The Beach Reporter Serving South Bay Since 1977

Transcription

1 2018 MEDIA KIT

2 The Beach Reporter Serving South Bay Since 1977 BEACH REPORTER MARKET STATS 58,604 Total Households 134,875 Total Population Roundhouse Aquarium on Manhattan Beach Pier. The Beach Reporter is a weekly community newspaper serving some of the most affluent areas of Los Angeles County. For over 40 years, It has been serving the coastal beach cities of Manhattan Beach, Hermosa Beach and Redondo Beach. It publishes each Thursday, with a distribution of 44,000. The Beach Reporter is considered a primary source of local news and events information, as well as a leading guide to local Real Estate listings, covering some of the most affluent and dynamic areas in Southern California. $3.0 Billion Consumer Spending $7.3 Billion Total Effective Buying Income 2017 Claritas demos. Beach Reporter distribution area zips used in demo analysis. Single copy zips (90045 and 90274) excluded. Effective Buying Income is defined as money income less personal tax payments or disposable or after tax income.

3 South Bay s #1 Resource for News and Information PRINT REACH 44,000 86, ,720 Circulation Avg. Issue 6 Month Readership Readership Distributed on Thursdays. AAM and CVC audited. SOCIAL MEDIA TRAFFIC 11,268 14,900 Facebook Fans Twitter Followers MONTHLY UNIQUE VISITORS 23,983 40,706 64,689 Desktop Mobile Total MONTHLY PAGE VIEWS 61,995 85, ,140 Desktop Mobile Total MANHATTAN BEACH HERMOSA BEACH Manhattan Beach Blvd Artesia Blvd REDONDO BEACH do St. Torrance Blvd. Ripley Ave. 1 Source: 3Q 2017 SCNG preprint estimates, 2017 & 2016 Scarborough Research, R1 combined Google Analytics 2Q avg. (Apr-Jun), Facebook and Twitter measurement, 6/30/17. Map illustrates zip codes in home delivery area only.

4 With 52% circulation penetration, no other news source reaches more of the South Bay. Beach Reporter Market Reach vs. Daily Breeze & L.A. Times Base: Beach Reporter Market; including single copy households. Source: March 2017 AAM Quarterly Data Reports and 3Q 2017 SCNG preprint estimates. Daily circulation = Friday.

5 Beach Reporter Reader Demographic Profile LA County Adults Beach Reporter Readers* Total Adults...7,869, ,050 Men... 49%... 40% Women... 51%... 60% Age %... 23% Age %... 22% Age %... 31% Age %... 24% Median Age Average HH Income...$72, $106,449 Married... 46%... 41% Homeowner... 45%... 59% College Educated (1+ yrs.)... 56%... 66% Age 17 and under in HH... 40%... 29% Redondo Beach Lobster Festival Market Beach Reporter Market ZIP codes; Beach Reporter ZIP code distribution area single copy zips excluded from analysis. Source: 2017 & 2016 Scarborough Research, R1 combined, Adults 18+. *Average Issue readership.

6 The Beach Reporter Market has over $3 billion in consumer expenditures. Consumer Expenditures Trend - Beach Reporter Year Category Expenditures Expenditures % Change Beach Reporter Market Consumer Expenditures... $3,013,223,384...$3,316,723, % Health Care... $335,174,894...$362,719, % Auto Dealers... $304,097,626...$316,264, % Eating & Drinking Places... $248,169,069...$261,500, % General Merchandise Stores... $244,028,411...$271,257, % Grocery Stores... $236,695,550...$253,544, % Pharmacies & Drugstores... $226,162,446...$246,068, % Education & Daycare (Ages 0-17)... $186,434,659...$200,486, % Warehouse Club Stores... $157,688,379...$174,750, % Pet Stores/Pet Services... $81,779,843...$91,219, % Furniture/Home Furnishing Stores... $76,897,184...$86,564, % Home Improvements... $69,737,526...$75,708, % Department Stores... $68,459,268...$76,638, % Beauty Salons & Barber Shops... $50,451,297...$55,164, % Automotive Parts/Accessories/Tire Stores... $38,707,399...$41,614, % Electronics Stores... $36,433,840...$44,435, % Source: 2017 Claritas estimate; single copy zips excluded from analysis).

7 Beach Reporter Distribution by ZIP Code Zip Code City Home Delivery Single Copy Total Quantity Los Angeles Hermosa Beach 7, , Manhattan Beach 15, , Rolling Hills Estates Redondo Beach 9, , Redondo Beach 10, ,883 Beach Reporter Totals 43, ,000 INSERT RATE: THURSDAY $40/M FRONT PAGE NOTES: $75/M Full Run only Preprints may be inserted by zip code and is available in home delivery only. Single Copy available in full-run orders only. Minimum Qty: 20,000 Maximum Size: 8-1/2 x 11 Larger must be folded. Call to confirm costs for large or heavier inserts. We do not print inserts.

8 Retail Advertising Rates* AD SIZE 1 TIME 6 TIMES 13 TIMES 26 TIMES 52 TIMES FULL $1447 BW $1647 COLOR $1329 BW $1529 COLOR $1262 BW $1462 COLOR $1215 BW $1415 COLOR $1092 BW $1292 COLOR 3/4 SIZE $1138 BW $1313 COLOR $1040 BW $1215 COLOR $973 BW $1148 COLOR $932 BW $1107 COLOR $870 BW $1045 COLOR 1/2 SIZE $834 BW $984 COLOR $747 BW $897 COLOR $685 BW $835 COLOR $654 BW $804 COLOR $577 BW $727 COLOR 3/8 SIZE $639 BW $789 COLOR $556 BW $706 COLOR $520 BW $670 COLOR $500 BW $650 COLOR $438 BW $588 COLOR 1/4 SIZE $422 BW $522 COLOR $381 BW $481 COLOR $355 BW $455 COLOR $340 BW $440 COLOR $294 BW $394 COLOR 3/16 SIZE $340 BW $440 COLOR $283 BW $383 COLOR $268 BW $368 COLOR $247 BW $347 COLOR $232 BW $332 COLOR 1/8 SIZE $232 BW $307 COLOR $201 BW $276 COLOR $191 BW $266 COLOR $170 BW $245 COLOR $160 BW $235 COLOR 1/16 SIZE $139 BW $189 COLOR $124 BW $174 COLOR $108 BW $158 COLOR $93 BW $143 COLOR $88 BW $138 COLOR *Costs are per weekly publication. Rates for non-profit organizations available.

9 Retail Mechanical Sizes 1. Full Page x /4 Horizontal x /2 Vertical 5 x /2 Horizontal x /2 Square 7.69 x /8 Square 7.69 x /8 Vertical 5 x /4 Vertical 5 x /4 Horizontal x /16 Horizontal 7.69 x /16 Vertical 5 x /8 Vertical 2.41 x /8 Square 5 x /16 Vertical 2.41 x /16 Horizontal 5 x 1.5

10 Real Estate Advertising Rates* $8.00 per column inch 1 full page per week for 26 weeks Full page $684 Any agent at company can use rate for personal ads. $8.50 per column inch 1/2 page per week for 26 weeks 1/2 page $357 Any agent at company can use rate for personal ads. $9.00 per column inch 6 minimum for 26 weeks company or agent $10.00 per column inch 6 minimum for 13 weeks can go every other week $11.00 per column inch 1 full page monthly for 6 months $12.50 per column inch 4 consecutive weeks 6 minimum $14.00 per column inch 1 x REAL ESTATE MECHANICAL REQUIREMENTS Classified Tabloid Page: 6 columns x inches COLUMNS INCHES PICAS 2 col. 3-5/ col col. 6-13/ col. 10-1/ *Costs are per weekly publication. Color $100 additional per ad.

11 Beach Reporter Summary The Beach Reporter has a weekly circulation of 44,000 across 6 ZIP Codes in the greater South Bay. The Beach Reporter is the #1 resource for news and information nobody even comes close. Beach Reporter readers have an average household income of $106,449, significantly higher than the national average of $66,397. In the past year, the Beach Reporter market residents spent more than $3 billion in consumer expenditures, and have a total effective buying income of $7.3 billion. TBRNews.com gets more than 147,000 page views each month.

12 Thank you! TBRNews.com A Digital First Media Company The Community News Source of the Beach Cities 2615 Pacific Coast Highway, Suite 329 Hermosa Beach, California (310)