2013 Media Kit AUTODESK USER GROUP INTERNATIONAL

Transcription

1 2013 Media Kit AUTODESK USER GROUP INTERNATIONAL

2 AUGI is a Worldwide Community AUGI Membership Percentage by Region n Region 1: North America (US and Canada) 54.5% n Region 2: Latin America and Caribbean 8.6% n Region 3: EMEA (Europe, Middle East, Africa) 23% n Region 4: APAC (Asia/Pacific) 13.9% AUGI Membership Growth ( ) AUGI Member Profile With over 300,000 members worldwide, AUGI is represented in over 195 countries. The membership is composed primarily of Architects, Engineers, Designers, Drafters, CAD Managers and Trainers. AUGI gains over 3,000 new members per month New Members Total Members ,000 Projected Membership Percentage by Industry Representation Membership Percentage by Position/Title 51.8% Architecture/Engineering/Construction/ Facilities Management 17.2% Engineering/Aerospace/Automotive/ Machinery/Industrial/Chemical 11.1% Civil Engineering/Surveying/Mapping/GIS/ Geology/Forestry 6.0% Education/Training Institutions 5.9% Process/Utilities/Pipelines/Powerlines 4.7% Manufacturing 2.1% Computer: Service/Software/Sales/Consulting 1.2% Federal/Local/State Government or Military 23% Manager 17% Architect 17% Engineers 16% Designers 9% User/Drafter 6% Student 5% Educator/Faculty/Trainer 3% Consultant 3% 3D Graphics/Developer 2% Owner/President

3 What is AUGI? AUGI is the Autodesk User Group International, officially recognized by Autodesk as representing the Autodesk user community. AUGI has two prime directives: The first is to assist its members by presenting programs and information that will enhance their use of Autodesk solutions; the second is to deliver the voice of the user community to Autodesk, thus assisting Autodesk in product development and giving users a say in the process. What does AUGI do? AUGI provides an environment for users to help users. We offer programs and services that provide the Autodesk user community access to one another and to Autodesk. Our goal is to implement programs that are lacking in the Autodesk user environment rather than compete with programs already available to users. Our motto is Users Helping Users. We work very hard to promote our membership as a community working together to strengthen each other and the community at large. Why invest your marketing dollars with AUGI? You can be assured that all of AUGI s marketing opportunities including publications, websites,social media and events are all strategically targeted to the design industries you serve. Increase your exposure to more than 300,000 registered members representing over 195 countries ONE MILLION hits monthly on the AUGI.com website AUGI s strong, recognizable brand enables sponsors and/or advertisers to leverage that recognition to their own advantage The Autodesk User Group International organization is one of the world s most powerful technology communities. AUGI members learn through quality educational resources and unique learning programs and events. Membership benefits that draw crowds. Peer-to-peer support Round-the-clock access to worldwide peer-to-peer support from veteran Autodesk product users. Joining AUGI introduces members to a support system that includes people eager to share their expertise and Autodesk product experiences with fellow members. Supplemental training Online supplemental training for a variety of Autodesk products enriches members learning experiences.choice tips and special techniques from experienced users and instructors draws members back to AUGI frequently. Collective voice to Autodesk AUGI members have the opportunity to request feature changes or additions to future releases of Autodesk products through the AUGI Wish List program. The Wish List is one of the most popular benefits that AUGI provides. Publications Popular AUGI publications have become the industry standard for delivering valuable tips and tricks and other important information. Members gain valuable insight through AUGI s monthly magazine, monthly e-newsletter, educational AUGI bulletins, and AUGI s official blog.

4 AUGI Internet Solutions Website AUGI.com is the international information center for all AUGI members, serving over one million page views to more than 300,000 unique visitors each month. AUGI.com provides members with a central place to come together to learn and share, being the gateway through which users travel in their quest for Autodesk product knowledge. AUGI.com Home Page The AUGI.com Home Page is the source that users look to for updates about what s happening within the Autodesk community. With regular updates and a new information each week, advertising on the AUGI.com Home Page is a fast way to become noticed by users seeking interaction. AUGI.com Discussion Forum Pages One of the most popular destinations for Autodesk users on the web is the AUGI Discussion Forum Pages, which attract the entire range of user types, from power users to CAD Managers, those that drive technology adoption. Advertising on the Discussion Forum Pages at AUGI.com is a quick way to reach users seeking answers. It does not include Home Page or Leaf Pages. AUGI.com Leaf Pages Featuring highly trafficked sections such as the AUGI Library, Publications like AUGIWorld Magazine, and AUGI HotNews, as well as the Product Communities, advertising on Leaf Pages on AUGI.com will ensure your campaign remains visible to Autodesk users seeking solutions. It does not include Home Page or Forums. Half Banner Full Banner Half Banner Without a doubt one of the best sources for technical support anywhere. If I have a problem or I m just looking for guidance, the vast wealth of information found in here (AUGI) is amazing. It also gives me the opportunity to give some assistance back or provide invaluable backup support when the need arises. Bill Adams WJ ADAMS Building Designer Hallett Cove, SA, Australia Sponsor Button Benefactor Button

5 $8.00 US 10TH ANNIVERSARY EDITION Mar/Apr Mar/Apr 2007 M a r/a pr AUGI Publications AUGIWorld Magazine AUGIWorld, the official publication of AUGI, is a monthly electronic magazine designed to help readers improve their use of Autodesk products and learn new techniques. Every issue is packed with product tips & tricks and other technical fare, CAD management issues, and education trends. Diamond Sponsor Custom Fit Tips for behavior modification in Autodesk products October 2012 Also in this issue: A 10-Point Inventor Makeover Making Sense of Data Interoperability Build-a-Part in AutoCAD MEP AUGI HotNews Available free of charge to users worldwide, AUGIWorld is published twelve times per year. The paperless, electronic magazine is available to all AUGI members, who receive this envirofriendly edition via (roughly 50% located in North America.) AUGIWorld provides advertisers a way to maintain brand and product name exposure within the user community in a picturesque and tangible way. AUGI HotNews, the monthly newsletter written for AUGI members, brings readers up-to-date on the latest news from AUGI, Autodesk, and the Autodesk community. With feature articles, product tips & tricks, special offers and announcements, AUGI HotNews keeps AUGI members in the loop. The editorial content of AUGIWorld includes: Tutorials for the newest Autodesk products CAD Management trends and issues Tech articles and tips & tricks Training advice CAD/BIM industry observations AUGIWorld Circulation: 180,000 opt in digital subscribers per issue AUGI HotNews is sent to all AUGI members via , disseminates timely information about upcoming events, special offers from Autodesk and its third-party developer community, general announcements, and a number of columns and feature articles designed to deepen members understanding and enhance their use of AutoCAD and other Autodesk products. Live area Two page spread w x h trim w x 9.75 h live area 17 w x h bleed Half page 7.5 w x 5 h Third page horizontal 7.5 w x 2.625"h AUGIWorld Magazine Advertising Specs 1/4 page w x 5 h Live area Trim Bleed Live area Full page w x h trim 7.5 w x 9.75 h live area w x h bleed Third page vertical 2.375"w x 9.75"h Trim Bleed Advertising Materials - Digital Submissions Advertisements must be submitted to AUGIWorld magazine in the following format: Adobe Acrobat PDF (Press Optimized with fonts and graphics embedded. ) All URL hyperlinks MUST be embedded as hot links Set up your document at 300 dpi CMYK or RGB color accepted Ad files must be submitted at exact sizes noted on this form AUGI Bulletins Several Ad placement options AUGI Bulletins are the official channel of communication to all AUGI members. Our list rentals can be used to promote industry related events, webcasts, news and other AUGI-approved value offers to the largest Autodesk user community. As we grow each month, we expand the reach of these efforts by adding around 3,000 new members per month. Connect to new leads and customers using our vendor driven blasts. We offer successful campaigns to vendors and sponsors. You first develop the message content in HTML and we send it on to our members. You can promote special offers, discounts, new products, etc. This is basically for hire. You develop the and we send it out to our members worldwide down to a selected group of our members. Pricing is based on distribution count and filters used. Distribution Options Bulletins can be sent directly via to any targeted selection of members. Example: An announcement for a webcast targeting architects may be sent only to members in the architectural industry in a geo-targeted city or location. We can filter by product(s) used, regional location, domain names, and industry or send to our entire database. Our average rate for opens and click-thru surpass the industry standards.

6 AUGI Sponsorships Sponsorships AUGI has a variety of ways to help Autodesk resellers, Autodesk Developer Network members, Autodesk Training Centers, and others get the highest return on their advertising and sponsorship dollars. One of our AUGI Media Account Executives can work with you to devise a plan that will encompass multiple media opportunities to help you gain the most exposure. From highly targeted learning and networking events, to industry publications, to highly trafficked international websites, AUGI s media opportunities and programs allow sponsors to convey their messages and engage the Autodesk user community to drive their companies growth. I work for a housing developer just outside greater London in England. Although I have been working with Autodesk products for over 15 years, the company has only recently made the transition from a more basic product. Due to the requirements of the business, a number of issues regarding drafting techniques became apparent without obvious solutions. I registered with AUGI and posted some of my questions on the forums hoping to get some feedback. I was more than surprised to find a number of more than useful responses and ideas within just a couple of hours. I now check the forums on a regular basis as I feel they have become an invaluable source of information. Trevor Tizard Weston Homes Takeley, UK Contact AUGI Media Sales Carla Harrington Media Account Executive T carla.harrington@augi.com For more information visit us at /advertising or us at salesdirector@augi.com. AUGI Media Kit. Rev. November 2012