MARKETING SERVICES & PRICING

Transcription

1 MARKETING SERVICES & PRICING CONTENTS SEARCH ENGINE OPTIMISATION (LOCAL PLANS) 2 SEARCH ENGINE OPTIMISATION (NATIONAL PLANS) 6 SEARCH ENGINE OPTIMISATION (SPANISH PLANS) 12 DASHBOARD 22 FORM ANALYTICS 23 CALL METRICS 25 PAID ADVERTISING PLANS (PPC PLANS) 25 SOCIAL MEDIA OPTIMISATION 32 AFFILIATE PROGRAM MANAGEMENT SERVICES 37 MARKETING 41 À LA CARTE SOCIAL MEDIA SERVICES 43

2 SEARCH ENGINE OPTIMISATION (LOCAL PLANS) SEO Local Plans Local Basic Local 1 Local 2 Regional 1 Regional 2 Price Per Month Minimum Contract Period Below Mentioned Deliverables are for 6 Months Recommended For Agency Platform Reporting & Customer Dashboard These packages are designed for local businesses with geographically targeted cities & keywords that are less competitive. These packages are designed for local businesses with geographically targeted major cities & keywords that are more competitive Targeted GEOs 1 1 Up to 2 Up to 3 Up to 4 Total Keywords Primary Keywords Secondary Keywords Conversion Tracking Call Tracking 22 / month 22 / month 22 / month 22 / month 22 / month Retargeting Setup Web Form Conversion Tracking Google Analytics HeatMap New* ScrollMap New* - - Homepage Homepage Homepage - - Homepage Homepage Homepage

3 Overlay Report New* - - Homepage Homepage Homepage Confetti New* - - Homepage Homepage Homepage User Testing Video New* - - Advance Website Conversion Optimisation Report On-Page Optimisation Onsite Recommendations & Implementation Basic Basic Professional Professional Professional Adding Rich Snippets Backlink Analysis Onsite Blog Setup Inbound Content Marketing Website Content Writing (250 Words Per Page) Guest Blog Post Writing & Posting Guest Blog Post Social Sharing - Informational Content Writing & Posting Informational Content Social Sharing Press Release Writing & Distribution Press Release Social Sharing

4 Infographic Creation & Distribution Infographic Social Sharing Magazine / News Placement New* Q&A Posting New* Local Search Website Optimisation Google My Business/ Bing, Apple Maps & Facebook Local Listing Optimisation Authority Business Listing (Yelp, Local.com etc) New* GPS Business Listings New* Local Citation Building NAP Syndication Review Widget New* Coupon Distribution Startup Business Listings Link Strategy Website Social Sharing Video Creation Video Submission

5 PPT Creation PPT Distribution Social Profiles Local Community Setup New* Social Community Setup New* Social Media Marketing Facebook & Twitter Marketing Social Reputation Monitoring Access To Premium Apps Twitter & FB Account Setup YouTube Channel Setup/ Optimisation Facebook Cover Image Twitter Background Image Twitter Header Image Background Content For Facebook Info & Twitter Bio Content Posting on Twitter & Facebook Pinterest Account Creation New* - - -

6 Pinterest Optimisation New* Custom Pinboards New* Pin Images New* Follow Pinboards New* Reporting Weekly SEO Status Reports Monthly SEO Performance Reports Customer Support ( , Chat & Telephone)

7 SEARCH ENGINE OPTIMISATION (NATIONAL PLANS) SEO National Plan Starter Value Silver Gold Platinum Titanium Price Per Month Minimum Contract Period Below Mentioned Deliverables are for 6 Months Agency Platform Reporting & Customer Dashboard Total Keywords Primary Keywords Secondary Keywords Conversion Tracking Call Tracking 22/ month 22/ month 22/ month 22/ month Retargeting Setup Web Form Conversion Tracking Google Analytics Usability & Conversion Optimisation Report New* - HeatMap New* - Homepage Homepage Homepage Homepage Homepage ScrollMap New* - Homepage Homepage Homepage Homepage Homepage

8 Overlay Report New* - Homepage Homepage Homepage Homepage Homepage Confetti New* User Testing Video New* - Homepage Homepage Homepage Homepage Homepage - On-page Optimization Onsite Recommendations & Implementation Basic Basic Professional Professional Advanced Advanced Adding Rich Snippets Backlink Analysis Onsite Blog Setup Advanced Website Usability & Conversion Optimisation Report Inbound Content Marketing (New*) Website Content Writing (250 Words Per Page) Blog Writing Blog Social Sharing Guest Blog Post Writing & Syndication Guest Blog Post Social Sharing Informational Content Writing & Syndication Informational Content Social Sharing

9 Press Release Writing & Distribution Press Release Social Sharing Infographic Creation & Distribution Infographic Social Sharing - Magazine / News Placement New* Q&A Posting New* Premium PR Distribution Premium Authoritative Directory Submissions Local Search Website Optimisation Google My Business/ Bing, Apple Maps & Facebook Local Listing Optimisation Authority Business Listing (Yelp, Local.com etc) New* GPS Business Listings New* Local Citation Building NAP Syndication Review Widget New* Coupon Distribution Startup Business Listings

10 Link Strategy Website Social Sharing Video Creation Video Submission Voiceover Video Creation Voiceover Video Submission - - Social Profiles PPT Creation PPT Distribution Image Submission - Social Community Setup New* Social Media Marketing Social Reputation Monitoring - - Access To Premium Apps - - Twitter & FB Account Setup - - YouTube Channel Setup/ Optimisation - - Facebook Cover Image - -

11 Twitter Background Image - - Twitter Header Image Background - - Content For Facebook Info & Twitter Bio - - Content Posting on Twitter & Facebook Facebook Welcome Page Pinterest Account Creation New* - - Pinterest Optimisation New* - - Custom Pinboards New* Pin Images New* Follow Pinboards New* Facebook Ads Management* /month 159/month 159/month 3159/month Reporting Weekly SEO Status Reports Monthly SEO Performance Reports Customer Support ( , Chat & Telephone).

12 SEARCH ENGINE OPTIMISATION (SPANISH PLANS) SEO Local Plans Spanish Starter Spanish Value Spanish Silver Spanish Gold Spanish Platinum Price Per Month Minimum Contract Period Below Mentioned Deliverables are for 6 Months Recommended For Agency Platform Reporting & Customer Dashboard These packages are designed for local businesses with geographically targeted cities & keywords that are less competitive. These packages are designed for local businesses with geographically targeted major cities & keywords that are more competitive Target Keywords Conversion Tracking Call Tracking 22 / month 22 / month 22 / month 22 / month 22 / month Retargeting Setup Web Form Conversion Tracking Google Analytics HeatMap New* ScrollMap New* - - Homepage Homepage Homepage - - Homepage Homepage Homepage Overlay Report New* - - Homepage Homepage Homepage Confetti New* - - Homepage Homepage Homepage User Testing Video New* - -

13 Advance Website Conversion Optimization Report On-Page Optimisation Onsite Recommendations & Implementation Basic Basic Professional Professional Professional Adding Rich Snippets Backlink Analysis Onsite Blog Setup Inbound Content Marketing Website Content Writing (250 Words Per Page) Guest Blog Post Writing & Posting Guest Blog Post Social Sharing - Informational Content Writing & Posting Informational Content Social Sharing Press Release Writing & Distribution Press Release Social Sharing Infographic Creation & Distribution Infographic Social Sharing Magazine / News Placement New*

14 Q&A Posting New* Local Search Website Optimisation Google My Business/ Bing & Apple Maps Listing Optimisation Authority Business Listing (Yelp, Local.com etc) New* GPS Business Listings New* Local Citation Building NAP Syndication Review Widget New* Coupon Distribution Startup Business Listings Link Strategy Website Social Sharing Video Creation Video Submission PPT Creation PPT Distribution Social Profiles

15 Local Community Setup New* Social Community Setup New* Social Media Marketing Facebook & Twitter Marketing Social Reputation Monitoring Access To Premium Apps Twitter & FB Account Setup YouTube Channel Setup/ Optimisation Facebook Cover Image Twitter Background Image Twitter Header Image Background Content For Facebook Info & Twitter Bio Content Posting on Twitter & Facebook Pinterest Account Creation New* Pinterest Optimisation New* Custom Pinboards New* Pin Images New*

16 Follow Pinboards New* Reporting Weekly SEO Status Reports Monthly SEO Performance Reports Customer Support ( , Chat & Telephone)

17 SEARCH ENGINE OPTIMISATION (Local Citation Packages) Local Citation Packages Local Presence Local Presence Local Presence Basic Standard Advanced One - Time Pricing Total Sites Local Business Listing Research and Creation Duplicate Google My Business, Bing Local, Facebook Places & Yelp Listings Check NAP (Name, Address, Phone Number) Consistency Check among Existing Directories Google My Business - Creation and Optimisation (Videos, Hours of operation to the listing) Bing Local - Creation and Optimiszation (Videos, Hours of operation to the listing) Apple Maps - Creation and Optimisation Facebook Places - Creation and Optimisation Yelp - Listing Creation and Optimisation Major Local Directory Account Creation and Optimisation + 21 more + 31 more + 41 more

18 SEARCH ENGINE OPTIMISATION (Custom Link Building Plans) Custom Link Building Plans Package 1 Package 2 Package 3 Website Content Writing Price Quantity Guest Blogs Post Writing & Posting Price Quantity Info Content Writing & Posting Price Quantity Press Release Writing & Distribution Price Quantity Infographic Creation & Distribution Price Quantity Q&A Posting Price Quantity

19 Video Creation & Submission Price Quantity Social Profile Creation Price Quantity Directory Submission Price Quantity Social Bookmarking Price Quantity

20 NEW SEO DELIVERABLES Primary Keywords These are the top most keywords selected after mutual consent with the client which are relevant to the website services / products being offered. Secondary Keywords These are the most relevant keywords revolving around the primary keywords. We will add these keywords from our end after doing the research and does not necessarily involve client consent. Usability & Conversion Optimisation We will generate a report featuring the most important usability & conversion optimisation factors. Includes suggestions to make the site more usable and conversion friendly thus increasing your business online leads. HeatMap We will generate a heatmap of your home page displaying which parts of your page users visit and click frequently. You get to know what's hot and what's not, so you can make changes accordingly to increase conversions. ScrollMap - The scrollmap shows how far down the page people are scrolling and helps determine where visitors abandon the page. Now you'll know exactly where to add elements to hold a visitor's interest longer. Overlay Report With the overlay report, you will be able to see the number of clicks on each element of your web page. Confetti - With confetti, you will be able to distinguish all the clicks you get on your site segmented by referral sources, search terms & more. Follow Pinboards We will follow other relevant Pinboards to get updates from related sources with a change that they ll even follow yours.

21 NEW SEO DELIVERABLES User Testing Video - A user testing video with voice over talking about the errors / difficulties encountered while browsing your website from a layman s perspective. Magazine / News Placement - We will posting a magazine / client interview based on the information provided by you. Q&A Posting - We will posting Q&A s relevant to the your business on high authority sites. Local Community Setup - We will create a profile on local community networks and share guest posts, videos and other information to attract users. Social Community Setup - We will create a community profile on important / relevant social networks and share guest posts, videos and other information to attract users. Review Widget We will be adding a widget on your website pages which will help you build positive customer reviews. Pinterest Account Creation We will create an account on Pinterest for your business also called as Pinterest Business Account. Pinterest Optimization We will optimise your Pinterest Business account by filling in all relevant details with your business logo, description about your business and even verifying the profile. Custom Pinboards We will create custom Pinboards relevant to your industry on your Pinterest Business profile. Pin Images We will pin images (or even video) relevant to your business on the custom created Pinboards. Follow Pinboards We will follow other relevant Pinboards to get updates from related sources with a change that they ll even follow yours. GPS Business Listings We will be submitting your business location to GPS mapping platforms.

22 DASHBOARD Dashboard

23 FORM ANALYTICS Form Analytics

24 CALL METRICS Call Metrics

25 PAID ADVERTISING PLANS PPC - Search Plans Our below Pay Per Click based plans are specifically for ads on the Search network in Google or Bing. If you want your text based ad to show up at the top of the searches and have professionals manage the keyword based ad campaigns for you then these are the plans for you! PPC - Search Plans Traffic Standard Power Dynamic Ultimate Maximum Ad Spend (Not part of plan - funded separately) Up to Up to Up to Up to Up to $3, One Time On boarding Fee** Monthly Management Fees Search Engine Google or Bing Google or Bing Google or Bing Google or Bing Google or Bing Search Network Conversion Tracking Click Fraud Monitoring (NEW) - Form Tracking (NEW) - Reporting Agency Platform Reporting & Customer Dashboard Month 1 Setup Report Weekly Report Monthly Report Call Support Scheduled Calls* Scheduled Calls*

26 PPC Search Performance Booster Add On The below performance Booster is an add on for the respective PPC Search Plan. The performance Booster simply evaluates all aspects of the PPC campaign. The Booster makes sure a senior account manager handles the project, you have priority customer support, internally more allotted hours are assigned to the campaigns, advanced software is setup to utilise artificial intelligence to support the project manager and advanced level A/B Ad split testing is included as well. Turbo charge your PPC campaign with a Performance Booster Add-On! PPC - Search Performance Booster Add On Traffic Standard Power Dynamic Ultimate Pricing 150/Month 226/Month 576/Month 926/Month Senior Account Manager + CPC PM - Priority Customer Support - Competitive Analysis - Setup of Advanced Software to Support Performance - A/B testing of Ads - Free 1 Call Tracking number (Only 200 mins/month) worth 20/month - Free 1 Landing page worth 49 -

27 PPC Display Plans For the best Pay per click branding and traffic generation service, look no further than our PPC Display Add on. On our Display Add on we create graphical banner ads and display them on an expansive network of websites online. With over 2 million websites in the display network, we are able to selectively display ads for you based on location, website relevance, intent, interest, topic, conversion metrics and even based on the device the user is on! PPC - Display Plans Plan - 1 Most Popular Plan - 2 Plan - 3 Pricing 74/Month 150/Month 378/Month Maximum Ad Spend (Not part of plan - funded separately) Up to 100 Up to 300 Up to 600 Setup and On-Going Activities Account Setup Display Network GDN GDN GDN Image Ads Google Display Banners Ads Optimisation - Placement Optimisation Managed Placements - - Keyword Targeting (Content Based) Up to 5 Keywords Up to 10 Keywords Up to 30 Keywords Geographic Bidding Device Bidding Demographic Bidding Interest Based Targeting

28 Intent Based Targeting - - Topic Targeting - - Reporting Weekly Reporting Monthly Reporting NOTE: Creating additional banners from our end would attract additional cost

29 Retargeting Plans Our retargeting plans can be added onto an existing PPC campaign or ran alone. Either way, retargeting is essential to any digital marketing campaign. Upto 95% of traffic to your website will not convert or engage and there is only one way to target those visitors after they leave the website! With retargeting, we will make sure to continue to show banner display ads to visitors who have visited your website and we can target these graphic based ads on over 2 million websites! We can even setup and manage different retargeting ads based on what pages the website visitor landed on! Retargeting Plans Basic Most Popular Smart Stalker Management Fees 74/Month 150/Month 3378/Month Maximum Ad Spend (Not part of plan - funded separately) Up to 100 Up to 300 Up to 600 Month 1 setup Account Setup Remarketing Tag Installation Page Specific Retargeting - 5 Pages 10 Pages Display Network GDN GDN GDN+Adroll Image Ads Google Display Banners Ongoing Monthly New Banner Creations - New Google Display Banners - A/B Ads Split testing - Placement Optimisation Basic Advanced Advanced Reporting Weekly Reporting Monthly Reporting If we cannot turn on remarketing in 1 month, we would run display campaign till cookies are generated. Then switch to remarketing.

30 Impression Based Brand Marketing Plans Are your tired of having to figure out how to fund ad spend for paid advertising campaigns? Our Impression Based Brand Marketing Plans are different from PPC and any other paid advertising we offer because they are based on the impressions, have ZERO separate ad spend outside of the plan price and includes retargeting, display ads and advanced competitors targeting. You get a huge dose of branding, stays in from of website visitors, targets new visitors pro -actively on a selection of over 2 million websites and is able to target competitors traffic as well! All this starting at 226/month! Impression Based Brand Marketing Plans Plan 1 Plan 2 Plan 3 Package Price* 226/Month 378/Month 758/Month Display Network Google + Others Google + Others Google + Others Campaign Impressions Atleast 110,000 Atleast 300,000 Atleast 900,000 Competitor Targeting - Display Advertising Retargeting Included Banners * Package Price includes Management fees + Ad Spend Extra Banners would be charged additional

31 PPC E-commerce Plans Our Commerce based PPC plans are for clients who have Ecommerce websites and sell products online. Utilizing a Google Shopping Campaign and Google merchant centre we setup, manage and continually optimise PPC campaigns specifically for Commerce websites. We can even setup a shopping data feed! PPC - E-commerce Plans E-Plan 1 E-Plan 2 E-Plan 3 Maximum Ad Spend (Not part of plan - funded separately) Up to Up to Up to 700 1,500 2,000 Management Fees 120/Month 164/Month 226/Month Search Engine Products Google Shopping Campaign Setup Google Merchant centre account Creation - Shopping Data Feed Setup Call Us for Quote Call Us for Quote Call Us for Quote Conversion Tracking Setup - Optimizing Keywords - Analytics Setup and Linking Analytics Funnel Tracking Setup Analytics Ecommerce Tracking Setup Reporting Weekly Reporting Revenue Report (Monthly) - - Monthly Reporting

32 Publishing Only Plans - SMO Publishing Only Plans Social Solo Best Deal Standard Premium Cost/month Total Posts per month Custom Posts** Custom posts are the posts that we create exclusively for your business and services. Social Accounts 10 Business 15 Business 20 Business 30 Business Quotes Quotes Quotes Quotes 15 Motivational Posts 28 Motivational Posts 35 Motivational Posts 40 Motivational Posts (Motivational/Facts/Trivias/ (Motivational/Facts/Trivias/ (Motivational/Facts/Trivias/ (Motivational/Facts/Trivias/ Humour/Fill in the Humour/Fill in the Humour/Fill in the Humour/Fill in the black/motivational Video) black/motivational Video) black/motivational Video) black/motivational Video) Facebook, Twitter, LinkedIn, Facebook, Twitter, LinkedIn, Facebook, Twitter, LinkedIn, Facebook, Twitter, Instagram (Any 1) Instagram (Any 2) Instagram (Any 3) LinkedIn, Instagram Cancel any time Cancel any time Cancel any time Cancel any time No setup fees No setup fees No setup fees No setup fees Access to Social Access to Social Access to Social Access to Social Dashboard Dashboard Dashboard Dashboard Progress Report Weekly Monthly Support , Chat, Calls

33 Facebook Add On - SMO Facebook Add On FB Ads Basic FB Ads Standard FB Ads Premium Cost/month Campaign Ad Banners 4 / month 10 / month 15 / month Ad Spent Upto 1000/month Upto 2000/month Upto 5000/month Campaign Boost Post Website Traffic Page Like Campaign Website Re-Targeting Targeting Custom Audience Conversion Ad Lead Ad campaign Product Catalog App Install

34 A/B testing Text & Image Ads Optimization Bid Management Progress Report Weekly Monthly Support , Chat, Calls

35 Instagram and Twitter Add On - SMO Instagram and Twitter Add On Instagram Ads Basic Instagram Ads Standard Twitter Ads Cost/month Campaign Ad Banners 8 / month 12 / month 10 / month Ad Spent Upto 500/month Upto 1000/month Upto 2000/month Progress Report Weekly Monthly Support , Chat, Calls

36 Misc Add on - SMO Misc Add on FB Business Page FB- Business page FB- Business page creation Creation & Info Bio only with Artwork & Info Bio only One time Cost Instagram Account Creation - Instagram Account creation with & Bio only One time Cost Twitter Account Twitter Account Twitter Account creation Creation Artwork & Bio only with Artwork & Bio only One time Cost LinkedIn Company Page LinkedIn Company LinkedIn Company Page Creation Page & Bio only creation with Artwork & Bio only One time Cost Google+ Account Google+ & Google+ creation Creation Bio only with Artwork & Bio only One time Cost Pinterest Account Creation - Pinterest creation with & Bio only One time Cost 22-38

37 AFFILIATE PROGRAM MANAGEMENT SERVICES Affiliate Program Management One Time setup Initial Basic Power Professional Premium Dynamic First Month Price Ongoing Monthly Price NA Affiliate Network Setup Account Setup Fees Number of networks New Program Consultation No. of Project Managers Program Bio (HTML Format) Creating Affiliate Program Agreement or Policy - - NEW Welcome Message for Affiliates Approve Message for Affiliates Declined Message for Affiliates Integrating Tracking Code based on Shopping cart

38 Contents & Designing Banner Creation Text Link creation Banner creation for mobile NEW Flash Banner ads NEW Writing content for recruiting publishers Writing affiliate page content for client website Writing content for newsletters Newsletter with Design template NEW - - Designing affiliate page on client website Publisher Recruitment & Communication Number of Publishers (Per week) Recruiting Super Publisher Recruiting PPC Publishers NEW Reviewing publisher s application - - Strategies for reactivating inactive publishers - - -

39 Answering and replying to publishers - Data feeds, Widgets & Video Creating Data feed Uploading Data feeds on network account Working with Third Party Date Feed tools NEW Creating & uploading widgets Uploading videos Other services Add on services on affiliate network (Only for ShareASale) New Store Management Pay Per Call campaign Setting up additional Campaign Managing additional campaign N/A N/A N/A N/A N/A Coupon code consultation NEW N/A - - Uploading coupon N/A - Google analytics (for affiliate traffic) NEW N/A

40 Sending Newsletter publisher N/A Monitoring Fraud click & sale Program analysis & optimization Updating & maintenance N/A N/A N/A Reporting ebrandz Reporting (ShareAsale & Linkconnector merchant only) NEW N/A Weekly Work Report N/A Monthly Work Report N/A Weekly affiliate order report NEW N/A - - Monthly affiliate order report NEW N/A - - Customer Support Chat Phone N/A N/A Banner Ads: Up to 4 modifications only Tracking Pixel: We would not installation of tracking code for complicated website

41 MARKETING Marketing Value Gold Platinum Below deliverables are spread across 1 month Plans Subscribers Subscribers Subscribers Number of campaigns Unlimited Unlimited Unlimited Custom Templates* Landing Pages ($125 extra per landing page) 1 2 Auto responders Forward-to-a-Friend Personalized Scheduled Send A B testing Easily Manage Lists, Contacts and Segments List Import Unsubscribes

42 List Saved with Saved Searches Reporting Open Rates Tracking Clicks Compare Campaign Stats On-line Surveys and Forms Create Survey No Duplicate Responses Supporting Our Clients Chat - NOTE: *Custom Template will be a non-responsive template. Mobile friendly responsive template will cost $49 additionally.

43 À LA CARTE SOCIAL MEDIA SERVICES À LA CARTE SOCIAL MEDIA SERVICES 1 Facebook Cover & Profile Photo Twitter Header & Profile Photo YouTube Cover & Profile Photo Pinterest Cover & Profile Photo Instagram Cover & Profile Photo Google Plus Cover & Profile Photo Facebook Post Images 6 S

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