CALA LAB DIGEST 2,700 REACH CANADIAN LABORATORY ACCREDITATION PROFESSIONALS BI-WEEKLY MEDIA KIT

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1 REACH 2,700 MEDIA KIT CANADIAN LAORATORY ACCREDITATION PROFESSIONALS I-WEEKLY CALA LA DIGEST

2 MANY WAYS TO DELIVER YOUR A MESSAGE TO THIS MARKET C D ADVERTISING OPTIONS A This premier position provides your company with top exposure and quality traffic. F C1 LEADEROARD LOWER LEADEROARD The lower leaderboard gives your company a prominent position right under the association s masthead. C/C1 TOP/OTTOM SKYSCRAPER A skyscraper is a large format ad with prime real estate to sell your company s products or services to decision-makers. G D1 D/D1 TOP/OTTOM ANNER anner ads allow your company to combine text, colors, and graphics into a unique sales message for committed buyers. E E PRODUCT SHOWCASE Showcase your latest product with this placement and include a photo, 50-word description and link to your site. F FEATURED COMPANY AD Integrated into the feel of the brief, a featured company ad targets your buying audience with an image and 25-word description. Sample provided is representative of ad specifications only and does not necessarily depict placement within the brief. SEE PRICING NEXT >>> G TRADITIONAL TEXT AD Leverage the power of words with a 15-word text ad to drive traffic to your website. 2

3 AD RATES & SPECS Prices are for participation in 7 s to 2,700 Laboratory Accreditation Professionals for a 13 week cycle. * Prices do not reflect applicable taxes 728x90 580x70 Leaderboard $2100 Lower Leaderboard $ x60 Top/ottom anner $1500/$1400 Top/ottom Skyscraper $1500/$ x600 sit amet, consectuter adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minimum veniam, quis nostrud exercitation uliamco laboris nsi. More Product Showcase $1450 Text five word headline, fifty word description 175x125 CONTACT US FRANK HUMADA DIRECTOR OF PULISHING fhumada@multibriefs.com When submitting advertisement, please provide English and French versions to accommodate bilingual distribution if desirable. sit amet, consectuter ad elit, sed do eiusmod tempor incididuiamco laboris nsi. More Lorem ipsum dolor samet Lorem ipsum Featured Company Ad $1000 Text five word headline, twenty-five word description 125x100 Traditional Text Ad $700 Text five word headline, fifteen word description 120x50 3

4 THE CALA LA DIGEST, POWERED Y MULTIRIEFS, PROVIDES I-WEEKLY NEWS AND INFORMATION TO LAORATORY ACCREDITATION PROFESSIONALS. The news tackles today s most relevant issues, gathered from sources like The Associated Press, National Post, Globe & Mail and the leading industry publications. Delivered to the inboxes of professionals in Canada s laboratory accreditation industry, CALA Lab Digest keeps professionals informed of topics that impact the daily operations. Subscribers can specify products and have purchasing power. CALA LA DIGEST IS A PROFESSIONAL RESOURCE FOR NEW IDEA 4

5 TOP TEN REASONS TO ADVERTISE IN CALA LA DIGEST: 1 CREDILE SOURCE For 18 years, our members have turned to the association as the informational authority of the industry. Advertising in CALA Lab Digest solidifies your place among weekly information provided to CALA members. 2 TARGETED DISTRIUTION Advertising in CALA Lab Digest allows your company to reach industry specifiers. Your message will be in front of pre-qualified buyers who are looking for your products specifically for their business. 3 OPT-IN SUSCRIER LIST Subscribers to CALA Lab Digest have asked to receive this information. Your ad will no longer be mixed with junk mail and spam. Our enhanced technology ensures that your ad will make it through spam filters. 4 RELEVANT CONTENT Our editorial philosophy is driven by current events and relevant industry issues and trends that affect our subscribers the most. 5 FREQUENCY Frequency builds awareness. As a weekly publication, CALA Lab Digest ensures your ad will be seen weekly by our 2,700 subscribers. 6 AFFORDALE Advertising in CALA Lab Digest is much cheaper than many other Internet advertising options, and much more affordable than television and radio promotion. Have you priced pay-per-click campaigns lately? 7 YOUR AD WILL GET THE ATTENTION IT DESERVES Each issue of CALA Lab Digest has a limited number of ad spaces, allowing your ad to get maximum exposure. A limited number of ads equals higher visibility. 8 IMMEDIATE RESPONSE TO YOUR AD The electronic format makes it more convenient for a reader to respond to your ad. Your product is just a click away! 9 EXCEPTIONAL CREATIVE SERVICES Our talented graphics team is continually raising the bar by creating sophisticated Web ads for our clients. These services are offered at no charge to advertisers in CALA Lab Digest. 10 TRACK CAMPAIGN EFFECTIVENESS As an advertiser, you ll have the ability to track reader response your campaign, immediately quantifying your ROI. 5