2015 Integrated Media Planner and Kit

Transcription

1 Integrated Media Planner and Kit print online events The source for Security, Defence and Technology professionals

2 Audience Canada s oldest and most respected defence journal Vanguard is Canada s oldest trade journal of record that provides a forum for Canada s security and defence community, discussing strategic perspectives and overviews of government and military policy and practice, through interviews with leading practitioners and contributions from renowned experts, including representatives from industry. Vanguard examines policy options, assesses lessons learned and provides an important bridge between government decision-making, academic research and industry innovation. Intersecting strategy, technology and policy Vanguard explores emerging trends and best practices to support Canada s holistic approach to defence and security, both domestically and internationally. Target over 7,000 interested readers and decision-makers within: Canadian Forces Department of National Defence RCMP Foreign Affairs Police Forces Emergency Measures Public Works Departments Our unique brand of reporting makes us a must read for today s industry professionals. Average time spent reading a copy of Vanguard magazine is 22 minutes Regarding pass along readership there are 2.5 readers per copy (including subscribers) comprising a total audience of 17,500 * Vanguard Readership Study, Mendon Associates, October 2013

3 EXTENDED AUDIENCE Vanguard is committed to ensuring that you get the most for your money. As such, we are pleased to offer the opportunity to reach a wider audience with your message through Vanguard s sister publication, Canadian Government Executive. CGE has been the thought leader in public sector for 20 years, reaching over 60,000 senior public service executives within the federal, provincial and municipal governments of Canada. As part of our commitment, Vanguard, in collaboration with CGE, is offering you the chance to boost your exposure to increase branding and awareness with the top decision makers in government. This is an audience that cannot be matched by other magazines within the defence industry. By purchasing a print ad in Vanguard, you will receive a 50 per cent discount of a similarly-sized ad in Canadian Government Executive. An independant study done by Mendon and Associates 76% of readers had purchasing influence on one or more of the items advertised 50% of readers had taken action in response to advertisements and articles in the issue of the magazine being surveyed, in the one month since reading the magazine (making a purchase, referring the ad to someone else in the organization, recommending the purchase, seeking more information) 23% had personal control or significant influence over budgets greater than $10 million; a further 28% over $1 million the recall for advertisements ranged from 50% for the top ranked to 22% for the tenth ranked much higher than most trade magazines Publications Read Job Classification of those responding Specialized Job area 3% Government Purchasing Guide 46% Canadian Government Executive 13% The Hill Times 8% Canadian Business 7% Summit 1% elected officials 23% DM/ADMs 10% Program Management 17% Operations Management 20.5% Executive Management 25.5% Department Managers - includes HR,IT, Safety, Inspections, procurement 9% CIO Government Review 38% mid-manager 15% Policy Executives 31% DG and Director 12% Finance Executives Qualified Subscribers 18,000 Pass-Along Readership per copy 2.2* *CGE Readership Survey, Mendon & Associates

4 Editorial Calendar Each issue includes editorial relevant to SEA, LAND and AIR sectors month Editorial focus Show space material Distribution deadline deadline February/ March C4ISR Emerging Technology Air Land Naval Space C4ISR AND BEYOND* Conference of Defence Associations January 16 January 23 april/may Joint Operations and Special Forces Equip to fight terrorism Interoperability & Equipment standardization CANSEC March 16 March 23 june/july In Service Support Procurement Reform Cyber security WESTDEF* Kingston International Conference May 16 May 23 august/ september Major Capital Procurement NSPS MSVS FWSAR JSF Shipbuilding DEFSEC* Shipbuilding Technology Forum* July 16 July 23 october/ november Training Unmanned Systems Modelling & Simulation Unmanned Systems Canada SecureTech Best Defence September 16 September 23 december/ january 2016 Arctic Operations Search and Rescue Control the North November 16 November 23 Disclaimer In order to ensure we publish the best possible issue; we reserve the right to make changes without notice *Vanguard is the producer of the show guide/program guide for this event.

5 Print *FOUR-COLOUR RATES: Size 1X 3X 6X 1 Page $5,539 $5,262 $4,985 ½ Page $3,390 $3,220 $3,051 DPS Trim: 16 1/4 x 10 7/8 Live: 15 3/4 x 10 Bleed: 16 1/2 x 11 1/4 MAG PAGE Trim: 8 1/8 x 10 7/8 Live: 7 x 10 Bleed: 8 3/8 x 11 1/4 1/3 page $2,770 $2,631 $2,493 ¼ Page $1,939 $1,842 $1,745 *Cover rates: Size 1X 3X 6X Inside Front Cover $6360 $6050 $5750 Inside Back Cover $6360 $6050 $5750 Outside Back Cover $6650 $6300 $6000 1/2 VERTICAL 3 1/2 x 9 5/8 1/2 ISLAND 4 3/4 x 7 1/2 1/2 HORIZONTAL 7 x 4 5/8 * Canadian Dollars Terms: Guaranteed positions add 15% to rates. Cancellation of insertion orders cannot be accepted after space deadline. Cover positions cannot be cancelled and must be in four-colour process. 1/3 SQUARE 4 3/4 x 4 1/2 1/3 VERTICAL 2 1/4 x 9 5/8 1/3 HORIZONTAL 7 x 3 1/8 1/4 HORIZONTAL 7 x 2 1/4 1/4 VERTICAL 3 1/2 x 4 7/8 1/4 VERTICAL 2 1/4 x 7 1/2 15% commission is paid to recognized agencies on space charges including premiums for position or colour. No commissions will be paid on invoices paid later than 90 days. All materials due no later than one week following advertising closing dates. All copy is subject to the approval of the publisher. Above rates do not include 13% Harmonized Sales Tax. Uploading Information: Site: ftp.promotive.net User name: promotive2 Password: promo622! Please STUFF or ZIP your files and call or your account manager or production manager after files are uploaded. Files that are under 5MB can be ed directly (stuffed or zipped). Mechanical Requirements: We accept digital files which meet the following criteria: High-resolution PDFs (2400 dpi line screen, all fonts embedded, CMYK and no spot, RGB or LAB colour colours). Software: InDesign, Quark Xpress, Photoshop, Illustrator. Illustrator and Photoshop files must be saved as.eps or.tiff files at 300 dpi with all images embedded and fonts as outlines. Please allow bleed pages a 1/4 (0.25 ) bleed. Digital files must be accompanied by a colour-match proof. Publisher accepts no responsibility for contents of colour accuracy where no proof has been supplied. Please send materials to: Attn: Production Dept. Promotive Communications Inc Vata Court, Aurora, ON L4G 4B6 Tel: (905) artwork@promotive.net

6 Unique Visitors: theomx.com 2,000+ Online Page Views: theomx.com 12,500+ Vanguard is pleased to announce its partnership with OMX. In an effort to ensure that our clients get the best ROI we have decided to extend your reach by hosting your banners on theomx.com. So by taking a banner with Vanguard your ad will automatically be hosted on theomx.com website, a gated site targeting a niche group in the Canadian defence industry. 8, ,400+ A VanguardCanada.com VanguardCanada.com B All Ad material is due 5 days before posting date WEBSITE Banner Advertising A B C Ad Unit 1X 3X 6X 12X Leaderboard $1435 $1395 $1350 $1395 Medium Rectangle $1020 $990 $960 $920 Skyscraper $840 $820 $795 $765 enewsletter Advertising C Ad Unit 1X 4X 8X 12X Leaderboard $850 $825 $800 $765 Skyscraper $700 $680 $660 $635 All display advertising adhere to the IAB Canada standards. For additional specifications and information, please visit: Note: JPG file only for the enewsletter. enewsletter Artwork Specifications Ad Maximum Animation File Dimension Size Length Type (Seconds) 728 x 90 (Leaderboard) 40k :15 JPG, GIF 300 x 250 (Medium 40k :15 JPG, GIF Rectangle) 160 x 600 (Skyscraper) 40k :15 JPG, GIF

7 Online Product Showcase & Sponsored Videos: A special section on the home page that allows you to promote your products and services via product demonstrations or direct influencers to white papers, application notes, special promotions, etc. Product Showcase & Sponsored Videos 1 Month 3 Months 6 Months 9 Months 12 Months $500 $1350 $2550 $3600 $4500 Rates based on supplied video or graphic Keyword Sponsorships: When a visitor selects the sponsored keyword your advertisement will be displayed on the dedicated keyword page. This enables you to showcase your marketing message in a highly targeted context. Sponsorship includes: One banner position per keyword page Duration 12 months Keyword Sponsorships Number of Keywords Calendar of Events: price 1 3 $ $ $1700 >12 $1530 Online Listing only $395 Includes: Listing on home page for 2 months Text banner with URL in ebulletin for 1 month Premium Package $1400 Includes: Leaderboard or Medium Rectangle banner on home page for 1 month Listing on home page for 2 months Text banner with URL in ebulletin for 1 month Digital Edition Sponsorship: By sponsoring a digital copy of Vanguard magazine you will have the following: Your company logo on the front cover of magazine. Background Image Inside front cover double page spread Exclusive Sponsorship: $1500 Full Page Ad: $900 White Papers Let us publish your white paper and include it in our online library. A highly effective lead generation program as each professional who wants access to your application note will be required to register with their contact information, including address. Duration for 12 months. Rate per application note: $1995

8 EVENTS In 2014, Vanguard launched two successful events to encourage dialogue between government and industry focussing on driving innovation and creativity to leverage technology as a growth opportunity business and economic development. C4ISR and Beyond Date: Spring Location: Ottawa In the era of sequestration, Vanguard brings together stakeholders to create meaningful dialogue about C4ISR requirements to gauge future spending. A reverse industry day format focuses on DIALOGUE between key suppliers in critical C4ISR posts with DND in a panel environment. Discussions will be around trends and technologies as well as examining how Canada can best leverage the emerging capacity for defence and create an environment for future discussion. Shipbuilding Technology Forum Date: Fall Location: Ottawa The National Shipbuilding Association in collaboration with Vanguard magazine are organizers of the Shipbuilding Technology Forum. Shipbuilding as we know is the single largest government investment in Canada and as a result we are looking to create an opportunity to highlight some of the world class advances in shipbuilding demonstrated by Canadian companies in a one day forum. The program for the forum is a collection of various subjects focused on helping the government understand that shipbuilding is a growth export opportunity for Canada not just as a defence capability but an economic driver as well. SHIPBUILDING TECHNOLOGY FORUM INVESTING IN EMERGING TECHNOLOGY