases when the announced by BNT special price for a specific program (special programs and/or sports events) is higher than the one in the Sales tariff for commercial messages at fixed prices in the program of BNT1 are exceptions. 3. Sales tariff for commercial messages at package prices and by time slots in the programs of BNT2, BNT HD and BNT World.: BNT2, BNT HD and BNT World MONDAY- FRIDAY SATURDAY- SUNDAY 06:00-11: :00-13: :00-16: :00-18: :00-19: :00-22: :00-23: :00-01: :00-06: :00-01:00 01:00-06:00 GROSS BUDGET LEVEL FROM TO PRICE FOR 30" CLIP BNT HD, BNT2, BNT World more than Package prices are valid when purchasing advertising time optionally in one or more of the listed channels and realized volumes in a period of 4 weeks. For a longer period the budget increases in proportion to the requested period. The broadcasts are planned by the Marketing and Sales Dept. of BNT, 40% in prime time. The package prices are not valid for broadcasting of special programs and/or sports events, for which BNT has announced special prices. When purchasing advertising time at package prices, the advertising forms are calculated according to the time slot in which they are planned for broadcasting. 4. The price for commercial sports with a duration different than 30 seconds are calculated by the following coefficient scale: DURATION (IN SEC.) PRICE COEFFICIENT AT 30" 5-7" " " " " " " " " " " " The price for commercial spots with duration exceeding 60 seconds is calculated on a linear basis as for the difference after the 60 th second, the price for 30 seconds is the basis. ADVERTISING FORMS INDEX TO 30" DURATION (IN SEC.) Paid report, Interview with advertising purpose 200% The price for broadcasting of a paid report/interview with advertising purpose with duration exceeding one or more minutes, is calculated on a linear basis for the difference after the 1 st minute on the basis of the price for 1 minute paid report/interview with advertising purpose. 7. The price for shooting and production of a paid report in the frames of the city of Sofia is 700 BGN and 900 BGN for outside Sofia. 8. Alternative forms of advertising valid for all BNT channels: 4

5 ALTERNATIVE FORM OF ADVERTISING DURATION (IN SEC.) INDEX TO 30" Sponsorship tag set % Single sponsorship tag 10 50% Sponsored promo 10 50% Break ID set with sound % Single Break ID with sound 7 Break ID set without sound % Single Break ID without soundединична 7 Cut-in + Skyscraper % Skyscraper 10 70% Cut-in 10 70% Bug 10 50% Promo Bug 10 50% Sponsorship tag (spons tag) a form of sponsorship with duration 10 seconds, broadcasted before and after the separate parts of the transmission; Sponsored promo (spons promo) advertises а separate program and includes an advertising part with duration up to 10 seconds; Break ID with or without sound (Break ID) commercial video with duration 7 seconds and ad text, opening and closing the commercial break; Cut-in (Cut-in) a short static or dynamic advertising form with duration 10 seconds, which is broadcasted during the transmission. 9. The price of a thanksgiving inscription for a space, clothes, accessories, technical equipment or services provided for shooting a program, in the final credits with duration 4 seconds, is 50 BGN for all BNT programs. 10. The thanksgiving inscriptions are evaluated for their first broadcast only. In case of any repeats, the thanksgiving inscriptions could be broadcasted as advertiser bonus. 11. The price of a thanksgiving inscription for provision of site for shooting, props, wardrobe, etc., needed for filming and broadcasting series, film productions and BNT coproductions with duration 4 seconds, in the final credits is from 100 to 1000 BGN. 12. BNT prepares individual prices and proposals from products placement in series, film productions and BNT coproductions. 13. Aggravations for advertising and sponsorship in BNT1, BNT2, BNT HD and BNT World programs: TYPE OF AGGRAVATION Selection of an advertising block* 20% Selection of a position in the advertising block* 20% Selection of a position in an advertising block* 30% Two advertising forms in one block* 20% Joint advertising* 30% *Commercial break selection selection of a specific commercial break; *Position in a commercial break selection of fixed first or last position in the commercial break; *Selection of position in a commercial break selection of fixed first/last position and commercial break; *Two commercials in one break placement of two ad forms of one advertiser, for one and the same brand in one commercial break; *Aggravation for joint advertising valid in cases when in 30% of the total duration of the advertising form there are goods/services or trademarks, which are not property of the advertiser for the advertising contract or ones for which the advertiser does not have a right to use. Note: Aggravations are calculated on the basis of a commercial spot with duration of 30 seconds following the Tariff for the relevant programs of Bulgarian National Television. II. TYPES OF DISCOUNTS 1. Agency s discount: The discount is in the amount of 5% and is given to advertising and media agencies. It is charged on the gross value of campaign for broadcasting of commercial messages in BNT programs accomplished. 2. Volume discount: The discount is given for investing of a guaranteed gross volume in 2018 and is valid for all BNT clients. The gross volume for the year includes all effectively paid investments in commercial messages, including in sports programs, product placement (cinematographic works, films and series, produced for audio-visual media services) and others, excluding the cases when BNT has announced that they did not accumulate to the total volume. The gross volume does not include investments, different from effective payments, including barter agreements, media partnerships, etc. Scale to calculate volume discount: OVERCHARGE 5

6 FROM TO DISCOUNT % % % % % % % % % % More than % 3. Gross growth discount. The discount is given for increase in the gross investment to the previous calendar year, from the month of accepting the guarantee or from the moment of actually reaching a corresponding volume level through commercial messages broadcasted. BNT1, BNT2, BNHT HD and BNT World GROSS VOLUME 70% *The discount for growth in the gross volume is charged for one of the options, indicated in the table. Note: The discount is not valid for the FIFA World Cup 2018, Russia, the Winter Olympic Games 2018, as well as for special events, explicitly specified by BNT. 4. Ad-spent distribution in prime time and out of prime time discount. The discount is given for distribution of the gross budget in prime time and out of prime time for all BNT channels. 50% % 5% 6% % 7% 8% more than % 9% 10% GROSS VOLUME 70% PRIME TIME PRIME TIME 50% % 5% 6% % 7% 8% more than % 9% 10% In case of contracts for broadcasting advertising forms entirely out of the prime time, the discounts 50% prime time at the corresponding levels of gross volumes, indicated in the table above, are valid. 5. Sponsorship discount: The discount is in the amount of 8% and is given at a guarantee for investment of minimum 10% of the gross budget for 2018 in sponsorship for all BNT channels. 6. Combined discount: The discount is in the amount of 5% and is given at a guarantee for investment of minimum 5% of the gross budget in at least two of the BNT channels. 7. Non-TRP guarantee for ad-spent in advertising inventory discount. The discount is in the amount of 10% and is given for any campaign. 8. Early contracting discount: The discount is in the amount of 5% and is given to clients, who have signed a year contract and have guaranteed a volume for 2018 until Advance payment discount: The discount is given at an advance payment of a requested advertising campaign made 3 working days before the start of the campaign and is in the amount of: 2% for each campaign; 4% for a year deal. All discounts are given on the gross amount and are charged sequentially (cumulatively) in the following order: 1. Agency ; 2. Volume discount; 3. Gross growth discount; 4. Ad-spent distribution in prime time and out of prime time discount; 5. Sponsorship discount; 6. Combined discount; 7 Non-PRP guarantee for ad-spent in advertising inventory discount; 8. Early contracting discount; 9. Advance payment discount. Note: All prices indicated above are in BGN and excluding VAT. In case of a modification of the program schedule, the Sales Policy of BNT is subject to update. The Advertising Tariff of Bulgarian National Television for 2018 is approved by decision of the Board of Managers - Protocol 29/ , Article 6 6