Advertising opportunities for local businesses at. West Bromwich Albion s The Hawthorns

Transcription

1 Advertising opportunities for local businesses at West Bromwich Albion s The Hawthorns

2 33 Huge HD TV screens that can play your ad 55 A3 posters in washrooms with huge dwell time The Hawthorns 6 Large 6ft x 4ft 6-Sheet concourse posters FanTV Washroom posters Large concourse posters/ six sheets Advertising displayed in a passionate, engaged environment, full of local people at arguably the most important time of their week

3 Large concourse posters (also called Six Sheets ) Perfect for impactful and eye-catching advertising in areas where fans gather Six Sheets Huge glossy posters in high traffic areas Unmissable to fans moving around the ground 24,520 Average attendance 2017/ home games guaranteed All cup games and other stadium events included free of charge Washroom posters Great for longer messages as the audience has time to read more text FanTV example of our TV advertising option You can buy advertising on the horizontal banner (Welcome to the Hawthorns below)

4 Large format concourse posters Six Sheets Engage fans in groups before/after games & half-time Gets them talking about your ad Unavoidable while people move around the ground Select areas of the ground (family, entrance, exit, near hospitality etc.) Not recommended for longer form ad s, for this we recommend our washroom panels and their increased dwell time

5 A3-sized Washroom Posters Packs of 5 posters One of the most effective ways to get people reading about your business What else is there to do when you re in the loo but read what s in front of you? Dwell-time up to one minute Sold in packs of five; you can either group them together to dominate an area of the ground, or spread them around for greater coverage

6 FanTV High definition animated advertising Thought you could never afford large scale digital out of home advertising? Think again, thanks to our free design service and unique small business packages 10 second long adverts played a minimum of 10 times per hour on all 33 screens Perfect for repeat messages, animated content and stadiumwide coverage

7 Q. Why are football clubs so good for local advertisers? A. They are super-targeted Local people Half of the audience travels up to half an hour to get to a game meaning a targeted local audience for advertisers Audience make-up Football advertising is perfect for talking to men, at the most important time of their week. Our audience is 85% male and 77% are aged 16-55

8 Q. Why are football clubs so good for local advertisers? A. They are very efficient Compared to advertising options locally, stadia are very efficient With prices starting at the equivalent of 50 per game, and with some huge coverage numbers, football advertising is arguably the most efficient form of local advertising

9 Q. Why are football clubs so good for local advertisers? A. Mindset of the audience Have a think about the positive mindset of the audience For most fans, going to the football is the thing they look forward to all week. Advertisers buy in to this feel-good factor every time they use our posters & screens

10 Q. Why are football clubs so good for local advertisers? A. Time to dwell Our audience is at the ground for up to four hours This gives them the chance to absorb messages they see around the ground. How does this compare to other types of advertising that doesn t keep its audience around for as long?

11 A day in the life PRE MATCH FANS BEHAVIOUR MEDIA Fans get to the stadium early before kick off to socialise with other fans HALF TIME FANS BEHAVIOUR MEDIA 45% of adult football attendees say they drink when watching sports outside of home. Half time gives fans time to rush to the concourse to talk football, buy their drink and check scores & stats on screens POST MATCH FANS BEHAVIOUR MEDIA Fans spend time in the concourse to avoid exit congestion and check scores and highlights on screens

12 Packages & prices Concourse TV 1 x 10 second bottom banner advert Played 40 times per match (over four hours) on all TV s 2,070 per calendar year including free ad design Includes all 23 home league games plus any other home cup games and other games where the TV system is operational A3 Washroom Posters Pack of five posters Can be placed together or spread around ground 2,070 per year including free ad design, print and install Shown at all 23 home league games plus any other home matches and stadium uses Concourse Poster 1 x large (approx. 6ft x 4ft) concourse poster You can request where in the ground the poster is placed 2,070 per season including free ad design, print and install Shown at all 23 home league games plus any other home matches and stadium uses

13 To advertise please contact: James Holloway Call on